The marketing podcast More than a Few Words is hosted by Lorraine Ball. Each week she interviews marketing professionals from around the world.
This week, our guest, Breanna Gunn is a copywriting professional. She shared tips on how to create content which gets noticed and drives results. To begin with she suggests you need to tell a story and make it engaging. Build the relationship with your reader by making it about them and not you.
Your readers are human, and they are selfish and self centered, so they want to read copy that is about them. Where possible substitute words like you and your with "I". Bring the reader into the conversation.
And finally, stop worrying about the word count and focus on being relevant. Engage readers and search engines will notice.
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