Cover art for podcast More than a Few Words

More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#488 Why Reviews Matter

Why do reviews matter?  Part of the answer to that question lies in the psychological phenomenon of social proof. We look to others for advice and ideas.  Whether it is contagious laughter at a comedy show,  or turning around in an elevator to face the door, behavior is observed and replicated.

Particularly when buying something we have never bought before reviews provide that social proof.

How do you solicit reviews? Ask for them when customers are still excited about the purchase.  For example:

  • As you serve dessert at a fine restaurant
  • Just as you sign the closing papers on your new home
  • As you hand over the keys to their new car.

What about negative reviews? Bryan Caplan suggests using the four "p"s to guide your response.

  • Professional
  • Prompt
  • Pleasant
  • And Pick up the phone!
Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens