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More than a Few Words

675 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#579 Generate Leads with LinkedIn

When it comes to generating leads from LinkedIn, our guest  Susan MacConnell thinks most people make several critical mistakes. 

1 - Trying to connect with everybody. Instead you should clearly define your target and search for people who match.

2 - Taking the same approach to everyone with a generic greeting message as you reach out.  But everyone  is different spend a little time to learn something about them and use that piece of information in your initial message

Susan MacConnell

Susan is a LinkedIn & sales performance coach & CEO The Client Hunter and President of Diversified Sales Solutions and Smarketing CONNECT. She is the go-to expert for professionals, who are looking for an efficient and customized way to acquire more premium clients and referral partners without being spammy gross or plain to salesy.

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