Cover art for podcast More than a Few Words

More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#634 Meaning at a Glance

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional Lorraine Ball shares a quick tip to start your week,

My husband and I took a trip through Central Europe. In the span of two weeks we were in three different countries with three different currencies and three different languages. Neither my husband or I speak Czech, German or Hungarian. But we managed to navigate bus, train and boat transportation with ease.

How did we do it? Almost everywhere we went. The directional signs included simple icons which conveyed their meaning at a glance. As I sipped my espresso in the sidewalk café I thought about how this same strategy of simple meaningful graphics applies to any business, even if you are not serving a global audience.

Why? Because your brain can process images 60,000 times faster than it can process words. Whether you're running through a train station, or surfing a website an image conveys an idea or an emotion in an instant. And so if you're thinking about adding icons to your marketing or website, here are a couple of quick rules. First, keep the graphic simple. Second, create a consistent style set. So all of your icons look like they're part of a family. And finally, test for meaning. Don't assume your icon communicates what you think it does. Show it to people and see if they understand the meaning and the intention behind the icon.

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens