1 of the 6 pillars of digital marketing is email marketing, but it's often the one easy to forget as most talk about more trendy topics such as social media marketing, content marketing, or influence marketing (I'm partly to blame!). Based off of webinars I provided for both the University of Jyvaskyla in Finland as well as the email marketing software company GetResponse, learn all you wanted to know to get you inspired to do more with email marketing and lead magnets.
Links mentioned in the show:
My Marketing Book Giveaway: https://nealschaffer.com/marketing-books-giveaway/
Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/
Email Marketing Statistics: https://nealschaffer.com/email-marketing-statistics/
Recommended Email Marketing Software: https://nealschaffer.com/email-marketing-tools/
Episodes mentioned in the show:
160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview] - for more advice on SEO
159: An Introduction to The Age of Influence and Resetting Your Perspective on Digital Influence - where I read through the introduction of The Age of Influence
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