Cover art for podcast Your Digital Marketing Coach with Neal Schaffer

Your Digital Marketing Coach with Neal Schaffer

361 EpisodesProduced by Neal SchafferWebsite

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast w… read more

14:20

Creatures of Habit and The Business of Social Media

How should small businesses approach an investment in social media? Learn how a social media consultant views how small business should consider what business value they should derive from social - and how to better manage their expectations vis a vis budget spend on social.

 Key Highlights

[00:49] The Power of Habit

[01:31] The Concept of Unplugged

[05:01] The Challenge with Social Media

[06:06] My Approach

[06:16] A Role of Social Media Consultant 

[09:15] Things I Have Struggled With As Social Media Consultant

[09:57] The Fear I Have As Social Media Consultant

Notable Quotes

  • And obviously, for those listening to the podcast, we know that that is not the world of social in order to be successful. It takes time to, obviously, create relationships develop relationships as a whole content side. And above and beyond that there's sort of a brand new inside that this doctor or this small business has their own culture, their own brand, their own differentiators in the marketplace.
  • So my approach has always been company's needs strategy and education. 
  • Let's have an onboarding process so I can train your company. And let's keep an ongoing relationship as a social media adviser. That is basically the role that a social media consultant should play because we are consultative. 
  • I just think that there's an incredible amount of time that goes into crafting a voice crafting content, curating content, engaging, that's a few $100 a month, unless you price yourself very, very inexpensively just would not allow me to do the best job that I could.
  • So this is something that I present to you in the spirit of being unplugged, and a really opening up my mind to you and the things that I have struggled with as a social media consultant.
  • But then, at the end of the day They said, well, what's the ROI of doing this? And that's sort of the fear I have for a lot of people that do this sort of job as well, as companies that, you know, put money into an effort that really isn't appropriate for getting business value out of a social media presence.

Learn More:

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Your Digital Marketing Coach with Neal Schaffer

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.buzzsprout.com/836002.rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens