Cover art for podcast More than a Few Words

More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#587 Build Real Relationships

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

Our guest, Thomas Libby spends a lot of time on LinkedIn. And the time pays off, because he uses the platform to help people get to know, like and trust him.   Why isn't it effective for everyone?  

Often it is because they treat it like a platform and not a chance for a conversation. for example, you wouldn't walk up to somebody on the street or walk into a meeting and immediately launch into a sales pitch about a new wonderful, bright, shiny object you are selling. 

Too many people try that approach on LinkedIn. Immediately after connecting, the first message you get from them is that look at this bright, shiny object that we're selling, are you interested in it? They forget there should be some foundational work done there.

Instead of launching into a sales pitch, try offering something of value. like sharing a resource or asking a question.   

About Thomas Libby

Tom is a seasoned Sales VP and Business Development Executive. He is a Co-Founder of the and also the CEO of Diversified Sales Solutions, Inc., a firm that provides outsourced sales solutions.  Getting Sales strategy right is part vocation, part mission for Tom.  

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens