Cover art for podcast Modern Startup Marketing

Modern Startup Marketing

125 EpisodesProduced by Anna FurmanovWebsite

Shining a light on those startups that are taking their marketing efforts to the next level. Every week I talk to venture-backed startup founders, marketing leaders and startup marketing experts about marketing, brand, growth, what's working well, how they're approaching different marketing challeng… read more

125 Episodes | 2020 - 2022

124 - Your Content Should Be Building Fans Instead Of Leads (Annette Cardwell, VP of Corporate Marketing at Lattice)

November 28th, 2022

53:46

Hello to my wonderful listener peeps! I hope everyone had a fantastic Thanksgiving and your turkeys all turned out moist and delicious.

I am so …

123 - Virtuance's Curb Appeal Podcast (Interview w/ Rachel Gombosch)

November 21st, 2022

50:31

Happy Thanksgiving to all my listeners! I don't think I need to say this because you already know but I will say it - I am super thankful for you. …

122 - How We Built An Elevated Lifestyle Brand And Hit 1 Million Rides (Emily Dale, Performance Marketing Manager at Alto)

November 14th, 2022

43:59

I welcomed Emily Dale, Performance Marketing Manager at Alto, onto the show because it was a unique opportunity to talk about paid ads and measuring attribution coupled with brand and creative. Emily is a paid marketing …

120 - How Our Early Customer Pioneers Took Hunters From $1M to $5M ARR In One Year (Sarah Breathnach, Head of Demand Gen at Hunters)

October 31st, 2022

50:54

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

Sarah Breathnach works with early stage SaaS companies to build a strong marketing foundation for …

119 - BONUS Anna Raw Unfiltered Thoughts On Creating Demand From Your Content And My Podcast 2023 Strategy (In Progress)

October 28th, 2022

2:59

Hi listeners! I decided to post this quick raw TikTok video on the podcast as a BONUS episode (I posted it on LinkedIn with more info/commentary on what I'm thinking about for my podcast strategy for next year if you …

118 - Start Building Your Community Before Trying To Book Demos (Anthony Kennada, Co-Founder and CEO at AudiencePlus)

October 24th, 2022

57:39

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

Anthony Kennada is a B2C marketer trapped in a B2B body (I can SO relate). I met Anthony through

117 - Marketing & Sales: Show Some Respect (Real Talk With Daniel O'Reilly, Founder of FuelSales and FuelK12)

October 17th, 2022

31:26

*listeners: please fill out this short 3-min. survey to help me level up the show for ya: https://forms.gle/iporNXSgtfuoHSPJA

Oftentimes you'll hear …

116 - How No Forms, No Spam, No Cold Calls Is Working For Series E Startup 6sense (Latané Conant, CMO at 6sense)

October 10th, 2022

23:28

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

I had the pleasure of bringing Latané Conant onto the show. She's pretty amazing and let me tell you …

115 - Why You Need To Hire A TikTok Creator Instead Of Another Writer (Tyler Lessard, VP of Marketing at Vidyard)

October 3rd, 2022

54:51

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

When I asked Tyler to join me on the show, I thought I was bringing on a marketing leader from a …

114 - Marketing-Led Growth Via The Buyer Centric Revenue Model (Interview w/ Nelson Gilliat)

September 26th, 2022

49:26

*listeners: please fill out this short 3-min. survey to help me level up the show! https://forms.gle/iporNXSgtfuoHSPJA

In this episode I’m getting interviewed by Nelson Gilliat (Founder of the Marketing-Led Growth™️ …

113 - BONUS 15-Minutes Jam Session With Sarah Breathnach (Head of Demand Gen at Hunters) on INBOUND

September 23rd, 2022

15:46

*hey listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

HubSpot's INBOUND conference took place a couple weeks ago so I invited one of their speakers, …

112 - Can Marketers Fall In Love With Outbound? (Pete Lorenco, VP of Marketing at Alyce)

September 19th, 2022

55:37

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

Guys, you're gonna love this episode. I finally got to bring on Pete Lorenco (VP of Marketing at …

111 - Why Startup Celebrity Partnerships Are Becoming More Popular (Gil Eyal, Founder of Stardust Ventures)

September 12th, 2022

23:59

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

Milestone Episode! I asked Gil Eyal (Founder of Stardust Ventures) to come back and talk with me on …

110 - BONUS 2-Minutes Anna Unfiltered: New GTM Bootcamp For EdTech Founders Launches Next Week!

September 9th, 2022

1:52

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

Here's a TikTok video I made for LinkedIn this week, also sharing with my listeners on here.

I'm …

109 - How We Grew 10K Followers And 25K Downloads Within Two Weeks (Frankie Scerbo, Co-Founder and CMO at Elude)

September 5th, 2022

51:00

Happy Labor Day to my US listeners!

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

On this episode I invited Frankie Scerbo (co-founder and CMO at …

108 - Why Most Business Content Is 100% Content Free And How Non-Obvious Ideas Can Help (Christopher Lochhead, 3X Silicon Valley CMO)

August 29th, 2022

47:46

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

I asked Christopher Lochhead (3X Silicon Valley public company CMO) to come back and talk with me on …

107 - If Your Marketing Sucks, There's A Crack In Your Business Strategy (Terri Avnaim, CMO at Boulevard)

August 22nd, 2022

49:15

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

I had Terri Avnaim, CMO at …

106 - How To Navigate Through Marketing Chaos (Interview w/ Spyros Tsoukalas at GrowthMentor)

August 15th, 2022

16:14

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

In this episode I’m getting interviewed by Spyros Tsoukalas (Head of BD at GrowthMentor) and we talk …

105 - BONUS: Why Big And Bold Is Not Always The Answer For Brand Design (Lina Erez, Lead Designer at Talina Design)

August 12th, 2022

20:39

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

A bit of a different flavor for this episode! I had my friend Lina Erez on the show, she works with …

104 - There's More To Positioning Than Just Talking To Your Customers (April Dunford, Founder & CEO of Ambient Strategy)

August 8th, 2022

29:06

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

I'm such a big fan of April Dunford. I've read her book "Obviously Awesome - How to Stand Out in …

103 - How We Use The Metaverse To Uncover Surprising Customer Insights (Lee Anne Grant, CGO at babylist)

August 1st, 2022

45:21

I invited Lee Anne Grant, Chief Growth Officer at babylist, onto the show and we unpacked some very cool stuff happening at their startup.

Prior to …

102 - What Does The Marketer Of The Future Need To Know? (Marti Konstant, Workplace Futurist)

July 25th, 2022

49:21

Have you ever met a workplace futurist before? Well, let me tell ya, they're pretty awesome and very helpful in exploring what's to come in the …

101 - You Must Do Things That Don't Scale To Get Learnings And Build Your Engine (Andrew Bluestein, Managing Partner at Bluestein Ventures)

July 18th, 2022

48:06

A request I've gotten from listeners is to bring on a VC firm to talk through “the view from the VC side” so here we go (again)!

I invited Andrew Bluestein, Managing Partner at Bluestein Ventures, to join me on the show …

100 - 100th Episode! How Your Digital Content Becomes Your Sales Team (Interview w/ Kap Chatfield)

July 11th, 2022

40:49

Thanks for your patience, I usually post these episodes on Mondays MUCH earlier but we just got back from a road trip and I rushed over to the computer almost as soon as we got back :)

WOW! 100 episodes, I can't even …

99 - What Does It Really Take To Resonate With People? (Jay Acunzo, Content Entrepreneur and Founder of Unthinkable Media)

July 4th, 2022

52:16

To all my US listeners, Happy 4th of July 🎉🎉

I first heard Jay Acunzo speak on Mark Schaefer’s podcast Marketing Companion and have been following …

98 - BONUS 2-Minutes Anna Unfiltered: Don't Do The Podcast To Get Leads!

July 1st, 2022

1:53

***This was my most engaging LinkedIn post across 2 years of posts***

Time for another solo episode! I started creating TikTok videos and posting …

97 - Top Ways Marketing And Sales Have Evolved Since The Pandemic - 15 Min. With Amy Volas, Founder and CEO of Avenue Talent Partners

June 27th, 2022

15:44

I brought back Amy Volas, founder and CEO of Avenue Talent Partners, to talk about how marketing and sales have fundamentally changed (and also what …

96 - First Time Founders Think Product Wins, Second Time Founders Know GTM Wins (Elaine Zelby, Partner at SignalFire)

June 20th, 2022

28:15

A request that I've gotten from listeners is to bring on a VC firm to talk through “the view from the VC side” so here we go!

I invited Elaine Zelby, Partner at SignalFire, to join me and talk about all things investing …

95 - This Is Huge: How To Take On Billion Dollar Companies When You're Small (Jen Zeszut, Co-Founder and CEO at Goodles)

June 13th, 2022

46:41

TL;DR

If you love mac n' cheese and you haven't tried Goodles yet then you're in for a wild ride. Seriously, just had them this weekend and my tummy is happy and my body is thanking me.

I invited Jen Zeszut, co-founder …

94 - BONUS 3-Minutes Anna Unfiltered: Your Marketing Should Span The ENTIRE Funnel

June 10th, 2022

2:48

Time for another solo episode! It's fast but packs a punch. I started creating TikTok videos and posting them to LinkedIn and so far it's going well …

93 - Why You Need To Stop Selling Benefits and Start Selling Transformations (Maya Grossman, Two-Time VP of Marketing & Startup Advisor)

June 6th, 2022

42:17

I had the pleasure of talking to Maya Grossman, Founder of Maya Grossman Consulting, about her experiences as VP of Marketing and how she prioritized …

92 - BONUS 3-Minutes Anna Unfiltered: What Marketing Channels Approach Works Best in 2022?

June 3rd, 2022

2:48

Time for another solo episode! It's fast but packs a punch. I started creating TikTok videos pretty much weekly and posting them to LinkedIn and so …

91 - Marketing Planning Series (Kyle Lacy, SVP Marketing at Seismic)

May 30th, 2022

23:59

Happy Memorial Day if you're in the US! 

WOWZA these episodes are popular...so let's keep this going! Sprinkling in another episode for the …

90 - How To Get People That Will Never Buy From You To Passionately Recommend You (Kathleen Booth, SVP Marketing at Tradeswell)

May 23rd, 2022

45:10

I invited Kathleen Booth, SVP Marketing at Tradeswell, to the show and we had a blast talking about how to do marketing the way it SHOULD be done - with a customer/audience-first approach focused on community, great …

89 - BONUS 2-Minutes Anna Unfiltered: Your Positioning Is The Fire And Fuel For Growth

May 20th, 2022

1:43

Time for another solo episode! This one's fast but packs a punch. I started creating TikTok videos weekly and posting them to LinkedIn and so far …

88 - My Approach To Producing 10-15 Pieces Of High-Quality Content Daily (Justin Welsh, Founder of Justin Welsh Media)

May 16th, 2022

42:20

Hi and welcome or welcome back!

You're going to love this episode. I've known about Justin Welsh since I saw him in a video clip with Chris Walker …

87 - How This DTC Grew 500% in 2021 (Christopher Jane, Co-Founder and CEO at Proper Good)

May 9th, 2022

38:47

When I say "no fridge needed and 90 second convenience" what comes to mind? Well soon, my friend, you will be seeing Proper Good everywhere.

I invited Christopher Jane, co-founder and CEO at Proper Good, to talk about …

86 - Marketing Planning Series (Rob Singer, CMO at Remitly)

May 2nd, 2022

25:19

WOW these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top …

85 - You Gotta Stir Up Emotions By Sharing Your Experience (Matthieu Silberstein, VP of Creative Marketing at Lili)

April 25th, 2022

42:12

We talk about how important storytelling and emotional connection is for really great marketing. But can banking be emotional? 

You betcha. 

I brought on a creative leader to talk about how and why it's important to …

84 - What I've Learned From Category Designing 50+ Startups (Josh Lowman, Founder and CCO at Gold Front)

April 18th, 2022

24:40

Welcome back! 

As you may have heard, I'm intrigued by category design. I've had both Christopher Lochhead and Andy Raskin on the show to chat more …

83 - How To Prove The ROI From Your Audio/Video Content (Holly Pels, VP of Marketing at Casted)

April 11th, 2022

51:34

I'm SO excited to bring you this episode on the MSM podcast. Many marketers are struggling to prove the ROI/value from their audio/video content but deep down we KNOW it's the good stuff. It's why we became marketers in …

82 - Marketing Planning Series (Alvaro De La Rocha, CMO at Bespoke Post)

April 4th, 2022

28:00

WOW these episodes are popular...which tells me that folks are lovin' the series...so let's keep this going! Sprinkling in another episode for the …

81 - Being Wealthy Versus Living A Wealthy Life (Dean Brauer, Co-Founder & President at GoHenry US)

March 28th, 2022

47:12

Hello and welcome back! On this episode of MSM not only do we talk startup marketing, but Dean also throws in some great life advice. We talk money. We talk kids. We chat about how parents traditionally handle money …

80 - How A Consumer-First Mindset Shapes Marketing At Figma (Nairi Hourdajian, VP of Communications, Content and Community Marketing at Figma)

March 21st, 2022

43:54

I had the pleasure of welcoming Nairi Hourdajian (VP of Communications, Content and Community Marketing at Figma) to the show. Nairi is also the founding member of All Raise (programs to accelerate the success of female …

79 - Marketing Planning Series (Kristi Annes, VP Marketing Strategy at IMO)

March 14th, 2022

23:46

These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the …

78 - Hire For Customer Success, Not Customer Support (Megan Bowen, COO at Refine Labs)

March 7th, 2022

41:24

Megan Bowen is COO at Refine Labs. If you don't know her, you're missing out because she's a smart, kind and genuine leader. Prior to Refine Labs, Megan was VP of Customer Success at Platterz, COO at Managed by Q, and …

77 - Marketing Planning Series (Kristina Simonson, Director of Demand Generation at Privy)

February 28th, 2022

25:34

These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the …

76 - BONUS 20-Minute Unfiltered Solo Episode With Anna (10 Marketing Questions From Tech CEOs Answered)

February 25th, 2022

21:59

Hey everyone. So I have not done a solo episode in a WHILE and I thought "hey, it's time."

I did a OneGuide Marketing Roundtable a while back and …

75 - Look For Interesting Surprises That Will Help Steer The Ship (Jen Root, Co-Founder and VP of Marketing at Manifest Commerce)

February 21st, 2022

49:16

I got a chance to speak with Jen Root, co-founder and VP of Marketing at Manifest Commerce, and it was a great convo with an early stage startup that's got some exciting stuff in the works plus a "sprint and fix" …

74 - How We've Invested In Organic From Day 1 - Mitch Wainer, Co-Founder and CMO at Welcome Homes

February 14th, 2022

23:42

What a cool company! I recently spoke with Mitch Wainer, Co-Founder and CMO at Welcome Homes. Prior to Welcome Homes, Mitch was CMO at Clubhouse …

73 - My Job Is To Translate Copywriting Into Revenue - Wes Yee, Head of Integrated Marketing at Ramp

February 7th, 2022

33:01

Well, well, well. Another startup from NYC that is growing FAST! I explored a slightly different angle with Wes Yee (Head of Integrated Marketing at …

72 - Treat Your Startup Like a Media Powerhouse (Interview With Kap Chatfield, Host Of B2B Podcasting)

January 31st, 2022

40:14

This was a fun interview I had with Kap Chatfield, Host of the B2B Podcasting podcast.

In this episode, Kap and I talk about:

Marketing needs a …

71 - Marketing Planning Series (Dan Frohnen, CMO at UpKeep)

January 24th, 2022

19:07

Yaaaaas! Looks like folks are lovin' the series, so let's keep this going. Sprinkling in another episode for the "Marketing Planning Series" where I …

70 - Marketing Planning Series (Cassidy Shield, VP of Marketing at Narrative Science)

January 17th, 2022

21:58

Hi to my amazing listeners! This episode kicks of the beginning of what I'll call the "Marketing Planning Series" where I invite back founders and marketing leaders to talk about their marketing plans going into 2022. I …

69 - Forever A Creator (Interview With Harry Duran, Host Of Podcast Junkies)

January 10th, 2022

48:11

This was a free-flowing interview with Harry Duran, Host of the Podcast Junkies podcast. He did not send me questions in advance! :)

In this episode, Harry and I talk about:

My background in business and marketing;

How …

68 - How To Get More Attention From Your Marketing (10-minute Episode With Anna & Zineb)

January 3rd, 2022

11:04

Happy New Year to all my fantastic listeners!! 

I hope everyone enjoyed some time off with family and friends while staying safe and healthy. Cheers to 2022!

I spoke with Zineb Layachi on the topic of ATTENTION. How …

67 - They Spent 100 Hours To Better Understand Their Customer And Grew 2.6X In 2021 (Aleksandr Volodarsky, CEO and Founder at Lemon.io)

December 27th, 2021

44:24

I knew I had to get them on as soon as I stumbled onto their website (check it out if you haven't heard of them yet).

Aleksandr Volodarsky is CEO and …

66 - How To Break Through In An Intense And Crowded Market - Evan Davies, Head of Marketing, Partnerships and Solutions at Coda

December 20th, 2021

46:14

Evan Davies is Head of Marketing, Partnerships, and Solutions at Coda (almost 5 years!). Prior to Coda, Evan was at Box, and prior to that he was a …

65 - Build Unscalable Things Into Your 2022 Marketing Plan - Camille Trent, Head of Content at Dooly

December 13th, 2021

44:22

I have so much respect for Camille Trent, make sure you follow her on LinkedIn to get a taste of her content.

Camille Trent is Head of Content at …

64 - How To Make Your Newsletter Newsworthy (15-minute Episode With Anna & Ashley)

December 6th, 2021

16:59

Ah, newsletters. You either love ‘em or you hate ‘em. Either way, they’re important if you’re a marketer (an email subscriber is like getting an invite to someone’s backyard during COVID!) so you gotta know how to do …

63 - Your Run-Of-The-Mill Pillar Content Isn't Working And Here's What To Do Instead - Devin Bramhall, CEO of Animalz

November 29th, 2021

48:07

I had Devin Bramhall, CEO of Animalz, join me for this episode to talk about content marketing - the good, the bad, and the ugly. Devin is CEO of Animalz, a content marketing agency based out of NYC. Customers include …

62 - We Tripled Our Growth During COVID By Focusing On Customer Need, Organic Content And Retention - Nadia Masri, Founder and CEO at Perksy

November 22nd, 2021

44:35

I recently spoke with Nadia Masri, founder and CEO at Perksy (for 6+ years). Prior to that, she was co-founder and CMO at foursixty (a digital marketing platform for e-commerce retailers).

She's Forbes 30 Under 30. …

61 - How To Tell A Different Story And Create A Movement - Andy Raskin, The Storyteller Of Silicon Valley

November 15th, 2021

48:06

Andy Raskin is the master of strategic narrative.

Andy helps CEOs align their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. Clients include VC-backed …

60 - 10-Minute Episode On Biggest Marketing Pet Peeves With Anna & Sergey

November 8th, 2021

12:26

Alright, folks. People that know me know that I'm a super, duper positive person. But sometimes? It's OK to vent a little!

So, if you want to come …

59 - Your Story Impacts Your Go-To-Market And Inspires Your Product Development - Gidi Pridor, CMO at Workvivo

November 1st, 2021

48:43

I'm excited to bring Workvivo onto the show because...SO many reasons. They're doing some very cool things with their marketing with a very nimble …

58 - How To Nail Your Startup's Brand Voice With Ann Handley, Chief Content Officer at MarketingProfs

October 25th, 2021

21:17

Ann Handley is THE digital marketing and content expert. It's like meeting a rockstar. But better because she's a rockstar marketer! She's a Wall Street Journal bestselling author. Keynote speaker. Writer. She's the …

57 - BONUS 10-Minute Episode On Finding Your Content “Tilt” To Differentiate (Anna & Jess)

October 22nd, 2021

11:22

Hi everyone! We're back with something a little different, fun and fast. Sorry about the sound on my side, it's totally my fault and we've since …

56 - How A 5-Year Bootstrapped Music Startup Totally Rocks Their Content Marketing - Marc Brown, Founder of Byta

October 18th, 2021

44:48

Marc Brown is the founder of Byta. Before Byta, Marc was the owner of Fore! an independent promotion company. Marc worked with bands like Spoon, Yoko Ono, and Wilco, trying to get them on radio and TV.

Byta was founded …

55 - How I Got to VP of Marketing By Age 30 - Dan Murphy, VP of Marketing at Privy

October 11th, 2021

23:53

Dan is VP of Marketing at Privy. 

He’s a startup marketing leader with 8+ years of experience helping SaaS startups grow. Before Privy, Dan led product marketing at Drift, and demand generation at Onshape.

He also …

54 - From Inbound Marketing To Inbound Media With Patrick Campbell, CEO at ProfitWell

October 4th, 2021

52:00

*Hey listeners, quick note that the audio on my side for this one is wonky - sorry about that! Technical snag but we figured it out.*

Patrick Campbell is CEO at ProfitWell. Prior to ProfitWell, Patrick led Strategic …

53 - BONUS 10-Minute Episode On Making Content Without A Solid Strategy (Anna & Kourtney)

October 1st, 2021

15:41

And we're back with something a little different, fun and fast!

This is a BONUS 10-min. episode with Kourtney Simons on making marketing content …

52 - Go Against Trends Proactively If You Want To Be The Top Dog - Blake Emal, CMO at Copy.ai

September 27th, 2021

50:25

Blake Emal is CMO at Copy.ai. Prior to that, Blake was Senior Manager of Demand Gen at TalkDesk (a Series D SaaS startup that has raised almost $500M). Copy.ai was founded in 2020, has 18 employees, and is based out of …

51 - Bringing Humanity Into The App Experience With Katie Perry, VP of Marketing at Public

September 20th, 2021

51:59

Katie Perry (no, not the singer) is VP of Marketing at Public.com.

I'm so pumped about this episode because Public has plowed through and grown SO much since launching in 2019. They've raised $310 million to date at a …

50 - How Conversations Lead To Conversions With Allan Dib, Managing Dictator at Successwise

September 13th, 2021

47:46

Allan Dib is Managing Dictator at Successwise. 

Also:

  • he's the bestselling author of The 1-Page Marketing Plan (Amazon’s #1 global marketing book). …

49 - BONUS 10-Minute Episode On Fastest Ways To Understand How Marketing Works (Anna & Sergey)

September 3rd, 2021

11:38

Prepare for something different, fun and fast!

This is a BONUS 10-min. episode with Sergey Ross on the fastest ways to understand how marketing works. Because when your marketing is working, you'll know it. And this …

48 - How Startups Should Use Insights To Fuel Their Marketing - Eric Rasmussen, Head Of Consumer Insights at 23andMe

August 30th, 2021

47:17

Eric and I go way back.

Eric Rasmussen is Head of Consumer Insights at 23andMe. Prior to that, Eric led research at Groupon, Shutterfly, eBay, and Yahoo!

We both worked at Groupon a few years ago. We used to meet 1:1 to …

47 - Early Stage Marketing Is About Building Your Brand - Scott Leese, Sales Consultant and Strategic Advisor

August 23rd, 2021

43:35

I'm intrigued by the blend of sales and marketing in business, and that's one of the reasons I had Scott on the show. He's also just an all-around …

46 - The Hard Way Is The Way With Kate Bradley Chernis, Founder and CEO of Lately

August 16th, 2021

49:43

This is one of those episodes where I definitely clicked with the guest. I think the feeling is mutual because if you listen to the very end, Kate says "love you."

Kate Bradley Chernis is Founder & CEO of Lately. As …

45 - BONUS 10-Minute Episode On What You Need To Do When You're Hired To Head Up Marketing (Anna & Sergey)

August 9th, 2021

11:41

Prepare for something different, fun and fast!

This is a BONUS 10-min. episode with Sergey Ross on what you need to know and do when you're hired to head up marketing at an early stage startup.

