Cover art for podcast More than a Few Words

More than a Few Words

984 EpisodesProduced by Lorraine BallWebsite

A marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

1:36

#555 Engaged Community

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.

If you follow national brands on social media, ask yourself why. Odds are it’s because the content is fun, entertaining, and engaging. Now look at your business social media account. Can you say the same thing?

A small business is probably not going to be as popular as a national brand. But you can emulate what they’re doing, and cultivate an engaged social community.

So the question is, how do they do it? For starters, they post regularly, if you see a business account that hasn’t posted in several days, that’s a clear sign the company is not really all that interested. And if they’re not interested, their community is not going to be interested.

And remember, you can’t be a silent participant.  That's like throwing a party and hanging out in the back of the room. You’ve got to jump in, you’ve got to dance with your  guests and interact with your community. If you’re going to have a business social media account, it’s time to get social.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://roundpeg.podbean.com/feed.xml

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens