Google has succeeded by innovating again and again. Not just search, but Gmail and Google Docs and even self-driving cars. Their secret? They don’t tell their employees how to innovate; they manage the chaos. Eric Schmidt—CEO of Google since 2001 and now Chairman of parent company Alphabet—shares the controversial management techniques he created to cultivate an environment of free-flowing ideas plus disciplined decision making that lead to breakthrough ideas. He reveals the hidden secret in Google’s famous “20% time” policy, their approach to hiring smart creatives, and the parallels between leading Google and piloting small airplanes. Plus, his “roommate” at Google, and the decision he made to support a crazy idea that he was certain would bankrupt the company.
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