Maze Marketing Podcast

17 EpisodesProduced by Rob Drummond

Run paid ads profitably, and build marketing follow-up systems that really work.

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17: 'The Dirt' on hiring a Google Ads agency

May 17th, 2019

27:00

We all need help with Google Ads from time to time. It's a big system, and nobody can specialise in all of it.

The problem is, getting help from a …

16: Levels of Buyer Awareness

May 2nd, 2019

25:46

Building a remarketing maze isn't right for everyone. So what is the use case? And should you begin on Google, Facebook... or somewhere else?

The …

15: Automated Webinars (feat. Damian Qualter)

April 25th, 2019

43:03

Webinars are a viable sales strategy in any marketing maze, and automated webinars are often positioned as the ultimate 'quick fix'. Supposedly all …

14: How to better understand your customers (feat. Luke Szyrmer)

April 19th, 2019

40:32

All the profits in your business come from one single source: your customers. No matter how much you know about marketing, you HAVE to understand your customers and what makes them tick.

Luke Szyrmer learned all this …

13: Facebook Conversion Tracking Explained

April 12th, 2019

26:27

In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you're spending decent money on Facebook ads, this is a topic you need to get to grips with. …

12: The 80/20 Principle of Ad Testing

April 5th, 2019

24:28

The ‘80/20’ or Pareto principle is an established mathematical fact. Everything in the world that can be impacted by positive or negative feedback loops is impacted by this… including your ads.

A small number of your …

11: Messenger Marketing and Bot Building Explained

March 29th, 2019

21:12

Messenger marketing - the act of communicating with prospects and customers through Facebook's messaging platform - is a big deal right now. Most of us have at least one messaging platform installed on our phone, and on …

10: Essential Landing Page Insights

March 21st, 2019

31:19

How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss:

  • Why 'ugly' …

09: Email Storytelling

March 15th, 2019

39:59

How to tell engaging stories that sell in your emails, and how to build profitable long term customer relationships. Listen now to learn:

  • How to …

08: Email Deliverability Myths Debunked

March 8th, 2019

26:38

This episode is all about deliverability: specific tips for getting your emails delivered to your recipient's inbox (and preferably avoiding their …

07: LinkedIn and Twitter ads

March 1st, 2019

23:07

Have you tested LinkedIn and Twitter ads? Did you know you can create retargeting audiences on these platforms?

LinkedIn and Twitter may not be a core part of your marketing strategy, but most of us make assumptions …

06: What is the maze?

February 1st, 2019

30:23

Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers:

- Why marketing is less linear than ever before, with many more touch …

05: Facebook Ad Policy Violations

January 25th, 2019

19:45

In this episode I complain bitterly to Jonathan about the fact that Facebook have inexplicably disabled my ads account. Without explanation or …

04: The Funnel Analogy

January 11th, 2019

32:09

Jonathan and Rob discuss the pervasiveness - and limitations - of the marketing funnel analogy. Including:

- When the funnel analogy helps, and when it doesn't

- Why the funnel is becoming less and less relevant

Send …

03: Content for remarketing ads

January 11th, 2019

26:42

Rob and Jonathan talk about appropriate content for remarketing ads, including:

- Whether to lead with a story

- What type of stories to use

- How to …

02: Conversion tracking

January 11th, 2019

53:03

The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms. 

- What conversion tracking really means

- Why all …

01: The retargeting journey

January 10th, 2019

1:08:51

Rob and Jonathan discuss retargeting, and dig into Jonathan's in-depth retargeting experience.

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