Cover art for podcast Maximize Your Social Influence with Neal Schaffer

Maximize Your Social Influence with Neal Schaffer

188 EpisodesProduced by Neal SchafferWebsite

Teaching sales and marketing professionals, entrepreneurs, and small business owners to build, leverage, and monetize their influence in digital and social media. This podcast helps businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagra… read more

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188: How to Use Podcasting to Expand Your Reach and Land New Customers [Robert Loewenthal Interview]

November 25th, 2020

39:05

A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert …

187: What If I Told You You Already Had Enough Content to be Successful?

November 19th, 2020

39:08

We are told that, in order to yield more digital influence and be more successful in digital marketing, that we need to create more and more content, …

186: Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]

November 13th, 2020

40:59

Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, …

185: Why You Need to Invest in Content Longevity and Discoverability Going Forward

November 10th, 2020

16:47

As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy.

If content is the …

184: Why Understanding Your Audience's Pain Point is the Secret to Digital Success [Mitchell Levy Interview]

October 29th, 2020

41:23

Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode Mitchell breaks down why understanding your customer's pain point is the …

183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO

October 21st, 2020

33:40

You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your blog posts for SEO - check.

You're probably doing all of the above, but you're still …

182: How Networking Helps You Scale Your Business [Philip VanDusen Interview]

October 15th, 2020

42:13

Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of …

181: How to Optimize Your Content Publishing on Your Blog and Social Media

October 9th, 2020

25:53

As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that …

180: Why Every Entrepreneur Should Publish a Book [Josh Steimle Interview]

October 2nd, 2020

44:36

If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the …

179: The What, Why, and How of Podcasting

September 25th, 2020

19:30

If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own?

Podcasts are easier to …

178: WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]

September 17th, 2020

37:09

The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live …

177: The 11 Blogging Mistakes Your Business _Might_ Be Making

September 11th, 2020

36:02

I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years …

176: Corona Marketing - What Marketers Need To Know Now [Joe Pulizzi Interview]

September 5th, 2020

50:57

Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our …

175: Why I am Investing Time in Being Interviewed on 100 Different Podcasts

August 27th, 2020

26:22

I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Influence, utilizing this podcast to build a community that listens to …

174: How to Rethink Innovation to Grow Your Business [Carla Johnson Interview]

August 21st, 2020

41:59

Description: 

What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our …

173: My Guide to Help You Maximize LinkedIn for Your Business

August 12th, 2020

25:21

Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagram). The one thing about social media that has NOT changed since I …

172: Navigating the Marketer's World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]

August 6th, 2020

39:36

While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the …

171: How to Gain More Experience - and Yield More Influence - in Social Media

July 29th, 2020

13:13

I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are …

170: Why Earned Media is More Important Than Ever During a Pandemic [Valerie Christopherson Interview]

July 22nd, 2020

36:33

In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people …

169: How to Leverage Your Employees as Influencers

July 15th, 2020

35:46

According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate …

168: What You Need to Do Today to be Successful on Instagram [Ace the Gram Interview]

July 9th, 2020

45:53

Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on …

167: How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities

July 1st, 2020

23:45

How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more …

166: The Many Ways to Become an Influencer Today [John Lee Dumas Interview]

June 25th, 2020

22:16

John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podcast. You will learn a lot in this episode on John's story as to how he became an influencer …

165: Influencer Marketing During COVID-19: Still Worth the Investment?

June 19th, 2020

23:11

You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers …

164: How to Skyrocket Your Qualified Organic Traffic [Farzad Rashidi Interview]

June 10th, 2020

44:36

For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from their website. How to increase the digital influence of your website in the eyes of …

163: LinkedIn Message Ads: The Convergence of Influencer Marketing and Paid Social

June 4th, 2020

27:34

One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How …

162: Why the Riches are in the Niches in Online Business [Jillian Tohber Leslie Interview]

June 1st, 2020

37:49

You've probably heard the advice that if you want to become an influencer, you need to niche down. This podcast is going to be all about why the riches are in the inches and what you can do to take advantage of that. I …

161: The Hidden Power of Email Marketing to Scale Your Digital Influence

May 26th, 2020

29:23

1 of the 6 pillars of digital marketing is email marketing, but it's often the one easy to forget as most talk about more trendy topics such as social media marketing, content marketing, or influence marketing (I'm …

160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]

May 20th, 2020

30:41

What is the connection, and even the similarities, that marketers who want to improve at both SEO as well as social media need to have? Join me in this interview with one of the world's leading experts, Cyrus Shepard, …

159: An Introduction to The Age of Influence and Resetting Your Perspective on Digital Influence

May 14th, 2020

20:13

Why does influencer marketing and collaborating with influencers regardless of industry have such incredible promise for businesses now and well into …

