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Maze Marketing Podcast

34 EpisodesProduced by Rob DrummondWebsite

Run paid ads profitably, and build marketing follow-up systems that really work.

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34: Behavioural Engagement Nurture Sequences (feat. Roland Eva)

March 31st, 2020

58:48

We're all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?

One approach …

33: 12 Effective Lead Magnets (feat. James Daniel)

February 16th, 2020

21:12

Offering a 'lead magnet' - an incentive for people subscribing to your email list, is a key ingredient in growing your audience.

The trouble is, most lead magnets don't work as well as they used to. In this episode, …

32: How to write a truly great book (feat. Vicky Fraser)

January 27th, 2020

43:12

Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of …

31: Social Proof That Sells (feat. Justin DeMers)

January 9th, 2020

41:50

Testimonials are a critical part of any marketing and sales system. The problem? Most testimonials are lousy - and fail to reveal the true value you provide.

Justin DeMers has a different approach to testimonials. …

30: How to Self Publish a Successful Business Book (feat. Mark Beaumont-Thomas)

January 1st, 2020

54:55

If you sell based on trust and DON'T have a book, it's time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a …

29: Optimising Your LinkedIn Profile (feat. Ted Prodromou)

November 25th, 2019

35:43

If like Rob, you're sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business.

LinkedIn puts …

28: Press Release Success Secrets (feat. Neil Anderson)

October 6th, 2019

36:45

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil …

27: Remarketing with Google Analytics

September 15th, 2019

37:09

Google Analytics allows you to sharpen your remarketing strategy. And best of all, it's free! Listen now to learn:

  • What remarketing capabilities …

26: Marketing Automation Done Right, feat. Chris Davis

September 5th, 2019

53:13

Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation …

25: Facebook & Instagram Insights (feat. Paul Fairbrother - AdEspresso)

August 8th, 2019

40:47

Paul Fairbrother is the Head of Education at AdEspresso, and an Instagram and Facebook Ads specialist.  

Paul used to be a social media manager, and …

24: Email Marketing Systems Uncovered

July 25th, 2019

34:15

Most online conversations about email marketing focus on tools. Everybody wants to know: which email provider is best?

In this episode, Rob and …

23: Holistic Marketing (feat. Ben Hunt)

July 1st, 2019

49:47

In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, "Save the pixel" and "Web design is dead".

Ben shares a sneak peek at a new concept he's …

22: Google Remarketing Shenanigans

June 21st, 2019

11:44

You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those that have no idea who …

21: Email marketing myths debunked (feat. Josh Earl)

June 13th, 2019

53:41

In this episode we're debunking some of the most common myths surrounding email marketing. 

Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer …

20: The Marketing Tools We Use

June 6th, 2019

35:03

In this episode, we discuss nine marketing tools that we think you should pay attention to.  

If you're confused about which marketing tools to use, …

19: Paradigm Shift Ad Writing (feat. Chad Prince)

May 31st, 2019

32:50

I (Rob) met Chad Prince in late 2018 at Perry Marshall’s Paradigm Shift ad writing workshop. At the workshop we spent two days working on Perry’s Swiss Army Knife ad writing method. We wanted to know: with enough …

18: Remarketing Lists for Search Ads

May 24th, 2019

21:55

In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally under-used. Listen now to …

17: 'The Dirt' on hiring a Google Ads agency

May 17th, 2019

27:00

We all need help with Google Ads from time to time. It's a big system, and nobody can specialise in all of it.

The problem is, getting help from a …

16: Levels of Buyer Awareness

May 2nd, 2019

25:46

Building a remarketing maze isn't right for everyone. So what is the use case? And should you begin on Google, Facebook... or somewhere else?

The …

15: Automated Webinars (feat. Damian Qualter)

April 25th, 2019

43:03

Webinars are a viable sales strategy in any marketing maze, and automated webinars are often positioned as the ultimate 'quick fix'. Supposedly all …

14: How to better understand your customers (feat. Luke Szyrmer)

April 19th, 2019

40:32

All the profits in your business come from one single source: your customers. No matter how much you know about marketing, you HAVE to understand your customers and what makes them tick.

Luke Szyrmer learned all this …

13: Facebook Conversion Tracking Explained

April 12th, 2019

26:27

In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you're spending decent money on Facebook ads, this is a topic you need to get to grips with. …

12: The 80/20 Principle of Ad Testing

April 5th, 2019

24:28

The ‘80/20’ or Pareto principle is an established mathematical fact. Everything in the world that can be impacted by positive or negative feedback loops is impacted by this… including your ads.

A small number of your …

11: Messenger Marketing and Bot Building Explained

March 29th, 2019

21:12

Messenger marketing - the act of communicating with prospects and customers through Facebook's messaging platform - is a big deal right now. Most of us have at least one messaging platform installed on our phone, and on …

10: Essential Landing Page Insights

March 21st, 2019

31:19

How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss:

  • Why 'ugly' …

09: Email Storytelling

March 15th, 2019

39:59

How to tell engaging stories that sell in your emails, and how to build profitable long term customer relationships. Listen now to learn:

  • How to …

08: Email Deliverability Myths Debunked

March 8th, 2019

26:38

This episode is all about deliverability: specific tips for getting your emails delivered to your recipient's inbox (and preferably avoiding their …

07: LinkedIn and Twitter ads

March 1st, 2019

23:07

Have you tested LinkedIn and Twitter ads? Did you know you can create retargeting audiences on these platforms?

LinkedIn and Twitter may not be a core part of your marketing strategy, but most of us make assumptions …

06: What is the maze?

February 1st, 2019

30:21

Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers:

- Why marketing is less linear than ever before, with many more touch …

05: Facebook Ad Policy Violations

January 25th, 2019

19:45

In this episode I complain bitterly to Jonathan about the fact that Facebook have inexplicably disabled my ads account. Without explanation or …

04: The Funnel Analogy

January 11th, 2019

32:09

Jonathan and Rob discuss the pervasiveness - and limitations - of the marketing funnel analogy. Including:

- When the funnel analogy helps, and when it doesn't

- Why the funnel is becoming less and less relevant

03: Content for remarketing ads

January 11th, 2019

26:42

Rob and Jonathan talk about appropriate content for remarketing ads, including:

- Whether to lead with a story

- What type of stories to use

- How to …

02: Conversion tracking

January 11th, 2019

53:03

The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms. 

- What conversion tracking really means

- Why all …

01: The retargeting journey

January 10th, 2019

1:08:49

Rob and Jonathan discuss retargeting, and dig into Jonathan's in-depth retargeting experience.

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