I met Sergey on LinkedIn! …

44 - Why 98% Of Startups (And Marketers) Waste Their Time - Christopher Lochhead, 3X Silicon Valley CMO

August 2nd, 2021

56:00

When I started recording the episode with Christopher Lochhead, I immediately felt like I was in the (virtual) room with a legend.

Christopher is a retired entrepreneur and 3X Silicon Valley public company CMO. He makes …

43 - How To Better Understand Your Target Audience With Anna Furmanov and Nicholas Scalice

July 26th, 2021

28:43

You can and should do voice of the customer research at your startup, ongoing.  

Ongoing, because things change pretty quickly in the world, and you …

42 - Just Because You're Freemium Doesn't Mean You're Product-Led With Ramli John, Managing Director at ProductLed

July 20th, 2021

48:15

Ramli John is the Managing Director at ProductLed (community for PLG professionals) and host of Growth Marketing Today (top 5% podcast). ProductLed has a Slack community of 6,500+ product-led growth enthusiasts and …

41 - BONUS 10-minute Episode On Perfectionism With Anna & Kourtney

July 15th, 2021

12:30

Prepare for something different and fun and fast! 

This is a BONUS 10-min. episode with Kourtney Simons on perfectionism.

I met Kourtney way back in 2006 at Accenture. Kourtney has worked on marketing at MSNBC, Disney, …

40 - Learn How To Love The Conversation With Amy Volas, Founder and CEO of Avenue Talent Partners

July 8th, 2021

45:50

Amy Volas, founder and CEO of Avenue Talent Partners, joined me on the show. She's such a fun lady.

Amy helps startups hire sales leaders without the …

39 - BONUS 10-minute Episode On Low Budget Marketing For Impact With Anna & Kourtney

July 2nd, 2021

16:16

Prepare for something different and fun (and fast!). Switching it up like I love to do, this is a BONUS 10-min. episode with Kourtney Simons on how to do marketing when you have a shoe-string budget or no budget. 

I met …

38 - Sharing Your Point Of View In Solo Podcast Episodes With Anna Furmanov

June 28th, 2021

43:13

In this episode I was interviewed by Tristan Pelligrino, host of Recorded Content and co-founder of Motion, about a hidden treasure that’s within every podcast episode – beyond just the audio file.

A podcast provides a …

37 - What Happens When Marketing Heads Up Sales with Christina Mautz, CMO at Moz

June 22nd, 2021

48:08

Christina Mautz, CMO and head of sales at Moz, joined me on the show. 

This is an interesting episode because Christina has that unique experience - a CMO that also heads up the sales team.

Christina's been a marketing …

36 - What We Can Learn From A Tomato Fridge Ad - Meghan Hurley, Head of Marketing at Farmer's Fridge

June 14th, 2021

44:06

Meghan Hurley joined me on the show to talk about yummy food and marketing.

Meghan Hurley is Head of Marketing at Farmer’s Fridge. She's also a founding member of Chief (the private network of women leaders that are …

35 - Over-Prioritizing Sales Is Your SaaS Startup's Biggest Mistake With Chris Walker, CEO of Refine Labs

June 7th, 2021

52:28

I'm a huge fan of Chris Walker.

He's actually one of the main reasons I launched this podcast.

Chris started a company - Refine Labs - a demand accelerator for B2B SaaS companies.

Chris started a weekly event, Demand …

34 - How Events Have Grown Our Customers By 5X+ with Sara Kinsey, Head of Digital, Demand and Events at Gem

May 31st, 2021

46:26

Sara Kinsey is Head of Digital Marketing, Demand Generation, and Events at Gem. She's been there for 2+ years. 

Prior to Gem, Sara was at Unifi Software (acquired) and Alteryx (IPO’d). Sara is a true B2B SaaS leader.

33 - Inbound and Outbound Lessons From The Trenches With Daniel Huerta, Digital Marketing Manager at Udacity

May 24th, 2021

50:55

Daniel Huerta is Digital Marketing Manager at Udacity. Before that, Daniel headed up marketing at Workify (HR tech startup) for 4+ years, running their content and demand generation efforts. Daniel is also the co-host …

32 - Ninety Percent Of Our Revenue Is Marketing Sourced With Cassidy Shield, VP of Marketing at Narrative Science

May 17th, 2021

46:10

Cassidy Shield is VP of Marketing at Narrative Science. 

Before Narrative Science, Cassidy served as VP of Marketing at Gogo, VP of Marketing at NetCracker, and spent 13 years at Alcatel Lucent (purchased by Nokia). …

31 - Kyle Lacy, CMO at Lessonly, Talks About The Power of Irrational Ideas and Golden Llamas

May 10th, 2021

43:54

Kyle Lacy, CMO (and Chief Mario Officer!) at Lessonly, joined me on the Modern Startup Marketing podcast.

Kyle has been recognized as one of Indiana’s Forty-under-40, is the author of 3 books, built the content …

30 - More Creators And Less Control On Paid Social with Alvaro De La Rocha, CMO at Bespoke Post

May 3rd, 2021

49:36

Alvaro De La Rocha, CMO at Bespoke Post, joined me on the Modern Startup Marketing podcast. 

