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Modern Startup Marketing

126 EpisodesProduced by Anna FurmanovWebsite

Shining a light on those startups that are taking their marketing efforts to the next level. Every week I talk to venture-backed startup founders, marketing leaders and startup marketing experts about marketing, brand, growth, what's working well, how they're approaching different marketing challeng… read more


115 - Why You Need To Hire A TikTok Creator Instead Of Another Writer (Tyler Lessard, VP of Marketing at Vidyard)

*listeners: please fill out this short 3-min. survey to help me level up the show:

When I asked Tyler to join me on the show, I thought I was bringing on a marketing leader from a video company (true) but I was also bringing on an amateur comedian, plus video expert, plus all around great personality and person to talk with!

Tyler Lessard is VP of Marketing and Chief Video Strategist at Vidyard (8+ years). Prior, Tyler was CMO at Fixmo (a mobile security startup) and held leadership roles at Blackberry (10+ years).

Vidyard was founded in 2011 and has 300+ people. They've raised $75.7M total funding. Vidyard is virtual sales made human. The easiest way to create, host, and share videos so you can keep connecting with customers and colleagues.

Here's what we hit on:

How has being an amateur comedian helped shape your career as a marketer (HINT: only use comedy if you're selling to humans);

What are your top customers doing with video (HINT: LinkedIn is where ADULTS watch TikToks);

Where do people go wrong with creating video content as part of their marketing strategy;

Your marketing strategy during this downturn - where are you putting your dollars, where are you spending time and energy (HINT: we're investing more in PLG programs and growing our base of users);

What marketing channels and content are you leaning into;

Top marketing challenges;

What are the last 1-2 really good, creative marketing ideas you/your team has come up with;

What are some goals you want to accomplish (personal, professional) in 2022.

You can reach Tyler on LinkedIn:

Find out more about Vidyard:

This episode is sponsored by UMSO, the website builder for startups. Visit to learn more and use the code MSM20 for a 20% discount on your first three months.

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review!

And whenever you’re ready, there are 3 ways I can help you:  

1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >>  

2. (NEW) GTM bootcamp for EdTech Founders (sign up for the next cohort) >>   

3. (NEW) Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand

You can also find me hanging out on LinkedIn every single week:

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