Cover art for podcast More than a Few Words

More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#410 B2B Podcasting - Bill Caskey

Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shares why every B2B company needs one.  

About Bill Caskey

Bill Caskey writes books, records podcasts and produces videos with one intent: help sales teams move from ordinary to extraordinary. The market has changed dramatically, which demands you prospect and sell differently in order to succeed. Those who change their mindset and mechanics can “own” their market.

Bill proves that by abandoning the worn out sales approaches that prospects see coming a mile away, you can radically increase your income. It requires that you develop and implement a scalable plan, think differently, and take new and different actions. Bill helps clients do just that.

He has trained sales teams for 30 years, taught over 7500 workshops, and coached over 50,000 sales professionals.

He’s the author of Same Game New Rules used by hundreds of sales teams (and several other titles); creator of The 2X Group, a mastermind learning program for high sales achievers; and co-host of The Advanced Selling Podcast, a Top 30 Business Podcast on iTunes with over a million downloads and according to Inc. is one of the “19 Podcasts Worth More Than an MBA;” and host of the 2X Podcast: High Impact Sales Training for Sellers and Leaders.

More than a Few Words is a production of Roundpeg. 

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens