Today, Erik Deckers is recognized across the country as a humorist, author, and marketer. But just a decade ago, that wasn't the case. So how did Erik make that transition, and build his personal brand? That is the subject Branding Yourself, (3rd Edition) by Erik Deckers and Kyle Lacy.
I had a chance to sit down recently with my good friend Erik to talk about the book, what's new and the relevant lessons for anyone looking to build a personal brand.
From social media profiles to face to face networking tips, Erik firmly believes you need to brand yourself as someone who is willing to share what they know, learn from others and add value to every interaction.
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