Cover art for podcast More than a Few Words

More than a Few Words

675 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#654 Don‘t be afraid of Negative Reviews

You may not believe this, but negative reviews are a gift. They give you a chance to improve to change your customer perception, and maybe even be a hero.

When someone writes a negative review, they're annoyed at your company, not you, so don't let it get personal. Instead, put yourself in the customer shoes and get ready to engage. Be sure to respond quickly to take control of your brand and the narrative.

As you respond, be sure your answers are well written with good grammar and spelling and resist the urge to respond quickly on your phone. Why? Because autocorrect may make you look a bit foolish and may make things worse.

Remember people often write a negative review because they just want to be heard. So give them that opportunity. Reach out, try to take it offline so you can resolve the issue.

Finally, deliver service with a smile. It's hard when someone says something negative but that's what you need to do. Thank them for their feedback, acknowledge their dissatisfied and do not try to prove them wrong. The argumentative tone never ends well. The fighting escalates, you don't make the person happy and worse. You show other people but if they're dissatisfied, you're likely to treat them poorly as well.

The bottom line, don't be afraid to see it as an opportunity to do better

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens