These days, video is so affordable and so easy to create it should be a part of every small business owner's content program. We have access to powerful equipment and gear built right in to the phone in our pockets.
Your smartphone, let's you make quick videos on the fly which can look really good if you know a few tricks.
About Matthew Pierce
Matthew Pierce is an experienced instructional designer, training manager, speaker, and multimedia creator. He currently managers training and development at TechSmith Corporation (creators of Snagit and Camtasia), including overseeing instructional design, documentation, training, and technical support. He also has experience leading and managing the social media, video, Public Relations groups at TechSmith.
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