Have you ever stood back and thought about how you feel when your suppliers forget that, while you may be one of the thousands of customers to them, they are the ONLY supplier to you? It has always irritated me that companies forget themselves and send out blanket messages that remind me that I am just one of their masses, yet another annoying customer - possibly the worst message you can possibly receive.
The asymmetry of that relationship between a client and a company is really at the heart of customer service: making sure that your clients feel truly unique is one of the keys to a successful business.
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