It's easy to write marketing plans for products people want to buy, things like cars, vacations, food products and clothes. But what if your product is something people need, but don't want to think about - insurance or funeral services? How can you reach potential customers in a tasteful and relevant way? We've worked with several clients in these types of industries lately, so we thought it would be fun to focus this episode of our marketing podcast on some of the things that we are testing and where we have seen some success.
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