The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential clients.
Listen in as Jay gives some specific advice as to how to do this - hint: "FAQ" is a strategic keyword here - as well as also provides some strategic wisdom around the customer experience marketing gap that he sees and why it is critical to close it to remain relevant today.
Jay Baer Links:
Convince & Convert: https://www.convinceandconvert.com/
Jay Baer: https://www.jaybaer.com/
Social Pros Podcast: https://podcasts.apple.com/us/podcast/social-pros-podcast/id499844469
Episodes Mentioned in the Show:
138: Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]
35: Youtility: Jay Baer Shares Insights on Mobile, Content Marketing, and Social Media
Reference Links for Neal Schaffer:
My Website: https://nealschaffer.com/
Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/
The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
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