Cover art for podcast More than a Few Words

More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#572 Every Ad Deserves a Destination

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.

Google ads are expensive. So if you're going to make the investment, be sure you're ready to engage and impress visitors and capture leads which result from the campaign.

If you're driving visitors to your homepage, you're wasting your money, you've already attracted the attention of the customer who had a very specific need. They selected you because your ad promised to answer the question or fulfill their request. And so you need to build custom landing pages for every single ad.

What makes a good landing page? There are three things. First deliver what you promise, this is not a time to bait and switch. If the ad promised a free coupon, make sure that's the first thing visitors see. The second thing is focused content, your ad promised one thing so keep the rest of the content on the page tightly focused on that topic. This is not your chance to tell customers everything you do, but to impress the visitor with your expertise in that one thing. And finally, have a clear call to action, have something for the visitor to do.

You paid for them to come to your website, make their visit worth your investment.

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens