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More than a Few Words

933 EpisodesProduced by Lorraine BallWebsite

A marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

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#934 Face the Day

December 3rd, 2023


I got up this morning and there was snow outside.  And, quite honestly I was annoyed because it still fall.  The change in weather  completely messed with my plans. But, when I got over being annoyed I reached for a …

#933 She Thinks Big

November 30th, 2023


I was so excited to have another chance to talk to Andrea Liebross, a business and life coach who specializes in empowering female entrepreneurs.  …

#932 - Find Your Personal Sytle

November 28th, 2023


These days everybody's trying to present themselves as an expert. So how do you stand out in your niche in a crowded market? Part of the magic comes from creating a visual brand. - That's what i had a chance to chat …

#931 When Facebook Goes Away

November 26th, 2023


What will you do when Facebook goes away? Now I’m not trying to spread fear and panic and I don’t expect that the platform will disappear overnight. …

#930 Stop Wasting Money on Marketing

November 23rd, 2023


In this podcast interview, I had the pleasure of speaking with Jan Cavelle, a seasoned entrepreneur from the UK with a wealth of experience in running micro and small businesses. She is the author of two books, "Scale …

#929 Start with Words

November 21st, 2023


I know. you think we're living in a visual video world.  Maybe you believe  and you don't need to write anything anymore.  But that just isn't true. No matter what happens in the world of content it starts with words. …

#928 Time for a Rebrand

November 19th, 2023


​When you create your brand you are investing in something that should last for the long haul. The colors, the fonts and your overall style guide …

#927 Bringing Sales and Marketing Together.

November 16th, 2023


In this interview, I was excited to invite Patty Farmer, to join me once again for a quick conversation.  This time we dove into how to integrate marketing and sales activities to benefit your business. It all starts by …

#926 Start with the Middle.

November 14th, 2023


If you missed my conversation with Tina Bakehouse about writing tips in late 2021, here's you chance to catch up.

Many "would be writers" …

#925 Call Visitors to Action

November 12th, 2023


​The goal of every page on your website is to get visitors to do something. Maybe that's fill out a contact form, pick up the phone to call you, download an e-book, register for an event or sign up for your newsletter. …

#924 Your Next Hire

November 9th, 2023


Why did I invite Lisa McDonald, a certified career coach  to join me for a conversation?  You are not looking for a job, but you are probably looking for employees,

And Lisa is probably working with those potential …

#923 What is Your Brand Position

November 7th, 2023


More than just marketing hype, your brand is about creating an impression of your company in the mind of your prospective customer. It is the basis …

#922 A Short Letter is Hard to Write

November 5th, 2023


My uncle used to say that he was going to write me a short note but didn’t have time, so he wrote me a long letter instead.  When you are limited in …

#921 Where are Your Keys?

November 2nd, 2023


My friend Michelle McNally, the Executive Vice President of Customer Success for BoxCrush dropped by to talk about the importance of safeguarding digital assets, including passwords and resources. We talked about the …

#920 Don’t be a Rotten Apple

October 29th, 2023


When asked about their branding style, I often hear business owners say they "want to look like Apple." They admire the clean, sleek design. They …

#919 Managing the Content Beast

October 26th, 2023


In this podcast episode of "More than a Few Words," host Lorraine Ball interviews Geoffrey Klein, a story expert, TEDx speaker, and content producer, about creating captivating content. Klein's new book, "The Content …

#918 Live Life By Design

October 24th, 2023


In this conversation from our archive, Andrea Butcher of HRD  - A Leadership Development Company shares why she  believes you should live life by …

#917 You Can Not Be All Things to All People

October 22nd, 2023


To develop really effective marketing, you need to be clear about your brand position, what makes you uniquely qualified to earn the business of your customers. Look beyond the technical skills and product …

#916 Buy, Don’t Build

October 19th, 2023


​I had a wonderfully, thought-provoking conversation with Jon Rogers about a unique strategy for business growth – the idea of buying businesses …

#915 Dance withTime

October 15th, 2023


Are you clocking in early and burning the midnight oil every single day? As a small business owner you may feel that is required to get ahead, but it doesn't have to be the pattern for your days.

It's not when you waltz …

#914 Seven Figure Sales Teams

October 12th, 2023


In this podcast interview, I had a chance to chat with Che Brown, about the importance of building a high-performing sales team for entrepreneurs aiming to achieve 7 or 8-figure businesses. Che emphasizes the primary …

#913 - Creating Content for People With Short Attention Spans

October 10th, 2023


Almost ten years ago, I had a conversation with Juett.  We discussed the fact that people just don’t have the same attention span they used to. You …

#912 Lessons from Retail

October 8th, 2023


I started my career in retail as the floor manager. It was my job to attract customers as they walked down the aisle, to pull them into the …

#911 Building Community

October 5th, 2023


Deb Schell  joins me for a conversation about building and nurturing communities. Deb emphasizes that in today's information age, communities play a …

#910 - Smats, Guts, Luck and Friends

September 30th, 2023


I've heard it said that entrepreneurs need three things  - smarts, guts and luck.

Your smarts can be street smarts, book smarts or creative smarts. You've got to be able to use your intelligence to navigate decisions …

#909 Use AI for Your Home Page

September 28th, 2023


This week I had a chance to chat with Jeanette Stein, a seasoned business coach who specializes in using AI and automation for business growth. She shared insights into how to harness AI while maintaining a personalized …

#908 - Do You Have a Peer Group? You Should

September 26th, 2023


If you missed this conversation about collaboration with your peers with Jon Tsourakis, then you are in luck.  You can listen to it now. 

When you …

#907 Evaluate and Embrace New Technology

September 24th, 2023


How do you decide which software tools and digital trends deserve attention and resources and which don’t? So how did I answer the question? Simple, …

#906 Let AI Tell Your Story

September 21st, 2023


In this episode  I have a chance to chat with Richard Rosser about the intersection of artificial intelligence and storytelling.

Richard shares tips on how to use AI for brainstorming story ideas. He explains ChatGPT …

#905 I Love Evergreen Content

September 17th, 2023


One of the things I love about living in Indiana is the color the seasons. There are bright pastels in the spring and rich greens in the summer and …

#904 Navigating Growth Amid Economic Uncertainty

September 14th, 2023


In this episode, the spotlight is on the challenging decisions that small business owners face amidst economic uncertainties. Joining the conversation is Beate Chelette, the growth architect and founder of the Women's …

#903 Learn to Harness Chaos

September 12th, 2023


Some people think that chaos is a dirty word. But as my guest Robert Raymond Riopel suggests, a little bit of chaos in your life is a good thing.  If you missed this conversation when it was first released in 2021, you …

#902 A Different Perspective

September 10th, 2023


If you're getting ready to hire someone new or add a person to your advisory board it is easy to look for someone with whom you'll get along.  That, however, might not be the best choice.

What you often need is someone …

#901 The Key to Success is in the Implementation

September 7th, 2023


If you are like most business owners you have lots of great ideas.  As a matter of fact you have so many ideas it is hard to get any of them done. 

In this episode, Annelise Worn shares her insights on the importance of …

#900 Go to The Gym

September 3rd, 2023


Every time I go to the gym I see people using weights that are clearly too heavy for them. There is pain in their faces as they struggle to lift the extra weight. They are risking injury every time they do that. 

My …

#899 Managing Good and Bad Stress

August 31st, 2023


If you are like most business owners, right now you are stressing about something.  You are probably thinking if you could only get rid of that …

#898 Discover Productivity Hacks

August 29th, 2023


 Tracy Brinkman shared some great  productivity hacks you can use to take control of the chaos in your day.

Time Blocking:

If you have a task, that …

#897 I Wrote a Book

August 27th, 2023


Twenty years ago I wrote a book called the Science of Marketing and and recently I decided to update the book.  As I started editing, I realized most of the content is as accurate today as it was twenty years ago,

Sure …

#896 Build Trust by Letting People See the Real You

August 24th, 2023


Most of the time marketing planning consists of thinking about what are you going to do. My guest Derek Johnson suggests that maybe you need to be …

#895 Don’t Write Bad Blog Posts

August 20th, 2023


We routinely tell business owners that great blog posts are an important part of their sales, marketing and SEO strategy. With so much riding on each and every blog post, it’s tempting to push the sales element really …

#894The Strategy of Good Web Design

August 17th, 2023


 Great websites don't happen by accident. Sierra Janisse believes every decision you make on your website from what images  you use to the words you write , the pages you create and all the call to action buttons starts …

#893 The Human Factor

August 15th, 2023


These days, it seems like everybody's talking about robots. It's easy to get swept up by trends like Google algorithm changes and AI generated content. But, guest Rai Hyde Cornell says those things are secondary to the …

#892 Convey Meaning with an Image

August 13th, 2023


Traveling through Central Europe I was in three different countries, with three different currencies and three different languages. I don't speak Czech, German or Hungarian, but managed to navigate bus, train and boat …

#891 What to Do With Your Book After It is Published.

August 10th, 2023


You always wanted to write book.  Now you've done.  It is published and you can just sit back, right?  Nope! Nancy Erickson says there is so much more you can do with the content of your book to expand your authority …

#890 What Type of Networking Animal Are You?

August 8th, 2023


Did you miss this conversation with Rochelle Groh about networking animals?  She suggests the next time you go to a networking event, look for the …

#889 Do you Know What a Customer is Really Worth?

August 6th, 2023


One of the critical elements of building a marketing budget is understanding what a customer is worth.  Why? Because you can't decide how much to spend to acquire that customer if you don't really know the value of that …

#888 The Future of Content Marketing

August 3rd, 2023


Content marketing has been around for a really long time.  And it is probably going to be around for a lot longer. But as new tools arise, many …

#887 Improve Your Closing Rate

August 1st, 2023


One of the most important numbers in your business is your closing rate. The simple metrics tells you how well you are performing when face to face with a potential customer. The better your closing rate is the better …

#886 I am my Brand

July 30th, 2023


Like many business owners I defined myself as the founder of my company, Roundpeg.  Lorraine Ball and Roundpeg were intricately linked.  The fact that the business was originally an outgrowth of my personality got lost …

#885 Simple Tricks to Improve Your Public Speaking

July 27th, 2023


If you've been listening to More than a Few Words for any length of time you know I was born talking. Standing in front of a group of people or facing a microphone is not uncomfortable for me.

But it is for many …

#884 Google Can’t Read

July 26th, 2023


From our archive is a terrific conversation with Kyle Roof about SEO.  In it he addressed some common misperceptions about Google.  

For example, …

#883 Maybe You Should Buy a Business

July 25th, 2023


As business owners try to grow their business they assume they have to do it organically.  The problem with the organic approach is you have to be patient. It takes time for the business to mature and grow. 

But that is …

#882 Improve Your Listening Skills

July 23rd, 2023


I had the strangest phone call the other day. It was from someone I have known for a long time. I wouldn't call us friends, but our paths have …

#881 Hop Into the Mailbox

July 20th, 2023


When I started my agency in 2002, clients and friends called me the Postcard Queen.  I was working with small businesses and postcards were a …

#880 Stop Spiraling Toward Burnout

July 19th, 2023


There is a cycle business owners get trapped in as they start to spiral toward burnout.  Coach Linsi Brownson says the first thing you need to do is recognize, you’re not doing anything wrong.  This is just a phase in …

#879 Make Chat GPT Work For You

July 18th, 2023


These days everyone is talking about Chat Gpt Ai driven content. I find some people are either really excited about it.  Then there are others who are afraid we are the cusp of some dystopian world where the machines …

#878 Go Where Your Customers Are

July 16th, 2023

You have to go where your customers are

Social media is about engagement. This is something businesses forget when they start to use it as a …

#877 Be a Great Podcast Guest

July 13th, 2023


So you want to be a podcast guest.  Before you start reaching out to potential shows my guest, Joe Matz suggests you need to start with Why do you want to be a podcast guest.

There are a number of reasons. Some people, …

#876 The Marketing Path

July 12th, 2023


From our archive. This conversation with Sharyn and Hank Yuloff was originally released in August of 2021.  If you missed it then you are in for a …

#875 Common Startup Mistakes

July 11th, 2023


I would love to tell you that out of the gate I was a business genius and everything I did in marketing worked perfectly. Well that's not true.  We …

#874It is ok to change direction

July 9th, 2023


We’ve all had that marketing brainstorm sitting alone at a desk. It sounds like a good idea so you bounce it off other people. everybody excitedly supports the concept. You execute it the best that you can, but it …

#873 Become a Better Public Speaker

July 6th, 2023


Getting up in front of an audience and speaking is how I make a living. Even if that's not your career goal you need to be a good public speaker. Whether you're standing up in front of an audience  or one-on-one with an …

#872 The Reason for Being

July 5th, 2023


From our archive.  This conversation with Mike Wittenstein was originally released in August 2021.  If you missed it then, you should definitely …

#871 The Complete Offer

July 4th, 2023


You have a great product. That's wonderful. But a product by itself is not enough to guarantee success. Shaun McAndrew believes you need to build a …

#870 Things go Wrong

July 2nd, 2023


Let’s face it, sometimes mistakes happen and things go wrong. How you handle the situation will often determine whether your smallest mistake becomes a big crisis 

Even if you can’t predict what will go wrong, having a …

#869 Stop and Read This

June 29th, 2023


These days so many people are hot on social media and whatever the new platform is this week.  But Nicole Krug says that year after year email …

#868 To Reply or Not to Reply

June 27th, 2023


Maybe you think that when someone says something negative you shouldn't dignify their comment with a reply. According to David Oates, that's actually …

#867 Home Court Advantage

June 25th, 2023


Athletes love to play on their home court. Being intimately familiar with every square inch of the field is reassuring, and the supportive crowd gives them the confidence to play their best.

In a way, the same is true …

#866 On the Road to Mastering Your Marketing Message

June 22nd, 2023


It is often said that a journey of a thousand miles begins with a single step.  That is definitely true on the journey to master your marketing message. In this conversation Tracey Watts Cirino and I explored the first …

#865 Affordable Research Tactics

June 20th, 2023


In this episode I had a chance to chat with Alison K about research.  I know you're sitting there saying I already know everything about my business. Well guess what, you don't! So you need to listen to this short and …

#864 Podcast Tips, Tools and Tricks

June 18th, 2023

After 13 years of podcasting, I have found tools I rely on. My two favorites are Podmatch   - It is kind of like a dating application. Instead of find

#863 Measurement vs Attribution

June 15th, 2023


Jennifer  Denney is obsessed with measurement and marketing data.  She believes you can't improve what you don't measure. But there are a lot of challenges for marketers right now, as they try to measure the …

#862 Stand, Stagger, Fall

June 13th, 2023


Have you ever done something for the first time, without prior knowledge and been able to achieve success? If so, you’re truly unique. Most humans …

#861 Go Negative to Get Attention

June 11th, 2023


If your blog titles don't grab reader's attention, they're not going to read your blog posts.  While it might seem that people want to see something positive in these challenging times, surprisingly negative titles work …

#860 The Perfect Podcast Pitch

June 8th, 2023


Would you like to be a guest on a podcast?  If so, you want to pay attention to what Kelly Mosser has to say about pitches.

The biggest mistake most …

#859 Better Content in Three Easy Steps

June 6th, 2023


According to Stacey Hall when we create marketing content it should not be about our products and services.  So stop talking about your products and …

#858 Ego Drives Social Media

June 4th, 2023


Social media is all about ego. No matter how many followers and fans you have, it’s always fun to see a new follower, a retweet, or reply, like, love …

#857 A Great Bio Makes People Want to Get to Know You.

June 1st, 2023


Many potential customers read your bio to figure out who you are, and what it is going to be like to work with  you.  Danielle Hughes believes you need to give them a sense of who you are as a person instead of a litany …

#856 Take your business to the next level

May 30th, 2023


During the pandemic many people started businesses and even more are sitting in a corporate role right now thinking you're going to start a business …

#855 To Meme or Not to Meme

May 28th, 2023


If you’ve been using social media for any length of time, you’ve probably seen your share of memes. What makes memes popular is the way they give …

#854 How Introverts Network

May 25th, 2023


I'm an extrovert. I love people.  I love being around people and talking to people.  But there are a whole bunch of people, introverts, who really …

#853 - Lessons from a Networking Junkie

May 23rd, 2023


I have a confession to make. I am a networking junkie. I love getting out in meeting people. Unlike people with other addictions, I'm not looking for a cure for my networking addiction, because I think it's healthy for …

#852 Google Doesn’t Buy From You

May 21st, 2023


It is time for a  Content Based SEO approach. You probably don’t want to hear this. I’m going to do it SEO wrong. You’re spending all your time focused on what search engines want, worrying about stuffing your pages …

#851 The Testimonial Interview

May 18th, 2023


Everyone knows testimonials are a powerful sales tool, so why don't more businesses have them?  According to guest, John Hubbard the biggest reason …

#850 Next Level Entrepreneur

May 16th, 2023


As a business owner there were things I had to do that I absolutely loved and there were other things that really pushed me outside my comfort zone.  …

#849 Sometimes You Need to Shout A Little

May 14th, 2023


 When you were little, your parents probably told you to use an inside voice because it wasn't polite to shout.

We've all been there, in a crowded …

#848 Write a Book

May 11th, 2023


There's a perception that authors are more credible experts than people who are not authors.  Kim Thompson Pinder thinks it is just a perception and not necessarily true. But why not go with the perception?

There are …

#847 Email Works, Let It Work For You

May 9th, 2023


I am an email marketing fan so I was excited to invite Kendra Corman to join me for a conversation on how to make email marketing effective. 

She …

#846 A Little Help From Your Friends

May 7th, 2023


I don't ask for help very often. Maybe it's my personality I like to present this very competent, successful exterior. But the truth is everybody …

#845 Manage Your Inbox

May 4th, 2023


Stop for a minute and think about your inbox I know as soon as I said that that was that little pain in your stomach because you know there’s a lot of clutter there.  But it doesn't have to be that way.  

In this …

#844 What Marketing Can’t Do

May 2nd, 2023


Wouldn’t it be great if your marketing could get people to buy from you? Unfortunately, as my guest Chris Hoyt explains, that’s not how marketing …

#843 It is All About Attitude

April 30th, 2023


Today, I want to talk about your attitude, and how it can drive action. Why this topic now?

Let's face it, there are lots of things in the world which distract and impact us as individuals. And as business owners. There …

#842 Don’t Scale Too Fast

April 27th, 2023


Everyone who starts a business thinks it's going to grow and grow.  They assume the growth will be wonderful as it gets bigger and bigger and bigger. …

#841 Do Not Trust Your Gut

April 25th, 2023


If you are like most business owners you have developed a skill for making gut decisions. But my guest Dr. Gleb Tsipursky thinks that might just be the wrong way to approach your business decisions.  

The author of …

#840 Plans are Living Breathing Documents

April 23rd, 2023


If you've just finished working on your business plan, you probably think okay I'm done. I can put it on the shelf and get on with the rest of my business.

If that's what you're thinking, you've missed the entire point …

#839 Write Copy that Converts

April 20th, 2023


There are lots of good reasons to create content for your website, social media and email newsletter.  In this episode, Lorraine chats with Louis Dalton about how to write content for a very specific purpose, converting …

#838 Marketing Success is Not a Fairy Tale

April 16th, 2023


Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago.  It was so long ago that it seems like a fairy tale, an expensive …

#837 Simplified SEO

April 13th, 2023


I know you think we've talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many …

#836 More than One Reason to Buy

April 11th, 2023


In this encore episode, we talk about how to use the frustrations, fears, wants and aspirations or your audience, as the foundation of your …

#835 The Business Plan Review

April 9th, 2023


Once you're done writing your business plan, pulling together all the numbers, charts and other information the most important thing you can do is …

#834 Use Email to Build Trust With Your Audience

April 6th, 2023


Most people think about email marketing as a sales tool. But my guest, Jeff Felten thinks it is so much more.  Email can play a valuable role as a …

#833 - Smart Pricing Starts in The Mind of Your Customer

April 2nd, 2023


What is the right price for your product or service? Most business owners struggle with this question because they confuse the cost of producing the product, with the value that it brings to the customer. Establishing …

#832 Sales is a People Business.

March 29th, 2023


Returning guest Ross Keating says that sales is a people business.  While people may say it is the product or the features, it ultimately comes down …

#831 Escaping the Hustle with Matthew Turner

March 28th, 2023


In this encore episode, our guest, author Matthew Turner doesn’t think owning a business needs to feel like your are on a treadmill running hard, and never reaching your goal 

In his book Beyond the Pale, he explains …

#830 Reward Yourself

March 26th, 2023


While I think business goals are important, there is more to life than checking things off your list. If you never stop and celebrate the win, it all becomes really tedious. So find a way to reward yourself, when you …

#829 The Marketing Flywheel with Josh Ramsey

March 23rd, 2023


What is the marketing flywheel?  A real flywheel, that builds energy, as you push it slowly over time it gets faster and faster and faster.  A marketing flywheel will do that as well. With consistent action, the …

#828 - What’s In Your Sales Plan

March 19th, 2023


 It would be wonderful if you just hung a sign out, opened your doors and customers came.  Unfortunately, for most of us that's not how it works.  …

#827 Smart PPC for Small Businesses

March 16th, 2023


Maybe you think your business is too small to take advantage of PPC.  Our guest, Ameet Khabra doesn't think that is true. You can use this powerful …

#826 Contingency Planning

March 12th, 2023


I am an optimist. I believe things will work out.  However, when it comes to my business I also know that things can go wrong, and planning is not being negative, it is being prepared. Accidents happen. Even minor …

#825 Emotion Driven Marketing

March 9th, 2023


In this episode we chatted with Jan Cavelle about connecting your emotions to your marketing, and more importantly, connecting to your customer's emotions.  

How do you do that? Jan suggests you start by being …

#824 From Our Archive - The Elevator Pitch

March 7th, 2023


From our archive: 

You have only a few moments to make that great first impression and you  won’t stand out by sounding like everyone else.  You need to find a way to be first, best or different. And if you choose …

#823 Capacity

March 5th, 2023


I spent the early part of my career in manufacturing. One of the most important lessons I learned was that of capacity.  When you know how much you can produce you can set realistic targets for your our sales team, …

#822 Influencer Marketing

March 2nd, 2023


Influencers, people who have a following comprised of people who pay attention to who they are and what they do can help you deliver your message. 

#821 Man Vs Machine

February 26th, 2023


With all of the emphasis on A.I. driven content, search and advertising, the question is how will human beings survive.

Like any good sci-fi, the answer lies in human innovation.  It is in our ability to think outside …

#820 ABC’s of Sales

February 23rd, 2023


Stacey Hall wants to shift your paradigm on the role of the salesperson. She believes traditional, old school techniques of always closing and …

#819 The Rise of A.I.

February 19th, 2023


I a sci-fi geek.  As a kid I discovered Isaac Asimov's stories of good robots who were driven by a code driving them to helpful an supportive of …

#818 Business Personalities

February 16th, 2023


I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all …

#817 Storming the Castle

February 14th, 2023


From our archive - Originally broadcast on 2/14/2020 enjoy this encore conversation with Matt Nettleton. 

Sometimes, as a sales person heads out to …

#816 Match Your Products to Customer Needs

February 12th, 2023


As you start working on the product portion of your overall business plan do not start with the features.  Go back to your customer research. What is most important to your customers?  Focus on the elements of your …

#815 Building Relationships on LinkedIn

February 7th, 2023


When it comes down to closing, people buy from people.  So before you can make a sale, you almost always need a relationship.  In B2B sales one of the best places to build that relationship is on LinkedIn.    …

#814 Your Customer is More than Numbers

February 5th, 2023


One of the things that I love and hate about marketing is the research which allows you to describe your ideal client in very quantitative terms like age, income and level of education. I love this because if gives you …

#813 Simple Video Tips

February 2nd, 2023


We are living in a video world.  Our guest Chris Weiher thinks video should be in the tool kit of every small business.  The mistake he thinks many …

#812 Help Your Competitors

January 29th, 2023


I am sure you think this headline is a mistake, that I meant to say something else, but I really mean this. If you want to build a successful …

#811 Give Google Information About Your Business

January 26th, 2023


Google wants you to succeed and in this conversation with Stormy Knight, we talk about what they're doing to help you do just that.

Remember that …

#810 Match Your Marketing To Your Goals

January 24th, 2023


How do you decide which marketing tactics to try? Megan Prejzner says you should start with business goals in mind. Boil it all down to the ones …

#809 Three Types of Competitors

January 22nd, 2023


Even new, completely innovative products have competition. Long before your product comes into the market, customers have found ways to solve their …

#808 Brand Elements

January 19th, 2023


While you don't want to change your brand frequently, guest Amanda Guerassio suggests there are signs you are ready for a refresh.  

  1. If you designed …

#807 Sales Starts with a Real Conversation

January 17th, 2023


I know you think you are a business owner not a salesperson but everybody really is a salesperson. In this conversation with Tracey Beavers we explored ways you can create sales without "selling"

She suggests you start …

#806 Do The Research

January 15th, 2023


Too often inventors and entrepreneurs fall in love with their idea. Just because it can be built, does not mean it should be.  Before you launch your …

#805 Start Up Technology

January 12th, 2023


Many small business owners startup a business or launch a product with little or no budget. I asked successful founder, Jason Hubbard about some of  …

#804 Secure Your Business

January 10th, 2023


Small business owners, particularly solo entrepreneurs often forget that their personal and business on-line security are tightly intertwined.  

#803 Business Plan Myths

January 8th, 2023


If you're a smart traveler you know can't head out on a long road trip without some kind of map or directions.  Without that there's a chance you'll get lost, drive in the wrong direction, show up late or never actually …

#802 Mentorship

January 5th, 2023


In this episode we talk about mentors, how to find one and how to be one. Why? Because even if we think that we're running our business' completely on our own it helps to have people to turn to for advice and …

#801Favorites of 2022

January 3rd, 2023


Before we roll in 2023, I thought it would be fun to go back and revisit some of my favorite podcast interviews from last year. With more than 125 to …

#800 Happy Anniversary More than a Few Words

January 1st, 2023


“Welcome to More than a Few Words, a marketing conversation for business owners. This is your host Lorraine Ball. “

I have a version of that phrase hundreds of times over the last thirteen years. Yes, today is actually …

#799 Generate New Sales From Old Clients

December 29th, 2022


 What is the fastest least expensive way to get clients? Guest, Gall Doby suggests  there is one strategy that people often ignore, and it's right in front of them. 

Looking for new sales? Start with your current …

#798 Getting Lost

December 25th, 2022


My favorite day on my most recent vacation was the day we got lost. We had an idea of what we wanted to do but we made a wrong turn. Instead of worrying about it we simply embraced the chaos. We stumbled upon a great …

#797 Authenticity Matters

December 22nd, 2022


In this episode, I chat with Sasha Willis about authenticity and why it is so important to be authentic in all of your content and branding. 

Sasha advocates for  showing up as yourself because people really tune into …

#796 You’ve Got Mail

December 18th, 2022


You've Got Mail!

Do you remember when those three little words used to make you smile?  It's hard to believe it's been more than 25 years since we first logged onto the internet via a very slow dial-up modem to hear …

#795 Tips to Train Your Brain

December 15th, 2022


Why should you make a to do list before you go to sleep?  It is a way of training your brain . Guest Elizabeth Louis, says when you do that you're …

#794 A Little Cappuccino Goes a Long Way

December 11th, 2022


I am a serious coffee drinker. A typical morning starts with two full mugs of coffee, after which I'm ready to face the world. So when I was in Italy …

#793 Finding Your Ideal Client

December 8th, 2022


When it comes to finding your ideal client Jonny Cooper thinks of the process like a three legged stool.  You need all three pieces.  Without one of …

#792 The Long Game

December 4th, 2022


When it comes to content marketing you need to be playing the long game. It is unrealistic to think  you're going to throw a blog post out there …

#791 Life Cycle Marketing

December 1st, 2022


Your customers go through many steps and phases as you work with them, so your marketing needs to reflect where they are in their customer journey.  

Guest, Ellen McDowell shares tips on how to segment your customers …

#790 Invite me In

November 27th, 2022


When I was a kid and the doorbell rang I would jump up and fling the door open in the hopes of entertaining a neighbor, friend or unexpected guest. …

#789 Empathy and Action

November 24th, 2022


Since we were in middle school there's always been someone who said something negative about us. You'd think after all this time we'd learn how to …

#788 The Follow Up Process

November 20th, 2022


When the phone rings, there's always that moment of excitement. This could be a customer! I've been through enough sales training so I feel …

#787 MEGA Position

November 17th, 2022


This week we are talking about positioning. I know that sounds like some techie, marketing thing that you need an MBA to figure out but it really isn't. Your position is simply what you want people to think about you …

#786 Lessons from Improv

November 13th, 2022


A friend of mine who is an improvisational artist, and a marketer told me there were many things he learned when studying improvisational comedy that …

#785 Copywriting Style Guide

November 10th, 2022


In this episode Lorraine chat's with Maddie Osman about style guides. But the conversation is not about colors and fonts. Your brand is more than …

#784 New Tech - Finding What is Right for You

November 6th, 2022


It seems like every day there is some new tool or trend. So how do you decide which  new technology, software tools and digital trends deserve …

#783 Measure Your Email Results

November 3rd, 2022


I know you think we've talked about email a lot but we're going to dive into  one of the most overlooked parts of your email marketing, the metrics

Guest, Emily Maguire shares lessons learned over a decade sending …

#782 Google Wants You to Do Better

October 30th, 2022


I hate to say I told you so. Well,  actually I like saying it because I enjoy being right. So I am very much enjoying the most recent announcement by …

#781 Time to Pivot

October 27th, 2022


What do you do when external factors turn your entire business model upside down?  That's what happened to at the beginning of their …

#780 Protect Your Assets

October 23rd, 2022


You need to protect the marketing assets of your business.

I got a call the other day from a client I hadn't worked with in 18 years. He wanted know if I still had the original art files for his business now. As strange …

#779 It Is All About The Cash

October 20th, 2022


Owning a business is lots of fun. There are all sorts of reasons you do it. But at the end of the day. It's about the cash. Alvin Narsey considers cash a  fundamental metric for any kind of business.  Many business …

#778 Cost Plus Pricing

October 16th, 2022

What is the Right Price for My Product?

This is one of the most common questions business owners must answer. Defining your pricing strategy is critical to your success because it tells prospective customers a lot about …

#777 Get To Yes Faster

October 13th, 2022


Most business owners did not start out thinking they  were going to be sales people, but somewhere along the line they figured out that was what they had become. 

Guest Susan Trumpler shares tips on how to manage the …

#776 Turn Your Sales Funnel Upside Down

October 9th, 2022


You've all heard of the sales funnel this marketing model where every sales starts at the top with a large group of unqualified prospects. In the middle are people who are mildly interested and at the bottom of the …

#775 Testimonials are Marketing Gold

October 6th, 2022


Testimonials are  marketing gold. But the trick is cultivate them.  So how do you get people to talk about you?  Guest, Erin Ollila breaks it down …

#774 Lessons from My Days in Retail

October 2nd, 2022


I started my career in retail. As a floor manager my job was to attract customers as they walked down the aisle of the store, to pull them into the …

#773 Instagram Neighborhoods

September 29th, 2022


Instagram is so much more than simple an app to share images of your favorite cocktail, flower or friend.  It is a powerful business tool with four …

#772 Build a Business to Sell

September 25th, 2022


I know you’re probably just starting out in your business. It is all really exciting and new. But, right from day one, you need to be thinking about building a business that someone else will want to buy someday.

To do …

#771 Attack New Markets with Google Trends

September 22nd, 2022


Geotargeting is a valuable tool if you run a local business.  Connecting with customers around the block is what drives your business.  But guest,

#770 Ideas on the Fly

September 18th, 2022


If you're like me, you never have your best ideas when you're sitting at your desk.  It is always when you're out walking or talking to someone or driving in your car.

Then by the time you get somewhere where you can …

#769 Branding for Creatives

September 15th, 2022


This week, I chatted with Claire Gallagher about the unique challenges creatives face as they try to work on their branding.  The rest of the world thinks designers have it easy when it comes to developing their …

#768 Tell Stories About Your Best Days

September 13th, 2022


I love to tell stories. Not only because they're fun, but because they're great for business.  That's why I was excited to sit down with master storyteller, David Hutchins. 

He explains, regardless of who you are or …

#767 Social Media is Like a Single’s Bar

September 11th, 2022


Social media is a lot like going to a singles bar. You're going to meet a lot of nice people and have some interesting conversations.  But at the end of the day your goal is to bring your date home.

In the world of …

#766 Use a Quiz to Grow Your Email List

September 8th, 2022


Let's start with the numbers

  • 80% of small business owners use email marketing to get new clients and to keep their existing ones
  • For every $1 you …

#765 Marketing is Personal

September 4th, 2022


Your customers want to feel special. In interactions with you, they want the conversation to be focused on their needs and concerns. To communicate that focus in your marketing campaigns, add a little personalization to …

#764 Recession Proof Your Business

September 1st, 2022


If you have been around the  business community as long as I have, or maybe even half as long you know there are cycles. There are ups and there are downs.  They way to survive the downs is to be prepared.

In this …

#763 Everything Old is New Again

August 28th, 2022


There is this wonderful song written by Peter Allen in the 1970 s.  Everything old is New Again. In a way that song sums up where marketers are these …

#762 Build Landing Pages that Convert

August 25th, 2022


You spend all of your resources trying to drive people to your website. But what do they do when they get there? Well if you goal is to generate leads and build your email list that's where a great landing page comes …

#761 Let’s Start at the Beginning

August 21st, 2022


One of my all-time favorite movies is The Sound of Music. While I love most of the songs, the scene where Maria teaches the children to sing, is definitely on top of my list. say.

She explains, when you read you begin …

#760 Spark a Conversation

August 16th, 2022


Scott Murray thinks today's marketers have to stop selling, promoting and clinging to outdated strategies and tactics.  Instead they need to create content to spark engagement,  conversation and inspiration from their …

#759Use KPI’s to Grow

August 14th, 2022


How well is your business performing?  Key Performance Indicators help you answer that question.  A KPI is  a quantifiable measure of performance over time for a specific objective. KPIs provide targets to shoot for, …

#758 Set Your Goals with Your Heart

August 11th, 2022


If you're like most business owners you've set lots of goals and in your life and you've never fulfilled them. It not be the goal, but because your …

#757 Build an Amazing Life

August 9th, 2022


When you started your business you probably assumed that sooner or later you would get around to building a life to go with it.  According to guest …

#756 Email - Your Little Black Marketing Dress

August 7th, 2022


----more----Every woman has that little black dress in her wardrobe. Classic in design it is not too trendy and not too stodgy.  It is incredibly …

#755 Managing a Business and a Family

August 4th, 2022


So you think you've got distractions and can't start a business. Well my guest, Renee Harris has nine children and still found a way to build a six-figure business.  How did she balance the demands of a family and the …

#754 Make Your Content Fun

August 2nd, 2022


Social media and content marketing should be fun.  If you are not feeling the fun in the content you are creating then your audience is probably …

#753 -No Social, Just Media

July 31st, 2022


Facebook is on a mission to take the social out of social media.  They've announced changes to their algorithm that you're already seeing.

They're prioritizing ads and video from complete strangers over the updates from …

#752 People over Profits

July 28th, 2022


These days business is built on relationships. So when you are in a networking situation, guest Patty Farmer suggests you remember to focus on the …

#751 The International Team

July 26th, 2022


These days, it seems everyone is talking about working remote. with advances in technology, you can work anywhere in the country or anywhere in the …

#750 Success in a Rocky Economy

July 24th, 2022


I know the economy is rocky. Yes, things have been bumpy for the last three years. But the truth is, this isn't the first time it's happened, and it will be the last. If you want your business to still be around when …

#749 Find Your One True Love

July 21st, 2022


When it comes to finding your life's love or passion is there really only one? Maybe you think that's a strange introduction for a marketing conversation. But it's not.  Just as finding that one true love is important …

#748 The Psychology of Words

July 19th, 2022


Sometimes when people write copy they forget they're not just writing for SEO.  They need to keep in mind they are writing to attract the attention of real people who have  specific reasons for reading the information 

#747 The Right Price

July 17th, 2022


What is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to the customer.

When it comes …

#746 A.I. and You

July 14th, 2022


If you're a little bit of a sci-fi nerd. The idea that the robots are coming can be a little bit terrifying. But if you're a marketer in today's world the advent of Ai is an exciting opportunity. 


Guest Thomas …

#745 Avoid Social Media Overwhelm

July 12th, 2022


Do you feel overwhelmed by social media if you do you're not alone but I've got some good news for you because there are things you can do to manage the chaos and make the time you're spending on social media …

#744 I Love Evergreen Content

July 10th, 2022


One of the things I love about living in Indiana is the color of the seasons. There are the bright pastels of spring, the rich greens of summer, …

#743 - Stop Creating Content and Start Telling Stories.

July 7th, 2022


When it comes to creating content, the age old question seems to be " What do you write about? The biggest challenge of creating content is staring …

#742 Unlock Your Creativity with Art.

July 5th, 2022


People tell me they're they don't think they're creative. But that's not true. Everyone is creative. We just express it differently. And you need …

#741 Shaping Your Brand Position

July 3rd, 2022


What do you want people to say about you when you're not in the room. What do you want them to tell people. who are looking for someone who does what you do?

All of those comments add up to your personal brand. Now a …

#740 Flip the Sales Conversation

June 30th, 2022


You think you know everything about sales. You've heard all the presentations and everybody talks about pain and objections. Well, my guest Chandler Walker thinks that might be the wrong way to approach a sales. 

He …

#739 Better Networking Results

June 28th, 2022


I love a good networking event. but I know not everybody loves that process.  They're often confused and frustrated with how to start the conversation and where to go after they've opened it.  Laura Templeton suggests …

#738 It Takes a Village

June 26th, 2022


Every parent knows, It takes a village to raise a child. Each of the adults in the child’s life, relatives, teachers, coaches, brings a different …

#737 - A Rational Approach to SEO

June 23rd, 2022


Think you know how Google works?  Guest, Kyle Roof explains your assumptions may not be right. 

For example, many people think Google reads a web …

#736 Sitting on a Gold Mine

June 20th, 2022


I bet you didn't know that you're sitting on a gold mine. but according to my guest Mary Henderson, you are. As human beings. we experiences built …

#735 Power Words

June 19th, 2022


 Words have power to move, motivate, inspire, frightened and cheer, what you say and how you say it can have a strong impact on another person. Some words, called power words have more impact than others. These words …

#734 What Type of Bird are You

June 16th, 2022


Whether you're trying to hire a new person, work with an agency or close a sale, the very first step is really figuring out if you're sitting across the table from the right person.

The problem is that people don't come …

#733 The Rule of 26

June 14th, 2022


What if you could improve the amount of traffic that came to your website, the amount of conversions and the lifetime value of  customers by 26% …

#732 Healthy Conflict

June 12th, 2022


Wouldn't it be nice if we all just got along. That might seem like a good idea but it really isn't. You can't eliminate conflict completely. and you …

#731 Vacation-Proof Your Business

June 9th, 2022


All work and no play makes Jack or Jill very dull.  As a business owner you work really hard but you also need to find ways to get away and take a …

#730 What Makes You Remarkable

June 7th, 2022


Why should I buy from you? That's the question we have to answer if we want to grow our business.  My guest, Rich Brooks thinks the answer needs to …

#729 Buying Journey

June 5th, 2022


Let's go on a buying journey. Think about the last item that you bought, where you spent more than $100. Maybe it was something for your business or home. Write down the item you bought and work backwards through your …

#728 Follow Your Passion and Make Money Along the Way

June 2nd, 2022


If you're like a lot of people you may be under the misconception that you have to make a choice between doing what you really love or making money but that doesn't have to be the case.  Guest Joel Salomon doesn't …

#727 Build Your Super Toolkit

May 31st, 2022


Do you have a super toolkit for your business? Also called standard operating procedures (SOPs), when created correctly give business owners freedom …

#726 Three Truths of Marketing

May 29th, 2022


When it comes to marketing, there are three simple truths. The first is that marketing hasn't really changed in 50 or 60 years. The basics of marketing are about what they were half a century ago.

What has changed are …

#725 Morning Routine

May 24th, 2022


If every morning is an adventure and you're not quite what you should do first, Ryan Cote suggests you begin your day with a morning routine.    

#724 Do You Always Have This Effect on Women?

May 22nd, 2022


This is a marketing story about personal branding that took place about 30 years ago, I had just started working for Lennox industries. At that time, Lennox Industries was a male oriented business. With men in all the …

#723 Full Circle Marketing

May 19th, 2022


Many business owners think closing the sale is the end of customer journey.  Guest Wayne Mullins doesn't agree.  He sees the act of attracting the …

#722 Influence Marketing

May 16th, 2022


We make buying decisions because we've been influenced by someone or something. Many companies are trying to cash in on this trend, hiring influencers to promote their brand. 

But our guest Jason Falls focusing on the …

#721 How To Find The Best Solution

May 15th, 2022


Everyone likes to be right and to see their ideas put into practice but sometimes your ideas are not the best it. If, as a leader you are more focused on proving you're right and winning every argument people around you …

#720 Evergreen Content for Lawyers and Everyone Else

May 12th, 2022


Great content helps small business owners build trust and compete with businesses significantly larger, by establishing authority and credibility. 

Guest John Hinson explains it is a cost effective strategy saving you …

#719 Find Your Story

May 10th, 2022


The stories that we tell ourselves really are our most important stories. Our guest, Bridget Cook-Burch shared her thoughts on stories and how stories drive our destiny.  It is less about what is really happening and …

#717 Grow Your Network with a Podcast

May 3rd, 2022


If you're a business owner, you are probably  always looking for ways to widen your circle and networking is certainly a great way to do just that.

In this conversation with Ryan Hansen, we talked about a slightly …

#716 Find the Yin to Your Yang

May 1st, 2022


I love running my own business, getting to do things “my way” … most of the time. But I learned that to be successful, I need to also listen to the …

#715 Simple Steps to Grow A Mastermind Group

April 28th, 2022


If you're a coach you can earn a living one conversation at a time. But if you really want to maximize your revenue opportunities. You need to consider group coaching Where do you start? 

Our guest Chris Williams says …

#714 Six Figure Freelancer

April 26th, 2022


All too often people think the word freelancer is synonymous for broke. But according to my guest, Kate Bagoy, that's not true. You can make money and live the life you want as a freelancer.

Right now is a great time …

#713 Transform Business Cards Into Contacts

April 24th, 2022


When you come home from a networking event with a stack of business cards, you either have something incredibly valuable, or a pile of garbage. What makes the difference? It's not the cards themselves, but what you do …

#712 Networking Animals

April 21st, 2022


The next time you go to a networking event, guest Rochelle Groh suggests you should look for the four types of networking animals. 

  • The shark, who is …

#711 Managing Through Chaos

April 19th, 2022


These days the world feels more than just a little crazy.  As you are processing all the crazy in the outside world you have a business to run.  So how do you balance the conflicting emotions and keep your  business …

#710 Strategic Relationships

April 17th, 2022


Great strategic relationships are what make your word of mouth marketing work.  These partners  have complementary businesses to yours.  Serving similar customers they are likely to bump into people who will need your …

#709 Sell the Transformation

April 14th, 2022


If you're looking for different results tomorrow than you had yesterday you need to make changes.  Sometimes it is a small change, but often it is a …

#708 Create Content that Converts

April 12th, 2022


So you've been creating content for awhile. You've got blog posts, images and videos.  You share it on social media and place it on your website, but that isn't enough, because you aren't creating content for fun.  The …

#707 Conference Social Media

April 10th, 2022


Thinking about hosting a conference and wondering about which social media platforms will serve you best. While you should probably have a presence …

#706 Your Personal Brand

April 7th, 2022


Do you have a personal brand? Do you even know what that is and why you need one?  My guest Ian Moyse explains that while the term "personal brand" sounds illustrious, something for celebrities and influencers, everyone …

#705 Automate Your Processes to Grow

April 5th, 2022


Your business does not happen by accident. You have to have processes and procedures in place to make sure that everything gets done when it's supposed to.  Does that sound a little overwhelming? It doesn't have to be …

#704 The Great Retention

April 3rd, 2022


In the age of the great resignation, business owners of all size companies are struggling with employee turnover. The pandemic had accelerated the resignations, but if you have employees, sooner or later you will need …

#703 SEO in 2022 - It is all about content

March 31st, 2022


It would be great if the rules of SEO would remain constant.  Unfortunately, SEO like most of your digital marketing is constantly evolving, as the …

#702 Build Lasting Habits

March 29th, 2022


If you're like me, you've started lots of things that you hoped would become habits. You run at them full bore for a little while and then you lose …

#701 Create Less Content

March 27th, 2022


When it comes to content creation, more is not always better. I've been blogging since 2008. And I have a library filled with thousands of blog posts which I  wrote as resources for for clients and prospects and because …

#700 Conversations

March 24th, 2022


If you could have a conversation with anyone, who would you choose?” Almost everyone has a first choice and maybe a second, but who has hundreds of …

#699 Presentations Made Simple

March 22nd, 2022


No matter what your job is, sales expert, business owner or manager working your way up the corporate ladder, you're going to have to sell your ideas.  The prospect can be a little scary but it doesn't have to be …

#698 Marketing Wallpaper

March 20th, 2022


Have you let your brand become marketing wallpaper. You've said the same things over and over and over again to build consistency which is great but you've said it so much people no longer hear it. 

If that's happened …

#697 Your Message Matters

March 17th, 2022


If you have something to say, you may be frustrated as you try to get that message out to the right people. Our guest, Jonathan Milligan shares some tips on how you can rise above the noise so prospective customers hear …

#696 Use Data to Drive Content

March 15th, 2022


According to our guest, Ryan Sullivan, modern day marketers understand that the buying journey is not linear. so the content on your website should …

#695 You Can Not Be All Things to All People

March 13th, 2022


To develop really effective marketing, you need to be clear about your brand position, what makes you uniquely qualified to earn the business of your customers. Look beyond the technical skills and product …

#694 Change Your Sales Process with Four Little Words

March 8th, 2022


According to our guest Merit Kahn, it is one thing to be really well versed in what you're going to say to a prospect and how you're going to go through your sales process but you need to engage the prospect.

If you are …

#693 Don’t Drive Looking in the Rear View Mirror

March 6th, 2022


It isn’t practical to drive looking only in the rear view mirror. Even if you think you know what is in front of you, sooner or later you will run into something you didn’t expect. When you run your business simply by …

#692 Ideas are Free

March 3rd, 2022


What is the difference between an thought and an idea.  It is not just semantics according to my guest Bruno Pesec.   A thought is something …

#691 Batteries Not Included

February 27th, 2022


Has this happened at your house?  It is Christmas morning and after your child gleefully tears open a present, finding their much anticipated toy …

#690 Embrace the Chaos

February 24th, 2022


Some people think that chaos is a dirty word. But as my guest Robert Raymond Riopel suggests, a little bit of chaos in your life is a good thing.

He suggests that as as human beings, one of our primary functions is to …

#689 The Non -Fiction Brand

February 22nd, 2022


What is a non-fiction brand?  It is a brand that is true and authentic in its reflection of a company.  To build your non-fiction brand, my guest DP Knudten you need to start with a hard look in the mirror.

As a …

#688 Sales Questions

February 20th, 2022


The more you know about a prospect, the easier it is to sell. Asking questions is a great way to learn what you need to know and avoid wasting time …

#687 Life Beyond Social Media

February 17th, 2022


If you are like me, you probably spend a lot of time on social Media. While these tools are helpful, are they the best resource for your business. 

#686 Tools and Tips to Manage Digital Productivity

February 15th, 2022


Like many business owners I made the transition from paper to digital tools a few years ago, but some days it feels as if I am juggling too many …

#685 It Takes More to Get High

February 13th, 2022


Marketing is addicting. You do a little marketing, you get results, you do a little more and suddenly you’re hooked. You can’t imagine your business …

#684 Sell More with Good Design

February 10th, 2022


Lots of people make the mistake of thinking good design is just a pretty picture. But, as our guest Jacqui Naunton  explains, it is so much more that that.  And when done correctly can have an enormously positive impact …

#683 Make Visitors Feel Welcome

February 8th, 2022


Have you ever been to a website that just makes you feel right at home? Everything is where it's supposed to be. And you know, you've come to the right place. That's a website that's was designed with the user …

#682 Ahead of the Pack

February 6th, 2022


One of the things I love about living n Indianapolis is the activity at the racetrack.   Yes, it is true, I am a race geek.   I love the cars, the …

#681 Is a Franchise Right For You?

February 3rd, 2022


So you want to start a business but you really don't have an idea of what you want to do.  In that case, a franchise might be just what you're looking.

Our guest, Diane Pleuss has matched hundreds of entrepreneurs with …

#680 Blogging Takes Time

January 30th, 2022


Even for the most accomplished writer, creating an effective blog post takes time.  This is especially true as the word count requirements have grown.

Even if it is only an hour or two, over the course of the year, that …

#679 Every Entrepreneur Needs a Strategy

January 27th, 2022


Small business owners never have enough time. There is always more to do than than a day a day it fits in a day's work. Guest, Alex Brueckmann believes a good strategy becomes your system to prioritize rigorously where …

#678 Don’t Feed the Trolls

January 25th, 2022


It often feels as if the world is just a little nastier than it used to be with online attacks to individuals and businesses.  Well it turns out that's not new. The internet has made it a little bit more visible, but …

#677 Taste the Difference

January 23rd, 2022


My husband loves scotch and it was on his bucket list to see where it was made. So several years ago, I found myself wandering through distillery after distillery hearing about malting, mash and wort, the importance of …

#676 Happy Buying Brain

January 19th, 2022


We like to think of ourselves as evolved creatures, but according to Felix Cao the primal brain is actually the place where the subconscious mind …

#675 Take the Keys

January 16th, 2022


 If I asked you where the keys to your house were, might take you a minute, if you're a little bit like me and put him down somewhere in the house, but within a minute or two, you'd know where your keys were. Why? …

#674 Social Selling

January 12th, 2022


As a business owner you are active on social media to do more than just make friends.  You are there because you ultimately hope it will lead to …

#673 Start with Your Castle

January 9th, 2022


I am a fan of Walt Disney, not just his movies, but his vision and creativity as an entrepreneur.  He understood the importance of a clear company …

#672 Create Engagement on LinkedIn

January 4th, 2022


LinkedIn can be an incredibly valuable resource for your business, but it won't work if all you do is post content telling l people how awesome you are with a link to your blog or website. 

If you want to actually drive …

#671 Write Yourself a Letter

January 2nd, 2022

Write Your Goals Down

As the new year begins, take a few minutes to think about your goals and what you want to accomplish in 2018. Dream big both personally and professionally. Maybe you want to lose weight, expand …

#670 -Three Questions to Define Your Ideal Client

December 30th, 2021


Everyone talks about finding your ideal client. But how do you do that? Today my guest Tim Fitzpatrick of Rialto Marketing explains it can be as easy as answering three questions.

Who do you enjoy working with, because …

#669 Define, Develop and Display

December 28th, 2021


Your brand doesn't happen by accident.  Our guests Tonya Eberhart & Michael Carr, partners behind BrandFace have created The 3 D Process for building your brand. 

Define - In the define stage, start with a look at …

#668 Conversion Optimization

December 26th, 2021

Why should you care about conversion optimization?

When I ask business owners about their website performance, most can easily tell me how much …

#667 Take Three Deep Breaths

December 23rd, 2021


If you own a business, you have stress. It seems to come with the job, but our guest Debra Sunderland suggests that your stress often comes from lack of clarity. She says the reason we have stress is because the small …

#666 Blogging in 2022

December 19th, 2021


I have been blogging since 2007. Back then blogging was popular among writers and geeks.  I am not sure which I was, but I enjoyed the opportunity to …

#665 Escape the Hustle

December 16th, 2021


If you are a small business owner, there is a good chance you feel a little bit like a gerbil on a treadmill. You're running and chasing the food, but you never quite catch it. Our guest, author Matthew Turner doesn't …

#664 Bad Blog Posts

December 12th, 2021


We routinely tell business owners that great blog posts are an important part of their sales, marketing and SEO strategy. With so much riding on each and every post, it's tempting to push the sales element really hard. …

#663 Marketing Automation

December 9th, 2021


Business owners who believe in rapport and relationship-building often think of automation as a bad word.  This perception comes from the not really understanding how good automation words. 

Automation can be as simple …

#662 The perfect time to send an email.

December 5th, 2021


Does it matter when you send out an email newsletter? People are going to read it whenever it lands in their inbox, right? Well, maybe not. There's a lot of research that suggests there actually is a best time of day …

#661 - More than One Reason to Buy

December 2nd, 2021


You have probably heard multiple times you need to start your sales process by defining your niche because when you do, you can create more relevant …

#660 Segment, Segment, Segment

November 28th, 2021


Everyone is not your customer. And while some people might become customers sometime in the future, there are some people who never will. Make the best use of your marketing efforts by narrowing down to a niche.

Then, …

#659 Start in the Middle

November 25th, 2021


Many "would be writers" think they should start with a title and let the story unfold.  Our guest, Tina Bakehouse suggests starting in the middle.  …

#658 Go Negative with Your Blog Titles

November 21st, 2021


If your blog titles don't grab reader's attention, they're not going to read your blog posts.  While it might seem that people want to see something positive in these challenging times, surprisingly negative titles work …

#657 Social Media is Personal

November 18th, 2021


Ultimately, social media is a human platform. If we can read a story and we can relate to it, we're more likely to engage with that, we're more likely to comment on it, like it and share it. Our guest, Victoria Lee …

#656 Kiss Your Email

November 14th, 2021


As you plan your next email marketing campaign don't overwhelm customers with multiple offers. They won't spend the time reading all that text. As a …

#655 Let Your Goals Flow

November 11th, 2021


​Goals are an important part of a successful business, but we often don't achieve them as quickly as we would like.  Coach Cailen Ascher suggests …

#654 Don‘t be afraid of Negative Reviews

November 7th, 2021


You may not believe this, but negative reviews are a gift. They give you a chance to improve to change your customer perception, and maybe even be a hero.

When someone writes a negative review, they're annoyed at your …

#653 Why No One Reads Your Content

November 4th, 2021


You spend hours creating content so you may be disappointed to discover that nobody's reading it. But it doesn't have to be that way. Our guest, …

#652 Company Culutre

October 31st, 2021


Ask most small business owners what makes their company unique. And they'll tell you it boils down to the people and the culture. That great culture …

#651 Overworking and Under-earning

October 28th, 2021


There is a cycle business owners get trapped in as they start to spiral toward burnout.  Coach Linsi Brownson says the first thing you need to do is recognize, you're not doing anything wrong.  This is just a phase in …

#650 Humanize Your Facebook Page

October 24th, 2021


Are you frustrated by the lack of engagement and results from your Facebook pages? Maybe it is because you are treating Facebook like any other …

#649 The Networking Quest

October 21st, 2021


What would you learn in one hundred networking conversations?  And how would those conversations change your business? That is what our guest, Chella …

#648 Add a Caption to Instagram

October 17th, 2021


If you think Instagram is just about pretty pictures, you're really missing out on opportunities. Sure, a pretty picture is going to stop your audience in their tracks, but it's not necessarily going to be enough to …

#647 Find a Peer Group

October 14th, 2021


When you collaborate with people you would, on the surface level think of as your competitors, it is amazing what happens You will discover your …

#646 Dumb it Down

October 10th, 2021


The other day, I got the nicest note from a prospect,  who by the way is now a client. He said "The information you shared was valuable and easy to …

#645 Energy Management

October 7th, 2021


According to our guest, Ellen Goodwin, you can have all the plans in the world, manage your time, block out time for specific activities, but if you have no energy, you're going to be dead in the water.

Without energy, …

#644 Cash Management

October 3rd, 2021


I always say there are three days in the life of a project give me an emotional left.

When I make the sale

When I send the invoice 

When I get the check.

The foundation of cash management starts with an understanding of …

#643 Your Voice is Your Instrument

September 30th, 2021


There, there's about seven different qualities that are highly associated with someone's credibility, trustworthiness and perception of leadership when it comes to vocal qualities. The research around this astounding. 

#642 Who is Your Blog For?

September 26th, 2021


I want to ask you a very specific question. Who were you writing for? Now, if you have a personal blog and you're documenting the days of your life, you're writing for yourself. But if you have a business blog then you …

#641 Ecommerce Email

September 23rd, 2021


There are many elements in a successful ecommerce program, but email is at the top of the list.  From simple promotional campaigns to event specific …

#640 You Focused Copy

September 19th, 2021


Long before I ever worked on my first website, I was developing brochures and direct mail campaigns for business owners. Many of the rules of good …

#639 The Marketing Path

September 17th, 2021


As you drive down the road, you have to be ready to make small adjustments.  The same is true for your marketing.

This week's guests, Sharyn and Hank …

#638 A Crazy Idea

September 12th, 2021


When I started my career, I was full of crazy, innovative ideas which were routinely shut down by senior managers. I grew to hate hearing "That isn't …

#637 Start Your Business

September 9th, 2021


More than a Few Words is a marketing conversation for business owners.  MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world. 


In today's conversation, Mal …

#636 What is the objective of your blog?

September 5th, 2021


You have a blog for your business, that is an important first step.  But if you want to transform a good blog into a great one, there are several things you can do to improve your company blog,

First you need to do is …

#635 Omnipresent Marketing

September 2nd, 2021


According to our guest Sheri Kay Hoff, the trick with good marketing is to be everywhere, but show up slightly different so your message is relevant to your audience. 

Customers can smell a sales pitch a mile away, so …

#634 Meaning at a Glance

August 29th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional …

#633The Reason for Being

August 26th, 2021


More than a Few Words is a Marketing Conversation for Business Owners.

Why does your business exist?  If you answered to make money, you are missing the point.  That may be  why your own a business, but the business …

632 Productivity Hacks

August 24th, 2021


More than a Few Words is a marketing conversation hosted by Lorraine Ball featuring brief interviews with entrepreneurs and marketing professionals …

#631 - Your Website is Your Best Salesperson

August 22nd, 2021


Did you know that  57% of all purchase decisions are actually made before a customer ever talks to a supplier.

Think about that! More than half of the people who pick up the telephone to talk to you have already made up …

#630 Convert Prospects with Video

August 18th, 2021


More than a Few Words is a Marketing Conversation for Business Owners. 

Sometimes you just have to jump in.  Video is so important as part of your marketing mix, and most business owners are not expert videographers., …

#629 You are Doing SEO Wrong

August 15th, 2021


The Marketing Minute is a quick bite of marketing from Lorraine Ball, host of More than a Few Words


 You probably don't want to hear this. I'm going to do it SEO wrong. You're spending all your time focused on what …

#628 Time to Go Global

August 12th, 2021


The world is getting smaller all the time.  Today, even small business can afford to compete globally.  This week we talked with Wendy Pease about free resources, and tips for business owners interested in selling their …

#627 What Story Does Your Company Tell?

August 10th, 2021


Organizations, movements, products, companies thrive or fail when their stories thrive or fail. So if you have a deeply resonant, emotionally significant functionally relevant story, then the organization will continue …

#626 Don't Overwhelm Your Website

August 8th, 2021


There are lots of cool tools and features that you can add to a new website. The problem is sometimes companies try to do everything; ,stunning …

#625 Innovative PR Ideas

August 3rd, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

Every business owner …

624 Why Blog?

August 1st, 2021


One of the most interesting findings in this year's digital marketing survey was on the topic of blogging.  Fewer small business owners than ever …

#623 CopywritingTips

July 29th, 2021


The marketing podcast More than a Few Words is hosted by Lorraine Ball. Each week she interviews marketing professionals from around the world. 


This week, our guest, Breanna Gunn is a copywriting professional.  She …

#622 Get Rid of Limiting Beliefs

July 27th, 2021


Each week, host Lorraine Ball chats with marketing and business professionals from around the world.  This week, Connie Jones, author of  WARRIOR ARISE, brings her perspective on how our beliefs limit our success. 


We …

#621 Crisis Management Plan

July 25th, 2021


Let's face it, sometimes mistakes happen and things go wrong. How you handle the situation will often determine whether your smallest mistake becomes a big crisis 

Even if you can't predict what will go wrong, having a …

#620 Take the Fear Out of Networking

July 22nd, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox   If the thought of …

#619 Accountability Tips

July 20th, 2021


Every week, Lorraine Ball, chats with marketing professionals around the world. This week, the conversation is about Accountability.  Her guest, Don Markland shared thoughts on developing an accountability habit for …

#618 Why Should I Buy From You?

July 18th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#617 Do It Yourself SEO

July 15th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

SEO can be  very …

#616 The Button

July 11th, 2021


This week in our marketing minute, Lorraine Ball continues the conversation about building a successful inbound marketing campaign.

Once someone …

#615 Take the Overwhelm Out of Social Media

July 8th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

Social media used to …

#614 Win the Hour, Win the Day

July 6th, 2021


More than a few words is a marketing conversation for business owners.  Each week, host Lorraine Balls spends a few minutes chatting with guests …

#613 The Submission Form

July 4th, 2021


Last week I shared a few tips building effective landing pages. This week we're going to turn our attention to the submission or inbound form because …

#612 Money Matters

July 1st, 2021


More than a Few Words is a marketing conversation for business owners.  Hosted by Lorraine Ball marketing experts from around the globe share tips, tricks and inspirational marketing and business ideas. 

With Neuro …

#611 Social Media in Five Minutes a Day

June 29th, 2021


More than a Few Words is a marketing conversation for business owners.  Each week, podcast host Lorraine Ball chats with marketing professionals from …

#610 The Landing Page

June 27th, 2021


Last week I shared a few tips on building your offer.  This week we're going to focus on the landing page.

The landing page is your opportunity to convince prospective customers to say yes, I want that.

When building a …

#609 Which Social Media Platform Is Right For You?

June 24th, 2021


More than a Few Words, hosted by Lorraine Ball is a marketing conversation for business owners. 

Social media can be overwhelming, because it seems as if there is a new platform every week.  So, as a small business …

#608 A Podcast about Podcasts

June 22nd, 2021


More than a Few Words is a marketing conversation for business owners, hosted by Lorraine Ball

In this episode, our guest Anna Parker-Naples explains …

#607 What Can You Offer

June 20th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#606 Get More Done By Noon

June 17th, 2021


If you are like most entrepreneurs, you always have too much to do on any given day. It often feels like you are a gerbil on a treadmill, because I keep running, but you don't get anywhere.

This week, our guest David …

#605 What to Write About

June 13th, 2021


The hardest thing about blogging is staring at that blank sheet of paper trying to decide what you should be writing about.  The answer is pretty …

#604 Get Noticed by the Media

June 10th, 2021


More than a Few Words, a marketing conversation hosted by Lorraine Ball.

If you are like most business owners, it is a struggle to stand out in a crowd. You can elevate yourself above the rest with a little bit of …

#603 Social Relationships

June 8th, 2021


More than a Few Words is a marketing and business conversation hosted by Lorraine Ball.

Why do business owners need to build social relationships?  Aleya Harris is pretty clear when asked that question. She believes …

#602 - Explore, Evaluate and Embrace

June 6th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#601 Local Business Buckets

June 3rd, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

Today we are going to …

#600 Teach Your Way to Success

June 1st, 2021


This marks the 600th episode of More than a Few Words, a marketing conversation hosted by Lorraine Ball.

Even if you’ve never thought of yourself as a teacher it is time to look strategically how a course might support …

#599 Invite Me In

May 30th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#598 Take the Quiz

May 27th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

What if you could …

#597 Social Media is About Ego

May 23rd, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#596 Go Local with Google My Business

May 20th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

As a business owner, …

#595 Privacy vs Convenience

May 18th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

Since the dawn of the …

#594 The Are of the Hashtag

May 16th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#593 The Digital Economy

May 13th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox

When I started my …

#592 Yes, And

May 9th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#591 Content Calendar

May 6th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

When it comes to content marketing, the process is key.  Without structure, you are always chasing the program instead of …

#590 Do It Yourself Video

May 4th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox

These days, video is so …

#589 Branding Your Team

May 2nd, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#588 Introduction to Enneagrams

April 29th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox


As a business owner, …

#587 Build Real Relationships

April 27th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

Our guest, Thomas Libby spends a lot of time on LinkedIn. And the time pays off, because he uses the platform to help people …

#586 Are You Ready for Gen Z?

April 25th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#585 Sales Stories

April 22nd, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

I love a good story.  I love to listen to a good story and tell one.  Stories are a valuable element in building your …

#584 Home Court Advantage

April 18th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host

#583 Widen Your Reach with Online Courses

April 15th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

As a small business owner, particularly if you are in  …

#582 404 In Style

April 11th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#581 Capture Attention of Web Visitors

April 8th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

If you are like most business owners you want your website to be attractive and functional.  This week we chatted with Wayne …

#580 Go Where Your Customers Are

April 4th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#579 Generate Leads with LinkedIn

April 1st, 2021


When it comes to generating leads from LinkedIn, our guest  Susan MacConnell thinks most people make several critical mistakes. 

1 - Trying to …

#578 Blow Up Your Website

March 28th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#577 You Are Not Your Business

March 25th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

As a business owner, sometimes it is hard to figure out where your business ends and you begin. It can be challenging to …

#576 Raise Your Price

March 23rd, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

You are not charging enough for your products.  If you are like most business owners you make the mistake of looking at your …

#575 Are You Next Door

March 21st, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#574 Why People Unsubscribe

March 18th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

You work hard to build your email list and it is …

#573 Get More Done in LessTime

March 16th, 2021


More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

Everyone wants to do more than just work in their business. The challenge for small business owners is how to find the time …

#572 Every Ad Deserves a Destination

March 14th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#571 LinkedIn Stories

March 11th, 2021


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.


Introduced in September 2020, LinkedIn Stories offers entrepreneurs …

#570 Cost Effective Video

March 7th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#569 Welcome Readers in Three Easy Steps

March 4th, 2021


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.

When someone subscribes to your email list your first communication set …

#568 What if Facebook Goes Away

February 28th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#567 Collaboration Tips

February 25th, 2021


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 


#566 Compelling Calls to Action

February 21st, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#565 The Keys to Attracting More Clients

February 18th, 2021


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

According to Andrea Petrone, attracting clients starts with three …

#564 What is a Customer Worth

February 14th, 2021


Today I want to talk about what a customer is worth because I think all too often business owners look at what a customer's spending today and see that as the only value of that customer. But if you're in a business …

#563 The Line Between Sales and Marketing

February 11th, 2021


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Where does marketing end and sales activity begin?  These days, the …

#562 Do What You Love

February 7th, 2021


If you’re like many business owners, you started your company to do something you enjoyed. Maybe you were a chef and you started a restaurant, or a doctor who wanted to take care of people, or a marketer who …

#561 The Elevator Pitch

February 4th, 2021


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 


You have only a few moments to make that great first impression and …

#560 Winning Niche SEO

January 31st, 2021


The marketing podcast, More than a Few Words is hosted by Lorraine Ball and features brief marketing tips and conversations with professionals from around the world. 

Okay, so you’ve launched your new website and …

#559 Attracting Clients with an Irresistible Offer

January 28th, 2021


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Before you can create an irresistible offer, you have to have a clear …

#558 Create Common Goals

January 24th, 2021


When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is …

#557 Create Authentic Connections with a Bit of Personality.

January 21st, 2021


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

These days there is a lot of noise out there. With the increasing …

#556 The 90-Day Marketing Plan

January 19th, 2021


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Good marketing starts with the basics.  You need to have a plan.  …

#555 Engaged Community

January 17th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#554 Become a Personality Brand

January 14th, 2021


he weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

These days everybody's trying to present themselves as an expert. So …

#553 Heart Centered Business | Violette de Ayala

January 12th, 2021


The podcast More than a Few Words is hosted by Lorraine Ball and features conversations with marketing professionals from around the world.

A heart-centered business has purpose and intent, connected to your superhero …

#552 Content Authority Builds Over Time

January 10th, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#551 Why You Need to Conduct Research

January 7th, 2021


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.

Many business owners assume they know the answer. They believe they …

#550 Let Sales and Marketing Work Together

January 5th, 2021


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

This week we explore the importance of sales and marketing working …

#549 Who is your Business Plan for?

January 3rd, 2021


The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#548 Simple Stress Relief

December 31st, 2020


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Handling the mental health challenges (mostly stress, anxiety, and …

#547 Asymmetrical Web Design

December 27th, 2020


I happen to love things that are quirky and a little off balance. That should come as no surprise considering the fact that I named my company …

#546 Look Before you Leap

December 24th, 2020


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Look Before You Leap Question to ask before you start your business.

#545 Company Values

December 20th, 2020


The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#544 Bring a Little Personality

December 17th, 2020


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 


So often small businesses make their web copy and marketing …

#543 Mobile First

December 13th, 2020


The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#542 Story Pad With Geoffrey Klein

December 10th, 2020


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

These days, we're not doing a lot of face to face interactions with …

#541 Where Do Content Ideas Com From

December 6th, 2020


The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#540 Relationship Centric Marketing

December 3rd, 2020


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 


We are living in a relationship centric era.  Long gone are the days …

#539 Traffic Sources

November 29th, 2020


Often when I talk to business owners about their Google Analytics, they focus a lot of attention on how many people came to their website, how many unique visitors, and what their bounce rate was.

They miss  some of the …

#538 Doing LinkedIn Right

November 26th, 2020


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.


As more and more people are working from home, physical networking is …

#537 You Can't Buy Permission Based Lists

November 22nd, 2020


If you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. And the lists are relatively current, and you can …

#536 PR Tips

November 19th, 2020


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.

#535 Position Statement

November 15th, 2020


Why should I buy from you in a cluttered marketplace with many companies all claiming be able to solve a problem that a customer has? How do you …

#534 SEO For Everyone

November 12th, 2020


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 


#533 Customers Don't Watch Ads

November 8th, 2020


The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#532 Absolute Marketing

November 5th, 2020


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 


Creating great marketing content takes a while It is important, but …

#531 - Customers are Ready to Buy From You

November 1st, 2020


Did you know that 57% of all purchase decisions are actually made before a customer ever talks to a supplier.

The marketing minute is a shorter …

#530 How to Improve Email Engagement

October 29th, 2020


More than a Few Words,  a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world. 

This week,  Shane Barker joined us for a conversation about email engagement, …

#529 Content Marketing Defined

October 25th, 2020


These days, it seems like everyone is talking about content marketing. But what is it really?

The marketing minute is a shorter version of the …

#528 Overcoming the Content Hurdle

October 21st, 2020


More than a Few Words,  a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world. 

This …

#527 Lessons from Late Night Advertising

October 18th, 2020


The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#526 -Tips for Getting Started with Brett Shapiro

October 15th, 2020


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Getting Started

These days a lot of people who never thought they …

#525 Invite Me In

October 11th, 2020


The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#524 Marketing With Heart

October 8th, 2020


The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Many business owners think marketing is all about tactics and actions, …

#523 Geofencing

October 4th, 2020


The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#522 Get More Done By Doing Less

October 1st, 2020


The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around the world. 

Get More Done by Doing Less

Many people assume they need to …

##521 Shout a Little

September 27th, 2020


The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#520 The Agile Process with Connie Steele

September 24th, 2020


The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around …

#519 Live Chat Tips

September 20th, 2020


In an age where most people would rather text than talk, we've seen a dramatic rise in live chat features on websites. And while sometimes I get …

#518 Make a Great Second Impression

September 17th, 2020


Each week host Lorraine Ball and her guest have a marketing conversation for business owners.  This week the topic is how to make a great second impression.

Our guest, Janice Porter explains that it starts with being a …

#517 The Short Letter

September 13th, 2020


My uncle used to say that he was going to write me a short note but didn’t have time, so he wrote me a long letter instead.  When you are limited in …

#516 Work From Anywhere

September 10th, 2020


Each week host Lorraine Ball and her guest have a conversation for business owners.  This week the topic is how to work from anywhere.

2020 has been an interesting year.  It has created lots of challenges for business …

#515 Building Habits

September 6th, 2020


If you are like me, you have that one thing that you always put off, it's something that has to get done. But there is always something else more important that gets in the way.

It is time to break the cycle of guilt …

#514 Build Your Dream Team

September 3rd, 2020


Why build a dream team?  On the one hand things are so much simpler when it is just you.  On the other hand, when it is just you, then you are wearing all of the hats, all the time.  You have to do everything. If you …

#513 Click This

August 30th, 2020


The internet is filled with calls to action. Everywhere you go, there are brightly colored buttons commanding you to read more, get the content, …

#512 Transitions

August 27th, 2020


A wise man once said, there is nothing so constant as change. That is especially true when you are a business owner. The key to success is often identifying opportunities to pivot and being brave enough to make the …

#511 Celebrity Marketing

August 23rd, 2020


Celebrity endorsements aren’t new. I mean, they’ve been around for a really long time as far back as the 1760s, when producers of pottery in China …

#510 How to Work with Your Spouse

August 20th, 2020


People often ask me if I work with my husband.  And I politely explain that I would rather remain married, than try to navigate that challenging …

#509 Blogging Checklist

August 16th, 2020


A few thoughts to start your blogging checklist.

I am a big fan of blogging because I think it can be a very powerful part of your overall marketing. …

#508 Become an Expert | Mark Dunsmore

August 13th, 2020


This week our guest Mark Dunsmore explains the best way to become an expert in your niche is not to try to learn everything about your industry.  You don't have to be a superpower in the industry and teach everything …

#507 Natural Language

August 9th, 2020


If a prospective customer went to Google to look for a business like yours, what words would they use? Your website must contain those words. They …

506 Customer Experience

August 6th, 2020


When people throw around the term customer experience, what are they really talking about? They're talking about the experience that customers go through when interacting with your brand.  It is not just a single …

#505 Why You Need An SSL

August 2nd, 2020


Every day when you leave your home, you lock the door and you take your keys. That's what you do to protect your home. 


As a business owner with a website, you need to lock your website to protect that as well. To do …

#504 Judgement vs Curiosity

July 30th, 2020


It is human nature to be judgmental, to look at things which are different and judge them good or bad.


What is the difference between judgement and curiosity?  Actually, they're two sides of the same coin.  They occur …

#503 Meme This

July 26th, 2020


In this week's Marketing Minute, we look at the art of the Meme


If you’ve been using social media for any length of time, you’ve probably seen a …

#502 Productively Working Remotely

July 23rd, 2020


This week's guest Robby Slaughter discusses the pros and cons of remote work.  He shares tips on how to make  working remotely more productive without allowing it to take over your life.


Stop using the phrase wok - …

#501 Advertising for Repeat Business

July 19th, 2020


Remember when everyone thought the internet was free, you could put your message out there and suddenly traffic came to your website? It was like …

#500 - Throwback Thursday with Allison Carter

July 16th, 2020


Ten years ago, More than a Few Words was in its infancy. We tested a lot of formats, short programs, live broadcasts, and interviews with marketing professionals.

And for about a year, simply the show was comprised of  …

#499 Welcome Visitors to Your Website

July 12th, 2020

Today, I want to start with a simple question. Is your website ready for company? Think about when you invite guests over to your home, you take a …

#498 Why Web Copy Matters

July 9th, 2020


Everyone wants their website to  look awesome, with interesting pictures and cool animation. Unfortunately, none of that matters if the words don't …

#497 The Gain Headline

July 5th, 2020


When you're trying to get someone's attention, get them to open your email, or click on a link from social media, you have to be able to tell them what's in it for them.  You need to use what's called a Gain Headline.

#496 No Daddy!

July 2nd, 2020


Some web hosting firms are definitely better than others.  While they were once your very best choice, these days we find ourselves saying No Daddy to GoDaddy. 

#495 The Pain Headline

June 28th, 2020


When someone stumbles across your content or social media or it’s dropped into their inbox, you have just a few seconds to make them care enough to click and read more.

With so much information thrown at potential …

#494 Five Most Common Web Design Mistakes

June 25th, 2020


Building a website is easy, but building it correctly is not.  In this episode Sam Moss of the 1Click Agency shares the five most common web design …

#493 Healthy Conflict

June 21st, 2020

Wouldn't it be nice if we all just got along? Well, that seems like a nice idea. But when it comes to running a business, you can't eliminate …

#492 Visual Communications

June 19th, 2020


We are living in a visual world. And as a brand, every image you choose has to support the message you want customers to receive. 

Jennifer Riley Simone of Fresh Figs Marketing joined me for a conversation about how …

#491 Web Performance Review

June 14th, 2020


Why You Should Conduct Web Performance Reviews

If you have employees, you're probably conducting performance reviews on a regular basis, evaluating …

#490 - The Company You Keep

June 12th, 2020


In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website.  These days, …

#489 Make it Personal

June 7th, 2020


Let's face it, everyone wants to feel special. When you walk into a coffee shop and you're greeted by name, or a waitress remembers that you like your eggs over easy before you order, you feel at home. And the next time …

#488 Why Reviews Matter

June 6th, 2020


Why do reviews matter?  Part of the answer to that question lies in the psychological phenomenon of social proof. We look to others for advice and …

#487 I Can Do That

May 31st, 2020


“I can do that,” I said calmly, as I looked across the table at a potential client.  All the while in my head, I could hear a loud frantic voice …

#486 Bringing a Voice to Your Business With Twitter

May 29th, 2020


Since starting my first Twitter account in 2008, I've had a love hate relationship with the platform. It's fast moving and entertaining.  There are …

#485 Make New Friends

May 24th, 2020


Nobody told me when I was a kid how much harder it was going to be to make friends when I got older. Changing jobs and moving to new cities, I always …

#484 Build an Audience of Raving Fans

May 22nd, 2020


Want to grow your business from zero to 1000 fans?  Start by asking people what they want from you. Sounds simple, right? But that's exactly what my guest Josh Tapp, The Lucky Titan,  said he did to grow his business.

#483 Who is Your Target Customer

May 17th, 2020


Let’s face it, everyone is not your customer. Even if you sell the most basic of products like crackers or toilet paper, some people will like your …

#482 How to Use Instagram Stories to Grow Your Business

May 15th, 2020


Think Instagram is just for pretty pictures of food, fashion and flowers will think again. With Instagram stories, your business can deliver relevant messages to an audience that really cares. Our guest today Bobbi …

#481 What Do Your Customers Call You?

May 10th, 2020


Have you noticed that everyone seems to be changing their name lately? I mean, every time I turn around, Dunkin Donuts is now Dunkin and Weight Watchers is WW, Burger King is trying to slide in there with BK.

What's …

#480 Crisis Content Planning

May 8th, 2020


Let's face it, things happen. Businesses take twists and unexpected turns. But are they really all that unexpected? In today's conversation, Sam and I talk about how you can proactively plan for the crises, you know, …

#479 What Marketing Can't Do

May 5th, 2020


Wouldn't it be great if your marketing could get people to buy from you? Unfortunately, as our guest Chris Hoyt explains, that's not how marketing …

#478 Patience

May 3rd, 2020


The Marketing Minute: Patience

Let's talk about patience, because that is something  small business owners typically don't have.

We start our businesses with grand plans.  We go out and start marketing our product and …

#477 Personalize Automated Messages

May 1st, 2020


The problem with automated marketing is that well, it feels automated. There's a not quite human sound to the way those emails and chat bots respond to questions from real customers. Your challenge is to humanize your …

#476 Property Tax Management

April 28th, 2020


Today's conversation is a bit of a departure for us, but it is such an important topic, property taxes. I know , nobody wants to talk about property taxes. But  if you don't talk about it, and you don't think about it, …

#475 Email vs Social Media

April 26th, 2020


Is email marketing or social media a better tool for your business. The truth is, it’s not an either or situation. Each of these marketing tools has …

#474 Rich Snippets

April 24th, 2020


What is a rich snippet? 

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is …

#473 Marketing Automation

April 21st, 2020


What if you had an employee who could be hard at work as you were doing something else. Sounds wonderful, right?  Well that is the idea behind …

#472 Do What You Love

April 19th, 2020


If you're like many business owners, you started your company to do something you enjoyed. Maybe you were a chef and you started a restaurant, or a doctor who wanted to take care of people, or a marketer who enjoyed the …

#471 - Simple Texting Tips

April 17th, 2020


These days inboxes are overloaded and social media news feeds are controlled by the platform algorithms.  So, as a small business owner how do you …

#470 Marketing Super Heroes Need a Strategy

April 14th, 2020


If you have ever read a comic book you know that the Super Hero has amazing powers, but also the one critical weakness.  Business owners are marketing super heroes with amazing skills and talent, but weakness which can …

#469 Do You Have a Business Map?

April 12th, 2020


Do you have a plan for your business? I don't mean a vague generic, "Yeah, we kind of want to do this." I mean, a specific plan that outlines the steps that you're going to take to reach your goals.

If you're like many …

#468 Ditch the Pitch

April 10th, 2020


The next time you go to a networking event, ready to launch into your hard sell pitch stop and try something new.  Don't ask the same tired questions.  Instead, our guest Patti Farmer suggests three quick questions …

#467 What is a Customer Worth?

April 5th, 2020


Small business owners are often very short sighted when they consider the value of a customer, looking only at what they are going to spend today and maybe in the the years to come.

But if you delight that customer, …

#466 Attracting the Right Candidates

April 3rd, 2020


Are you looking to expand your organization?  If its a struggle to find qualified candidates. you might need to change your focus.

Typically the focus is on the candidate.The hiring company tells them to change their …

#465 Dealing with Meetings You Can't Stand.

March 31st, 2020


Does your heart sink when someone suggests having a meeting to discuss something?  If you are like me, you have attended so many bad meetings, that it is hard to be excited about the prospect of another one. 

But Dr. …

#464 Look at Your Website

March 29th, 2020


This is a marketing minute with Lorraine Ball. When was the last time you updated your website? If the answer is more than two years ago, you're doing a disservice to yourself and your customers.

You are not providing …

#463 - Marketing Starts with Strategy

March 27th, 2020


Great marketing starts with a strategy and a great strategy starts with questions.  What do you do if you don't know what to ask? Well Limehub

#462 Build Trust with Content

March 24th, 2020


If you want to encourage someone to buy from you, tell them how to solve their problem without you.  That might sound crazy, but our guest John Welch …

#461 The Fairy Tale is Over

March 22nd, 2020


Content answers the questions customers have as they're trying to decide if they want to do business with you.

Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the …

#460 Contagious Content

March 20th, 2020


Contagious content is something that SOME people will find so interesting they will be unable to resist the urge to share it. Andrea Breanna, the founder of Rebel Mouse explains we share things  because we want to show …

#459 Sell More By Giving Away Free Stuff

March 17th, 2020


It may sound crazy, but this week's guest Dr. Shirag Shemmassian says you can actually sell more when you give away free stuff.  He sat down with …

#458 - What People Say

March 15th, 2020


This is a quick marketing tip from Lorraine Ball host of More than a Few Words. Here's an interesting statistic. More than 88% of online shoppers incorporate reviews into their purchase decision. Why? Because people are …

#457 Resolving Conflict

March 13th, 2020


Ken Cloke is a conflict resolution expert.  In this conversation with Lorraine Ball he shares some very simple tactics you can employ to diffuse a …

#456 2020 Marketing Trends

March 10th, 2020


If you want insight into hot marketing trends, it is best to ask more than one person.  That is exactly what Melanie Allen and Meghan Martin of Green Loop Marketing did.  They reached out to nine marketing professionals …

#455 Social Media Chef

March 8th, 2020


Marketing Tip from More than a Few Words

My husband is an amazing cook. He reads recipes and comes up with his own variations, blending and layering ingredients in new and delicious ways. And even though he's amazing in …

#454 Communication Styles

March 6th, 2020


Imagine stepping on to an elevator and the person inside greets you warmly and begins to engage you in a conversation.  Does the prospect of that conversation make you smile or horrify you?

The answer will depend on …

#453 Why You Need to Write a Book

March 3rd, 2020


If you want to be a consultant, you need to write a book.  You may not be a best selling author, you don't have to be.  The purpose of this book is …

#452 How to Turn Relationships into Revenue

February 27th, 2020


Denise Praul is the owner of Whiteboard Learning a training company that provides referral marketing training to service based business people.  Her …

#451 Be a Better Writer

February 25th, 2020


In an effort to dominate on social media and in SEO businesses are churning out lots of content.  Unfortunately most of it is crap.  

So if you want to attract people, not just search engines, you need to be a better …

#450 Survey Says

February 21st, 2020


Ten years ago when social media was kind of a new thing.  While there was a lot of research about how big businesses were using these new tools, …

#449 Team Building Tips

February 18th, 2020


Whether you are hoping to rally your team around a strategy or resolve interpersonal issues an off-site retreat or team building session can be an …

#448 Have Fun Storming the Castle

February 14th, 2020


Sometimes, as a sales person heads out to make cold calls, it feels like they are trying to storm a castle.  They prepare to battle their way in the …

#447 Look Inward to Find the Answers

February 11th, 2020


When you face a challenging situation, before you look outward, our guest Lauralee Hites suggestion you use the process of introspection, to look inward.  

