When it comes to generating leads from LinkedIn, our guest Susan MacConnell thinks most people make several critical mistakes.
1 - Trying to connect with everybody. Instead you should clearly define your target and search for people who match.
2 - Taking the same approach to everyone with a generic greeting message as you reach out. But everyone is different spend a little time to learn something about them and use that piece of information in your initial message
Susan is a LinkedIn & sales performance coach & CEO The Client Hunter and President of Diversified Sales Solutions and Smarketing CONNECT. She is the go-to expert for professionals, who are looking for an efficient and customized way to acquire more premium clients and referral partners without being spammy gross or plain to salesy.
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