Many business experts agree one of the best ways to grow a business is with “OPM” (Other people’s money). The idea is to reduce your risk and multiply the impact of your capital with loans from banks or resources from investors. The influx of capital helps accelerate the growth of a business.
In a way, this same strategy can apply to your online marketing. To accelerate the expansion of your brand you need “OPC” (Other people’s content). In marketing circles the technical term is user generated content (UGC).
Want to learn more on this topic? Check out my presentation from Mixwest 2014.
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase