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More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#460 Contagious Content

Contagious content is something that SOME people will find so interesting they will be unable to resist the urge to share it. Andrea Breanna, the founder of Rebel Mouse explains we share things  because we want to show off what we know, connect with others or because something is so striking it hits our ITMO (inability to move on). 

Creating contagious content boils down to emotions: Love, hate, belief and disbelief.  Great content will tap in to one or more of these emotions.  And often it will be love for some part of your audience and hate for another.  That's ok.  It means you have tapped into an emotion and avoided the dead zone in the middle.

For more on this topic check out the blog post on Rebel Mouse

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