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More than a Few Words

675 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

1:37

#472 Do What You Love

If you're like many business owners, you started your company to do something you enjoyed. Maybe you were a chef and you started a restaurant, or a doctor who wanted to take care of people, or a marketer who enjoyed the creative challenge of engaging customers with a product. Whatever it was, you started your company to do that thing.

Along the way you learned running a business required sales, bookkeeping, IT and human resources skills. There are multiple distractions dealing with an unhappy employee, preparing paperwork for your accountant, or calling clients who are behind in payments. Each of these tasks takes you further away from what you set out to do.

So how much time do you really spend doing what you set out to do?  If your day is primarily taken up with things that you'd rather not do, you're heading for burnout.  You need to recognize the warning signs and reverse course because life is too short.

To get back on track, the first step is to build a plan. Maybe you need to change your business model, hire someone to help, or outsource some of the functions which keep you from doing what you love.

if you don't love marketing, then give the team at Roundpeg a call, because we do. 

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