Cover art for podcast More than a Few Words

More than a Few Words

678 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#473 Marketing Automation

What if you had an employee who could be hard at work as you were doing something else. Sounds wonderful, right?  Well that is the idea behind marketing automation. 

With a little planning, you can create campaigns which will reach out to customers and prospects, with just the right message at just the right time.

As our guest, Travis Merle explains automation isn't one size fits all. It is about sending timely and personalized information in response to sales or support queries

About Travis

As a Channel Manager at ActiveCampaign, Travis works with agency partners that leverage and/or are looking to leverage marketing & sales automation as a service at market. A two year veteran, which is an eternity at AC, he spent the first nearly 9 years of his career at various agencies and media production companies. He's no stranger to marketing. He loves his partners, his teammates and the world of automation.

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens