Why should I buy from you in a cluttered marketplace with many companies all claiming be able to solve a problem that a customer has? How do you answer that question in a way that convinces customers that you’re the right company to work with?
The roots of that answer really lie in a great position statement. This is not advertising copy, but a clear definition of who your company is and how you approach the business.
There are three elements in a position statement: a description of who your customer is, what problem do you solve, and what makes you uniquely qualified to offer that solution?
When you put those three pieces together into a simple statement, you have the beginning of great marketing.
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