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More than a Few Words

677 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#626 Don't Overwhelm Your Website

There are lots of cool tools and features that you can add to a new website. The problem is sometimes companies try to do everything; ,stunning layouts with drop downs and rotating and parallax effects,.  They think using all of those tools makes the site look sleek and modern.

In reality, what you end up with is a jumbled mess. So as you look at your website, step back and ask some basic questions.

  • What do you want visitors to do?
  • Does this tool or feature make it easier or harder for them to do what they came for?

Then think about the skill level of your audience. If your market is comprised mostly of older consumers, a simple straightforward design may be your best choice.

Look at lots of tools, and then pick the ones that really work for you. If you're interested in learning more about web design, be sure to check out the resources at DigitalToolbox.Club

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