She defines introspection as the ability to examine your mental …

#446 ADA Compliance

February 7th, 2020


You're familiar with Braille lettering on signs and blue rimmed parking spots which make it easier for people who are differently-abled to access traditional physical brick and mortars spaces.  Now we're seeing this …

#445 Escaping the 9 to 5 with Anna Lundberg

February 4th, 2020


Ready to leave your nine to five job behind? Before you do, our guest Anna Lundberg suggestions you think about the following five elements necessary …

#444 Communicating with Impact

January 31st, 2020


We talk, write and create messages all day long. But do our messages actually create the impact we're looking for?

That was the topic of the conversation with Patrick Donadio. We discussed a six step process for …

#443 How to write great employee profiles

January 28th, 2020


Before we get into the how, let’s talk about the why. Well, the easy answer is that employee profiles are great content! They are the perfect …

#442 Are you ready for a virtual assistant?

January 24th, 2020


As a business owner,  every day you make choices about how to spend your time, dividing it between the mundane things that have to get done, and the interesting things that move your business forward.

If you find that …

#441 Mindset, Strategy and Action

January 21st, 2020


Being a successful business owners depends on lots of things, but this week's guest Henriette Danel says it starts with just three things.  Mindset, …

#440 Time for a Content Calendar - Sam Von Tobel

January 17th, 2020


Great content does not happen by accident. The more planning you do up front, the better your results will be. In this episode, Lorraine sat down to …

#439 Where do great stories come from?

January 14th, 2020

4-time Emmy award winner, Laura Bucker joins Lorraine for a conversation about stories.  How to pull the details from someone to build a story that …

#438 Expose and Close with Charlie Cina

January 10th, 2020


A cold call should really be called a new call because your goals is simply to build a new relationship.  Start the conversation with your power …

#437 Ten Years of More than a Few Words

January 7th, 2020


On January 7, 2010 we published the first episode of More than a Few Words on Podbean.  We had no idea how where the journey would take us, but we …

#436 - When Employees Make Mistakes

January 3rd, 2020


As a leader it can be frustrating when employees make mistakes but it may not be their fault.

Before you blame them, Randy Clark suggests you step …

#435 Book, Speak, Repeat

December 31st, 2019


Kerry Kathleen Heaps, founder of Book, Speak, Repeat  joins Lorraine for a conversation about becoming a public speaker.

If you want to grow your professional speaking business focus on your story.  Think about the …

#434 What Type of Networker are You?

December 27th, 2019

Awkward, Alone, and Afraid

If you are nervous and anxious when attending a new networking event and the thought of shaking someone’s “maybe unwashed hands” gives you chills, then this conversation with Raven Richardson …

#433 Don't Go with Your Gut

December 24th, 2019


If you are like most business owners you have developed a skill for making gut decisions. But my guest Dr. Gleb Tsipursky thinks that might just be the wrong way to approach your business decisions.  

The author of …

#432 Question of the Day with Robby Slaughter

December 20th, 2019


Every day for the past six years, Robby Slaughter has been asking a question of the day. Sometimes, silly, sometimes serious these questions generate responses between friends and strangers. 

I sat down with Robby to …

#431 Three Processes with Barry Magliarditi

December 17th, 2019


If you could go back and start your business over, what would you change? This week's guest Barry Magliarditi has three processes he wishes he had …

#430 Start with a Site Map

December 13th, 2019


Like the index in the back of a book, you web site map outlines all the information on your website. It is a powerful tool while you are building the …

#429 You Can't Talk Shit Done

December 10th, 2019


We have all attended meetings where nothing got done. Maybe there were great discussions, and maybe you had lots of notes when you left, but nothing changed. This week, out guest Randy Clark, the author of the new book, …

#428 The Joy Powered Workspace

December 6th, 2019


Susan White, co-host of the Joy Powered Workspace Podcast  dropped by for a conversation about creating a work environment where people look forward to walking in the door every day. 


About Susan

Susan White is the …

#427 Strategic Relationships

December 3rd, 2019


We all have lots of contacts, but most of the people we know are just that, contacts.  Only a small, select few are true strategic relationships for …

#426 The Art of the Freelancer with Laura Briggs

November 29th, 2019


Thinking about a side hustle?  Or maybe you have an employee who wants to do some freelance work on the side.  In this episode, we talk about the …

#425 Facebook Live - Sam Von Tobel

November 26th, 2019


Monday morning at Roundpeg, right around 11 am, we set up the camera and shoot a Facebook live video.  Why do we do it?  That's the topic of this week's episode of More than a Few words, with Sam Von Tobel, the new host …

#424 Workplace Empathy _ Lisel Mertes

November 22nd, 2019


Life happens and sometimes it is hard to keep the distruptions of your life or of your employee's lives outside the workplace. This week's guest …

#423 Social Media Planning

November 19th, 2019


When you are developing social media, where does the information come from? How do you figure out what to write?  These are questions we get asked every day as we write content for companies as different as a flooring …

#422 Making the Transition to Business Owner.

November 15th, 2019


Many of us started out as a solo entrepreneur. However, somewhere along the way the business grew and we had to make that transition from worker bee …

#421 Survive and Thrive Regardless of the Economy

November 8th, 2019


As we get close to the 10 year anniversary of More Than a Few Words, I've been digging around in my archives.  This week I've put together two episodes that both deal with small businesses and the economy. Although the …

#420 How to Get Unstuck with Andrea Liebross

November 6th, 2019


We've all been there, with so many things to do, feeling overwhelmed and stuck.  If you find yourself staring at  a to-do list that is three pages long, or a giant task between you and success, then today's conversation …

#419 The New Science of Time Management

November 1st, 2019


Robby Slaughter is a man who uses time well.  The author of five books, he dropped by to talk about his newest one, The New Science of Time Management. 


We can't change the amount of time we have, but we can change …

#418 Meet Gen Z with David Vogelpohl

October 30th, 2019


Just when you got used to millennials, along comes Gen Z. As these younger professionals are now entering the workforce and making their own purchase decisions they bring a very different set of experiences and a …

#417 The Help Method with Kevin Mullett

October 25th, 2019


Let's face it, most companies need a little HELP with their content.  This week, my guest Kevin Mullett shared his special forumula for content HELP. 

#416 The Entrepreneural Journey

October 18th, 2019


Today, Heneka Watkis Porter is a succesful entrepreneur.  How did she get there, and what did she learn along the way?  Listen to today's episdoe to …

#415 Live from She Podcast with JoDee Curtis and Danielle Ireland

October 14th, 2019


This is a special episode of More than a Few Words, recorded live at She Podcast, a women's podcasting event.  Lorraine caught up with JoDee Curtis of the Joy Powered Podcast and Danielle Ireland of Don't Cut Your Own …

#414 Use Events to Grow Your Business

October 11th, 2019


One to one marketing is great, but it takes a lot of time. This week, my gest Anna Osherov, an Eventologist explains that events allow you to be more …

413 Pick the Perfect Promotional Item - Dean Kapsalis

October 4th, 2019


Looking for a trade show give away or something for your team, Dean Kapsalis has a simple three step process to help you select the perfect item.

About Dean 

Our guest, Fuel Merchandise Group founder, Dean Kapsalis, has …

#412 Being Unapologetic Davide Di Giorgio

September 27th, 2019


Are you constantly comparing yourself to other people to see how you measure up or are you proudly different? This week our guest David Di Giorgio thinks that perhaps cases you're suffering from "Comparanoia"

What is …

#411 StoryTelling -- Alexandra Rufatto-Perry

September 24th, 2019


Everyone has a story to tell. This week, my guest Alexandra Rufatto-Perry the owner and CEO of Practically Speaking, LLC, talks about how to use storytelling as part of your business communication.

About Alex

Alexandra …

#410 B2B Podcasting - Bill Caskey

September 20th, 2019


Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shares why every B2B company needs one.  

About Bill Caskey

Bill Caskey writes books, records podcasts and produces videos with one intent: …

#409 The Tech of Business - with Jaime Slutzky

September 13th, 2019


Our guest, Jaime Slutzky is passionate about technology.  Since 2011 she's been helping businesses run more efficiently so their owners can spend …

#408 Indiana Originals with Mel McMahon

September 6th, 2019


Mel McMahon is on a mission to to create healthier, stronger communities and more jobs in Indiana by encouraging and facilitating greater use of independent, Indiana-based businesses.

And while that may sound a bit …

#407 She Podcasts Everywhere

September 4th, 2019


This week my guest is JessicaKupferman the co-founder of She Podcasts and the Podcasting School for Women.  We talk about the challenges of expandin …

#406 Emotional Mastery

August 30th, 2019


According to this week’s guest Liana Allison, anger is actually an emotion that we need to bring passion and creativity to life. The trick is to channel that emotion.

Liana Allison is the Australian-based founder of The …

#405 - Use Your Customer Postcode - Ross Keating

August 28th, 2019


In America they are called zip codes in Australia they call them post codes.  Whatever the name, this week’s guest Ross Keating believes there are lots of ways business owners can use geographic information to target …

#404 Preventing Burnout - Dr. Ganz Ferrance

August 23rd, 2019


Burnout has been recognized as a legitimate medical issue. This week my guest, Dr. Ganz Ferrance shares his Me Method, as a way to reduce the chance that you will suffer from burnout.

From busy moms to business owners, …

#403-Managing Your Message-Jim Karrh

August 16th, 2019


What do you say when someone casually asks "What do you do? "  

Coach and professional speaker, Jim Karrh, believes that being able to answer that question in a clear, consistent and conversation manner is a distinct …

#402-Being Consistent-Barbara Stuhlemmer

August 9th, 2019


Consistency may seem boring, but according to this week's guest Barbara Stuhlemmer of Blitz Business Success creating consistent messages and processes is actually the key to business success. 


#401 Life by Design Andrea Butcher

August 7th, 2019


This week's guest, Andrea Butcher of HRD Advisory Group believes you should live life by design, not by default.  Taking control of your daily …

#400 - The Greatest Hits Of MTFW

August 2nd, 2019


It is hard to believe that this is the 400th episode of More than a Few Words.  That is a lot of conversations.  Over the years, we have had some terrific guests, some serious and some silly conversations. I thought it …

#399 You are in the Leadership Business

July 26th, 2019


No matter what business you are in, if you have employees you are in the leadership business. This week our guest, Kyle Gorman of the Employer Blueprint explains how even novice managers can be more effective leaders. 

#398 Culture as a Competitive Advantage

July 24th, 2019


Joel Russell, founder of eImagine has built company by creating a culture that makes people want to come to work.

#397 LinkedIn Hacks

July 19th, 2019


Our friend, Javed S. Khan is back with part two of his conversation about LinkedIn. Today he share's some little known tips to help business owners get the most from the professional online community.  


Javed is the …

#396 Buy a Franchise

July 17th, 2019


Buying a franchise can be a great way to become a business owner. But be sure you look before you leap! This week, our guest Stephanie Ewing talks about her process from preliminary investigation to final purchase of a …

#395 Simple Tips for Stress Relief

July 12th, 2019


Stress is a part of the package when you start a small business. Dr Pete, stress relief expert and author of the book Lighten Your Day, says it doesn’t have to be. 

In this conversation with Lorraine he shares tips and …

#394 Sustainable Small Business

July 10th, 2019


Where should a small business start if they want to reduce their environmental footprint?  The short answer?   Listen to this conversation with Julia …

#393 Candid Conversations with Julie Kratz

July 5th, 2019


Julie Kratz knows that sometimes conversations are uncomfortable.  Maybe you need to tell a boss, coworker or subordinate that something they doing …

#392 The Challenge Method

June 28th, 2019


Lindsey Anderson, the founder of Traffic and Leads University thinks webinars are a thing of the past.  How should consultants and coaches reach new …

#391 Collaboration is Key

June 26th, 2019


Author and consultant, Charmaine Hammond shares her perspective and experiences building a collaboration network to support her business. Beyond …

#390 Reinvention with Lesley Jane Seymour

June 21st, 2019


Life is about reinvention. This week, our guest media entrepreneur, Lesley Jane Seymour shares lessons from her journey from corporate leadership …

#389 Why You Need a Business Banking Relationship

June 14th, 2019


Don't wait till you need cash for your business to go looking for a business banker!

This week's guest Stephanie Ewing of Key Bank explains why it pas to develop that relationship when you start your business.

MTFW is a …

#388 Edible Social Media

June 10th, 2019


This week, Lorraine is joined by one of her social media buddies, Stephanie Daily. The conversation jumps from social media topic to social media topic with an emphasis on some restaurant marketing tips. 

Grab a cup of …

#387 Creative Democracy

June 7th, 2019


This week's guest, Arin Anderson believes we are living in an age of creative democracy.  Is that a good or bad thing?  Actually it is a little bit of both. 


MTFW is a production of Roundpeg, a digital agency  and is …

#386 Gerard Doyle

May 31st, 2019


Which is better 1% of a big market or 100% of a small one?  Today’s guest, Gerard Doyle of Fractal Marketing believes there is way more benefit in being at the top of a small market.

MTFW is a production of Roundpeg, an

#385 5 Ways to Improve Your Profile

May 24th, 2019


In this week’s episode, Javed S. Khan shares five tips to improve your LinkedIn profile. Be prepared to stop the podcast and improve your profile …

#384 Consumer Products on LinkedIn

May 16th, 2019


LinkedIn is not just for B2B communications.  In this week’s episode Jennifer Denney of Elevated Marketing shares an example of a consumer product …

#383 Brainstorm By Yourself

May 10th, 2019


Brainstorming by yourself can feel like playing tennis alone. You hit the ball really hard and watch it fly, but it's not that satisfying because you don't get the return.

My guest Carrie Anton the author of Me, Myself …

#382 Lorraine Ball Day of Digital Preview

May 6th, 2019


Your host, Lorraine Ball will be one of 9 featured speakers in the Day of Digital Online conference.   

Listen to  a preview now, then check out her …

#380 Jasmine Jenkins Day of Digital Preview

May 4th, 2019


Jasmine Jenkins is one of the featured speakers in Day of Digital. Learn more at

#380 Karen Leonard Day of Digital Preview

May 4th, 2019


Karen Leonard is one of the featured speakers in Day of Digital. Learn more at

#379 Get A Life

May 3rd, 2019


Want more free time?  This week’s guest Matt Nettleton shares his tips for working smarter, not harder

#378 Google My Business Posts

April 26th, 2019


Bryan Caplan thinks most small businesses are missing out on the opportunity to improve their SEO and advertise their business, essentially for free with Google My Business

#377 Write for People

April 19th, 2019


Our guest, professional writer Scott Flood is passionate about writing content for human beings.

#376 Successful Business Events

April 12th, 2019


This week, our guest Grant Carlile  of the Mountains explains that a successful event is about so  much more than the food and the venue. 


More …

#375 Coaching Conversation

April 5th, 2019


This week business and life coach Halle Simpson talks with us about the seven steps of a coaching conversation.

MTFW is a production of Roundpeg, a …

#373 Google My Pictures With Bryan Caplan

March 23rd, 2019


This week our guest Bryan Caplan (Bryan Caplan Marketing)  talks with Lorraine  about how to spice up your Google My Business Page with Photos and Video

#374 Social Media Audit

March 22nd, 2019


This week it is two for the price of one as the Co-founders of Green Loop Marketing Melanie Allen and Meghan Martin join Lorraine Ball for a conversation about social media audits.

More than a Few Words

#372 Don't Hire a Web Designer

March 15th, 2019


This week Doug Karr dropped by Roundpeg for a conversation about why companies shouldn't hire a web designer.

#371 Niche Marketing Is Profitable

March 8th, 2019


Sometimes you have to narrow your focus to increase your profit.  In today's conversation with Laurie Knechtel of Truss Marketing we dive into the topic of how finding a niche can actually drive more business. 


#370 Let's Chat

March 1st, 2019


This week we spoke to Bobbi Baehne of Think Big, Go Local about how to use Facebook chatbots to deliver messages your customers will notice.

#368 It is all About Process

February 22nd, 2019


This week’s speaker, Grant Carlile believes that instead of constraining creativity, rigid process can actually set you free


More than a Few Words is a production of Roundpeg

#367 The Entrepreneur Mastermind

February 16th, 2019


This week our guest, Karmen Fink describes her networking / mastermind group which offers entrepreneurs a safe space to learn, grow and succeed.  

#366 How do you grow an Instagram fan base?

February 11th, 2019


Start with this conversation with Will Hardison


#365 High Tech Sales

February 1st, 2019


High tech products often solve problems people aren't even aware they have. So how does a salesperson convince someone to buy something they don't …

#364 Alternative Ad Words

January 25th, 2019


What do you do when a much larger, more well funded company comes into the market and starts bidding on the same ad words you want? 

Well you have two choices, pay more or get creative. In today's conversation Michelle …

#363 State of Innovation

January 18th, 2019


We are living in an era of unprecedented innovation. At the core of this explosive growth in new businesses, new products, and new ideas is the …

#362 Innovation - What it Takes to Make an Idea Succeed.

January 11th, 2019


Not all ideas are good ideas.  According to our guest Chris Hoyt, most even suck.  But even so, with the right team, and a willingness to listen to …

#361 Do you have a business map?

January 4th, 2019


If you were about to head out on a long road trip to somewhere you had never been, you would want a roadmap.  The specific outline, with milestones …

#360 Flip It Or List It. Is it Time to Sell Your Business

December 28th, 2018


As a business owner, you don't always get to spend your day doing the things you love. But if too much of your time is being spent on tasks you don't love, if you are starting to burn out it may be time to consider …

#359 Guerrilla Marketing

December 21st, 2018


Innovative, unconventional and low-cost marketing techniques aimed at obtaining the maximum exposure.

That is how Alan Silber of the Guerilla Agency describes his approach to marketing. 

#358 Internal Podcasts with Jennifer Crawford

December 14th, 2018


For the most part, we think of podcasts as a method of reaching out beyond your organization. But they can be a very effective tool for internal …

#357 Yes, You Need an SSL

December 7th, 2018


When you leave your home you lock your door.  Makes sense, right? You wouldn't want anyone to steal your stuff. But what about your website? Do …

#356 Introducing Just a Few Words

November 30th, 2018


We've added a new program to our line up. In addition to the weekly conversation with marketing professionals from around the world, we're launching Just a Few Words.  

This is a quick daily marketing tip available as …

#355 My First Dollar

November 23rd, 2018


I love talking with business owners.  I am always surprised at where their ideas came from and what they learned along the way. Well, I discovered I am not alone in that curiosity when I spoke to Heather Chastain, the …

#354 Influencer Marketing

November 16th, 2018


Many people think that influencer marketing is about paying someone to endorse your product.  While that can work, Shane Barker says there is much …

#353 Cold Audiences -Building Funnels with Facebook Ads

November 9th, 2018


Often, potential customers don't know you have what they want, or even that they want what you have.  That's ok, you can peak their curiosity with an advertisement on Facebook.

Once you have their attention, retargeting …

#352 Inbound Marketing

November 2nd, 2018


Customers can smell advertising a mile away.  That's why inbound marketing, which drives potential clients to your website looking for information …

#351 Smart Speaker Marketing with Lindsey Anderson

October 26th, 2018


47 million Americans have smart speakers in their homes.  So whether they say Hey Alexa, or Hey Google, or even hello Apple these consumers are turning to these devices every day to turn on and off other electronics in …

#350 Email Marketing with Sam and Page

October 22nd, 2018


There is more to email marketing than just sending out a simple newsletter. With segmentation and click funnel tools, they can be an integral part of …

#349 Customer Care

October 19th, 2018


After the sale, the real work begins.  Unfortunately, many organizations do not have a specific process for a smooth handoff between the sales and execution teams. 

Amy Woodall explains that without a well-defined …

#348 Get your company ready to sell

October 12th, 2018


Thinking about selling your business? It doesn't happen overnight.  As Ryan Parshall of Peterson Acquisitions explains there is a lot of work to do before you are ready to sell. 

The good news, you can start working on …

#347 Warm Audiences - Building Your Sales Funnel with Google Ads

October 5th, 2018


What if you could put your product or service in front of a prospective customer just as they are thinking about buying? 

With Google Adwords you …

#346 Why You Should Host Your Own Conference with Jennifer Crawford

September 28th, 2018


Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge .

Planning an event for 200 or frewer …

#345 Non-Technical Ways to Improve Your Site

September 21st, 2018


You don't need to be a WordPress wizard to craft a quality site. Content is key to getting your message across, and you shouldn't just focus on your …

#344 Trade Show Tips with Randy Clark

September 14th, 2018


Trade shows are overwhelming. There are so many people to talk to, products to look at, and business cards to hand out. It seems easy to get lost in the flurry. You need to stand out. What are some things you can do to …

#343 Meet the New Kid

September 7th, 2018


A new workplace brings with it a whole set of challenges. It can be intimidating being in a foreign space with a completely new set of coworkers. …

#342 Goals and Stepping Up with Melanie Gaston

August 31st, 2018


Adapting to change can be difficult, not just in the work-place. What do you do when you're suddenly thrust into an unfamiliar position? You can …

#341 IHOP - IHOB - What were they thinking?

August 24th, 2018


In the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again. Was this savvy marketing or a silly prank gone hopelessly wrong? 

Page Jones

#340 The ISBDC - What Business Owners Need to Know

August 22nd, 2018


Indiana is taking bold steps to introduce Hoosiers to the World, and the World to Indiana. Through the ISBDC (Indiana Small Business Development …

#339 Digital Accounting Revolution

August 17th, 2018


For generations, accountants relied on handwritten ledgers, carefully written recording every transaction generated by a business.  Then came …

#338 Are You Verified?