158: How Human Writing - and AI Content Creation - Will Help You Scale Your Digital Influence [Kate Bradley Chernis Interview]

May 11th, 2020

42:29

This episode features an interview with Kate Bradley Chernis, Co-Founder and CEO of the content marketing tool Lately, which helps you automatically …

157: Influencer Marketing before the Internet: A Personal Case Study to Help Guide You Towards Success Today

April 30th, 2020

18:36

Today is a very special episode dedicated to a very special personal, my father, who recently passed away at the age of 93. By sharing his life story, not only will you better understand my DNA as an educator and …

156: How to Pivot Your Marketing During the Coronavirus Pandemic

April 15th, 2020

16:34

This is the 3rd in a series of episodes helping you make sense of what the coronavirus pandemic means to your business. This episode will be focused on the marketing aspect of your business. Is it OK to publish content …

155: Why Your Business Needs to be More Human Than Ever During the Coronavirus Pandemic [Mark Schaefer Interview]

April 9th, 2020

32:42

Today's episode is a special interview I had with a special friend, Mark Schaefer. Mark is one the true few thought leaders in the marketing space, whose most recent book Marketing Rebellion talks about how the most …

154: COVID-19: What Your Business Needs to Do to Survive During the Coronavirus Pandemic

April 1st, 2020

15:00

Today's episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the midst of the …

153: How to Create and Implement an Instagram Strategy to Grow Your Brand [Christy Laurence Interview]

March 25th, 2020

38:46

Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of interviewing Christy …

152: Getting Started with B2B Influencer Marketing

March 19th, 2020

26:31

Today I want to share with you a real-life example of how I am rationalizing my client's marketing spend and the different options we are considering for B2B influencer marketing. If you are looking to create fans for …

151: How Every Small Business Can Increase Sales with Video [Jayson Duncan Interview]

March 13th, 2020

51:25

Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we discuss how can …

150: How to Know When It's Time to Monetize Your Influence

March 7th, 2020

20:14

As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode provides you a number of different scenarios for both the different triggers which might …

149: How to Become a Published Author [Lee Constantine from Publishizer Interview]

February 29th, 2020

57:11

Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform for authors called Publishizer? It's true! You can even see my original proposal page here:

148: How to Scale Your Digital Branding

February 18th, 2020

13:14

Whether you work at a company with staff or you are an entrepreneur, you need to scale so that you can focus on your business and have other experts around you do what they are good at. This includes your digital and …

147: LinkedIn Ads: A Comprehensive Look (AJ Wilcox Interview)

February 11th, 2020

30:49

Everybody talks about Facebook and Instagram Ads, but what about LinkedIn Ads? If you are targeting a lucrative demographic or are a B2B company, …

146: Pinterest Marketing for Those Who Still Don't Get It

February 5th, 2020

29:00

I have published 3 other episodes about Pinterest marketing, but because Pinterest continues to deliver results for me, I wanted to share you with my …

145: Free PR: How to Leverage the Media to Amplify Your Brand Exposure and Increase Credibility without Spending Money [Adrian Salamunovic Interview]

January 30th, 2020

57:12

Join me for an interview with Adrian Salamunovic, Founder of Earned.co and Author of FREE PR, where we discuss all of the free things you can do to get media exposure. This includes learning how to differentiate …

144: How to Do Influencer Marketing the Right Way in The Age of Influence

January 24th, 2020

22:44

There is an incredible amount of misinformation out there about influencer marketing. Fake followers, phony engagement, people that come out of …

143: Fanocracy: The Next Evolution in Marketing? [David Meerman Scott Interview]

January 7th, 2020

24:44

Join me for an insightful interview with the bestselling marketing author David Meerman Scott, who's The New Rules of Marketing and PR has sold more …

142: Influencer Marketing for Even the Smallest of Businesses

November 6th, 2019

34:04

If you think influencer marketing is just about famous consumer brands spending lots of money to have YouTubers and Instagrammers talk about them, you are far from the truth! Discover how any business in any industry …

141: How Can Marketers Stay Ahead in a Rapidly Changing Industry? [Yam Regev Interview]

October 21st, 2019

56:01

If you are a marketer, especially a digital or social media marketer, it really gets more and more difficult with each passing day to keep track of …

140: Want to Excel at Social Media Marketing? You Need to be an Active Consumer of Social Media First

October 6th, 2019

22:27

For whatever social media channel you want to become proficient at, STOP listening to this podcast and START becoming a user of the channel! As marketers, we sometimes look for new social networks or content mediums to …

139: LinkedIn for Students: What Do I Put in My LinkedIn Profile if I am a College Student?

June 21st, 2019

27:35

How do you advertise your profile amongst so many professionals while you are still only a college student? And what might professionals learn about …

138: Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]

March 14th, 2019

26:59

Customer experience marketing. It's a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer …

137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition

February 28th, 2019

29:26

Getting to the front page in the search rankings is a battlefield - you're fighting a war! The struggle to stay relevant and compete with an ever …

136: The (Social Media) Marketing Trends You Need to Understand Today [Matt Navarra Interview]

January 3rd, 2019

23:37

Social media keeps changing. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells you how …

135: Wake Up Call: It's Time for Social Media Marketing 2.0

December 13th, 2018

22:37

16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it …

134: It’s Time to Bring Content, Organic Social and Performance Marketing Teams Together [Falcon.io Interview]

November 26th, 2018

22:06

I recently keynoted social media enterprise platform company Falcon.io's Spark conference in Copenhagen, Denmark on the topic of influencer marketing

133: Your Definition of Influencer Marketing is WAY Too Narrow: Influence is EVERYWHERE in Social Media

October 31st, 2018

22:38

Influencer Marketing is about way more than just Instagram influencers with millions of followers. This episode is a preview of Neal's new book on …

132: The Influencer Marketing ROI of Creating and Publishing a Roundup Post [Codrut Turcanu Interview]

October 23rd, 2018

23:51

Roundup posts are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to B2B …

131: How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More Engagement

October 19th, 2018

38:56

On this podcast I first compare the concept of an Instagram follower policy with that of other social networks and then focus on detailing my …

130: An Insider's Look at the Influencer Marketing Industry [OpenInfluence Interview]

October 8th, 2018

28:19

What are the biggest issues facing the influencer marketing industry today? And how can marketers best navigate the influencer landscape? Join me for an exclusive insider's look at the influencer marketing industry in …

129: How Fresh is Your Content? A "Fresh" Look at Content Marketing

October 1st, 2018

30:48

How fresh is your content? Content is the currency of social and digital media, yet what type of content in what content medium do you publish in …

128: How Harvard Medical School Does Visual Social [Jay Shemenski Interview]

February 24th, 2016

20:29

Today Neal is mixing it up with an interview as he gets ready to hit the road again in the next couple of months. He’s talking to someone he’ll be …

127: 10 Tips to Hack Your Social Media Growth

February 18th, 2016

21:02

Today I'm talking about something that I haven't talked about before: growth hacking. Growth hacking is basically how to quickly create a robust social presence on a newly launched effort in a short amount of time. I …

126: How to Create Processes for Your Social Media Program

February 12th, 2016

23:46

Today’s show is about something I'm very passionate about both for my clients and for my own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending …

125: Product Hunt Ask Me Anything: Answering Your Questions about Social

February 3rd, 2016

27:03

Not long ago, Neal was on an “Ask Me Anything” on Product Hunt, a website that showcases new products, apps, and startups. Today he’s sharing some of the questions he answered during that session because he thought …

124: My Social Media Theme for the New Year: Focus

January 18th, 2016

20:40

Happy new year and welcome to the first solo episode of 2016. I've been thinking a lot about skills of the best social media marketers, and what I …

123: Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]

January 5th, 2016

22:07

Today Neal is sharing an interview he did with Marylin Montoya of Sociabble. Sociabble, one of the sponsors of the 2015 Social Tools Summits, is an …

122: Live Streaming: An Essential Component of Content Marketing [Abbson Live Interview]

December 21st, 2015

18:44

The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. On today’s podcast, …

121: Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]

December 14th, 2015

22:47

Today on the podcast, Neal is sharing an interview he did at the Social Tools Summit in San Francisco with Chad McCaffrey and Daniel Hebert of …

120: How to Reach Out to Bloggers and Social Media Influencers

December 7th, 2015

16:34

Here's my advice on how to reach out to bloggers, influencers, and anyone else you want to talk about your company. It’s important to remember that bloggers and influencers are busy people being pinged by lots of other …

119: Rediscovering the Value of Social Media for Business - in South Africa - Part 2

November 30th, 2015

18:52

Neal recently visited South Africa and was interviewed on South Africa FM. Last week, you heard the first half of that interview. This week, listen in to hear a continuation of the conversation about social media for …

118: Rediscovering the Value of Social Media for Business - in South Africa - Part 1

November 23rd, 2015

19:57

Neal is back! You’ve heard him talk about keeping it real in your social and your content, and he wants to keep it real. Neal’s goal is always to do …

117: Announcing My New Ebook: Maximizing LinkedIn for Business

November 16th, 2015

20:19

Today Neal is coming to you from Clearwater, Florida, where he actually did this podcast episode as a Periscope broadcast. And while he does talk a little bit about Periscope in this episode, what he’s mostly discussing …

116: How to Refine Your Visual Voice and Engage on Instagram

July 31st, 2015

22:12

Neal has been in Japan these last few weeks, and he’s been thinking a lot about the power of mobile. This week Neal is talking about the social network that you can only engage in from mobile: Instagram. It’s important …

