Michael Boezi: Consider the Source

Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement: 

“Leaving” is my 1st new studio single in 10 years! It's now live …

In your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage. 

I often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It's good for my audience too – and I have the data to back that up. So, …

In today's world, the selling process really is about teaching. Here's my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, or just to …

If you're not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this episode, I cover how to reuse the meta description, the post excerpt, and the post …

Have you ever thought about writing a book, but can't find the time? In this week's episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: …

Marketing is getting highly personalized. Each channel is its own community, which means that one "message" won't cut it anymore. Let's look at the ways this affects how you repurpose content across different channels, …

Are you repurposing blog posts into email newsletters? This and other strategies for making more than one use out of your content can make you much more efficient. Here's how to do it safely and effectively.

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Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you …

In building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it's time to stop setting impossible standards. Here's one small change in perspective that …

In order to activate the power of content marketing, you need other people to carry your ideas. That means that there are two things about your …

Have you been reposting your blog content on Medium?  It's a great way to extend your reach, and with Medium's "Import a Story" feature, it's incredibly easy – and 100% safe for SEO. Here's a quick overview of how to …

Duplicate content is bad for SEO – or is it? Content syndication, done properly, is not only safe – but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content …

Do you like to be sold to? I don't. "Push marketing" can only generate awareness. While awareness is important, it's only Step 1. Trust comes when …

When you educate your customers, you can lead them to a better, more informed purchasing decision. One that they feel good about – and one that sticks. That means that you are an educator. In running your content …

I love the fall. Feels like a "reset" every year. Maybe it's because we're all used to back-to-school, or maybe it's just the transition from warm …

Ethical business practices don't have to be the exception to the rule. But since they often are, it's worth highlighting the good people who run good …

The Starbucks Star Rewards Program provides a great lesson to small businesses about the power of data-driven marketing. 

Here are links to the articles I mentioned in the episode, and a couple others of interest. 

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Get your social media strategy in order! Here’s a rapid-fire, integrated strategy that can apply to any small business – a capstone to my series on content strategy for social media.

I cover each of these platforms, …

While LinkedIn is a low-commitment way to get started with blogging for business, you really need a strategy to get the most out of it. Here are two distinct game plans for you to consider: Which one is worth the time …

With organic reach down to 5% or lower, Facebook has become purely a pay-to-play platform for businesses. Facebook Groups are the exception, and may …

Social media is a great starting point to drive awareness of your business, but let's face it – there's a ton of noise out there. One strategy that can help: Twitter Ads. If you haven’t tried ads yet as a part of your …

There are no shortcuts in building a business. At least it’s not worth playing the odds of putting stuff out there and hoping to get lucky. Or looking for tricks to beat the system. Time and time again, I get people who …

Medium is a "social blogging" platform run by the folks at Twitter that is focused on long-form content, and it is an often-overlooked platform for …

Running an ad serves only one purpose – awareness. People can't take the next step with your business if they're not aware of it. There are a number of ways to create awareness, but using an ad as a part of your overall …

Pinterest is still one of the most popular social media platforms, and it has been evolving into a great marketing tool for small businesses. Here's …

Instagram and Snapchat are each powerful social platforms that can help you construct a visual narrative around you or your business. But each have …

"Should I be on Snapchat?" is one of the most frequent questions I get from small business owners.  

Snapchat provides an opportunity for you to show …

It’s fun to create and share images. So it’s easy to see why Instagram is one of the Web’s most popular platforms. But under Facebook’s ownership, …

Good things happen when you respect your audience enough to let them come to a buying decision on their own. Are you willing to give up some control …

YouTube is still the king of video, despite powerful challenges from Facebook, Instagram, and Snapchat. In Part 5 of the Social Media Strategy …

Google Plus is shutting down on April 2, 2019. Here's a quick overview of how (and why) to download all your data before it disappears forever. Google makes this easy, but you have act BEFORE April 2, 2019. And then I …

Just because today's Facebook is an advertising platform doesn't mean that it's the only method to get success out of the platform. Let's look at how Facebook's algorithm works and how to optimize for as much "organic …

Many people think of LinkedIn as an online resume, but it's so much more than that. Here’s how to use LinkedIn as a marketing tool for your business.

Tons of people use Twitter as a marketing tool, but will it be effective for your business? Here are some considerations and strategies to help you …

Social media marketing is an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. But none of this will happen without the right content. There are three …

Getting the most out of your social media marketing efforts starts with channel selection. In this episode, let’s look at my four basic criteria for …

Why do some businesses underinvest in their social media strategy? The time and effort are worth it – if you do it right. Here's a rubric that might help you. 

The promise of the Internet has been ruined by advertising. There is no article you can read, video you can view, or social feed you can scroll …

People don't mean to diminish your work, but that's exactly what they are doing when they use this one insidious little word. This word undervalues your expertise and experience by making it sound simple - as a way to …

Today's consumers are savvy. Before a purchase, they're going to research you, read reviews, and ask their friends about you. They're going to make determinations about you – even before the first "touch." Are you set …

How do you behave as a consumer? What's your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective …

Word-of-mouth marketing can happen on its own, but you don't want to leave it to chance. Here's how to make your customers are a part of your overall content strategy.

For more on the topic, please see The Customer …

BREAKING NEWS TODAY (2/6/19): Anchor just announced that it was acquired by Spotify. I have mixed feelings about this. Here's the announcement.  

It's a missed opportunity if you don't give your customers a seat at the table early on. First, if the customer has no effect on product development, you'll probably get the product wrong. Also, the right customers have …

Not all customers are created equal. There are some that your business can't live without, and there are others who are more trouble than they're worth. Are you selecting the right customers - the one who provide more …

There's no milestone more important to your business than finding the first person who will actually pay you. This episode is about really focusing on whom you are trying to serve and making your content work towards …

Technically, it's not a business without customers. So let's talk about that – I'm kicking off a new series that gets into all the nuances of managing the customer lifecycle.

For more on the topic, please see The …

I play the part of a Google Bot scanning your site. Spoiler alert: I don't often like what I see.

I cover the two most common SEO issues that I see with small business websites: 1) Site structure, and 2) Page structure.

One of the single biggest things you can do to impact your business is to become more efficient with your content strategy. Here’s how to treat your content as an investment in a reusable business asset, saving you time …

The Gatekeeper is not really on your side anyway – so don't wait for their approval. It doesn't matter if they say it's good or not. 

If your audience likes what you do and is willing to pay for it, who cares about …

The right information, delivered at the right time, is powerful. The opposite is true, too. Getting the timing and frequency right in your content …

Acceleration is something that most entrepreneurs seek, but often find to be out of reach. Kelly Roach, a former Fortune 500 executive, has an amazing story of career acceleration – both in her corporate career and in …

The principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at …

The world of work is changing quickly. It doesn't matter if you're an employer or employee, starting your own business, or freelancing. Everything's different, from the way we work to our expectations of what work …

How can brick and mortar businesses make the most of social media? 

Laura Nunemaker used to own and run her own bakery in Atlanta, so she has first-hand experience with what works and what doesn't. Now she’s helping …

It's Interview Week! Give a listen throughout this week, then I'd like to hear from you whether or not you like this format or not. Interview show or …

Anchor does it again! Here's an overview of how they make SPONSORSHIPS easy to activate. Yes, you can now get paid for your podcast. I've been …

How do you get media coverage for your business? On this week’s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a …

In working with a variety of small businesses over the past 5 years, a clear pattern emerges: There are three distinct stages of a growing business. A good marketing plan takes this into account, with three matched …

When you’re seen as an authority, it opens up all sorts of possibilities to you. Trust in you builds, which accumulates as an asset for you and your …

Getting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks. For the latest …

A story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it’s more …

Content marketing is really about running your business the right way – being honest and building a real relationship with your customers. It’s an antidote to the lies, micro-lies, and lies of omission that marketers …

Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth.

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This episode is …

Just because you present a solution does not mean that people will understand it. Differentiating yourself is one of the primary goals of content …

"Build it and they will come" is a myth. Having a cohesive content strategy is a much safer bet, especially if you are a small business.

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. …

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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This episode is sponsored by
· Anchor: The easiest way …

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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This episode is sponsored by
· Anchor: The easiest way …

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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This episode is sponsored by
· Anchor: The easiest way …

A listener question about the effectiveness of emails for people under 25 when it comes to marketing. For the latest episode, please see the show …

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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This episode is sponsored by
· Anchor: The easiest way …

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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This episode is sponsored by
· Anchor: The easiest way …

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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This episode is sponsored by
· Anchor: The easiest way …

Is writer's block just an excuse? How can you face up to it, stare it down, and just get back to writing?

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· Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Should a book be a part of your content strategy? Yes? Than let's talk about how to get started on a project of this size and scope – from someone …

Anchor has a new editing feature that they have just rolled out and I give it a spin to see how it works! Here's my brief report.

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If you want to write a book, it helps to have a plan going in. Having a map before you start will focus your efforts, even if you don’t follow it …

Writing a book is a ton of work, but it can be very rewarding. Let’s look at whether or not it’s worth the effort for you and your business strategy.

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Your new idea will sound dissonant to the defenders of the status quo. Play it ‘til it’s the tune in everyone’s head.

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· Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Running your own business is amazing, but let’s face it - it’s a grind as well. How do you know the difference between enough is enough and when success is right around the corner? Let’s explore.

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This episode is …

Crowdfunding can be a great way to validate a new concept or get seed funding to get that project off the ground – BUT you have to have an audience first. That's where content marketing comes in. Photographer Bruce …

Everything starts with an idea. Let's not underestimate how important that is. But unless you can turn it into something, that idea's not worth all that much.

So, are you going to work on this project? Realize this idea …

With organic reach on the decline (Facebook Zero, and content saturation in general), what can you do to have a better chance of people actually SEEING the content you create?

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What's the ROI of Content Strategy? - Episode 15

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Treating Content Strategy as a Promise - Episode 14

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Marketing Optimization: Interview with Todd Meisler - Episode 13

Based on my last episode about evergreen content, here's more about how to do some planning up front to create content that will function as a "durable" asset for your business - one that you can use over and over …

Being timely is good, but in running a content strategy, you want to create a "durable" set of assets that you can use over and over again. Here are a couple quick examples to get you started.

For more on the topic:
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Anchor made a major update to its platform today - and so far, it’s really great. If you haven’t checked out Anchor yet, today might be a good time to start!

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· Anchor: The easiest way to …

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

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The 3 Types of Content Every Small Business Needs – Episode 8

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Is Content Strategy Right for Your Business? - Episode 7

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How Your Audience Creates More Audience - Episode 6

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The Three Keys to Content Marketing - Episode 5

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Building the Foundation of Your Content Strategy - Episode 4

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Why Do you Need Content Marketing? - Episode 3

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Who Is Content Strategy For? - Episode 2

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What Is Content Strategy? A Brief Introduction - Episode 1

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