August 10th, 2018


If you have been paying attention to changes on Facebook lately, you will notice blue and grey check marks appearing next to company listings.  These …

#337 Should You Fly a Rainbow Flag?

August 3rd, 2018


When June rolls around, suddenly everything gets a bit more colorful. Rainbow flags adorn porches and automobiles. It's very tempting to hop on the …

#336 Pearl Pathways - Web Design Tips

July 27th, 2018


This week, Lorraine talks with Waylon Wright and Diana Caldwell of life science company Pearl Pathways about their web design process.  If you have a company which sells expertise, not products, this episode is a must …

#335 To Meme, or not to Meme.

July 20th, 2018


Memes are almost synonymous with the internet. Memes are a constantly changing inside joke, shared by millions and distributed via the web. They can be inclusive or exclusive. They serve as commentary on shared …

#334 What Every Landing Page Needs

July 13th, 2018


While some people come to your website to browse, the vast majority come for a purpose. They are looking for a specific piece of information or resource.  Custom, landing pages help visitors find exactly what they are …

#333 Network Your Employees with Hazel Walker

July 11th, 2018


Everyone has a network. it is comprised of family members, friends, and former coworkers. Some people have large networks, and others have smaller, supportive groups, but every one of your employees has a network. 

As a …

#332 Click Bait Isn't Necessarily Bad

July 6th, 2018


No matter how interesting your content is, if you miss the mark with your headline, no one will read it.  

In today's conversation, Allison Carter and Lorraine Ball talk about the art of a headline, why writing …

#331 Probably Pinterest with Dana Nelson

June 29th, 2018


If your products or services aren’t represented on Pinterest, you could be missing out on a growing stream of potential customers. Discover the ins …

#330 The Ideal Interview

June 27th, 2018


Part of what makes a podcast interesting is the skill of the interviewer.  Professional podcaster, Jen Edds boils down the process of preparing for …

#329 Saving Money on Google Ads

June 22nd, 2018


Google is always happy to help you spend more money.  They will always show you new ways to do more with your advertising.  That's how they generate $17 Billion a quarter. 

While you can spend more money, the question …

#328 Creating Content with Jennifer Riley Simone

June 20th, 2018


The first step to creating really interesting and relevant blog content is to release the idea that the blog is about you and your business. It isn't. 

As Jennifer Riley Simone, founder of Fresh Figs Marketing explains, …

#327 Focus!

June 15th, 2018

"You will not get everything done"

For business owners overwhelmed with a long task list, that is the message business Coach CJ McClanahan wants them to hear. Once you accept the idea that some things are just not going …

#326 Video with Melanie Gaston

June 13th, 2018


Businesses of all sizes can benefit from video media. If you're thinking about adding video into your marketing strategy, might start by looking at what other people are doing.

Look for trends and styles which stand …

#325 Google Your Business to Success with Erin Bemis

June 8th, 2018


Google My Business has evolved a lot over the years. If you have it, maybe you're not using it to the fullest. Everything in marketing is about …

#324 Measuring Marketing & PR with Page Jones

June 1st, 2018


What is the difference between marketing and PR? They're basically the same thing, right? Well, kinda. But not really.  As Roundpeg's Page Jones to explains PR is focused much more on the top of the funnel, while …

#323 What Your Designer Owes You with Cherilyn Juris

May 25th, 2018


Whether you're working with a complete stranger or your best friend, there are a few things you should expect when embarking on a design project. …

#322 What is GDPR and Why Should I Care?

May 22nd, 2018


Has your inbox been flooded with  “Improvements to Our Privacy Policy” emails? It isn't an accident. Most global websites are scrambling to come into …

#321 Social Story Telling with Jason Falls

May 18th, 2018


Storytelling has always been a part of marketing. But how do you tell a story in 140 characters, or with just one image?  Jason Falls thinks social …

#320 Twitter Chat with Carol Stephen

May 11th, 2018


Twitter is a social network, which means that you should be interacting with other people and brands. One of the best ways to have a conversation and …

#319 Web Design tips with Peter Wolfgram

May 9th, 2018


Is your site showing signs of age? Like deciding when to get a new car, it may be unclear if you should throw more money at your website or go for a …

#318 Password Tips with Simon Efroymson

May 4th, 2018


Keeping your things secure in the digital world can be scary. A good password can help a lot. If your passwords look like a cat walked across a keyboard, you may not be as secure as you think. 

Join Roundpeg's Lorraine …

#317 Start Your Podcast Today

April 27th, 2018


Jen Edds is the Brassy Broad in charge.  She is a musician, a podcaster and the founder of Brassy Broadcasting, a podcasting coaching company.  She helps ordinary business owners find their voice on this growing …

#316 Integrated Marketing with David Fischer

April 20th, 2018


When does 1 + 1 = More than 2?  When you are adding the power of multiple marketing channels together.. 

Each piece of your marketing delivers …

#315 What's Next for Facebook?

April 14th, 2018


With new details emerging almost every day about the Facebook data breach founder Mark Zuckerberg is apologizing, a lot.

This isn’t the first time 

#314 Chatting with Javed S. Khan

April 13th, 2018


More than a few Words goes global as Lorraine chats with Javed S. Khan., the owner of Empression, a Marketing Services Company based in Toronto, Canada about video messaging.

Just like their American counterparts, …

#313 Do You Own or Rent Your Contacts?

April 6th, 2018


Do you own your contacts?  If you are building a community exclusively on social media, the answer to that question is actually no.  You are simply …

#312 Twitter Tips

March 30th, 2018


Twitter can be hard. Having a successful Twitter account is all in the details. Love it or hate it, Twitter is a great tool for business. Thankfully …

#311 Using Facebook Live to Beat the Algorithm

March 23rd, 2018


Earlier this year, Facebook announced that they will be refocusing their social media platform on the individual. But what does this mean for businesses, small and large?

It's time to start rethinking the way in which …

#310 Time for a Rebrand

March 17th, 2018


Branding. It's not just who you are, it's how you present yourself. Is your current brand doing everything it can? When should you start thinking …

#309 Managers and Leaders

March 16th, 2018


Tune in with Lorraine of Roundpeg and Randy Clark while they explore what it means to be a good leader.

Great leaders aren't born. Sure, some are born with more of an aptitude for socialization, but this doesn't mean …

#308 Crisis Communication with Jennifer Crawford

March 9th, 2018


In today's episode, Lorraine and Jennifer from Social Media Rescue talk about what to do on social media when things go wrong.  

Mistakes are inevitable. Things will go wrong.  Don't wait until the moment a crisis …

#307 Putting Lipstick on a Pig with Sara Mannix

March 2nd, 2018


There is an old expression, that you can't put lipsitck on a pig.  Basically there are some things which are too ugly to fix with a little makeup.  …

#306 Advanced LinkedIn with Cathy Cain-Blank

February 23rd, 2018


In the second of a two-part series, Lorraine and her guest Cathy Cain-Blank of CC Marketing and Communications dive deeper into Linkedin.  If you are ready to ramp up your LinkedIn profile, this program is for  you. 

#305 One Philosophy with Ellen McDowell

February 16th, 2018


Do you show up every day, knowing that you will make a difference in someone else's life? You have the potential to be that person to someone.

Everyone needs somebody to lean on. Are you that person?

Join Roundpeg's

304 Read This Now - How to Write Attention Grabbing Headlines

February 9th, 2018


No matter how interesting your email campaign is, it won't be very effective if people don't open your email. Discover tricks to command attention and drive readers to open your email as soon as it arrives in their …

#303 LinkedIn Basics with Cathy Cain-Blank

February 2nd, 2018


Looking to get your LinkedIn program started? In this first of a two-part conversation with Cathy Cain-Blank of  CC Marketing and Communications.

More Than a Few Words is a production of Roundpeg, a digital agency …

#302 Social Media Survey

January 26th, 2018


Every year, since 2010 we have studied internet marketing trends among small business owners. This year the study looked at social media platforms, email, blogging, and internet advertising.

This week we share some of …

#301 Facebook Changes - Don't Panic

January 19th, 2018


Join Roundpeg's Lorraine Ball and Lydia Thurston while they discuss the new updates to the Facebook stream algorithm that drastically changes the way that marketers use Facebook.

If you are not aware, on Thursday, …

#300 - Blog FAQ

January 14th, 2018


The questions on every business-owner's mind: how should I blog? Am I blogging enough? Why is blogging important?

Join Roundpeg's Lorraine Ball and …

#299 Use Reviews to Improve Your Business

January 8th, 2018


Customers are likely to believe what other people say about your business.  That's why reviews are so important.  In today's podcast, Lorraine chats …

#298 Do You Have a Business Map?

January 8th, 2018


You wouldn't get in your car and drive without a map, if you didn't know where you were going, so why do you think you can drive your business …

#297 Are You Ready to Be a Video Star?

January 1st, 2018


For more than a decade images have ruled the internet, but 2018 is shaping up to be the year of the video.  With cameras in everyone's pocket,  it …

#296 Help Google Find You

December 25th, 2017


Everyone knows the best place to look for a dead body is on page 2 of a Google search. Why? Because no one will actually look there. To avoid a fate worse than death, small business owners need to embrace and active SEO …

#295 How to Grow Your Email List

December 18th, 2017


It doesn't matter how good your email newsletter is, if you don't have enough people to send it to you won't have a chance to share your information.  

In today's program, Lorraine shares an excerpt from a longer …

#294 How to Find and Be a Male Ally

December 11th, 2017


Julie Kratz, a highly-acclaimed leadership trainer, speaker, and author, joined us for a conversation about male allies.

  • We talked about what they …

#293 Overheard at the 'Peg

December 4th, 2017


These days everyone is pumping out content. There are blog posts and pictures and video that all follow a predictable formula.  After a while, every …

#292 Hand Turkeys

November 27th, 2017


Last week we made hand turkeys.  Sure it is a silly thing for adults to do, but as Sam explained,  there are several good reasons why every business …

#291 Food, Glorious Food Marketing

November 20th, 2017


At Roundpeg, we love all our customers, but we definitely enjoy working with our food clients a bit more.  Why? Well, of course, there are the products, but also the creativity and the opportunity to promote product …

#290 Branding Yourself With Erik Deckers

November 13th, 2017


Today, Erik Deckers is recognized across the country as a humorist, author, and marketer. But just a decade ago, that wasn't the case.  So how did …

#289 Getting More from Your Facebook Ads

November 5th, 2017


Advertising is easy.  For a relatively small investment, even a novice marketer can reach a wide audience.  but when you are ready to go beyond the …

#288 Conversation with a Life Long Networker

October 30th, 2017


Albert Kaufman considers himself a lifelong networker. In this conversation, he shares his opinions and tips for making the most of your networking activities.  Learn more about him at


More …

#287 Audit Your Website: Part Two Content

October 29th, 2017


Your website has to do more than just look good, it needs to be filled with keyword rich, recent and relevant content. In the second of a four-part series, Lorraine looks at some of the most common content mistakes and …

#286 What to Expect From the Gutenberg Update

October 23rd, 2017


Wordpress is promising us that Version 5 of the popular software is going to be packed with some pretty significant changes.  The biggest is …

#285 Audit Your Website: Part One Design

October 22nd, 2017


When was the last time you looked at your website - really looked at it the way a prospective customer might.  If it has been more than a few months, it has probably been too long. In today's episode, we begin a …

#284 What If Your Marketing Works?

October 15th, 2017


As a marketing professional, my attention is usually focused on generating leads.   While leads are important, at the end of the day, your business runs on sales, not leads.  

Unfortunately, too often business owners …

#283 Multi channel Response

October 8th, 2017


Your customers on looking for information when they are at their desks, from mobile devices when they are on the go and even in real life.  Do you …

#282 Polls and Quizzes - Talking About Ourselves

October 1st, 2017


Trying to get prospective customers to engage with you on Facebook or your website?  Josh Haynam of suggests you ask people …

#281 You Need to Be Social

September 25th, 2017


This week our guest is Dylan Careker, the marketing manager at Flexpac.  Dylan is pretty passionate about his belief that there is a place for every …

#280 The Good and Bad of Psychographic Segmentation

September 22nd, 2017


Psychographic segmentation divides your market based on consumer personality traits, interests, problems, values, philosophy, and motivations. 

With data from social media, it is easier than ever to use psychographic …

#279 Missing the Target - Where did Applebee's Go Wrong

September 18th, 2017


When Applebee’s announced they would close 135 locations in 2017 I wondered what had happened to the once-popular chain. As I looked at their recent …

#278 Discovery Phase

September 17th, 2017


One of the most important things to do at the beginning of a web design project is to get key decision makers in a room and brainstorm to create a wish list.  

That was the topic of our conversation with Barbara …

#277 Free Speech and Social Media

September 11th, 2017


Where is the line when it comes to free speech? What can you say and where can you say it?  The advent of social media has made this question even more challenging to answer. 

As social media companies work to prevent …

#276 Marketing Automation

September 4th, 2017


Websites and marketing tools are smarter than ever.  Today you can track prospective customers from your email to your website and back again.  

When …

#275 What Other People Say

August 31st, 2017


When it comes to marketing, you only have so much credibility when you are talking about yourself. Sometimes you have to step back and let other people, your customers or referral partners do the talking for you. 

That …

#274 SEO Basics with Nicole Mccullum

August 27th, 2017


SEO is a complicated topic.  But Nicole McCullum of Captivate Designs breaks it down to a few simple ideas every business owner can start using right …

#273 MTFW Preview

August 20th, 2017

Welcome to More Than a Few Words – a marketing conversation for business owners.

Each week, Lorraine Ball chats with industry leaders from around the …

#272 What do you think about polls?

August 14th, 2017


What do you think if polls? Love them? Hate them? Really don't care?  

See what I did there? I asked you a question and gave you choices to make it …

#271 Reviews: The Best Type of User Generated Content

August 7th, 2017


People are significantly more likely to believe what other people, even strangers say about a business before they believe what is published on the company website. 

People have always relied on the opinions of others. …

#270 Twitter Love with Dana Nelson

August 3rd, 2017


Do you love Twitter?  Dana Nelson does.  In this episode, she shares success stories and tips for anyone hoping to make connections using Twitter. 

More than a Few Words is a production of Roundpeg, a digital marketing …

#269 Blog Basics & Beyond

July 31st, 2017


This week our guest is writer Sue Toth.  Sue provides writing and editing services, helping business owners tell their stories. 

We talked about how to get started and where to find good ideas for your blog.  If you …

#268 Go Live

July 24th, 2017


Have you tried Facebook Live yet? Marketing strategist, Vanessa Cabrera thinks you should.  In this week's episode, she shared some of her favorite …

#267 - 300 Selfies and Other Instagram Mistakes

July 22nd, 2017


You can put anything you want on your Instagram account.  But if it is nothing but 300 selfies I am going to judge you.

This week Lorraine rants a bit about this narcissistic practice and shares a few tips t creating a …

#266 Women Entrepreneurs

July 17th, 2017


Every entrepreneur faces challenges as they try to get their business off the ground. 

Susana Fonticoba of & things women face additional challenges when it comes …

#265 Pros and Cons of Yelp

July 14th, 2017

Talk companies about Yelp advertising and you will get an earful. 

Much like Facebook and Google AdWords, business owners can use Yelp advertising to …

#264 What to do When Life Hands You Lemons

July 10th, 2017


Let's face it, sometimes things don't work out exactly the way you planned them. While this is true for all of us, it is especially true for small business owners

Just when you think everything is just perfect, life …

#263 The Podcast about Podcasts

July 2nd, 2017


Interested in starting your own podcast?  This week Lorraine chats with Debbie Dechambeau of the Select Business Team about the basics of podcasting. She also shares some ideas on how to use your podcast as a business …

#262 Google Your Business Listing

June 25th, 2017


In today's episode of More than a Few Words, Melanie Diehl , Your Social Gal talks about the importance of having a Google Business Page.  It won't …

#261 The Pre Web Design Checklist with Peter Wolfgram

June 22nd, 2017


Ready to jump into your web design project? Roundpeg web designer, Peter Wolfgram thinks maybe you should slow down.  It's not that he doesn't want …

#260 Cross Marketing Hacks with Vikram Rajan

June 18th, 2017


Are you taking advantage of cross-marketing strategies to grow your business?  Vikram Rajan of Raviate  & thinks it is something …

#259 Your Best Customer

June 11th, 2017


Every small business owner knows tt is hard to attract a steady stream of new customers. Nick Cavarra of Social Punch Marketing thinks there is a better way.

We chatted about strategies to stay connected to your …

#258 Event Venue Websites

June 9th, 2017


It is summer, and my guess is you are looking for fun and interesting things to do this weekend.  And if you are like Sam, our digital specialist you are probably looking at concert venue websites.


As he was planning …

#257 The One Philosophy

June 5th, 2017


I was introduced to the One Philosophy by Ellen McDowell the founder of Ellen McDowell – Your Social Butterfly.   We talked about the first three principals and how small business owners can apply them throughout their …

#256 Auto Response Campaigns - Marketing While You Sleep

May 27th, 2017


Auto response campaigns make it easier to stay in touch with prospective and former customers, delivering relevant information at just the right time. 

Moore than a Few Words is a production of Roundpeg 

#255 Why You Need Employee Profiles On Your Website

May 27th, 2017

Why You Need Employee Profiles On Your Website

Every organization is made up of people. We know that, but some companies seem to be content to hide behind a faceless corporate profile.

While that may be ok, for a large …

#254 Email Design Tips

May 18th, 2017


"You've got mail"

Has it really been almost twenty years since we first heard those words?  

Like any relationship, our feelings about email have certainly changed.  From something, we looked forward to, to something we …

#253 Facebook 2017

May 1st, 2017


Every year, Facebook adds new features to keep individuals on their site longer and attract more and more small business owners.  Ultimately they hope you will advertise, but they lure you in with lots of new content …

#253 Business Networking and SEX - It's not what you think.

March 9th, 2017



During a multi year research study Hazel Walker and Frank De Raffele, Jr made some surprising discoveries about  the role gender plays a role in …

#251 Linkedin Blitz

March 8th, 2017


What is the Linkedin Blitz?  It is a concentrated 30 day program to improve your results on LinkedIn.  Does it work?  I gave it a try a few years ago …

#250 Marketing Budget

December 16th, 2016

Do you know if you are making good marketing choices?

If not, it’s time to get serious.  Download our FREE bundle of marketing budget tools.

When you …

#249 Use Your Website to Engage Customers

November 9th, 2016


People don't become customers overnight.  It is an ongoing process which often begins with a visit to your website. 

#248 Marketing Tips for the Holiday

October 5th, 2016


Thanksgiving is in November and Christmas is in December, right?  Well if you are in retail or hospitality your planning for these important months …

#247 Simple SEO Strategies for Small Business

September 9th, 2016


There are lots of things to keep track of when you try to improve your SEO.  In this episode we focus on the basics every small business owner should …

#246 What to Share Where

June 27th, 2016


Our digital specialist Leisha Jenkins had some easy to follow advice for anyone planning a social media strategy.  

For more information check out …

#245 Content Marketing Can Help You Close Sales

March 30th, 2015


From our archive, a conversation about how to use content marketing to close sales. 

#244 Consistency Wins

March 16th, 2015


When you're busy (which, let's face it, is always), it's so easy to let a week slide by without writing any new content for your blog or responding to content sent over by your marketing company. It's understandable, …

#243 Why Should I Buy From YOU

March 9th, 2015


Your brand position statement isn't just marketing hype. Used correctly it defines what you want customers and prospects to think about your company.

It defines who your customer is, what they want and how you are …

#242 Facebook is Still Not Dead

March 1st, 2015


From our archive: About 18 months ago, Allison and I debated whether Facebook was on the way out.  We agreed that even though people were spending less time on Facebook it still had a place in the marketing mix of many …

#241 Sales Start with Pain

February 23rd, 2015


Sales begin with pain.  Customers come to you when they are not happy about something.  It is your job to figure out what is causing pain and show them how your product can make the pain go away. 

  This short program …

#240 Landing Pages and Light Boxes

February 16th, 2015


A good inbound marketing strategy involves getting customers to your website, offering them something they want, and receiving their contact …

#239 Super Bowl Hit and Miss

February 5th, 2015


Whether you enjoyed the big game or felt your gut sink in the final moments, this year's Bowl was packed with big budget ads. Some were funny, some were sad, and all of them were expensive. Were they all smart …

#238 Home Service Sales

February 1st, 2015


When you sell home services like carpet cleaning, roofing, or plumbing you rarely have a chance to play on your own turf. The sales pitch is almost always in the customers house, where they are most comfortable and you …

#237 Customers for Life

January 27th, 2015


What if you never had to find another new client ever again?  Sound too good to be true?

  If you adopt a Customer for Life strategy you might discover you don't need as many new clients as you think, as the ones you …

#236 Clean up your home page

January 19th, 2015


There was a time when your home page needed to contain all that you did.  The format was much like the front page of a newspaper with a series of article snippets with links to learn more.  But the trend has shifted. …

#235 Do you have the groundwork in place?

January 12th, 2015


If you were going to build a building you would start with the Groundwork. The same is true for your 2015 marketing plan. Whether you are a …

#234 Goals make a plan real

January 5th, 2015


It is not enough to have a broad plan for your business. You need to have specific, measurable goals which you can translate into action.

#232 Why Groundwork Sessions?

December 31st, 2014


How are you going to reach your goals this year?

You could hire us to write your marketing plan, but then what?  You’ld have a well written document …

#231 Do you have a plan?

December 29th, 2014


We have been talking to quite a few business owners lately who are excited about starting their new business.  Unfortunately, it seems as if they haven't done their homework.  There doesn't seem to be a plan other than …

#230 Why You Need a Content Calendar

December 20th, 2014


What type of marketing will you be doing a week or month from now? What about in six months? How will your different marketing activities work together to drive sales?

If you can’t answer those questions, you need a …

#229 Kickstart your business with a little cash

December 16th, 2014


Looking to jump start your business idea with a little capital infusion? With online fundraising tools like Kickstarter or Indiegogo, it is easier …

#228 Why we revised a one year old website

December 9th, 2014


I loved the website we launched in September of 2013, so why did we completely overhaul our theme just a year later? These days a year is a long time …

#227 Free Kittens

December 1st, 2014


What started as a  joke turned in to an interesting social media experiment when we decided to use kittens in our seminar marketing campaign.  The …

#226 Who Links to you?

November 24th, 2014


Business is still about relationships.  And when it comes to the internet those relationships are measured by who links to you and to whom do you link.
While Google no longer puts the same weight on links that it once …

#225 Attracting the Attention of People With Short Attention Spans

November 17th, 2014


Let's face it, today your website visitors have a shorter attention span than ever before. So how do you keep readers interested long enough to digest your message? This week we will take a quick look at ways to create …

#224 How do you push prospects off the fence

November 10th, 2014


Some of your marketing effort should be focused on people who are right on the verge of a purchase, and have made their intentions known. Do you have …

#223 Go where your customers are

November 3rd, 2014


One of the most surprising events in the social media community in 2014  was a decision by Copy Blogger to close down their Facebook page. With more than 38,000 fans this seemed like a strange move for a social …

#222 What to do when someone is interested?

October 27th, 2014


When a prospective customer comes to your website or enters your physical retail store your primary  objective is to interest them in something you have to sell or share. This week we talk about ways you can do just …

# 221 Not everyone is your Customer

October 20th, 2014


It is a hard thing to accept, but no matter how cool your product is there are people out there who don't want it.  Instead of wasting time trying to …

#220 Just Browsing

October 13th, 2014


Most customers are not ready to buy right away.  You need to move them from Just Browsing, to Interested,to On the Fence, to Hooked.  This week we talk about what to do when someone is in the "hooked category. 

#219 What is on your menu

October 6th, 2014


Don't assume your customers know what you really offer.  Ask questions and confirm the order. 

#218 How to Grow Your Email List

September 29th, 2014


From high touch to high tech here are some of our favorite suggestions on how to grow your email list.  This week we share some of our favorite tips.  And if the show has left you wanting more, you can download our …

#217 User Generated Content with Erin Sparks of Edge of the Web

September 24th, 2014


This is a recording of Lorraine talking with Erin Sparks of Edge of the Web Radio about User Generated Content. 

#216 Take the Keys

September 22nd, 2014


Even if you hire someone else to manage your social media and content strategy, you need to stay involved. Here are some tips to help you take the …

#215 What to do when a customer calls

September 15th, 2014


The sales process may begin when a customer calls, but it doesn't end there.  In many industries you need to have a follow up process to nurture the …

#214 How a pigeon can help you find customers

September 8th, 2014


This week we are talking about Pigeon.  No, not the annoying bird which leaves a deposit on your window.  We are talking about the latest Google update focused on making reviews of your busienss easier to find. Now more …

#213 Why Everyone Hates Your Website

September 1st, 2014


No one tries to create a website customers and search engines hate, but let's face it, we know it happens all the time. 

  Don't let this happen to you!  Download our FREE web design guide.   

#212 Staying One Step Ahead of the Content Onslaught

August 25th, 2014


More and more companies are jumping into the content game, cluttering in-boxes and news feeds. How do you compete to be sure your content is seen, read, liked and shared?

One approach is to to simply write more, but at …

#211 It is all about local

August 18th, 2014


While you may never be able to compete with large national brands, if you only serve a local community you don't have too. Instead focus your energy on winning local search.

  For more on this topic check out :

#210 A picture is worth a thousand words

August 11th, 2014


Some people say that a picture is worth 1,000 words.  Every wonder why?  It is because our brains process images significantly faster than we can process words. In an instant, they convey a range of emotions and ideas.  

#209 Everyone Needs a Little Help From their Friends

August 4th, 2014


Many business experts agree one of the best ways to grow a business is with “OPM” (Other people’s money). The idea is to reduce your risk and …

#208 What's New on Linkedin

July 28th, 2014


LinkedIn continues to evolve and improve. This week we take a look at two exciting new additions to the platform. 

#207 Video Can Help Fuel Your SEO

July 21st, 2014


Sometimes video can do more in 30 seconds than you can do in five or six pages.  Today we talk about some of the how and why of small business video. 

#206 Where You Say It

July 14th, 2014


When it comes to content marketing it takes more than just great words and ideas.  It isn't just what you say, but where you say it that makes the difference. 

  With more and more companies developing content, the …

#205 Inbound Marketing

July 7th, 2014


It isn't enough to get people to come to your site.  You need to welcome them, engage them and keep them coming back.  Inbound marketing strategies can help you do just that. 

#204 Say it Once - Why Duplicate Content Kills Your Site

June 30th, 2014


When people repeat themselves too often, you tune out. And it isn't just a semi senile grandmother people are ignoring, it is messages from companies just like yours. And it isn't just customers, prospects and potential …

#203 Lessons from a Jar of Beans

June 28th, 2014


Content marketing makes sense for almost any business.  This short program describes how a bean company used content marketing to drive sales. 


#202 Not every business needs a website

June 23rd, 2014


There are lots of successful companies which have been around 20, 25 or even 30 years without a website.  Do they need one now?  

#201 Process: How we do stuff

June 16th, 2014


Lorraine tends to fly by the seat of her pants, and Jarred loves process and systems.  This week we talk about why a more organized approach is the right choice for most businesses. 

#200 What are other small business owners doing online?

June 9th, 2014


Did you ever wonder what other businesses are really doing online?  How much time are they spending and where they are spending it? Well we were curious so we decided to ask and share the answers with you. 

  This week …

#199 Pandas and Payday Loans

June 2nd, 2014


Google has made another round of changes to their search algorithm.  These changes are revisions to both their Panda and Payday Loan updates. Does all that sound like too much SEO Speak? That's ok, this week we break it …

#198 Customers Service and Social Media

May 26th, 2014


Customers will always have complaints and inquiries about your services or products- it's all part of doing business. In the modern age of smartphones and the Internet, your clients are only a few mouse clicks away from …

197 If You Build it Will they Come

May 19th, 2014


A guide to using your web analytics to drive your marketing strategy.  If you aren't happy with the total amount of traffic coming to your website then dive in to the analytics and look at your traffic sources.  

  This …

#196 Simple Guide to Trade Show Success

May 12th, 2014

Trade shows and conferences can be tedious and time consuming, but they can also been profitable if you do a little bit of proper planning. This week we talk about some of our  trade show experiences- both good and bad- …

#195 Anatomy of a Perfect Home Page

May 5th, 2014


There is no one perfect design for your home page.  In this week's show we weigh the pros and cons of different designs and talk about things you …

#194 Build Connections with Great Content

April 28th, 2014


When you write something for your blog you hope someone will read it.. Every now and then you get a bonus when someone likes the content well enough to share it excerpts on their blog.   And if that blog has high …

#193 How Do You Get Noticed? By Doing Things Your Competitors Aren't

April 21st, 2014


It's simple - you want to get noticed and be successful. The number one goal for any small business owner is recognition and exposure for their …

#192 Linkedin Showcase

April 14th, 2014


LinkedIn is making some big changes.  Product pages are out and the new Showcase Pages are in.  

Wondering what are Showcase pages and what can you do with them?  Jarred and Lorraine will step you through some of the …

#191 Happy Birthday GMail

April 7th, 2014


How did you access your email 10 years ago?  Yahoo?  AOL? Hotmail? Or were you an Outlook users?  Regardless of what you were using, your world changed ten years ago when Google launched Gmail.  For those of you who …

190 Company Culture counts#

March 31st, 2014


A thriving company culture drives innovation, entrepreneurship and productivity. Has your business gone through all the necessary steps to  define a …

#189 Build Healthy Networking Habits

March 23rd, 2014


Building great relationships is the key to any successful business endeavor. Most people don’t have the time to get networking wrong.  Having a game …

188 Web 2020

March 16th, 2014


The technology of the internet continues to evolve.  So what's next?  What will the internet look like just a few years from now?

3187 Ins and Outs of Online Advertising

March 10th, 2014


Not every advertising vehicle is right for every business.Should you advertise on Linkedin? Yelp or the Yellow   This week we will talk …

#186 Lessons from a Corporate Branding Exercise

March 3rd, 2014


Branding is easy with a new company. You have clean slate.  There are no expectations, no existing impressions to overcome.  That isn't the case when …

#185 Why No One Reads Your Blog

February 24th, 2014


You have been spending months working on your blog posts, but no one seems to be reading them.  This week Jarred and Lorraine talk about some of the reasons readers are not flocking to your site, and how to fix that. 

#184 Your Twitter Voice

February 17th, 2014


Twitter is the ticker tape newsreel of the modern era. It's a global watering hole, perfect for researching the latest trends, following breaking …

#183 Who is Your Business Plan For?

February 10th, 2014


While every business plan covers the same basic topics the emphasis is different based on who will be reading your plan.  What a banker wants is dramatically different from what an investor needs to know. 

  Want to …

#182 Superbowl and Social Media

February 3rd, 2014


The big game was a blow out, but what about the advertising battle played out on social media and on TV?  Anne and Lorraine talk about the real winners and losers of yesterday's game. 

#181 Expiration Dates

January 27th, 2014


All good things come to an end.  That is especially true for content marketing.  Even the best campaign can only run so long.  So how do you know when it is time to call it quits? 

180 Why You Need a Content Calendar

January 20th, 2014


It is so much easier to do anything when you plan ahead.  That is especially true when it comes to your content marketing.  

  It is tough to do your best work if you wait till the last minute to create a blog post, …

#179 Wordpress 201

January 13th, 2014


When it comes to your website there is always something new.  A new feature or tool.  This week we share some of our favorite web enhancements, …

#178 Find Your Influencers

January 6th, 2014


When it comes to your product or service, who are the influencers? Who will others look to when they need help deciding what to buy?  Do you have a specific plan to get these people on board to help you market your …

#177 The Private Internet

December 30th, 2013


While the big social networks of Facbook, Twitter, LinkedIn and Google + get lots of attention, there is a vast "underground" or private internet that bypasses these platforms completely. Increasingly, we're seeing a …

#176 The Death of Free

December 23rd, 2013


For businesses which have formed in the era of the internet, we have grown accustomed to getting our tools for free.  But things are changing. …

#175 Uh-Oh Spaghetti-O's

December 16th, 2013


Does your brand really need to have an opinion on everything?  We don't think so.   For example why exactly did the childhood favorite brand of canned spaghetti feel the need to comment on the 72nd anniversary of the …

#174 Facebook Tells Businesses it is Time to Pay Up

December 8th, 2013


After having spent several years building a strong Facebook community, it is frustrating to see posts with visibility to less than 10% of our community. That is no accident says Facebook as they look to increase …

#173 Consistency, Consistency, Consistency.

December 2nd, 2013


When you're busy (which, let's face it, is always), it's so easy to let a week slide by without writing any new content for your blog or responding to content sent over by your marketing company. It's understandable, …

#172 Brand Position: Where Do You Fit?

November 25th, 2013


More than just marketing hype, your brand position statement is about creating an impression of your company in the mind of your prospective …

#171 Yelp: Quietly Making Noise

November 18th, 2013


Word of mouth has always been a powerful way to build your business.  Even in the age of the internet it still is. The difference?  The words are now …

#170 Event Marketing

November 11th, 2013


What if you threw a party and no one came? These days with the internet, and especially social media that is highly unlikely. You can use your website to house event information, send email invitations, invite people to …

#168 Chipotle - Delicious Food and Smart Marketing

October 29th, 2013


Build a brand by not talking about your product? Done well, that strategy is not as crazy as it sounds, especially if you are trying to appeal to the Millennial generation. Chipotle has done just that by focusing their …

#167 Where did JC Penny Go Wrong?

October 20th, 2013


JC Penny has been in business for 100 years.  Cleraly they did a lot of things right over the years to stay in business as other retailers have come and gone.  But these days, they are struggling as they try to be …

#166 Content Marketing and Language Evolution

October 14th, 2013


English is not a static language. New words, phrases and grammar rules are added all the time. In this episode we talk about why  we  must, evolve …

#165 In a Down Economy

October 7th, 2013


The economy cycles up and it cycles down.  Learning to roll with the punches is part of running a successful business. This week we talk about things …

#164 Time to Hire Someone to Help

October 2nd, 2013


While we love it when companies outsource their marketing to us, sometimes the best decision is for them to bring on a staff member.  Trying to decide what is right for you?  This conversation might help

#163 How do you know when to hire someone to help with marketing?

October 1st, 2013


While we love it when companies outsource their marketing to us, sometimes the best decision is for them to bring on a staff member.  Trying to decide what is right for you?  This conversation might help

#162 It is the Little Things

September 24th, 2013


When it comes to marketing many business owners are surprised what a big impact a few little things can make.  It is easy to remember to send the big campaigns, get the booths ready for the trade show, but success is in …

#161 Content Marketing Can Help Close Sales

September 17th, 2013


What is content marketing?   It is information you share with prospects which help them reach a buying decision without overtly selling.  Content can be video, audio, pictures, eBooks, blog posts, email or social media …

#160 Help Wanted

September 15th, 2013


While large companies can afford a few bad hires, small businesses can't.   This week we explore the ups and downs of finding the perfect person.  And if you are looking for a job, this conversation is directed at you …

#159 A Trip to the Mall

September 3rd, 2013


The lines between on and off line are blurring, but some stores, particularly high end retails stores seem slow to make the move.  Given the computer …

#158 Your Brand is More than a Logo

August 27th, 2013


 Your brand is what you want people to think about your company, and feel about your company.  The logo, color, and font choices should all support …

#157 Growing Pains

August 20th, 2013


Businesses go through growth stages and there is a little pain at each step.  From hiring employees to deciding when to our source or add a new system, these changes may hurt a little, but are necessary in the long run …

#156 Everyone is not your customer

August 13th, 2013


As much as you would love to sell to everyone, you need to accept that Everyone is NOT your customer.    No matter what you sell, there are people …

#155 It is All About Ego

August 6th, 2013


While a healthy ego can help you have the confidence to launch and run your own business, left unchecked it can lead you down the wrong path.   There are times to trust your gut, and times to take the advice of others. …

#154 Why we love and hate the new Gmail Tabs -

July 30th, 2013


Google has just rolled out another change to their popular email tool. your inbox is now presorted into tabs, with only the most important content …

#153 Blog Basics

July 23rd, 2013


The biggest challenge most beginning bloggers face is where to find the content to fill all those blog posts. 

#152 What's New in Social Media - Pictures, Pictures and More Pictures

July 9th, 2013


As web and mobile technologies improve, pictures and video are becoming a more important part of the social experience.  To keep up, or stay one step …

#151 Facebook isn't Dead

July 9th, 2013


Some "experts" are seeing the recent declines in the time people are spending on Facebook as a clear signal that Facebook is dying.   I think their predictions are a bit premature.  Facebook is still huge social media …

#150 Shiny Toy Syndrome

July 2nd, 2013


Just like a dog is easily distracted by a passing squirrel, small business owners are distracted by new toys, tools and technologies.  So how do you …

#149 Who Should Manage Your Social Media

June 25th, 2013


It is time to move past interns and part time employees.   Social media is serious marketing and needs to be treated that way.    This week we take on the topic of social media management.  Our conclusion?  It isn't so …

#148 Email Still Works

June 17th, 2013


Often abused and overused, email has gotten a bad reputation.  But if done well it, used to send relevant messages to an interested audience email will  still deliver extraordinary and cost effective returns.  This week …

#147 Ups and Downs of Internship

June 8th, 2013


For many small businesses, summer means one thing: interns. Should you be hiring an intern? Do they need to be paid? And what should they be getting …

#146 Vacations

June 4th, 2013


It's June! The days are longer, the temperatures are rising and people are starting to think about vacations. It's unfortunate many of the small business owners I work with make the mistake of skipping vacations because …

#144 Google+ & Tumblr

May 21st, 2013


Allison and Lorraine talk about recent changes to Google + and Tumblr.

#143 Tax Preparation

May 9th, 2013


Now that tax season is over, it’s a good time to look at ways to reduce your tax bill next year. Join us as we chat with Gregory Simons about how you, the small business owner, can get ahead. About Gregory Simons: Greg …

#142 Reaching for the Stars

May 2nd, 2013


CJ McClanahan believes that fundamentally, every business has the core objective to “deliver goods or services in a fashion that provides an en ever …

#141 What’s New In Content Management

April 25th, 2013


With changing rules from Google and new technology, keeping your marketing one step ahead of  your competitors is an on going challenge. That’s what …

#140 Digital Storytelling

April 18th, 2013


Great videos begin with great stories. This week, we will talk with Lisa Whitman, co-owner of Digital Stories Productions, about how to use stories as the foundation of a great video. Lisa describes herself as a host, …

#139 Succession Planning

April 11th, 2013


Today you’re focused on building your business, but someday you may want to sell it or turn it over to your employees. All too often business owners wait until it is way too late to start mapping out an exit strategy. …

#138 Content Only You Can Create

April 4th, 2013


In the rush to create content for blogs, emails and social media, many small business owners fall in to the trap of simply re-purposing content they find elsewhere. While some of this information is good to share, you …

#137 Funding Local

March 28th, 2013


Talking with entrepreneurs in Indy, I often hear complaints about the lack of local funding in the city. Today’s guest Brandon Smith is trying to change that. He is part of a new venture Localstake, which connects …

#136 Business and Community Responsibility

March 20th, 2013


Business owner Joel Russell believes a business should do more than just produce products and services.  A business should be actively engaged in …

#135 Creating an Active Arts Community

March 13th, 2013


A vibrant artistic community will adds interest, jobs and revenue to a city. Indy is lucky to have an organization like IndyFringe at the center of our community. From modest beginnings just under a decade ago, the …

#134 Branding – With Nila Nealy

March 6th, 2013


A great brand is more than a great logo. Having a truly iconic brand means understanding who you are and what you offer to customers. From the …

#133 Sales Strategy

February 27th, 2013


If you  don’t make sales, you won’t have much of a business. While we all know that’s true, it’s easy to get distracted and focus on busy work instead of the business of sales. Sales doesn’t have to be hard or …

#132 Podcasting as a Marketing Tool

February 20th, 2013


Long before podcasting was cool or easy to do, our guest Alan Houser began experimenting with the medium.  Now, after more than seven years, he has …

#131: Survey Say

February 13th, 2013


The results are in from our 2013 Social Media Survey. We'll be releasing the white paper soon, but for now Allison and I will be talking about some …

#130 Radio, TV and Social Media

February 6th, 2013


Throughout his twenty year career, meteorologist Paul Poteet has done one thing, consistently  - talk to people about the weather. He has been the …

#129 Marketing the Healthy Lifestyle

January 30th, 2013


It's a new year, and time for a new start to your business and your life. This year, you're going to eat healthier and exercise more, right? Our …

#128 Pros and Cons of Partnership

January 23rd, 2013

Go it alone or go with a partner? It’s a question many business owners have to answer as they build their company.  This week we will be chatting with serial entrepreneur Arifa Aronson about her advice and lessons …

#127 Using Content to Convert Visitors to Prospects

January 16th, 2013


Search engine optimization and social media are an important part of driving traffic to your website, but getting prospects in the door is not enough. Once they arrive, do you have something for visitors to do? Are you …

#126 Social Media and Community Events

January 10th, 2013


Looking for something interesting to do in Indy his weekend? Just ask Ben Risinger. He turned a passion for the city into business as the founder and on-air host of DoItIndy. Along the way, he has also learned quite a …

MTFW: Social Media and Community Events

January 9th, 2013


Looking for something interesting to do in Indy his weekend? Just ask Ben Risinger. He turned a passion for the city into business as the founder and on-air host of DoItIndy. Along the way, he has also learned quite a …

#125 Start the Year with a Plan

January 2nd, 2013


Hard to believe it’s a brand new year. This week on our marketing podcast, Allison and I will discuss the importance of starting the year off with a business and marketing plan that will help you achieve your goals.

#124 A Beginner’s Guide to Pay Per Click

December 26th, 2012


You may have noticed recently that Google has been aggressively promoting their AdWords product. If you are trying to figure out where to get started, or even if pay-per-click is right for your business, this is is one …

#123 Trade Shows: Before and After

December 19th, 2012


Are you gearing up for spring trade shows? Want to make the most out of  your investment? Whether you’re planning a booth at a conference or a …

#122 Print in the Digital Age

December 12th, 2012


The Internet has significantly changed the way we market. It begs the question, does anyone print anything anymore?  While we love internet marketing, we think there is still a place for print.  Join us on More Than a …

#121 Print in the Digital Age - Part One

December 11th, 2012

What is the role of print publications in the age of the Internet,  Listen as Kyle Garago, Editor-in-Chief at the Air Conditioning Heating and …

#120 Anatomy of a Perfect Landing Page

December 5th, 2012


If you want people to notice your company online, give them something to look at. A great way to present information is through the use of an infographic, the equivalent of a digital poster. Infographics have …

#119 : Marketing for Professional Services

November 28th, 2012


There are always rules, including about what you can and can’t say in your marketing. In some industries, the rules are general suggestions, while in …

#117 : Tis The Season For Online Shopping

November 14th, 2012


The holiday season is just heating up as retailers battle for shoppers’ mind share. As consumers create their holiday gift lists, retailers have been …

#116 LinkedIN Blitz

November 12th, 2012


A few years ago, I commented on a blog post about how you decide who you choose to follow on LinkedIn, Facebook, and Twitter. The comment led to a …

#115 The Courage to Be Profitable” and Other Marketing Tips

November 7th, 2012


Joining us for MTFW, our weekly marketing podcast, is author and marketing strategist Ruth King. She is a serial entrepreneur with more than seven …

#114 Marketing Services People Don't Want

November 1st, 2012


It's easy to write marketing plans for products people want to buy, things like cars, vacations, food products and clothes.  But what if your product is something people need, but don't want to think about - insurance …

#113 From Hobby to Business

October 31st, 2012


Generally, a hobby is defined as something you do for personal enjoyment while a job is something you do to make money. So what happens when your hobby becomes your business? Nancy Lee is a contemporary designer and …

#112 Why Run a Business in Indy?

October 24th, 2012


We think Indianapolis is a great place to run a business, and Ron Gifford, Executive Vice President of Public Policy at Central Indiana Corporate …

#111 Where is Rainmakers Now?

October 17th, 2012


Ten years ago, a handful of people started meeting in a bar to discuss how they could work together to grow their individual businesses.  From that …

#110 Social Animals

October 3rd, 2012


Social media is a great way to connect with prospects and clients.   It is also a terrific way to share expertise.   Dr. Greg  Magnusson,  owner of

#109 While the Cat’s Away

September 26th, 2012


Lorraine is still away so join Allison, Jenna and Peter as they chat about life in a small agency…and probably cats.

#108 Nothing New

September 19th, 2012


One of our favorite guests in MTFW history is Muhammad Yasin. Director of PR and Social Media at HCCMIS, Muhammad has a great sense of humor and an encyclopedic knowledge of social media.  It’s always a great show when …

#107 Educating the Next Generation

September 12th, 2012


How comfortable will you be to one day put your business in the hands of the next generation? Orr Fellowship believes in raw education and real world experience for young people. Orr Fellowship fosters recent graduates …

#106 Indy on the VERGE

September 6th, 2012


Indiana is a great place to start a new business. With a vibrant, supportive community, new business owners are just a meetup away from developers, founding partners and investors needed to launch their idea. At the …

#105 MTFW: Creating a Turnkey Business

August 29th, 2012


We are excited to have  Cindy Hartman with us this week to discuss how to create a successful turnkey business package. Since 2004,  Cindy owner of …

#104 Simple SEO With Andrew Gouty

August 22nd, 2012


Everyone wants to be on page one as customers search Google for a business like theirs. Unfortunately, there are often millions of possible options.

So how do you move to the top of the page? Search engine optimization …

#103 A Content Strategy for People and Robots

August 15th, 2012


On a regular basis Allison and Lorraine talk about the importance of creating a content strategy which will serve two masters: search engines and …

#102 Starting Legally

August 8th, 2012


If you dream to start a small business but you’re stuck somewhere in the beginning stages, tune in this week to get advice from a legal standpoint. Matt Griffith of Indiana Business Law explains in plain terms what you …

#101 Building Relationships Through Your Marketing

August 6th, 2012


We all think we understand the importance of building business relationships with customers. But do we really know how to establish and nurture these relationships to let our business benefit? This week our guest Serina …

#100 What’s New in Web Design

July 25th, 2012


The web has continued to expand and change.  As it does, your web design needs to change as well.  This week our extraordinary web designer Peter and I will discuss new web trends as well as the do’s and don’ts of good …

#99 Five Million Emails a Month

July 18th, 2012


f you have been reading our blog lately, you know we have been talking about email marketing, a lot.   Why?  Because this  often overlooked tool, …

#98 MTFW Legally Social

July 11th, 2012


Marketing has always raised legal questions: Can you say that? Will I sue you if you do? The move of marketing to the internet has brought all of those questions to a new platform as well as raising quite a few more. …

#97 Half Baked Marketing Ideas

July 2nd, 2012


It is the week of the 4th of July, so we assume most of our readers and listeners will be taking the day off.  But just in case you are craving a …

#96 Irish Business Intelligence

June 27th, 2012


MTFW has gone international to find out if marketing different around the world? We are going to find out.  Our guest this week is Olwen Dawe -founder of  Irish Business Intelligence. She will be calling in and sharing …

#95 Content Strategy

June 20th, 2012


You know you need to blog regularly, but how do you develop good content? This week’s we will be chatting with  TJ Furman about that topic. We will …

#94 The Ups and Downs of a Tech Startup

June 13th, 2012


From the adrenaline filled highs to the crashing lows, we will be talking about life in a Tech Startup. Our guest, Brian Deyo knows both. A serial …

#93 The Next Great Idea

June 6th, 2012


Brandon Corbin is one of the most creative people I know. A tech whiz, he is also a serial entrepreneur, podcast host, and active member of the Indy …

#91 What’s New at the ISBDC?

May 21st, 2012


This week, we’ll have a conversation with Jacob Schpok, the state director for the Indiana Small Business Development Center Network (ISBDC). As state director, Schpok leads Indiana’s efforts to provide management …

#90 Computer Security for Small Business

May 9th, 2012


As a small business owner, your entire business sits in that computer on your desk. What happens to your business if the computer is lost, destroyed or hacked. While online backups like Carbonite preserve your …

#89 Social Media and Non Profit Causes

May 3rd, 2012


In this segment of More Than a Few Words we take a look at social media and non profit causes. We are joined by Alex Keys, Vista Corps Volunteer for

#88 Name.Com Speaks

May 3rd, 2012


This is a great example of a simple voice message.

#87 Social Media and Real Estate

April 26th, 2012


Social media sells houses.  At least it can in the hands of a real  estate agent  who understands how to use the tools to connect and promote a …

#86 More than a Few Words with Scott Case

April 26th, 2012


I caught up with Scott Case, CEO of Startup America  after his presentation at the launch of Startup Indiana, and he was gracious enough to share a few thoughts with me.  So even though you can't capture the energy of …

#85 Business from the Road

April 19th, 2012


Ever wonder what would happen to your business if you just “hit the road” for a month or more? Join us for today’s episode of More than a Few Words …

#84 What Makes the Indy Social Media Community Tick

April 19th, 2012


Join us for another  episode of More than a Few Words as we talk to Duncan Alney, owner of Indianapolis social media company Firebelly.  In addition …

#83 About Pinterest

April 13th, 2012


Lately it seems like everyone is talking about Pinterst.  While we have written a few blog posts on the topic, it is hard to scratch the surface in 400 words.  So this week Allison and I will be talking about this new …

#82 Lemonade Day

April 5th, 2012


How do you train young entrereneurs?   Long before the internet, budding entrepreneurs sold Lemonade.   On street corners all across the country, on …

#81 Restaurant Marketing with Jeffrey Summers

April 5th, 2012


Everyone loves to eat, and everyone loves to discuss the best (and the worst!) restaurants on Twitter. How can businesses make sure they’re taking advantage of the social media craze? Join us for tomorrow’s episode of …

#80 AroundIndy

April 5th, 2012


Want to know what’s going on in Indy? Do what I do, and check out Around Indy. The local events website celebrated ten years on February 1, 2012. The site ranks in the  top 1% of all Web sites in America, according to

#79 Tweeting for Sharks

April 5th, 2012


Social media is increasingly becoming a critical part of the television viewing experience. With many viewers now watching with a “second screen” in front of them, live tweeting and Facebook updates are changing the …

#78 Leadership with Lalita Amos

April 5th, 2012


I am really excited about our guest this week.  I have known Lalita Amos of Total Team Solutionsfor about nine years.  She is smart, outspoken and …

#77 Talking about Entrepreneurship

April 5th, 2012


Hamilton County is a great place to start a business with a strong economy and great support from local government. It is also home to the Entrepreneur Advancement Center, a relatively new 501C3 focused on fostering …

#76 Unfunded with Nick Carter

February 16th, 2012


In the startup community, funding is all the craze. But what if you could build a business from scratch? What if you didn’t sell equity in the early …

#75 Bridging the Online/Offline Divide

February 16th, 2012


Social networking is critical for forming business relationships and meeting new colleagues, prospects and customers, but don’t forget about taking …

#74 More than a Few Words – It Is in the Words

February 16th, 2012


Delivering great customer service is about actions and words. While it is important to coach your employees on how to resolve customer complaints and …

#73 Marketing in Handcuffs with Muhammad Yasin

February 16th, 2012


To do marketing well is always a challenge. To do it in a heavily regulated industry can seem impossible at times. But with a little creativity and a …

#72 Networking and Sex

February 14th, 2012


It is Valenties Day, and so we are sharing a special episode of our regular podcast with guests Hazel Walker and Frank De Raffele, Jr.  They are the …

#71 No Bullshit with Erik Deckers

January 11th, 2012


These days, everyone is talking about social media, and almost everyone is an expert.   Well today on More Than a Few Words we will talk with someone I really think is an expert.   Our guest is Erik Deckers  one of the …

#69 Your Baby is Ugly

December 27th, 2011


In this episode of  our marketing podcast, we will be talking about graphic design
To every parent, their baby is a beautiful and special angel. Many …

#68 Social Media Chef

December 27th, 2011


Just because you are a cook, does not mean you should be a chef in a restaurant. The same is true for your business. 

Identity Crisis

December 9th, 2011


As some of you may know, we’ve been having a bit of an identity crisis here at Roundpeg. For years, Lorraine used the @roundpeg Twitter account as both her personal account as well as the company account. But as the …

#64 Finding a Way Out

December 5th, 2011


Starting a business is filled with challenges. Even once you have your business up and running, the challenges don’t stop. For example, finding a way to get out of your business when you are ready to retire. There are …

#63 Start Up Experience

November 16th, 2011


Startup Weekend is a global movement which brings together aspiring entrepreneurs to share ideas, form teams and most importantly, launch startups. Imagine taking an idea and turning it into a viable company within 54 …

#62 Role of Traditional PR

November 14th, 2011


At Roundpeg we spend a lot of time with clients focused on using social media to “tell their story” Long before social media, there was PR. And even …

#61 Does You Blog Have Fuel?

November 14th, 2011


In his presentation at Techpoint's Innovation Summit,  Michael Stelzner talked about the different types of content you needed to create for your blog.  After the program, I caught up with him for a brief interview.

#60 Your Next Hire

November 11th, 2011


Searching for a new employee can be tricky. It’s time consuming and expensive, so it’s important to create the right job descriptions. Recruiting is a necessary evil so listen up as we chat with experts Jennifer …

#59 Productivity Tips with Robby and Michael

November 3rd, 2011


Everyone is busy, especially small business owners. It's just the nature of the beast. But it doesn't mean that you can't effectively manage your time in a way that gets things done. In fact, Robby Slaughter and Michael …

#58 Personal Branding

October 26th, 2011


Balancing multiple social media accounts can be difficult. But balancing different personalities on those accounts is even harder.  How can you …

#57 Environmental Marketing

October 19th, 2011


Developing an environmental strategy is good citizenship, but as you discussed with  our guest Jennifer Riley Simone, it can be good marketing as well. The conversation drifted from how companies incorporate green into …

#56 Marketing to the Modern Homeowner.

October 12th, 2011


While good marketing rules apply in all industries, there are nuances. Some tactics simply work better in some industries.  Join us this week as we …

#55 Community Marketing

October 6th, 2011


All sorts of companies and associations need marketing support, not just consumer products.  So how do you approach marketing for community events and social causes.  Join us as we chat with Steven Shattuck, the …

#54 Exercise Your Marketing Muscle

September 28th, 2011


While the rules for stellar marketing apply to all industries, there are nuances. And some tactics simply work better in certain industries. Join …

#53 Niche Marketing

September 25th, 2011


When people think of marketing, they typically think about creative ads to sell toothpaste or diapers, compelling campaigns to encourage donations to …

#52 Whale Hunting

September 14th, 2011


Do you have what it takes to go after the really big clients? And more importantly, should you? This week we spoke to Dr. Barbara Weaver Smith, …

#50 Food Marketing

August 31st, 2011


Joining the Roundpeg crew to talk about food: Lauren Fiedler, known by her twitter handle as @BrewhousePRLou, and Angela Patton, also known as @leftbankcafe. These two talented and passionate restaurant professionals …

#49 Beer Marketing

August 29th, 2011


As the craft beer industry has exploded over the past few decades, a new marketing niche has emerged. Many beer drinkers are no longer willing to consider their beverages or their brew a commodity. Join us as we talk …

#48 Do You Have Klout?

August 17th, 2011


Love it or hate it, Klout is one of the most widespread measures of on line influence. Reaching beyond just how many followers it looks at how often …

#47 A Conversation with Entrepreneur Will Hardison

August 14th, 2011


On Wednesday, August 10, we had a chance to talk to Will Hardison, founder of Mediaplug, an Indianapolis web design firm. On this episode of More …

#46 Mom Bloggers

August 3rd, 2011


There is an huge  community of educated and influential women who have chosen to stay home with their young kids. Unlike previous generations, these women are not willing to disconnect from the business world.  They use …

#45 Business Networking and Sex

July 31st, 2011


Are men and women really that different or do we just have a tendency to just focus our differences instead of our similarities? We enjoyed chatting with Hazel M. Walker, the “Referral Strategist” on More than a Few …

#44 The Internship experience

July 21st, 2011


In today’s competitive job marketing the internship experience is becoming a requirement for college students, and they’re also becoming increasingly …

#43 Sales with Matt Nettleton

July 13th, 2011


Have you sold as much this year as you were hoping to?  There is still half a year left to meet your sales goals.  If you aren’t sure how to get your …

#42 Youtube and small business

July 6th, 2011


Research shows that YouTube is now the number two search engine after Google, particularly for the under thirty crowd who are in increasingly turning …

#41 Social Media: 25 & 50

June 29th, 2011


There are many misconceptions when it comes to age and social media. Recent studies have found that people aged 65 and older are the fastest growing …

#40 Linkedin and Small Business

June 22nd, 2011


Everyone knows that Linkedin is a great tool for job hunting and networking with large companies, but what about Linkedin and small business? We will …

#39 Favorite Wordpress Plugins

June 15th, 2011


Wordpress Web Design: Last week Jay and I had a great discussion on More than a Few Words, ( our weekly podcast) about Wordpress plugins. We asked for suggestions from the community on twitter and facebook and built a …

#38 Small Business HR

June 10th, 2011


I had a chance to catch up with Ann Fisher of HR Alternative Consulting, Inc and talk about some of the challenges small business owners face with …

#37 Why Clients Hate Your Website

June 8th, 2011


No one sets out to annoy their customers, but all too often business owners do just that. How? By creating websites which are not customer focused, …

#36 Facebook for B2B Companies

June 3rd, 2011


If your small business offers a consumer product Facebook is an easy tool to use.  But what if you are a B2B company?  Is there a way for you to use …

#35 Blogging Tips for Small Business

May 27th, 2011


Our topic for this week: Blogging for business. You can see some of the questions and discussion on our blog

#34 Church Lending with Andre Gibson

April 23rd, 2011


Jay Mattingly of Roundpeg sat down with Andre Gribson of Sycamore Commercial Lending to talk about the challenges of church lending.

#33 Jay Mattingly and Alex Baker

March 21st, 2011


Recently I sat down with Alex Baker, Chief Executive at Infinistorm. Alex has a passion for technology and every time I speak with him I learn about …

#32 Who is Sycamore Commercial Lending

March 21st, 2011


I sat down recently withL. Andre Gibson, MBA, Chief Executive Officer of Sycamore Commercial Lending. He shared with me how his frustrations as a banker led to the formation of Sycamore.

#31 Accounts Receivable Lending with Marcus Colson

March 21st, 2011


I sat down recently and talked with Marcus Colson, Chief Operating Officer of Sycamore Lending to talk about their Accounts Receivable lending …

#29 From a Graphic Designer's Perspective

March 13th, 2011


In a recent conversation at Roundpeg, Taylor talks about the difference between school and the real world, as well as some tips for small business …

#28 What's New at Rainmakers

March 6th, 2011


I caught up with Tony Scelzo in a noisy coffee shop recently, and we talked aobut some of the changes at Rainmakers.  An integral part of the Indy small business community, working with AddressTwo, they have automated …

#27 Interview with Will Hardison

March 2nd, 2011


Jay Mattingly finally upgraded to an iPhone, and with it comes the capability to record interviews with some of Indy's brightest, young professionals.  Up first, Will Hardison of Media Plug.

#26 Kenneth Cole: Social Media Misstep

February 3rd, 2011


While there are no firm rules about what to say, and what not to say on Twitter. Today's comments by Kenneth Cole, was clearly a misstep.  In today's …

#25 Branding Yourself with Erik Deckers

January 14th, 2011


Erik Deckers, co-author of Branding Yourself: Using Social Media to Invent or Reinvent Yourself sat down with me in a noisy coffee shop to talk about his new book about personal branding

#24 Calendars and Productivity

January 14th, 2011


Recently Robby Slaughter and I were speakers at the Dominate Your Destiny Conference. After his presentation, I asked Robby to share just a small …

#23 Walker, Business Relationships and More

January 3rd, 2011


In the course of writing her new book, Hazel has discovered a lot about how men and women define relationships differently.

#22 CRM and the Insurance Industry

November 30th, 2010


I spent a few minutes with Nick Carter talking about how any small business, but specifically insurance agents can use AddressTwo to stay connected to existing clients, create cross sell opportunities, and convert …

#21 Year End Tax Tips With Larry Marietta

November 23rd, 2010


As the year is winding down, it is time to think about year end tax planning.

#20 Measure What You Do

November 21st, 2010


If you are using social media to drive traffic to your website. be sure you measure the results of your efforts.

#19 Lessons from the Turtles

November 11th, 2010


The Teenage Mutant Ninja Turtles each brought different skills to the team, making them the ultimate crime fighting machine.

Their team structure is …

#18 Crisis Social Media: The Cook's Source Case Study

November 4th, 2010


The editors of Food Source Magazine have discovered that not all PR is good PR. In this podcast Allison Carter shares how other small business owners can avoid the same fate.

#17 The Brand Gap

October 16th, 2010


The recent uproar about the Gap brand may me rethink my own branding strategy.

#16 Blogging Tips

October 8th, 2010


I write about blogging on a regular basis, and sometimes it is nice to just change things up a bit.  So, today, I am going to talk about blogging.  …

#15 Meet Allison Carter

October 4th, 2010


Allison Carter is our word person at Roundpeg

#14 Forget Henry Ford - Lessons for A Tough Economy

September 29th, 2010


Jay Mattingly and Nick Carter will be teaching a marketing seminar for small business owners which challenges the assumptions about how you should …

#13 Deer, Moose and Elephant

September 1st, 2010


Directing your marketing at customers who are just outside your comfort zone will allow you to continue to grow you business

#12 Do You Have Influence?

August 27th, 2010


In the world of social media, it is not just how many followers or fans you have, but how often the choose to interact with you!

#11 Whales, Squirrels and other Hunting Tips

August 27th, 2010


Sometimes a customer is too big or too small.  In today's podcast I talk about spending your time on customers who are just right.

#10- Customer Service and Social Media

August 8th, 2010


I don't think good companies are changing their service levels, but I think they are using new tools to improve their response times.  ... and …

#9 Starting with Pain

March 30th, 2010


Matt Nettleton of TrustPointe shared his perspectives on uncovering pain in the sales process.

#8 Strategies for an Economic Recovery

March 21st, 2010


After more than 21 months of recession, many small business owners do not know how to react to a recovering economy.  In today's podcast I talk about the single most important strategy for small business owners in the …

#7 Why You Should Add video to Your Website

March 16th, 2010


I had a chance to sit down recently with Dave Anderson of Pinpoint Multimedia to talk about video. Dave, a video strategist shared some tips for …

#6 Meet Taylor Brough

February 13th, 2010


Every member of the Roundpeg team brings something unique to the job, talent skills, and a perspective that is uniquely their own.   Some are more outgoing, and other's a little shyer or more laid back.

This week on …

#5 Meet Roundpeg Employee Jay Mattingly

February 13th, 2010


In addition to interviewing friends and local business experts, I have had some fun interviewing members of the Roundeg team for my podcast: More Than a Few Words.
In this podcast, you get a chance to meet the newest …

#4 I will not be run over by the economy!

February 2nd, 2010


As a small business owner, there are days I feel like I have been run over by the economy. There I am minding my own business, driving along, …

#3 Trade Show Tips

January 23rd, 2010


As a woman, I know it is all about the clothes. And that is exactly what Shawn Quick Raflik and I talked about when she dropped by recently; CLOTHES. What do you wear to a trade show? What type of branded apparel looks …

#2 But it is My Business

January 14th, 2010


My friend, Laina Moloski dropped by the other day to talk about all the new changes at C & S Consulting which include her new books, and new web …

#1 Your Ideal Customer with Matt Nettleton

January 7th, 2010


Meet my sales coach, Matt Nettleton.  I love his direct, no-nonsense approach to building my business.

One of the things we have focused attention on lately is the difference between my average customer and my ideal …

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