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More than a Few Words

677 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#477 Personalize Automated Messages

The problem with automated marketing is that well, it feels automated. There's a not quite human sound to the way those emails and chat bots respond to questions from real customers. Your challenge is to humanize your automated marketing and make those communications sound like they come from you.

To help us discover how to create personal campaigns that really bring people to you we invited Ellen McDowell, the founder of Ellen McDowell, Your Social Butterfly to join us.

She says the key is to make sure that you are speaking authentically, using your language  you normally would use. Don't rely on the templates that your software tools are providing. Use text from emails or simply imagine a conversation with a potential customer and use the same words in your automated chat response or email that you would use if you were face to face. 

More than a Few Words is part of the Digital Toolbox from Roundpeg

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