115: How Cathay Pacific Built a Global Employee Advocacy Program

July 6th, 2015

24:22

This week Neal is coming to you from Japan, and he’s talking to Dennis Owen, from Cathay Pacific. The two are talking about Cathay Pacific’s …

114: Why It's Time to Prune Your LinkedIn Connections

June 30th, 2015

18:05

When Neal first started speaking and blogging about social media, he focused on LinkedIn. But the platform has changed so much since the beginning, …

113: My New Video Workshop: Content Marketing for Social

June 25th, 2015

12:28

This week on the podcast, Neal is sharing a new project with you. In his social media consulting business, he gets very broad and occasionally vague …

112: What Content Marketers Can Learn From Publishers

June 18th, 2015

12:03

 

Neal is at the Corporate Social Media Summit this week, speaking and leading panels on all things social media and content creation. In this …

111: How to Create a System for Your Content Marketing

June 10th, 2015

21:37

After talking with people all over the world about social media, today Neal is talking about content. Yes, content is important, but with an oversaturated market, it’s important that the content you are creating and …

110: How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]

May 26th, 2015

14:58

This week, I am coming to you from Victoria, British Columbia, in Canada where I keynoted Social Media Camp. At the event, I ran into my friend Mike …

109: My Best Social Media Advice? Ignore Everyone's Social Media Advice.

May 19th, 2015

12:19

Coming to you from the Women’s Business Symposium, sponsored by Comerica Bank, and benefitting Girls, Inc., this week Neal is discussing when to listen to advice, and when to ignore it. Last week, he held the event that …

108: The Value of Content Curation with Curata

May 12th, 2015

24:44

Today Neal is talking with Pawan Deshpande, the CEO and Founder of Curata. They discuss Curata on the eve of the Social Tools Summit in Boston. …

107: Creating Employee Advocates with GaggleAMP

May 4th, 2015

24:56

Neal talks with Glenn Gaudet, the CEO and Founder of GaggleAMP. This tool helps companies and social media manager create employee advocates within …

106: Using Simply Measured to Drive Social Media ROI with Measuring and Planning

April 30th, 2015

14:13

Neal discusses an amazing tool that is used by serious social media marketers everywhere, Simply Measured. He’s talking to Ron Schott, the Director …

105: How Likeable Hub Helps Businesses Capture the Benefits of Social

April 27th, 2015

16:19

Today Neal is introducing you to another social media tool that can help you reap the benefits of the wide world of social: Likeable Local. He’s …

104: How to Use Live Video in Your Marketing Strategy

April 21st, 2015

17:31

This week, Neal Schaffer interviews Chad Abbot of Abbson Live. Chad will be joining the Social Tools Summit next month, and Neal wanted to talk to …

103: Introducing Oktopost: The B2B Social Media Marketing Management Tool

April 13th, 2015

18:57

This week Neal Schaffer introduces you to Oktopost and the man behind it, CEO and Founder Daniel Kushner. Oktopost is another great social media …

102: Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram

April 7th, 2015

24:59

At the Social Media Marketing World event in San Diego last week, Neal Schaffer met all kinds of great people, one of them being Emeric Ernoult. …

101: From the CeBIT Global Conferences: Introducing Blappsta - Turn Your Blog into an App

March 31st, 2015

13:45

This episode brings you into the atmosphere of the CeBIT Global Conference, where Neal Schaffer met Steven Zielke, who helped found the Rock the Blog event. But that’s not the only thing he’s founded: enter Blappsta, a …

100: From the CeBIT Global Conference: The Role of IT (Information Technology) in Social Media

March 25th, 2015

25:03

This week is a special episode, recorded at the CeBIT Global Conference (CGC) in Hannover, Germany. Neal Schaffer spoke and participated in this …

99: 7 Reasons LinkedIn Should Become Your New CRM

March 6th, 2015

22:46

Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But there’s a free tool at your fingertips that …

98: Guest Blogging is Here to Stay: Respect the Content and the Creators

February 23rd, 2015

18:02

Some people say that guest blogging is dead, but Neal Schaffer disagrees. Content curation is a great way to have enough content to share, and it’s beneficial for both business and the content creators. How? This week, …

97: There are Options: How to Help Your Small Business through Social Media Marketing

February 11th, 2015

16:37

I get a lot of requests from various businesses saying, “We’re behind on our social media, and we need help.” A lot of these calls for help are coming from people with small businesses, so today I want to discuss some …

96: 5 Things You Need for a Successful Social Selling Infrastructure

February 4th, 2015

17:59

Neal has talked a lot about the benefits of social selling and some of you are farther down the road of creating a successful social selling program …

95: The Role of Stories and Human Interaction in Sharing Your Expertise

January 30th, 2015

20:22

You’ve heard about Neal Schaffer’s Social Tools Summit that he’s launching this May in Boston, but maybe you haven’t heard why he’s creating this …

94: Employee Advocacy, Social Selling, and The Missing Alignment Between Sales and Marketing

January 26th, 2015

22:59

What is the relationship between social selling and employee advocacy? Neal goes deep into describing the evolution of social business and how it is …

93: 9 Things You Should Focus Your Social Media Efforts On in 2015

January 13th, 2015

20:14

Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing …

92: Restarting Your Social Media Marketing Strategy for 2015

December 24th, 2014

13:56

Is your social media strategy stuck in "2011 social media?" Let Neal help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015.

91: Announcing the Social Tools Summit

December 16th, 2014

15:45

Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the social media …

90: LinkedIn Publishing Platform Tips: Should I Republish My Blog Content on LinkedIn?

December 9th, 2014

12:48

Now that you see the value in publishing on LinkedIn, should you simply republish your blog's content on LinkedIn? Or ... ? Neal responds to the …

89: 9 Concepts to Raise Your Social Media Marketing to the Next Level

December 4th, 2014

16:24

Neal gives a preview of his upcoming one day workshop in Bucharest, Romania by focusing in on those advanced social media marketing concepts that you need to dive into to help you raise your social media to the next …

88: This is How You Create a Community in Social Media through a Social Media Campaign

November 26th, 2014

16:40

Neal shares best practices with social media campaigns by showcasing Passion Planner's Kickstarter campaign and what can be learned from it.

87: Want to Improve Your Social Media Marketing? Start with These 6 Ideas

November 19th, 2014

13:45

This episode goes into depth on what a pre-sales social media consulting call would look like, and with that six ideas to improve your social media …

86: What I've Learned in Building a New Social Media Community

November 11th, 2014

21:27

Neal talks about the launch of his new Social Media Center of Excellence Facebook Group and what he has learned building a new community in social media - and how you can leverage Neal's experience.

85: Protecting Your Content and Brand Equity in Social Media

November 4th, 2014

25:19

As your company's social media presence grows and you begin to yield "influence" in social media, you will be faced with those who copy your content as well as attack you. Neal shares his own experience as to how he …

84: Rediscovering the Potential Business Value of Facebook Groups

October 28th, 2014

18:56

Have you had a bad experience on a social network and refused to venture back into it? That's not good business sense. Perhaps it has happened to you by being opted-in to several Facebook Groups without your permission. …

83: Making the Instagram Transition from Personal to Business

October 24th, 2014

16:51

As Instagram continues to gain in popularity, many haven't started to leverage the opportunities that Instagram provides businesses. Neal introduces …

82: How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP

October 15th, 2014

23:19

Neal interviews Glenn Gaudet, CEO and founder of GaggleAMP, and talks about the history of employee advocacy and the challenges that face companies that try to launch such a program internally.

 

81: Ello? What's all this talk about ELLO?

October 10th, 2014

10:59

A first look at the newest social network Ello. Should you sign up? Spend much time there? Use it for your business? Listen to Neal's advice and gain …

80: Creatures of Habit and The Business of Social Media

October 1st, 2014

14:20

How should small businesses approach an investment in social media? Learn how a social media consultant views how small business should consider what …

79: The Single Question to Help Guide Your Social Media Marketing

September 23rd, 2014

10:45

If you're looking to better leverage social media for marketing, this is the one question that you need to answer to help guide you towards implementing the right social media strategy.

 

78: The Importance of Consistency (and How It Relates to Paid Social) in Social Media

September 16th, 2014

14:01

Building a brand in social does not happen overnight. Learn about just how important consistency in your social media efforts are and how to use paid social to help accelerate it.

 

77: Debunking the Pinterest Myth

September 9th, 2014

17:19

How can a B2B company find success in a social network like Pinterest? Find out how and learn some new tips, tricks, and concepts to help you Maximize Your Social in this episode.

 

76: The Secret to Getting Content Featured into LinkedIn Pulse

September 3rd, 2014

15:18

Neal takes a deep dive into LinkedIn Pulse and reveals a "hidden" back door to help you get your content featured into LinkedIn Pulse.

 

75: It's Time to Ctrl-Alt-Delete How You View LinkedIn

August 26th, 2014

11:44

LinkedIn is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will change your perspective on LinkedIn for the better.

 

74: How to Leverage Big Data to Optimize Your Social

August 19th, 2014

9:16

Neal introduces the concept of an anchor network and how to leverage big data through tools that analyze your own social presence to better optimize …

73: Holistic Social Media 101: Asking the Right Social Media Questions

August 12th, 2014

13:07

When looking at optimizing your social media program, are you asking the right questions? Neal will provide examples of a holistic mindset to help …

72: Understanding the LinkedIn Publishing Audience

August 5th, 2014

11:09

Neal reveals his "aha!" moment from his recent blog post on LinkedIn and offers advice on better understanding the unique demographic that is viewing your blog posts on LinkedIn.

 

71: Neal's Fave Social Media Productivity Tips & Tools

August 1st, 2014

13:26

Spending too much time in social and achieving too few business results? Let me share with you my favorite social media productivity tips - and a …

70: Is it Time for You (and Your Business) to Unplug from Social Media?

July 30th, 2014

12:54

A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding the ROI of social from a business and personal perspective.

 

69: The Definitive Guide to Employee Advocacy

July 24th, 2014

10:08

Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and measure an employee advocacy program regardless of the size of your business.

 

68: Social Media Lessons Learned from the Japanese Countryside

July 23rd, 2014

12:27

Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural Japan helping farmers …

67: Social Media Engagement from a London Pub

July 16th, 2014

20:44

Join Neal in a candid conversation over a pint from London as he introduces three of his social media friends who help provide fresh (but sometimes …

66: The Uniquely Engaging Pinterest Community Boards

June 24th, 2014

10:40

Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of your social media …

65: LinkedIn's Latest New Premium Features - What are They and Is it Worth the Upgrade?

June 18th, 2014

9:37

LinkedIn recently upped the ante of becoming a paid member with the new "Spotlight" account. Is it worth the upgrade? Listen on for Neal's detailed advice on the new features and why you may (or may not) be interested …

64: Want Social Media Marketing Success? Be an Active Community Member!

June 13th, 2014

10:04

If you're not finding success as a member of any given social network, chances are you simply aren't spending enough time there and becoming a true community member. From Twitter to Pinterest to SlideShare, Neal shares …

63: Are You Using Social Media for What it's Meant for?

June 9th, 2014

9:48

A look into the different ways social media users use Instagram as well as other social networks - and my recommendations for being the most …

62: Everything You Always Wanted to Know About Crowdfund Marketing

May 28th, 2014

12:46

Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a marketing vehicle.

 

61: The Only Constant in Your Career is Change: Learn to Embrace It (Part 2)

May 20th, 2014

16:52

Neal continues providing his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – the constant change that is part of our everyday life.

 

60: The Only Constant in Your Career is Change: Learn to Embrace It (Part 1)

May 13th, 2014

21:48

Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to - and thrive on - the constant change that is part of our everyday life.

 

59: Google Plus is Dying! Read All About It!

May 7th, 2014

12:39

A blog post recently published on TechCrunch claims that Google Plus is dying. Neal Schaffer analyzes the facts behind the article, the evolution of …

58: It's Time to Reset Your Email Marketing

May 2nd, 2014

15:06

Are you providing true value and building a relationship with your email subscribers? If not, it's time to do a hard reset with this advice from Neal Schaffer.

 

57: Are You Helping Your Customers Create Photographable Memories?

April 22nd, 2014

9:54

Neal provides advice to hotels - which is equally applicable to any brick-and-mortar establishment - on creating photographable memories to help your customers promote your presence in social media.

 

56: Social Media for Professionals (and Students): A Professor's Perspective [Niklas Myhr Interview]

April 18th, 2014

12:05

I had the pleasure of interviewing social media marketing professor Niklas Myhr, who teaches at Chapman University here in Orange County, California, about his social media classes and advice for both professional MBA …

55: Dynamically Adapting a Changing Content Focus to Your Social Media Marketing Strategy

April 8th, 2014

9:58

Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead of ten? Your content strategy needs to change as well. Learn what you need to do - and …

54: How Social Media Complements Your Sales Funnel

April 1st, 2014

10:44

How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start?

 

53: How to Determine Objectives for Your Social Media Marketing Strategy

March 26th, 2014

11:14

Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, solopreneur, …

52: Protecting Your Online Content in a Digital World

March 18th, 2014

10:32

As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to protect your content and fight those who steal it.

 

51: Understanding the Compelling Power of the LinkedIn Publishing Platform

March 13th, 2014

10:33

My firsthand experience of blogging on LinkedIn - and why and how you can leverage the power of the LinkedIn publishing platform.

 

50: Best Practices in Blogger Outreach

March 4th, 2014

11:58

Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part of your blogger outreach campaign.

 

49: Internal Communications and Social Media - What You Need to Know

February 25th, 2014

17:11

Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal communications …

48: How to Maximize Your Facebook Marketing [Interview with Mike Gingerich from TabSite]

February 19th, 2014

16:15

Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless of size.

 

47: Finding Time for Google Plus

February 11th, 2014

16:12

Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he interviews Google Plus …

46: Is Social Media Marketing World the Best Social Media Conference? [Michael Stelzner Interview]

February 4th, 2014

13:41

I am honored in this episode to interview the one and only Michael Stelzner, founder of Social Media Examiner, as he talks about the upcoming 2nd Social Media Marketing World in San Diego, California in late March, …

45: How Social Media is Taught in Universities

January 28th, 2014

17:25

Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two professors at NOVA Southeastern University, Jim Barry and John Gironda, …

44: What's Missing in the Social Media ROI Debate: Accountability

January 20th, 2014

8:28

If you're accountable for your social media program, you're accountable for your social media ROI. Do you have a strategy in hand?

 

43: 5 Easy Steps to Get Started Podcasting This Year

January 15th, 2014

16:36

I recently had a chat with fellow social media marketing professionals Debbie Miller and Albert Qian, both of whom want to get started podcasting. Listen to my advice, given while enjoying a bowl of ramen in the food …

42: My Social Media Marketing Predictions for the New Year

January 13th, 2014

10:37

What social media trends should businesses pay attention to in the new year? I explain the major trends that will help your business continue your …

41: The Hidden Power of Google Plus Circle Sharing

December 31st, 2013

13:46

Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what most businesses have yet to figure out!

 

40: Your Biggest Social Media Marketing Challenge? Internal Recognition

December 26th, 2013

13:42

Many find their biggest social media challenge to be an internal one: How to convince your executive team of your social media investment. Here's some advice on how to explain your social media team internally, build …

39: The Marketing Agency Perspective on Social Media Marketing

December 21st, 2013

11:37

While in Toronto speaking, Neal interviews @ValTorontoGal from Charming Media and @MegButton from Star Content Studios for advice that a Public Relations as well as Content Marketing Agency can offer your business.

 

38: Social Selling: Understanding the Basics

November 12th, 2013

10:09

A real-life analogy to help you understand how social selling is all about using social media to find information relevant to selling as well as choose the most effective communication channel to help engage with the …

37: Social Media for IT (Information Technology) Professionals? You Bet!

November 7th, 2013

16:36

A look into how information technology and project managers can proactively use social media and add value in a social business world.

 

36: Benchmarking Your Website for Social Media, SEO & Mobile

November 4th, 2013

12:53

Neal provides a great resource to allow you to benchmark how well you are Maximizing Your Social, SEO and mobile aspects of your own website.

 

35: Youtility: Jay Baer Shares Insights on Mobile, Content Marketing, and Social Media

October 24th, 2013

19:22

Jay Baer, the author of Youtility, shares the background to his book as well as his perspectives on mobile, content marketing, social media, and business.

 

34: What You Need to Know about Video and Social Media Marketing

October 21st, 2013

14:52

An interview with Jayson Duncan of Miller Farm Media talking about the convergence of the art of video and social media.

 

33: Questions CEOs Ask About Social Media

October 11th, 2013

9:15

What are the three things that CEOs should be worried about concerning their social media programs?

 

32: Creating Special Moments with Your Social Media Followers / Leveraging the Ever-Changing Visual in Social

October 5th, 2013

12:41

The launch of the rebranded Maximize Your Social podcast (formerly Social Business Unplugged) goes into creating the importance of special moments …

31: The Evolution of Social Media Dashboards: What You Need to Know

September 25th, 2013

18:01

An interview with Tammy Kahn Fennell, founder and CEO of MarketMeSuite, on the evolution of social media dashboards and social productivity.

 

30: 10 Recommended Paid Services for WordPress Blogs

September 21st, 2013

19:59

WordPress is free, but if you want to get the most out of your CMS for inbound marketing, here are 10 recommended paid services that you should look …

29: Video: The Missing Ingredient in Your Social Media Marketing Strategy

September 12th, 2013

11:42

Are you overlooking the potential power of video to help promote your brand? Read on about why Neal Schaffer chose to create a book trailer for …

28: How to Audit Your Social Media Presence

September 4th, 2013

14:06

The background for and importance of auditing your social media, with a concrete example comparing the Facebook presence of two hotels.

 

27: The Amazing Similarities Between Email Marketing and Social Media Marketing

August 29th, 2013

10:57

Engagement, relevance and relationships are as important in social media marketing as they are in email marketing.

 

26: Facebook's Recent Changes: What Do They Mean?

August 21st, 2013

8:45

The truth about Facebook's recent changes: Nothing changed. You still need a data-driven approach to Facebook - and social media - marketing.

 

25: Keeping Your Business Safe in Social Media

August 14th, 2013

11:12

Neal Schaffer details how his social media accounts recently got hacked - and provides six points of advice to help you avoid the same fate.

 

24: Are You Taking Pinterest Seriously?

August 6th, 2013

17:57

Learn about Neal Schaffer's Pinterest experiment - and the data which backs up why you shouldn't be ignoring Pinterest anymore.

 

23: All You Wanted to Know About Becoming a Social Media Influencer and Influencer Marketing

July 30th, 2013

12:31

What does it mean to be an influencer in social media? Why is it important to businesses? And how can people become influencers?

 

22: Looking for Social Media Marketing Help? Listen to This First!

July 3rd, 2013

11:59

Before you hire an intern or call up a social media consultant, first ask yourself these 5 critical questions to give your social media for business …

21: LinkedIn for Sales and Social Selling: It All Comes Down to Your LinkedIn Profile

June 25th, 2013

12:30

If you're on LinkedIn for sales, business development, or marketing, you need to realize that everything you do on LinkedIn leads back to your profile. Here's advice on how to improve upon it.

 

20: From Windmill Networking to Maximize Social Business

June 18th, 2013

10:24

What is the value of guest blog posts on your website? Learn about the history of Windmill Networking along with advice on what type of content you …

19: What can social media do for MY business?

June 11th, 2013

9:49

A holistic and realistic perspective on the role social media marketing can play at your business.

 

18: Does your social media branding back up your digital content?

June 4th, 2013

9:58

More companies are sharing more content in social media, but when a social media user has a conversation with your business, does your voice branding back up your content - and is it "human" enough to deepen online …

17: The State of the Social Media Marketing Union Today

May 30th, 2013

17:44

A deep analysis of Social Media Examiner's 5th annual Social Media Marketing Industry Report. Learn where the social media marketing market is today and what trends are in store for its future.

 

16: The Secret to Business Success on Google Plus?

May 21st, 2013

8:39

Neal Schaffer reveals the secret fact that businesses should know in order to leverage the potential that is Google Plus.

 

15: Social Media Marketing is All about FOCUS!

May 14th, 2013

8:55

The importance of focus in everything you do in social media marketing: Platforms, content, and objectives.

 

14: The Evolution of Social Media Dashboards

May 1st, 2013

9:43

Join me as I share my own usage of and reviews of popular social media dashboards while also recommending some new ones for you to explore.

 

13: Got Good Social Media Marketing Apps? [Ian Cleary of Razor Social Interview]

April 25th, 2013

9:36

Ian Clearly of Razor Social joins us for a look at the best social media marketing apps for social media management, monitoring, and automation.

 

12: What the Heck is Empire Avenue?

April 8th, 2013

7:39

A look at Empire Avenue from a social media marketing perspective. Does it make sense for your brand to have a presence there?

 

11: Google Plus vs Facebook vs Twitter vs LinkedIn: The Grand Experiment!

March 29th, 2013

10:07

Through an experimental post, you will quickly discover the differences between the major 4 platforms and discover value in Google Plus that you might not have seen before.

 

10: Global Social Media Marketing: Does Your Brand have a Plan?

March 21st, 2013

7:30

Now that you have a robust social media marketing program running in your own country, what about the rest of the world?

 

9: Social Media and Crisis Management

March 13th, 2013

8:04

What is the best away to avoid a social media crisis? Listen to Neal Schaffer's advice and, instead of dwelling on the negative, focus on the positive by generating goodwill and brand advocates through growing a social …

8: 5 Components of a BAD Social Media Marketing Strategy

March 6th, 2013

9:52

What makes a BAD social media strategy? Here I outline 5 key components that you should avoid in planning your own social media marketing strategy.

 

7: Content Marketing vs. Inbound Marketing: The Winner? CONTENT!

March 1st, 2013

8:25

Move beyond the semantic differences of content marketing and inbound marketing and learn about the central role that content will play in your …

6: Yes, There IS a Need for a Social Media Marketing MBA

February 22nd, 2013

8:19

Is there a need for a social media marketing MBA? Let me describe to you my conceptual approach to social media education - and why there is an ever-growing need for a social media marketing or even socal business MBA.

 

5: Fire Your Social Media Consultant!

February 11th, 2013

7:53

Stop outsourcing your social media to consultants and agencies who put a black box around your social media. Instead, start thinking of ways to own …

4: Google Plus: Who Cares Whether Your Friends Use It or Not

February 4th, 2013

7:36

Google Plus is a critical social network that every business should be on, but many discount it. Why? Find out why - and how you can help your …

3: Defining Social Business

January 28th, 2013

7:02

Social Business: A New Definition. Let me explain my perspective on the evolution from social media as an independent form of media to how it might …

2: Facebook Graph Search and Social Media in the Here & Now

January 21st, 2013

7:34

Does Facebook Graph Search matter to your business in the here and now? A look at the importance of sticking to present technology in your social …

1: The Biggest Reason You Should Become a Content Creator (and Why I Started this Podcast)

January 12th, 2013

9:46

Welcome to the first episode of my podcast! This will tell you why I launched my podcast, which at the inception was called the Social Business Unplugged podcast. I also want to share with you how a podcast can feed …

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