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MFG OutLoud

18 EpisodesProduced by Allison DeFordWebsite

The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week.Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing).

episodes iconAll Episodes

Episode #18 – Show Me the Money

July 2nd, 2020

29:45

Building value for your customers and shareholders, with special guest Damon Pistulka.

Episode #17 – Selling Naked

June 18th, 2020

28:08

No smoke & mirrors sales strategies and structures for today’s manufacturers, with special guest Mark Allen Roberts.

Episode #16 – MFG Happy Hour: Harnessing Smart Manufacturing

June 5th, 2020

28:28

Technology, tools, and the business of change, with special guest Chris Luecke.

Episode #15 – Growing Building Materials Sales Now

June 3rd, 2020

35:51

Stop waiting, start creating the new normal, with special guest Mark Mitchell.

Episode #14 – Leading Your Team in the New Normal

May 21st, 2020

25:49

Engage, retain and grow your employees, with special guest Ben Baker.

Episode #13 – Building the New Normal NOW: 7 Actions for Success

May 15th, 2020

25:05

How building materials manufacturers will emerge stronger after coronavirus.

Episode #12 – The David and Goliath Moment for Manufacturers

May 1st, 2020

31:38

Sitting on the sidelines waiting or seizing this rare opportunity and doing?

Episode #10 – 7 Actions That Speak Louder Than Words

April 16th, 2020

23:16

Standing out in the crowd of “we’re here for you!”

Episode #8 – Coronavirus Pandemic: Adapting to a New Normal

March 25th, 2020

39:17

Your competitive advantage lies in your ability to identify and align to your customers’ “new normal.”

Episode #7 – Shake off the Features and Benefits Hangover and Make Sales Easier

February 27th, 2020

19:37

Not an AA group for this, but there should be. Shake off the Features  and Benefits Hangover and start tapping into 95% of customers’ …

Episode #6 – Social Media for Manufacturers

February 26th, 2020

25:36

A courageous conversation about social media–that thing that used to be “nice to have” and that’s now necessary AF.

Episode #5 – Love, Manufacturing Style

February 20th, 2020

36:07

Leading with head or heart? A courageous conversation about overcoming  fear, dispelling old beliefs and flipping love on it’s ear to create a  more …

Episode #4 – The Family Business: Helping you or holding you back?

January 29th, 2020

31:33

From nepotism to favoritism. This is a courageous conversation about  keeping it All in the Family or breaking the mold and looking outside.

Episode #3 – Culture: The seven little letters that can make or break your business

January 19th, 2020

25:55

Healthy or toxic? A courageous conversation about culture and how it  affects your customers and what you can do to change it, for good.

Episode #2 – Reigniting the Spark of Your Brand

January 12th, 2020

29:15

A courageous conversation about marketing voodoo and how to turn your  “older more mature” brand into a relevant choice for today’s customers.

Episode #1 – Positioning: It’s Not a Difference if Everyone is Saying It

January 5th, 2020

30:33

A courageous conversation about the reason so many manufacturers are  still holding on to a weak position or no position at all. And, how to …

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