Cover art for podcast More than a Few Words

More than a Few Words

677 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

1:17

#646 Dumb it Down

The other day, I got the nicest note from a prospect,  who by the way is now a client. He said "The information you shared was valuable and easy to understand. Most of the folks we talked to try to wow us with technical crap and it becomes so confusing. You guys didn't , thanks!! "

As a former school teacher, I was trained to break complex concepts into smaller, easy to understand elements. It seems that skill is an asset in my marketing consulting sessions as well.

Too often subject matter experts think they have to impress their prospects with their knowledge instead of making them feel comfortable. Why would someone want to hang around you if you make them feel uncomfortable? 

As you're writing information, even if it's for a technical audience, dumb it down a little Why? It's easier to grasp the important concepts if the language is simple, clear, and direct.

So what about you? Are you so busy sounding smart that you're running off your prospects? If that's the case,  simplify your messages and sell more.  

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://roundpeg.podbean.com/feed.xml

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens