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MFG OutLoud

18 EpisodesProduced by Allison DeFordWebsite

The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week.Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing).

episodes iconAll Episodes

Episode #18 – Show Me the Money

July 2nd, 2020


Building value for your customers and shareholders, with special guest Damon Pistulka.

Episode #17 – Selling Naked

June 18th, 2020


No smoke & mirrors sales strategies and structures for today’s manufacturers, with special guest Mark Allen Roberts.

Episode #16 – MFG Happy Hour: Harnessing Smart Manufacturing

June 5th, 2020


Technology, tools, and the business of change, with special guest Chris Luecke.

Episode #15 – Growing Building Materials Sales Now

June 3rd, 2020


Stop waiting, start creating the new normal, with special guest Mark Mitchell.

Episode #14 – Leading Your Team in the New Normal

May 21st, 2020


Engage, retain and grow your employees, with special guest Ben Baker.

Episode #13 – Building the New Normal NOW: 7 Actions for Success

May 15th, 2020


How building materials manufacturers will emerge stronger after coronavirus.

Episode #12 – The David and Goliath Moment for Manufacturers

May 1st, 2020


Sitting on the sidelines waiting or seizing this rare opportunity and doing?

Episode #10 – 7 Actions That Speak Louder Than Words

April 16th, 2020


Standing out in the crowd of “we’re here for you!”

Episode #8 – Coronavirus Pandemic: Adapting to a New Normal

March 25th, 2020


Your competitive advantage lies in your ability to identify and align to your customers’ “new normal.”

Episode #7 – Shake off the Features and Benefits Hangover and Make Sales Easier

February 27th, 2020


Not an AA group for this, but there should be. Shake off the Features  and Benefits Hangover and start tapping into 95% of customers’ …

Episode #6 – Social Media for Manufacturers

February 26th, 2020


A courageous conversation about social media–that thing that used to be “nice to have” and that’s now necessary AF.

Episode #5 – Love, Manufacturing Style

February 20th, 2020


Leading with head or heart? A courageous conversation about overcoming  fear, dispelling old beliefs and flipping love on it’s ear to create a  more …

Episode #4 – The Family Business: Helping you or holding you back?

January 29th, 2020


From nepotism to favoritism. This is a courageous conversation about  keeping it All in the Family or breaking the mold and looking outside.

Episode #3 – Culture: The seven little letters that can make or break your business

January 19th, 2020


Healthy or toxic? A courageous conversation about culture and how it  affects your customers and what you can do to change it, for good.

Episode #2 – Reigniting the Spark of Your Brand

January 12th, 2020


A courageous conversation about marketing voodoo and how to turn your  “older more mature” brand into a relevant choice for today’s customers.

Episode #1 – Positioning: It’s Not a Difference if Everyone is Saying It

January 5th, 2020


A courageous conversation about the reason so many manufacturers are  still holding on to a weak position or no position at all. And, how to …

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