Cover art for podcast More than a Few Words

More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

1:34

#652 Company Culutre

Ask most small business owners what makes their company unique. And they'll tell you it boils down to the people and the culture. That great culture attracts more potential employees and clients.

Now it's easy to maintain your culture when you have longtime employees. But it's much harder when you have turnover and rapid growth.

How do you hold on your culture as your organization grows? It starts with clear well defined values. And this is more than just a mission statement you put in some obscure corner of your website. Your core values really define how you behave in the marketplace and how you want others to view you.

The values need to be part of your hiring process helping you evaluate candidates who do or don't fit. They need to be part of your onboarding, and they need to be part of the evaluation process as you give feedback and coaching to your

Your values need to come through your marketing material, so you  attract customers who you enjoy working with because they are a great fit.

 

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://roundpeg.podbean.com/feed.xml

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens