Cover art for podcast More than a Few Words

More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

11:08

#296 Help Google Find You

Everyone knows the best place to look for a dead body is on page 2 of a Google search. Why? Because no one will actually look there. To avoid a fate worse than death, small business owners need to embrace and active SEO strategy that includes: 

Research - Think like your prospective customers, then check your assumptions using the Google keyword planning too.  

Relevance - Use your keywords in all parts of your website to increase its relevance.  That includes in titles, subtitles, urls, and meta descriptions. 

Realistic Goals - In a crowded marketplace, it may not be realistic for you to try to dominate broad terms. Narrowing your focus and concentrating on niche keywords may help you drive more traffic in the long run. 

Revenue, not Rankings - At the end of the day, winning search and driving traffic is only half the battle, you must be ready to convert visitors to prospects when they arrive at your site.

Want to learn more about this topic? Check out the full-length webinar 

 

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://roundpeg.podbean.com/feed.xml

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens