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Martech Zone Interviews

175 EpisodesProduced by Douglas KarrWebsite

Douglas Karr interviews sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. Douglas' guests discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, convers… read more

32:38

Episode 116: Kerry Bianchi Shares the World and Future of Programmatic Advertising

In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software. Kerry is the CEO of Visto, an enterprise programmatic advertising platform.

Visto is at the center of programmatic media, bringing transparency, interoperability, and accountability to programmatic advertising. In this discussion, we speak to the opportunity for brands to leverage programmatic advertising, the challenges of ad fraud, the impact of GDPR, and the evolution of the industry - including artificial intelligence and blockchain.

Special Guest: Kerry Bianchi.

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Support Martech Zone Interviews

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  • Visto — The Visto Enterprise Advertising Hub is a vendor-agnostic platform that unites all of your programmatic media technologies in a single user-friendly interface. Gain ease of control over disparate systems and more transparency into performance analytics to optimize ad spend, drive efficiencies and increase ROI.
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