Maze Marketing Podcast

17 EpisodesProduced by Rob Drummond

Run paid ads profitably, and build marketing follow-up systems that really work.

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17: 'The Dirt' on hiring a Google Ads agency

May 17th, 2019


We all need help with Google Ads from time to time. It's a big system, and nobody can specialise in all of it.

The problem is, getting help from a …

16: Levels of Buyer Awareness

May 2nd, 2019


Building a remarketing maze isn't right for everyone. So what is the use case? And should you begin on Google, Facebook... or somewhere else?

The …

15: Automated Webinars (feat. Damian Qualter)

April 25th, 2019


Webinars are a viable sales strategy in any marketing maze, and automated webinars are often positioned as the ultimate 'quick fix'. Supposedly all …

14: How to better understand your customers (feat. Luke Szyrmer)

April 19th, 2019


All the profits in your business come from one single source: your customers. No matter how much you know about marketing, you HAVE to understand your customers and what makes them tick.

Luke Szyrmer learned all this …

13: Facebook Conversion Tracking Explained

April 12th, 2019


In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you're spending decent money on Facebook ads, this is a topic you need to get to grips with. …

12: The 80/20 Principle of Ad Testing

April 5th, 2019


The ‘80/20’ or Pareto principle is an established mathematical fact. Everything in the world that can be impacted by positive or negative feedback loops is impacted by this… including your ads.

A small number of your …

11: Messenger Marketing and Bot Building Explained

March 29th, 2019


Messenger marketing - the act of communicating with prospects and customers through Facebook's messaging platform - is a big deal right now. Most of us have at least one messaging platform installed on our phone, and on …

10: Essential Landing Page Insights

March 21st, 2019


How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss:

  • Why 'ugly' …

09: Email Storytelling

March 15th, 2019


How to tell engaging stories that sell in your emails, and how to build profitable long term customer relationships. Listen now to learn:

  • How to …

08: Email Deliverability Myths Debunked

March 8th, 2019


This episode is all about deliverability: specific tips for getting your emails delivered to your recipient's inbox (and preferably avoiding their …

07: LinkedIn and Twitter ads

March 1st, 2019


Have you tested LinkedIn and Twitter ads? Did you know you can create retargeting audiences on these platforms?

LinkedIn and Twitter may not be a core part of your marketing strategy, but most of us make assumptions …

06: What is the maze?

February 1st, 2019


Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers:

- Why marketing is less linear than ever before, with many more touch …

05: Facebook Ad Policy Violations

January 25th, 2019


In this episode I complain bitterly to Jonathan about the fact that Facebook have inexplicably disabled my ads account. Without explanation or …

04: The Funnel Analogy

January 11th, 2019


Jonathan and Rob discuss the pervasiveness - and limitations - of the marketing funnel analogy. Including:

- When the funnel analogy helps, and when it doesn't

- Why the funnel is becoming less and less relevant

Send …

03: Content for remarketing ads

January 11th, 2019


Rob and Jonathan talk about appropriate content for remarketing ads, including:

- Whether to lead with a story

- What type of stories to use

- How to …

02: Conversion tracking

January 11th, 2019


The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms. 

- What conversion tracking really means

- Why all …

01: The retargeting journey

January 10th, 2019


Rob and Jonathan discuss retargeting, and dig into Jonathan's in-depth retargeting experience.

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