Cover art for podcast Michael Boezi: Consider the Source

Michael Boezi: Consider the Source

99 EpisodesProduced by Michael BoeziWebsite

Consider the Source audits the way we consume, share, and produce media. This project includes live performances and behind-the-scenes "process shots" of a songwriter and producer in action. Shares selected episodes with my long-running podcast: Marketing Without the Marketing. Support this podcast:… read more

99 Episodes | 2018 - 2022

I'm Leaving

April 22nd, 2022

9:14

Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement: 

Leaving” is my 1st new studio single in 10 years! It's now live …

All It Takes Is One Lie

November 5th, 2019

14:19

In your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage. 

--- This episode …

Writing a Mini-Series: Content Strategy Basics

October 29th, 2019

15:14

I often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It's good for my audience too – and I have the data to back that up. So, …

Repurposing Content: Create an Online Course

October 22nd, 2019

20:22

In today's world, the selling process really is about teaching. Here's my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, or just to …

Repurposing Content: Downstream Method

October 17th, 2019

18:41

If you're not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this episode, I cover how to reuse the meta description, the post excerpt, and the post …

Repurposing Content: Upstream Method

October 15th, 2019

20:07

Have you ever thought about writing a book, but can't find the time? In this week's episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: …

Repurposing Content: Different Contexts

October 10th, 2019

16:03

Marketing is getting highly personalized. Each channel is its own community, which means that one "message" won't cut it anymore. Let's look at the ways this affects how you repurpose content across different channels, …

Repurposing Content: Different Formats

October 8th, 2019

14:22

Are you repurposing blog posts into email newsletters? This and other strategies for making more than one use out of your content can make you much more efficient. Here's how to do it safely and effectively.

Sign up for …

Repurposing Content Is a Key Part of Any Content Strategy

October 3rd, 2019

11:49

Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you …

Picking Better Models than the Outliers

October 1st, 2019

15:38

In building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it's time to stop setting impossible standards. Here's one small change in perspective that …

How to Make Your Content More Shareable

September 26th, 2019

13:57

In order to activate the power of content marketing, you need other people to carry your ideas. That means that there are two things about your …

How to Syndicate Content Safely on Medium

September 24th, 2019

13:14

Have you been reposting your blog content on Medium?  It's a great way to extend your reach, and with Medium's "Import a Story" feature, it's incredibly easy – and 100% safe for SEO. Here's a quick overview of how to …

Safe SEO Practices for Content Syndication on Your Blog

September 19th, 2019

16:40

Duplicate content is bad for SEO – or is it? Content syndication, done properly, is not only safe – but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content …

Teaching Your Customers: 4 Key Principles

September 17th, 2019

12:57

Do you like to be sold to? I don't. "Push marketing" can only generate awareness. While awareness is important, it's only Step 1. Trust comes when …

Content Strategy Is Teaching

September 12th, 2019

12:29

When you educate your customers, you can lead them to a better, more informed purchasing decision. One that they feel good about – and one that sticks. That means that you are an educator. In running your content …

Back at the Mic: 3 New Series

September 10th, 2019

3:01

I love the fall. Feels like a "reset" every year. Maybe it's because we're all used to back-to-school, or maybe it's just the transition from warm …

A Simple Example of Ethical Business Practices

June 18th, 2019

9:17

Ethical business practices don't have to be the exception to the rule. But since they often are, it's worth highlighting the good people who run good …

The Starbucks Star Rewards Program: Data-Driven Marketing at Its Best

May 23rd, 2019

23:51

The Starbucks Star Rewards Program provides a great lesson to small businesses about the power of data-driven marketing. 

Here are links to the articles I mentioned in the episode, and a couple others of interest. 

Social Media Strategy: An Integrated Approach

May 21st, 2019

22:13

Get your social media strategy in order! Here’s a rapid-fire, integrated strategy that can apply to any small business – a capstone to my series on content strategy for social media.

I cover each of these platforms, …

LinkedIn for Blogging: Challenges and Opportunities

May 16th, 2019

16:07

While LinkedIn is a low-commitment way to get started with blogging for business, you really need a strategy to get the most out of it. Here are two distinct game plans for you to consider: Which one is worth the time …

Facebook Groups for Business: A New Approach to Marketing

May 14th, 2019

17:41

With organic reach down to 5% or lower, Facebook has become purely a pay-to-play platform for businesses. Facebook Groups are the exception, and may …

Twitter Ads for Business: An Underrated Marketing Strategy

May 9th, 2019

23:09

Social media is a great starting point to drive awareness of your business, but let's face it – there's a ton of noise out there. One strategy that can help: Twitter Ads. If you haven’t tried ads yet as a part of your …

Hope Is Not a Marketing Plan

May 7th, 2019

7:30

There are no shortcuts in building a business. At least it’s not worth playing the odds of putting stuff out there and hoping to get lucky. Or looking for tricks to beat the system. Time and time again, I get people who …

Medium for Business: The Benefits of Social Blogging

May 2nd, 2019

20:40

Medium is a "social blogging" platform run by the folks at Twitter that is focused on long-form content, and it is an often-overlooked platform for …

Facebook Ads for Business: Taking Your Social Strategy to the Next Level

April 30th, 2019

25:52

Running an ad serves only one purpose – awareness. People can't take the next step with your business if they're not aware of it. There are a number of ways to create awareness, but using an ad as a part of your overall …

Pinterest for Business: Are You Missing an Opportunity?

April 25th, 2019

18:46

Pinterest is still one of the most popular social media platforms, and it has been evolving into a great marketing tool for small businesses. Here's …

Instagram Stories vs. Snapchat: Which One Is Right for Your Business?

April 23rd, 2019

16:37

Instagram and Snapchat are each powerful social platforms that can help you construct a visual narrative around you or your business. But each have …

Snapchat for Business: Highlighting the Human Side of Your Brand

April 18th, 2019

23:23

"Should I be on Snapchat?" is one of the most frequent questions I get from small business owners.  

Snapchat provides an opportunity for you to show …

Instagram for Business: Brand Storytelling with Images

April 16th, 2019

21:24

It’s fun to create and share images. So it’s easy to see why Instagram is one of the Web’s most popular platforms. But under Facebook’s ownership, …

Marketing Starts with Respect

April 10th, 2019

10:18

Good things happen when you respect your audience enough to let them come to a buying decision on their own. Are you willing to give up some control

YouTube for Business: Where the World Goes to Learn

April 4th, 2019

21:30

YouTube is still the king of video, despite powerful challenges from Facebook, Instagram, and Snapchat. In Part 5 of the Social Media Strategy …

Google+ Is Shutting Down TODAY (4/2/19): Download Your Data Now

March 28th, 2019

12:10

Google Plus is shutting down on April 2, 2019. Here's a quick overview of how (and why) to download all your data before it disappears forever. Google makes this easy, but you have act BEFORE April 2, 2019. And then I …

Facebook for Business: Optimizing for Organic Reach

March 26th, 2019

24:43

Just because today's Facebook is an advertising platform doesn't mean that it's the only method to get success out of the platform. Let's look at how Facebook's algorithm works and how to optimize for as much "organic …

LinkedIn for Business: Taking It to the Next Level

March 21st, 2019

21:25

Many people think of LinkedIn as an online resume, but it's so much more than that. Here’s how to use LinkedIn as a marketing tool for your business.

Twitter for Business: Is It Right For You?

March 19th, 2019

27:07

Tons of people use Twitter as a marketing tool, but will it be effective for your business? Here are some considerations and strategies to help you …

Social Media Marketing: Choosing the Right Content

March 14th, 2019

15:24

Social media marketing is an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. But none of this will happen without the right content. There are three …

Social Media Marketing: 4 Strategies for Channel Selection

March 12th, 2019

14:17

Getting the most out of your social media marketing efforts starts with channel selection. In this episode, let’s look at my four basic criteria for …

Taking Your Social Media Strategy Seriously

March 7th, 2019

16:17

Why do some businesses underinvest in their social media strategy? The time and effort are worth it – if you do it right. Here's a rubric that might help you. 

--- This episode is sponsored by · Anchor: The easiest …

Rickrolled: How Advertising Has Ruined the Internet

February 27th, 2019

10:15

The promise of the Internet has been ruined by advertising. There is no article you can read, video you can view, or social feed you can scroll …

The One Word That Diminishes Your Work

February 20th, 2019

11:47

People don't mean to diminish your work, but that's exactly what they are doing when they use this one insidious little word. This word undervalues your expertise and experience by making it sound simple - as a way to …

Me as a Customer

February 14th, 2019

13:37

Today's consumers are savvy. Before a purchase, they're going to research you, read reviews, and ask their friends about you. They're going to make determinations about you – even before the first "touch." Are you set …

You as a Customer

February 12th, 2019

13:29

How do you behave as a consumer? What's your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective …

Converting Your Customers Into Advocates

February 7th, 2019

13:06

Word-of-mouth marketing can happen on its own, but you don't want to leave it to chance. Here's how to make your customers are a part of your overall content strategy.

For more on the topic, please see The Customer …

Anchor Acquired by Spotify

February 6th, 2019

5:16

BREAKING NEWS TODAY (2/6/19): Anchor just announced that it was acquired by Spotify. I have mixed feelings about this. Here's the announcement.  

--- This episode is sponsored by · Anchor: The easiest way to make a …

Getting Your Customers Involved

February 5th, 2019

12:08

It's a missed opportunity if you don't give your customers a seat at the table early on. First, if the customer has no effect on product development, you'll probably get the product wrong. Also, the right customers have …

Picking the Right Customers

January 31st, 2019

11:29

Not all customers are created equal. There are some that your business can't live without, and there are others who are more trouble than they're worth. Are you selecting the right customers - the one who provide more …

Finding Your First Customer

January 30th, 2019

13:41

There's no milestone more important to your business than finding the first person who will actually pay you. This episode is about really focusing on whom you are trying to serve and making your content work towards …

Let's Talk About Your Customers

January 29th, 2019

4:10

Technically, it's not a business without customers. So let's talk about that – I'm kicking off a new series that gets into all the nuances of managing the customer lifecycle.

For more on the topic, please see The …

I Am a Google Bot and Your Site Confuses Me

January 24th, 2019

11:51

I play the part of a Google Bot scanning your site. Spoiler alert: I don't often like what I see.

I cover the two most common SEO issues that I see with small business websites: 1) Site structure, and 2) Page structure.

Content Strategy Makes You More Efficient

January 22nd, 2019

13:06

One of the single biggest things you can do to impact your business is to become more efficient with your content strategy. Here’s how to treat your content as an investment in a reusable business asset, saving you time …

Walk Right Past the Gatekeeper

January 17th, 2019

10:59

The Gatekeeper is not really on your side anyway – so don't wait for their approval. It doesn't matter if they say it's good or not. 

If your audience likes what you do and is willing to pay for it, who cares about …

Getting Your Timing and Frequency Right

January 15th, 2019

11:41

The right information, delivered at the right time, is powerful. The opposite is true, too. Getting the timing and frequency right in your content …

From Adversity to Acceleration: Interview with Kelly Roach

January 11th, 2019

30:44

Acceleration is something that most entrepreneurs seek, but often find to be out of reach. Kelly Roach, a former Fortune 500 executive, has an amazing story of career acceleration – both in her corporate career and in …

Challenging Conventional Wisdom in Content Marketing: Interview with Louie La Vella

January 10th, 2019

37:07

The principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at …

How to Find Your Superpower: Interview with Katy Tynan

January 9th, 2019

36:48

The world of work is changing quickly. It doesn't matter if you're an employer or employee, starting your own business, or freelancing. Everything's different, from the way we work to our expectations of what work …

Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker

January 9th, 2019

34:25

How can brick and mortar businesses make the most of social media? 

Laura Nunemaker used to own and run her own bakery in Atlanta, so she has first-hand experience with what works and what doesn't. Now she’s helping …

Interview Week

January 7th, 2019

5:01

It's Interview Week! Give a listen throughout this week, then I'd like to hear from you whether or not you like this format or not. Interview show or …

Podcast Sponsorships: How to Make Money from Your Podcast

January 4th, 2019

6:06

Anchor does it again! Here's an overview of how they make SPONSORSHIPS easy to activate. Yes, you can now get paid for your podcast. I've been …

How to Get Publicity and Other Media Coverage: Interview with Chris Well

January 2nd, 2019

27:06

How do you get media coverage for your business? On this week’s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a …

Build, Connect, Optimize: The Three Stages of Good Marketing

December 19th, 2018

12:47

In working with a variety of small businesses over the past 5 years, a clear pattern emerges: There are three distinct stages of a growing business. A good marketing plan takes this into account, with three matched …

Building Your Online Authority

December 5th, 2018

13:00

When you’re seen as an authority, it opens up all sorts of possibilities to you. Trust in you builds, which accumulates as an asset for you and your …

Optimizing Your Content for Searchability and Discoverability

November 21st, 2018

14:11

Getting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks. For the latest …

How to Create Brand Advocates

November 7th, 2018

9:08

A story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it’s more …

Running Your Business the Right Way

October 11th, 2018

14:08

Content marketing is really about running your business the right way – being honest and building a real relationship with your customers. It’s an antidote to the lies, micro-lies, and lies of omission that marketers …

Content Strategy Planning for Small Businesses of All Types

October 9th, 2018

12:52

Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth.

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This episode is …

Differentiating Yourself as a Small Business

October 4th, 2018

12:27

Just because you present a solution does not mean that people will understand it. Differentiating yourself is one of the primary goals of content …

Why Does Your Small Business Need a Content Strategy?

October 2nd, 2018

11:32

"Build it and they will come" is a myth. Having a cohesive content strategy is a much safer bet, especially if you are a small business.

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This episode is sponsored by
· Anchor: The easiest way to make a podcast.

Social Media Marketing: Choosing Your Channel

September 27th, 2018

15:16

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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· Anchor: The easiest way …

Social Media Marketing: Making Real Connections

September 25th, 2018

13:34

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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This episode is sponsored by
· Anchor: The easiest way …

Improving Your Click-Through Rate

September 20th, 2018

12:47

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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This episode is sponsored by
· Anchor: The easiest way …

Email Marketing and Millennials

September 19th, 2018

9:51

A listener question about the effectiveness of emails for people under 25 when it comes to marketing. For the latest episode, please see the show …

Finding the Influencers in Your Audience

September 18th, 2018

13:43

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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This episode is sponsored by
· Anchor: The easiest way …

Unlocking the Power of Content Marketing

September 13th, 2018

12:35

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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This episode is sponsored by
· Anchor: The easiest way …

An Audience is Your Greatest Asset

September 6th, 2018

12:46

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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This episode is sponsored by
· Anchor: The easiest way …

How to Get Past Writer’s Block

September 4th, 2018

12:45

Is writer's block just an excuse? How can you face up to it, stare it down, and just get back to writing?

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· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this …

Getting Started on Your Book Project

August 30th, 2018

11:29

Should a book be a part of your content strategy? Yes? Than let's talk about how to get started on a project of this size and scope – from someone …

Anchor’s New Editing Feature

August 30th, 2018

3:21

Anchor has a new editing feature that they have just rolled out and I give it a spin to see how it works! Here's my brief report.

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This episode is …

Things to Consider Before Starting Your Book Project

March 21st, 2018

11:10

If you want to write a book, it helps to have a plan going in. Having a map before you start will focus your efforts, even if you don’t follow it …

Should Writing a Book Be a Part of Your Content Strategy?

March 14th, 2018

12:48

Writing a book is a ton of work, but it can be very rewarding. Let’s look at whether or not it’s worth the effort for you and your business strategy.

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This episode is sponsored by
· Anchor: The easiest way to make a …

What the World Doesn’t Need

March 8th, 2018

8:31

Your new idea will sound dissonant to the defenders of the status quo. Play it ‘til it’s the tune in everyone’s head.

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

How to Keep Going When You Think You’ve Tried Everything

March 6th, 2018

9:58

Running your own business is amazing, but let’s face it - it’s a grind as well. How do you know the difference between enough is enough and when success is right around the corner? Let’s explore.

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This episode is …

Kickstarter Tips for Creatives: Interview with Bruce Myren

March 3rd, 2018

36:58

Crowdfunding can be a great way to validate a new concept or get seed funding to get that project off the ground – BUT you have to have an audience first. That's where content marketing comes in. Photographer Bruce …

Ideas Are a Dime a Dozen, It's Execution that Counts

March 1st, 2018

12:46

Everything starts with an idea. Let's not underestimate how important that is. But unless you can turn it into something, that idea's not worth all that much.

So, are you going to work on this project? Realize this idea …

Content Distribution: Search, Social, and Email

February 28th, 2018

9:00

With organic reach on the decline (Facebook Zero, and content saturation in general), what can you do to have a better chance of people actually SEEING the content you create?

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This episode is sponsored by
· Anchor: …

What's the ROI of Content Strategy?

February 27th, 2018

9:11

What's the ROI of Content Strategy? - Episode 15

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/mboezi/support

Treating Content Strategy as a Promise

February 26th, 2018

8:52

Treating Content Strategy as a Promise - Episode 14

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· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/mboezi/support

Marketing Optimization: Interview with Todd Meisler

February 25th, 2018

32:20

Marketing Optimization: Interview with Todd Meisler - Episode 13

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Creating Content as a Business Asset

February 24th, 2018

9:57

Based on my last episode about evergreen content, here's more about how to do some planning up front to create content that will function as a "durable" asset for your business - one that you can use over and over …

Strategies for Creating Evergreen Content

February 23rd, 2018

9:14

Being timely is good, but in running a content strategy, you want to create a "durable" set of assets that you can use over and over again. Here are a couple quick examples to get you started.

For more on the topic:

Anchor 3.0: Sounding Good

February 22nd, 2018

1:35

Anchor made a major update to its platform today - and so far, it’s really great. If you haven’t checked out Anchor yet, today might be a good time to start!

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This episode is sponsored by
· Anchor: The easiest way to …

Strategy First, Tactics Later

February 22nd, 2018

13:44

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

---

This episode is sponsored by
· Anchor: The easiest way …

Refine Your Value Proposition

February 21st, 2018

11:13

The 3 Types of Content Every Small Business Needs – Episode 8

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· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/mboezi/support

Is Content Strategy for You?

February 20th, 2018

9:15

Is Content Strategy Right for Your Business? - Episode 7

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Support this podcast: https://anchor.fm/mboezi/support

How Your Fans Create More Fans

February 20th, 2018

8:43

How Your Audience Creates More Audience - Episode 6

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· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/mboezi/support

3 Keys to Content Strategy

February 16th, 2018

9:36

The Three Keys to Content Marketing - Episode 5

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· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/mboezi/support

Building Your Content Strategy

February 16th, 2018

10:22

Building the Foundation of Your Content Strategy - Episode 4

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Why Content Strategy?

February 16th, 2018

9:38

Why Do you Need Content Marketing? - Episode 3

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Who Is Content Strategy For?

February 16th, 2018

10:49

Who Is Content Strategy For? - Episode 2

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Intro to Content Strategy

February 16th, 2018

6:25

What Is Content Strategy? A Brief Introduction - Episode 1

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