As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast w… read more
You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of the influencer marketing pie. Here is my advice for businesses trying to navigate the current uncertainty to figure out what role, if any, influencer marketing should have in your marketing strategy.
Once again, today's episode, like Episode 161 before it, is based off of a webinar I provided for the University of Jyvaskyla in Finland about marketing in the age of coronavirus.
Key Highlights
[01:00] Free FreshBooks Conference
[05:30] My Take On COVID19 Effect On Influencer Marketing
[06:53] Why Influencer Marketing Is Important In Businesses
[07:22] The ROI For Influencer Marketing
[08:27] Where Media Gets Wrong
[10:18] Why I Doubled Down On Content and Relationship
[11:20] Another Aspect Of Influencer Relationships
[13:39] Influencers As Focus Group
[14:34] Where To Find Influencer
[16:30] Why You Need To Hire People With Brand Affinity
[20:52] Summary
Notable Quotes
Links mentioned in the show:
Episodes mentioned in or related to this one:
Learn More:
Educational
Interesting
Funny
Agree
Love
Wow
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connectingFind new listeners
Understand your audience
Engage your fanbase
Make money