Another Kellogg connection on the show! Plus the co-founders are also from Kellogg. What a team! 

Alvaro has held previous …

29 - Modern Demand Gen Interview With Lesley Crews on the B2B Growth Podcast

April 30th, 2021

25:49

I spoke with Lesley Crews from Sweet Fish Media on the B2B Growth podcast. 

They've been going deep into the world of demand generation for the month of April - sweet!

In this episode we discuss modern demand gen for …

28 - Jeroen Corthout, Co-Founder of Salesflare, Shares Why He's Been On 100+ Podcasts

April 26th, 2021

52:42

Jeroen Corthout, co-founder at Salesflare, joined me on the Modern Startup Marketing podcast.

Salesflare was founded in 2014, has 8 people, and is based out of Belgium. They've raised Seed funding ($406K).

Salesflare is …

27 - Tera Hudson From The Mom Project Talks About Testing + Learning + Adapting and Creating Content Gold

April 19th, 2021

47:16

Tera Hudson, Senior Marketing Manager of Demand Gen at The Mom Project, joined me on the Modern Startup Marketing podcast.

Prior to The Mom Project, Tera was at InStride (reinventing the education of today’s workforce …

26 - How To Differentiate When Sameness Is The Default With Peep Laja, Founder of Wynter, CXL and Speero

April 12th, 2021

49:32

Peep Laja, founder of 3 companies (Wynter, CXL and Speero) joined me on the Modern Startup Marketing podcast.

Peep has been building companies for years. He founded a SaaS startup back in 2009 for building and selling …

25 - Rediscovering Intimacy In A Remote World With Grace Woods, VP Global Head of Marketing at Patreon

April 5th, 2021

50:45

Grace Woods, VP Global Head of Marketing at Patreon, joined me on the Modern Startup Marketing podcast.

Prior to Patreon, Grace held executive roles …

24 - How To Thread Marketing Into Your Sales Process With Jared Jost, VP of Marketing at PatientPop

March 29th, 2021

47:50

Jared Jost, VP of Marketing at PatientPop, joined me on the Modern Startup Marketing podcast.

Prior to PatientPop, Jared was at Twistlock (cybersecurity startup that got acquired by Palo Alto Networks) and Smarsh (SaaS).

23 - Reverse Podcast Episode With Anna Furmanov And Her 7-year-old Special Guest

March 22nd, 2021

19:20

Are you ready for this? A twist on the typical Anna + guest format! One of my listeners suggested I ask myself the same questions I typically ask my guests...so basically interview myself. If you ever wanted to learn …

22 - Challenges With Short Customer Journeys in the Baby Industry with Aaron Pollack, CMO at Nanit

March 15th, 2021

47:06

Aaron Pollack, CMO at Nanit, joined me on the Modern Startup Marketing podcast.

Prior to joining Nanit in 2017, Aaron held various marketing roles at …

21 - Marketing Challenges and Wins with Mark Kilens, VP of Content & Community at Drift

March 8th, 2021

45:26

Mark Kilens, VP of Content and Community at Drift, joined me on the Modern Startup Marketing podcast.

Drift was founded in 2015, has ~400 people, and is based out of Boston, MA. They've raised Series C ($107M total). …

20 - Jonathan Metrick On How To Leverage New and Emerging Channels Like TikTok and Clubhouse

March 1st, 2021

38:04

Jonathan Metrick, Chief Growth Officer (CGO) at Portage Ventures and Fractional CGO at Wealthsimple, joined me on the Modern Startup Marketing …

19 - Three Mistakes That Michelle Heath, Founder & CEO at Growth Street, Sees Companies Make Way Too Often

February 22nd, 2021

52:30

Michelle Heath, Founder and CEO at Growth Street, joined me on the Modern Startup Marketing podcast.

Mixing it up! I usually have venture-backed startup founders and marketing leaders come on as guests. This time I …

18 - How To Simplify Your Content Strategy And Measure Impact with Anna Furmanov (unfiltered)

February 15th, 2021

12:21

Sometimes I like to sprinkle in some raw and unfiltered thoughts. 

In this episode I cover:

The purpose of content;

Before you come up with a content strategy, you need to figure out what your target buyer cares about, …

17 - How Rob Singer, CMO at Remitly, Leads Marketing at a 900+ People Startup

February 8th, 2021

51:18

Rob Singer, CMO at Remitly, joined me on the Modern Startup Marketing podcast.

Remitly was founded in 2011, they've raised Series F (just raised …

16 - Dan Frohnen, CMO at Sendoso, on How We Leverage Our Exec Team for PR and Thought Leadership

February 1st, 2021

48:11

Dan Frohnen, CMO at Sendoso, joined me on the Modern Startup Marketing podcast.

Sendoso was founded in 2016, they've raised Series B ($54M total), and have ~370 people.

Sendoso provides new ways to engage with customers …

15 - How To Prioritize Your Startup Marketing with Anna Furmanov (unfiltered)

January 25th, 2021

4:48

Sometimes I like to sprinkle in some raw and unfiltered thoughts. 

In this episode I cover:

Startups don't have a lot of people, time or money. So …

14 - Paige LaNasa and the "Make Good Stuff" Philosophy Around Content Creation

January 18th, 2021

41:58

Paige LaNasa, Head of Marketing at Forager, joined me on the Modern Startup Marketing podcast.

Forager was founded in 2018, they've raised Series A ($10M), and they're 75 people strong.

Here’s what we covered:

Logistics …

13 - Nemanja Zivkovic Explains Why to Focus on SQLs and How to Build a Powerful Content Machine

January 12th, 2021

50:48

Nemanja Zivkovic, CEO at Funky Marketing, joined me on the Modern Startup Marketing podcast.

Mixing it up! This episode is a little different. I usually have venture-backed startup founders and marketing leaders come on …

12 - Anna McVeigh-Murphy on Being Hired as the First Marketer at a 20-Person Startup

January 3rd, 2021

43:18

Anna McVeigh-Murphy, Marketing Manager at Curacubby, joined me on the Modern Startup Marketing podcast.

Curacubby was founded in 2016, has 20 people, and is based out of Berkeley, CA. They are seed funded and preparing …

11 - George Wojciechowski, Co-Founder at ShipBob, On How To Incorporate Culture And Trust Throughout The Entire Customer Experience

December 29th, 2020

45:01

George Wojciechowski, Co-Founder at ShipBob, joined me on the Modern Startup Marketing podcast.

ShipBob was founded in 2014 and has raised Series D …

10 - Riding The Content Creation Wave With Matt Bendett, Co-Founder and VP of Ops & Strategy at Peerspace

December 20th, 2020

46:50

Matt Bendett, Co-Founder and VP of Ops & Strategy at Peerspace, joined me on the Modern Startup Marketing podcast.

Peerspace was founded in 2014 and has raised Series B ($34.8M total). The team was ~85 people at …

9 - MJ Peters, VP of Marketing at Firetrace, challenges industrial companies to innovate their marketing

December 13th, 2020

39:56

MJ Peters, VP of Marketing at Firetrace, joined me on the Modern Startup Marketing podcast.

We covered:

MJ's talent at challenging industrial companies to think differently about marketing;

Marketing's focus shifting …

8 - How I Created My Podcast In 10 Steps

December 13th, 2020

12:18

I created a new podcast this year. Want to learn how I did it? Everything from outreach to setup to content and more, I'm sharing it all here. …

7 - Investing in yourself to nail your brand's story with Nikolas Volk, Co-Founder of Kyte

December 6th, 2020

37:39

Nikolaus Volk, co-founder and CEO of Kyte, joined me on the Modern Startup Marketing podcast.

Here's what we covered:

How the Kyte team formed in …

6 - Partnerships and relationships over paid ads for Jen Saxton, Founder and CEO of Tot Squad

December 1st, 2020

38:44

Jen Saxton, Founder and CEO of Tot Squad, joined me on the Modern Startup Marketing podcast.

Here's what we covered:

Partnerships and relationships as a growth hack (versus paid ads);

Intriguing and funny founder's …

5 - Laura Kendall, VP of Marketing at MadKudu, on the team you're missing at your startup

November 23rd, 2020

39:46

Laura Kendall, VP of Marketing at MadKudu, joined me on the Modern Startup Marketing podcast.

We covered a lot, including:

The team you need to set up in your company - the Customer Love & Community team;

Who your …

4 - Michael Klozotsky, CMO at Intelligent Medical Objects (IMO), on systematically making time to be creative

November 17th, 2020

47:45

Michael Klozotsky, CMO at IMO, joined me on the Modern Startup Marketing podcast.

We covered:

How storytelling makes the marketer's work authentic;

On team building and starting from a place of care;

How to swim …

3 - How 64 articles brought INK 100,000 site visitors in 5 months

November 13th, 2020

51:34

Alexander De Ridder, Co-Founder and CTO of INK, joined me on the Modern Startup Marketing podcast.

We covered:

Marketing is a competitive sport and marketing campaigns can be as awe-inducing as great art;

Why have 15 …

2 - Lenny Lebovich, founder of Pre Brands, on food product marketing

November 4th, 2020

38:43

Lenny Lebovich, Founder of Pre Brands, came on the Modern Startup Marketing podcast.

We covered:

Why people misunderstand marketing and branding;

How …

1 - Gil Eyal, Founder of HYPR, on how your marketing will change 100x from early stage to exit

October 29th, 2020

53:13

Gil Eyal, Founder of HYPR, came on the Modern Startup Marketing podcast. 

We covered:

How your marketing will change 100x from early stage to exit;

What happens when you find the right investor;

What drove the decision …

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