I stopped podcasting in the summer of 2021. I had several excellent reasons to do it at the time, but in hindsight, it was a mistake. Most of my decision centered around the resources it took to record, edit, publish, and promote the podcast... and then attempting to attribute sales to it. I had a difficult time doing that... but it didn't mean that those sales did not exist. I believe the momentum I had and the visibility it provided me was providing opportunities... long-term.
Podcasting can significantly enhance inbound sales strategies by leveraging the power of voice, capturing the attention of podcast listeners, and utilizing the necessity of repetition to get heard. Here's how:
Incorporating podcasting into your inbound sales strategy can capitalize on the power of voice, engage listeners' attention, and ensure consistent repetition of your messaging, ultimately boosting brand awareness, trust, and conversion rates.
It will be interesting to see how long it takes for me to get my momentum back... I'll keep you posted!
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