More than a Few Words

20 EpisodesProduced by Roundpeg

A Marketing Conversation for Business Owners

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State of Innovation

January 18th, 2019

10:52

We are living in an era of unprecedented innovation. At the core of this explosive growth in new businesses, new products, and new ideas is the …

Innovation - What it Takes to Make an Idea Succeed.

January 11th, 2019

9:53

Not all ideas are good ideas.  According to our guest Chris Hoyt, most even suck.  But even so, with the right team, and a willingness to listen to …

Do you have a business map?

January 4th, 2019

6:23

If you were about to head out on a long road trip to somewhere you had never been, you would want a roadmap.  The specific outline, with milestones …

Flip It Or List It. Is it Time to Sell Your Business

December 28th, 2018

10:39

As a business owner, you don't always get to spend your day doing the things you love. But if too much of your time is being spent on tasks you don't love, if you are starting to burn out it may be time to consider …

Guerrilla Marketing

December 21st, 2018

10:52

Internal Podcasts with Jennifer Crawford

December 14th, 2018

10:38

For the most part, we think of podcasts as a method of reaching out beyond your organization. But they can be a very effective tool for internal …

Yes, You Need an SSL

December 7th, 2018

9:27

When you leave your home you lock your door.  Makes sense, right? You wouldn't want anyone to steal your stuff. But what about your website? Do …

Introducing Just a Few Words

November 30th, 2018

6:43

We've added a new program to our line up. In addition to the weekly conversation with marketing professionals from around the world, we're launching Just a Few Words.  

This is a quick daily marketing tip available as …

My First Dollar

November 23rd, 2018

12:08

I love talking with business owners.  I am always surprised at where their ideas came from and what they learned along the way. Well, I discovered I am not alone in that curiosity when I spoke to Heather Chastain, the …

Influencer Marketing

November 16th, 2018

11:05

Many people think that influencer marketing is about paying someone to endorse your product.  While that can work, Shane Barker says there is much …

Cold Audiences -Building Funnels with Facebook Ads

November 9th, 2018

9:08

Often, potential customers don't know you have what they want, or even that they want what you have.  That's ok, you can peak their curiosity with an advertisement on Facebook.

Once you have their attention, retargeting …

Inbound Marketing

November 2nd, 2018

7:34

Customers can smell advertising a mile away.  That's why inbound marketing, which drives potential clients to your website looking for information …

Smart Speaker Marketing with Lindsey Anderson

October 26th, 2018

11:03

47 million Americans have smart speakers in their homes.  So whether they say Hey Alexa, or Hey Google, or even hello Apple these consumers are turning to these devices every day to turn on and off other electronics in …

Email Marketing with Sam and Page

October 22nd, 2018

10:38

There is more to email marketing than just sending out a simple newsletter. With segmentation and click funnel tools, they can be an integral part of …

Customer Care

October 19th, 2018

6:14

After the sale, the real work begins.  Unfortunately, many organizations do not have a specific process for a smooth handoff between the sales and execution teams. 

Amy Woodall explains that without a well-defined …

Get your company ready to sell

October 12th, 2018

10:17

Thinking about selling your business? It doesn't happen overnight.  As Ryan Parshall of Peterson Acquisitions explains there is a lot of work to do before you are ready to sell. 

The good news, you can start working on …

Warm Audiences - Building Your Sales Funnel with Google Ads

October 5th, 2018

10:44

What if you could put your product or service in front of a prospective customer just as they are thinking about buying? 

With Google Adwords you …

Why You Should Host Your Own Conference with Jennifer Crawford

September 28th, 2018

12:12

Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge .

Planning an event for 200 or frewer …

Non-Technical Ways to Improve Your Site

September 21st, 2018

7:45

You don't need to be a WordPress wizard to craft a quality site. Content is key to getting your message across, and you shouldn't just focus on your …

Trade Show Tips with Randy Clark

September 14th, 2018

11:29

Trade shows are overwhelming. There are so many people to talk to, products to look at, and business cards to hand out. It seems easy to get lost in the flurry. You need to stand out. What are some things you can do to …

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