Cover art for podcast MFG OutLoud

MFG OutLoud

54 EpisodesProduced by Allison DeFordWebsite

The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week.Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing).… read more

54 Episodes | 2020 - 2021

Episode #50 – The ‘Airbnb’ of On-Demand Manufacturing

July 29th, 2021

30:47

With special guest Adam Bowe, Head of Community and Marketplace Engagement at Xometry.

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Episode #49 – Helping Leaders Add a Zero to Your Revenue

July 15th, 2021

31:19

With special guest Brad Smith, CEO of Stellar Insights.

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Episode #45 – Anniversary Episode: Part 3

June 10th, 2021

31:07

A special anniversary episode, looking back at episodes 33-42 with Allison and Ray.

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Episode #44 – Anniversary Episode: Part 2

June 3rd, 2021

38:05

A special anniversary episode, looking back at episodes 24-32 with Allison and Ray.

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Episode #43 – Anniversary Episode: Part 1

May 20th, 2021

53:22

A special anniversary episode, looking back at episodes 1-13 with Allison and Ray.

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Episode #41 – When ‘The Girls’ Take Over the Family Business

April 1st, 2021

32:00

With special guest Lori Tapani, Co-President and Owner at Wyoming Machine.

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Episode #39 – Rebranding and Cutting Through the Noise

March 7th, 2021

29:45

The story behind the product, with special guest Trent Dunn from Pelican Wire and Wire Experts Group.

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Episode #38 – The Path to Global Markets

February 26th, 2021

33:25

With special guest Andrew Deutsch, Founder/CEO of Fangled Tech.

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Episode #37 – Cyber Security For Every Manufacturer

February 17th, 2021

28:18

Think you don’t need it? Think again! With special guest Jacob Warren from Warren Research Inc.

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Episode #36 – Manufacturing at the Speed of Blockchain

February 5th, 2021

29:07

Integrating intelligent information, with special guest Justin Goldston (PhD / TEDx Speaker).

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Episode #35 – Creating the Connected Growth Engine Tool (Part 2)

February 4th, 2021

19:24

It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.

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Episode #34 – Creating the Connected Growth Engine Tool (Part 1)

January 22nd, 2021

27:08

It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.

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Episode #33 – She Believed She Could, So She Did

December 31st, 2020

46:45

How this small manufacturer created a category of one, with special guest Bonnie Sussman Strominger.

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Episode #32 – The Race to Manufacturing 4.0

November 19th, 2020

29:49

Embracing new tech and innovation, with special guest Rich Sade.

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Episode #31 – Manufacturing Marketing: Creating a Digital Twin

November 12th, 2020

33:49

It’s like doubling your sales team, with special guest Greg Mischio from Winbound.

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Episode #30 – The Engineer Who Embraced Sales & Marketing

November 5th, 2020

31:31

How the “Book of Boring” can teach a young dog old tricks, with special guest Jack Burley from Big Kaiser Precision Tooling.

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Episode #29 – Millennial Manufacturing Revolution

October 22nd, 2020

23:55

Next generation never stops learning, with special guest Tom Hilaris from Ergoseal.

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Episode #28 – Changing Perceptions in Manufacturing

October 15th, 2020

30:17

Finding America’s Greatest Champion, with special guest Terry Iverson, Iverson & Co.

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Episode #27 – From Intern to CEO

September 26th, 2020

41:34

Turning small into mighty, with special guest Brent Hardman, Powell Fabrication and Manufacturing.

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Episode #26 – Up-Skilling Your Sales Team

September 26th, 2020

34:57

The training they need to stop selling naked, with special guests Andy Solomon and Mark Roberts.

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Part 4 - Sales & Marketing Game Changers

September 25th, 2020

1:01:23

What does Leading Your Team in the New Normal look like? Tune in to this fourth and final episode of our 4-part series to gain insight and tactics you can use right now to elevate your leadership and make sales easier.


Part 3 - Sales & Marketing Game Changers

September 17th, 2020

1:03:45

The fastest way to grow your business is to make sales easier. The way you do that is by reducing risk right upfront. 💯
Why do people trust you? Why do customers trust your company? The truth will totally surprise you. 

Special Episode: Sales and Marketing Game Changers Part 2 - Leveraging Data to Stop Selling Naked

September 11th, 2020

54:19

"You only find out who's swimming naked when the tide goes out." - Warren Buffett

Unless you have a six-pack (Coors doesn't count) and buns of steel …

Sales & Manufacturing Game Changers - PART 1: Marketing That's Seen, Heard and Felt

September 3rd, 2020

1:02:06

🔥 𝑩𝑼𝑹𝑵𝑰𝑵𝑮 𝑸𝑼𝑬𝑺𝑻𝑰𝑶𝑵: How can you break through the noise (3,000 advertising messages your customers see every single day) and make sales easier?

By understanding your audience better and connecting with …

Episode #25 – Bridging the Manufacturing Skills Gap

August 19th, 2020

34:32

Up-selling the workforce you love, with special guest Kathleen Burley.

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Episode #24 – The Good, the Bad, and the Ugly of Channel Marketing Programs

August 14th, 2020

29:31

Build sales and loyalty in your distribution channel, with special guest Lorraine Ball.

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Episode #23 – Manufacturing Underdog Leads the Pack

August 5th, 2020

42:45

The thing you’re good at may be holding you back, with special guest Darrin Mitchell.

--- This episode is sponsored by · Anchor: The easiest way …

Episode #22 – SteamChain: Machinery as a Service

July 30th, 2020

44:33

The next step in advanced manufacturing, with special guest Michael Cromheecke.

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Episode #21 – Execution Mastery: The Full Monte

July 23rd, 2020

32:55

Leadership through the lens of execution (no pants required), with special guest Monte Pedersen.

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Episode #20 – Calibrate Your Relationship GPS

July 16th, 2020

38:42

Connecting with the people who power your business, with special guest Ed Wallace.

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Episode #19 – E-Commerce for Manufacturers? Yes way!

July 7th, 2020

34:24

Leverage this growth opportunity and stop being the best kept secret, with special guest Curt Anderson.

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Episode #18 – Show Me the Money

July 2nd, 2020

30:58

Building value for your customers and shareholders, with special guest Damon Pistulka.

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Episode #17 – Selling Naked

June 18th, 2020

29:21

No smoke & mirrors sales strategies and structures for today’s manufacturers, with special guest Mark Allen Roberts.

--- This episode is sponsored by · Anchor: The easiest way to make a podcast.

Episode #16 – MFG Happy Hour: Harnessing Smart Manufacturing

June 5th, 2020

29:41

Technology, tools, and the business of change, with special guest Chris Luecke.

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Episode #15 – Growing Building Materials Sales Now

June 3rd, 2020

37:04

Stop waiting, start creating the new normal, with special guest Mark Mitchell.

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Episode #14 – Leading Your Team in the New Normal

May 21st, 2020

27:01

Engage, retain and grow your employees, with special guest Ben Baker.

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Episode #13 – Building the New Normal NOW: 7 Actions for Success

May 15th, 2020

26:18

How building materials manufacturers will emerge stronger after coronavirus.

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Episode #12 – The David and Goliath Moment for Manufacturers

May 1st, 2020

32:50

Sitting on the sidelines waiting or seizing this rare opportunity and doing?

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Episode #11 – Creating a New Value Curve While Flattening the Curve

April 24th, 2020

33:16

Creating a “blue ocean” customer experience.

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Episode #10 – 7 Actions That Speak Louder Than Words

April 16th, 2020

24:28

Standing out in the crowd of “we’re here for you!”

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Episode #9 – Crisis Whack-a-Mole: It’s OK Not To Be OK

April 3rd, 2020

24:25

Hunker down, but don’t shut down.

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

Episode #8 – Coronavirus Pandemic: Adapting to a New Normal

March 25th, 2020

40:30

Your competitive advantage lies in your ability to identify and align to your customers’ “new normal.”

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support …

Episode #7 – Shake off the Features and Benefits Hangover and Make Sales Easier

February 27th, 2020

20:49

Not an AA group for this, but there should be. Shake off the Features  and Benefits Hangover and start tapping into 95% of customers’ …

Episode #6 – Social Media for Manufacturers

February 26th, 2020

26:48

A courageous conversation about social media–that thing that used to be “nice to have” and that’s now necessary AF.

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Episode #5 – Love, Manufacturing Style

February 20th, 2020

37:19

Leading with head or heart? A courageous conversation about overcoming  fear, dispelling old beliefs and flipping love on it’s ear to create a  more …

Episode #4 – The Family Business: Helping you or holding you back?

January 29th, 2020

32:45

From nepotism to favoritism. This is a courageous conversation about  keeping it All in the Family or breaking the mold and looking outside.

--- …

Episode #3 – Culture: The seven little letters that can make or break your business

January 19th, 2020

27:08

Healthy or toxic? A courageous conversation about culture and how it  affects your customers and what you can do to change it, for good.

--- This …

Episode #2 – Reigniting the Spark of Your Brand

January 12th, 2020

30:28

A courageous conversation about marketing voodoo and how to turn your  “older more mature” brand into a relevant choice for today’s customers.

--- …

Episode #1 – Positioning: It’s Not a Difference if Everyone is Saying It

January 5th, 2020

31:46

A courageous conversation about the reason so many manufacturers are  still holding on to a weak position or no position at all. And, how to …

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