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More than a Few Words

677 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

8:10

#443 How to write great employee profiles

Before we get into the how, let’s talk about the why. Well, the easy answer is that employee profiles are great content! They are the perfect light-hearted, human-interest kind of piece that folks love to see on social media and in email newsletters and they are a great way to regularly inject content into your blog. They really don’t take that much effort, don’t have to be that long and can be finished (from interview to finished article) in an afternoon.

The bigger reason to write employee profiles? They are the perfect way to gain trust from your community. An employee profile portfolio is a valuable collection to have at your disposal particularly for businesses in the home service and any other service industry that entails a lot of 1-on-1 communication with customers.

By having an opportunity to meet and learn more about your staff through these blog posts, you help customers become more comfortable with scheduling an appointment, inviting them into their homes or putting their trust in you. 

So how do you write a good employee profile? 

A good way to start an employee profile is with a simple introduction. Your first round of questions should be some nice soft ball questions to help ease your subject into the interview. Get some baseline information. Start with their name, even if you already know it, making sure to get the correct spelling. This can help establish some rapport, not to mention avoiding a misspelled name right at the top of your bio.

Questions you can ask:
  • What’s your name?
  • What’s your title?
  • How long have you worked at (insert company name here)?
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