Cover art for podcast Maximize Your Social Influence with Neal Schaffer

Maximize Your Social Influence with Neal Schaffer

183 EpisodesProduced by Neal SchafferWebsite

Teaching sales and marketing professionals, entrepreneurs, and small business owners to build, leverage, and monetize their influence in digital and social media. This podcast helps businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagra… read more

35:46

169: How to Leverage Your Employees as Influencers

According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer marketing today?

Today's episode covers all of these questions and is a summary for a recent webinar I did for the leading employee advocacy platform PostBeyond entitled "Employee Advocacy is out, Employee Influencer is in."

Links mentioned in the show:

Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines: http://www.isihome.ir/freearticle/ISIHome.ir-21028.pdf

FTC calls out Sony -- and Deutsch L.A. -- for deceptive advertising: https://adage.com/article/news/ftc-sony-deutsch-la-deceived-consumers/296004The Age of Influence:

 https://nealschaffer.com/ageofinfluence

Episodes mentioned in or related to this one:

165: Influencer Marketing During COVID-19: Still Worth the Investment?

123: Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]

121: Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]

115: How Cathay Pacific Built a Global Employee Advocacy Program

107: Creating Employee Advocates with GaggleAMP

94: Employee Advocacy, Social Selling, and The Missing Alignment Between Sales and Marketing

82: How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP

69: The Definitive Guide to Employee Advocacy

Reference Links for Neal Schaffer

My Website: https://nealschaffer.com/

Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview



Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Maximize Your Social Influence with Neal Schaffer

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.buzzsprout.com/836002.rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens