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Martech Zone Interviews

174 EpisodesProduced by Douglas KarrWebsite

Douglas Karr interviews sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. Douglas' guests discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, convers… read more

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Why I Stopped Podcasting... And It Was A Mistake

August 27th, 2023


I stopped podcasting in the summer of 2021. I had several excellent reasons to do it at the time, but in hindsight, it was a mistake. Most of my decision centered around the resources it took to record, edit, publish, …

Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing

July 26th, 2021


In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately. Kate has worked with the largest brands in the world to develop …

Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

July 14th, 2021


In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the …

Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies

June 4th, 2021


In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her …

Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To... But Should Be

May 12th, 2021


For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River …

Pouyan Salehi: The Technologies That Are Driving Sales Performance

May 6th, 2021


In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We …

Michelle Elster: The Benefits and Complexities Of Market Research

April 23rd, 2021


In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and …

Guy Bauer and Hope Morley of Umault: Death To The Corporate Video

March 30th, 2021


In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative …

Jason Falls, Author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand

March 22nd, 2021


In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand. Jason speaks to the origins of influencer marketing through to today's best practices …

John Voung: Why The Most Effective Local SEO Starts With Being Human

March 16th, 2021


In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local …

Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle

March 10th, 2021


In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform …

Owen Video: The Formula to Grow Your Brand And Sales With YouTube

February 8th, 2021


In this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business …

Wendy Covey: How Technical and Engineering Firms Are Capitalizing On Digital Marketing To Drive Business Growth

February 7th, 2021


In this Martech Zone Interview, we speak to Wendy Covey, an author, speaker, and co-founder of Trew Marketing. Wendy's firm serves technical companies (middle-marketing, design engineering, manufacturing) assisting them …

Tyler Ludlow: The Art and Science of Moving from Decisions to Clarity

January 25th, 2021


In this Martech Zone Interview, we speak to Tyler Ludlow, Founder and Chief Decision Scientist of the Decision Skills Institute. In the digital era, marketers and business leaders are faced with decisions every day. …

Mary Koberstein: How To Achieve Next-Level Personalization To Perfect The Customer Experience

January 12th, 2021


In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Mary helps partners define the go-to-market strategy, drive new business …

Kyle Hamer: How to Build A High Performance Sales And Marketing Strategy

January 11th, 2021


In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when …

Stephanie Cox: How Marketing, Sales, Service, and Support Alignment Transforms The Customer Experience

December 5th, 2020


In this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie …

Hunter Hastings: Opportunities in Crisis and How Marketers and Businesses Will Succeed

October 26th, 2020


In this Martech Zone Interview, we speak to Hunter Hastings, a marketer by profession and economist who assists in educating business leaders and entrepreneurship for the Mises Institute. We discuss the challenges and …

Erin Jordan Spanski: Three Keys When Selecting a B2B Marketing Agency

October 9th, 2020


In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss …

Jack Klemeyer: Marketing Leadership With An Uncertain Future

September 30th, 2020


On this episode, we interview Jack Klemeyer, a veteran business coach with 25 years of experience. Jack provides his insight into the current …

Janet Mesh: Perfecting Agile Marketing and the Quick Pivot

September 10th, 2020


In this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients. With daily (virtual) stand-ups, …

Ravi Chalaka: Moving Sales and Marketing to Virtual Conferences and Meetings

August 18th, 2020


In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform.

As corporations canceled their in-person meetings and …

Katie Mares: How Brands Can Listen and Respond To Their Most Influential Consumer... Women

July 14th, 2020


In this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer.

Although the female movement is interwoven into our …

Torchlite: The Marketplace for Small Business Salesforce Essentials "Flexperts"

July 8th, 2020


In this Martech Zone Interview, we interview Susan Marshall, founder and CEO of Torchlite. Susan shares the organization's partnership and focus on supporting small businesses with their Salesforce Essentials …

Brand Storytelling: Putting Your Customers At The Heart of Your Brand Story with Miri Rodriguez

June 11th, 2020


In this MarTech Martech Zone, we speak to Award-winning Microsoft storyteller Miri Rodriguez. Ms. Rodriguez is responsible for finding, crafting, and leveraging stories that motivate and connect with the modern …

Walker Sands: How Companies Must Adjust Their Messaging In The Midst Of The COVID-19 Pandemic

May 22nd, 2020


In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies can best adjust their messaging in the midst of the COVID-19 pandemic. Some businesses are going through a …

Purposely: Finding Purpose and Value Beyond Your Marketing Role In A Questionable Economy

April 7th, 2020


In this MarTech Zone interview, Douglas speaks to entrepreneur, John Qualls. John has had an incredible career launching and leading several companies. His most recent company is Purposely, a platform to empower …

Marc Stein, SVP, Reveals How Dell Technologies is Building a Single View of the Customer

October 18th, 2019


In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the …

Jason Rozenblat of CallRail: Implementing a Marketing and Advertising Attribution Strategy

October 2nd, 2019


In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with …

Audelia Boker, CMO of Glassbox: The Impact of Customer Experience on Enterprise

August 9th, 2019


In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to …

Jaime Bettencourt of Mood Media: Elevating the Customer Experience and the Impact of Sensory Marketing

April 4th, 2019


In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail.

Mood Media released a study where they asked …

Randy Frisch Returns With His New Book: F#ck Content Marketing

April 2nd, 2019


In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing.

Heads up... it's actually not a book …

Mike Reynolds of Innovatemap: Your External Digital Product Team

March 31st, 2019


In this Martech Zone Interview, we speak to Mike Reynolds, founder of Innovatemap, a digital product agency. Mike has been ideating and delivering …

Episode 142: The Past, Present, and Future of Mobile with John Koetsier

March 1st, 2019


In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing …

Episode 141: Conversion Rate Optimization with Jon MacDonald of The Good

February 21st, 2019


In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of …

Episode 140: Fernando Angulo of SEMrush: Analyzing Mobile vs Desktop Traffic and Behavior

January 27th, 2019


In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker …

Episode 139: Andrea Vahl: Facebook Advertising Secrets - the Book, Course, and Tips to Improve Your Campaigns Today!

January 21st, 2019


In this Martech Zone Interview, we speak to Andrea Vahl, the most sought out speaker, author, educator, and consultant, on Facebook Advertising and …

Episode 138: Kami Huyse: Building a Community for Conversions

January 19th, 2019


In this MarTech Interview, we speak to Kami Huyse. Kami is a digital strategist who helps companies build online communities that convert. She's the …

Episode 137: Neil Crist of Moz Reveals Everything You Need to Know About Local SEO for 2019

December 19th, 2018


In this MarTech Interview, we speak to Neil Crist, the VP or Product and Engineering for Moz. Moz is a leading platform and community of local, …

Episode 136: Steve Woodruff on Why Clarity Wins: Getting Heard and Getting Referred

December 8th, 2018


In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book.

In …

Episode 135: Claire Vo: The Return on Digital Experience Optimization

December 3rd, 2018


In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to …

Episode 134: Randy Frisch: Why Content Experiences Are Critical for Customer Journeys

November 23rd, 2018


In this MarTech Interview, we speak to Randy Frisch, the CMO and Co-founder of Uberflip. Randy has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the …

Episode 133: Chuck Fields from Online Coffee Break Shares How He Grew His New Podcast to 10,000 Listeners a Month

November 13th, 2018


In this MarTech Interview, we speak to In this MarTech Interview, we speak to Chuck Fields, a software entrepreneur and space enthusiast. Chuck describes how he took his new podcast, Your Online Coffee Break, to ten …

Episode 132: Kara Dake: Mobile Marketing That Builds Customer Lifetime Value

October 19th, 2018


In this MarTech Interview, we speak to Kara Dake, VP of Growth & Partnerships at CleverTap, an AI marketing automation firm.

Do you know who your users are? What motivates them to buy? What will make them uninstall …

Episode 131: Chad Lakin: How to Scale and Improve Your Corporate Video Strategy with Shootsta

October 17th, 2018


In this MarTech Interview, we speak to Chad Lakin, the Vice President of Shootsta's Americas operation. We speak to Chad about why finding a video production like Shootsta unleashes your video strategy and enables your …

Episode 130: Jay Baer: Compelling Word of Mouth with Talk Triggers

September 30th, 2018


In this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame. Jay's newest book Talk …

Episode 129: Susan Marshall, CEO and Founder of Torchlite: The Marketplace of Certified, On-Demand Digital Marketing Experts

September 28th, 2018


In this MarTech Interview, we speak to technology entrepreneur Susan Marshall. Susan is a well-respected leader both regionally and internationally, …

Episode 128: From ConceptONE: Real Connections in a Digital World with Phil Gerbyshak

September 24th, 2018


In this MarTech Interview, we are on location in Sioux Falls at ConceptONE where we interview Phil Gerbyshak. Phil works with small business owners and sales professionals to build their businesses. At the event, Phil …

Episode 127: Jennifer LeBlanc: How to Launch Your Product, Service or Company for Maximum Growth

September 14th, 2018


In this MarTech Interview, we speak to founder and CEO of ThinkResults Marketing, Jennifer LeBlanc. Jennifer works with CEOs and CMOs in Silicon …

Episode 126: Uberflip's #CONEX Wrap-Up with Marketer + Machine Host Lindsay Tjepkema

September 10th, 2018


In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry …

Episode 125: Bob Boehnline of QuickPivot Explains Why The Customer Data Platform Is Critical to Your Business

September 7th, 2018


In this MarTech Interview, we speak to Bob Boehnline, CEO of Quickpivot, about the mass adoption of customer data platforms (CDP). For marketers, customer data platforms are providing a real-time, central view of every …

Episode 124: Uberflip's #CONEX: Content Experiences and Account-Based Management

September 4th, 2018


In this MarTech Interview, I was in attendance in Toronto for the Content Experience, also known as CONEX, an incredible conference put on by the …

Episode 123: Scott Ayres: Myth Busting Social Media with Social Media Lab, Powered by Agorapulse

August 23rd, 2018


In this MarTech Interview, we speak to Scott Ayres, blogger and podcaster for Social Media Labs, powered by Agorapulse. The goal of Social Media Labs …

Episode 122: Christopher Day: How Marketers Are Turning Competitive Ad Data into Revenue

August 8th, 2018


In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump. DemandJump’s Customer Acquisition Platform shows marketers exactly where to focus to drive revenue.

Before DemandJump, marketers …

Episode 121: Mark Schaefer: On Modern Marketing and Becoming Known

July 16th, 2018


Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow}, is one of the most …

Episode 120: SEO Spam: What is it? How can you identify It? How can you stop it?

July 10th, 2018


Your WordPress site is getting a ton of engagement from people all over the world... or is it? While WordPress sites are seeing a decline in engagement while the conversations moved to social media, what's left may be …

Episode 119: Four Factors for Success in Digital Media: Product, Brand, Mechanism, and Audience

June 30th, 2018


In this MarTech Interview, we speak to Mike Prasad. Mike has diverse experience as a technology entrepreneur, investor, and strategist with expertise …

Episode 118: Traditional and Digital Video Advertising with Industry Leader Melinda McLaughlin

June 27th, 2018


In this MarTech Interview, we speak to Melinda McLaughlin, Chief Marketing Officer at Extreme Reach. Melinda is a superstar in the industry - …

Episode 117: Virtual & Augmented Reality For Dummies with Author Paul Mealy

June 13th, 2018


In this MarTech Interview, we speak to Paul Mealy, author of Virtual & Augmented Reality For Dummies an easy-to-understand primer on Virtual …

Episode 116: Kerry Bianchi Shares the World and Future of Programmatic Advertising

May 25th, 2018


In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for …

Episode 114: The Roadblocks of Sales AI for Behavioral Transformation

April 4th, 2018


Dana Hamerschlag is a Harvard Business grad and leader in the sales technology industry who leads product innovation at sales consulting firm Miller …

Episode 113: El Toro: Cookie-Free IP-Based Advertising Targeting

March 12th, 2018


An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme …

Episode 112: CEO Brent Oakley on his Location-Based Music and Messaging Platform, Vibenomics

February 25th, 2018


Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. …

Episode 111: An Interview with Tom Webster on the Power of Voice

February 9th, 2018


Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports …

Episode 110: What Are Marketers Missing with Snapchat?

January 25th, 2018


Fanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to …

Episode 109: Start 2018 with this Podcast on the Power of Focus with Erik Qualman

January 11th, 2018


The foundation of Erik's efforts are to entertain, educate, and empower people to find the best life they want. We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of …

Episode 108: Michelle Huff on the Future of Marketing Automation with Artificial Intelligence

December 21st, 2017


As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized …

Episode 107: Sara Rodell: How to Scale Personalization and Engagement in the Consumer Choice Revolution

December 12th, 2017


We are in the midst of a cultural shift from mass-market, generic outreach and offerings, to targeted messaging and product choice.

With the …

Episode 106: Killing Marketing: Why You Need to Think Differently about Your Marketing

December 3rd, 2017


This was such a fun interview, you won't want to miss it. Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how …

Episode 105: Why Businesses Should Consider a Best-of-Breed Marketing Stack

November 28th, 2017


A marketing stack is the group of platforms that marketers implement to execute, analyze and improve their marketing efforts. This includes all …

Episode 104: Michael Reynolds Introduces Zephyr CMS

October 28th, 2017


Michael is a well-respected CEO of an agency in Indianapolis. Like many other agencies, his team struggled with deploying high-performing, compliant, …

Episode 103: Podcasting: Everything You Wanted to Know About Microphones

October 17th, 2017


In preparation for a presentation at Dell's headquarters on Podcasting, I wanted to dive deep on microphone technologies and there's no one better …

Episode 102: Do You Have A Customer-First Commerce Platform

September 20th, 2017


Many business buyers have been there. They’re trying to make a quick, routine order to restock inventory, but the website keeps throwing them ads and offers for miscellaneous products they’ve never needed. With the …

Episode 101: Aprimo: Marketing Operations Technology and Digital Asset Management

September 6th, 2017


Kevin Souers is the Chief Product Officer of Aprimo and leads product and platform development and ensures Aprimo’s technology platform is the …

Episode 100: Jack McCush, Principal Data Scientist for Think Big Analytics, A Teradata Company

August 25th, 2017


Think Big Analytics has been helping innovative companies Think Big with big data since 2010. They were acquired by Teradata in 2014 as the world’s first pure-play big data services firm. They're big thinkers about big …

Episode 99: Asheesh Jain of Relevance: Content Marketing and Promotion Strategies

August 17th, 2017


Asheesh Jain is the CEO of the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen …

Episode 98: Jeremy Bloom of Integrate Discusses Demand Marketing and MarTech Leadership

July 28th, 2017


Unique amongst his peers, CEO Jeremy Bloom was a professional athlete. I don't believe there's another leader in our space that was a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time …

Episode 97: Sage Advice from a 40 Year Marketing Career - Joel Book

July 20th, 2017


When you look up the definition of sage advice, it states proceeding from or characterized by wisdom, prudence, and good judgment. This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with …

Episode 96: Quantifi: How Chatbots and AI Will Help Marketers with Experimentation

July 15th, 2017


It's always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz …

Episode 95: The Evolution of Ecommerce: Interview with Randy Stocklin, One Ventures

July 3rd, 2017


Randy and Angie Stocklin started One Click from their home office with the idea of offering people a convenient and affordable way to buy eyewear online. Since that time, they've built a team that's passionate about …

Episode 94: Email Signature Marketing: Interview with Bryan Wade, CEO of Sigstr

June 22nd, 2017


Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired …

Episode 93: Account-Based Marketing: Interview with Justin Gray, CEO of LeadMD

May 30th, 2017


Justin Gray is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having …

Episode 92: Podcast Engagement and Growth: Interview with Chris Spangle

May 23rd, 2017


Chris Spangle is the web director for a nationally syndicated morning show. He previously worked in politics for many years as a producer at a news …

Episode 90: Corporate Social Networks: Gina Bianchini, CEO and Founder of Mighty Networks

April 25th, 2017


Douglas Karr interviews Gina Bianchini, the Founder & CEO of Mighty Networks. Mighty Networks takes direct aim at ordinary groups with a new social network totally re-imagined for deep interests on mobile.

Anyone …

Episode 89: MarTech Implementation Failures: Tiffany Sauder, President of Element Three

April 5th, 2017


As the President of a three-time Inc. 5000 company and HubSpot Agency of the Year award-winning agency, Tiffany Sauder understands the challenges with MarTech implementations. Tiffany and I have a very frank …

Episode 88: Email Deliverability: Interview with Greg Kraios of 250ok

March 23rd, 2017


250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation.

Unfortunately, many marketers …

Episode 87: SaaS Startups and Social Media: Emeric Ernoult, Agorapulse,

March 13th, 2017


Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse …

Episode 86: Beyond the Digital Agency: Aaron Douglas, A Place to Float

March 7th, 2017


Aaron Douglas is a unique human being. Aaron has journeyed from attending a seminary, to marriage counselor, to digital agency founder. He's also a Jiu Jitsu enthusiast. Oh, and did I mention he launched the largest …

Episode 85: Executive Presence: Interview with Alexandra Rufatto-Perry, Accent on Business

February 22nd, 2017


In this week's Martech interview series, we spoke with Alexandra Rufatto-Perry of Accent On Business, an executive presence and communications advisory firm that works with competitive professionals who want to project …

Episode 84: Marketing for Entertainers: Christian Painter, the Mind Tripping Show

February 22nd, 2017


Christian and Katalina are the # 1 Husband & Wife Comedy Mind Reading Act in the Nation. They have performed over 2000 shows in almost 15 years. They toured across the nation for 10 years performing for corporate …

Episode 83: Real Estate Marketing: Adam Small, CEO of Agent Sauce

February 16th, 2017


Agent Sauce is an integrated CRM, Email Marketing, Lead Generation and Marketing Automation platform built specifically for Real Estate Agents. Agent …

Episode 82: Future Marketing: Interview with Jon Wuebben, Author

February 9th, 2017


The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The …

Episode 81: Email Cleansing and List Hygiene: Interview with Brad Owen, CEO of Neverbounce

February 7th, 2017


As with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO …

Episode 80: Are Our Educators Preparing Future Marketers? Interview with Don Wettrick, Author

January 20th, 2017


In his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create …

Episode 79: Interview: Giles House of CallidusCloud

December 1st, 2016


Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their …

Episode 78: Brett Evans on Creating Desire with Prospects

November 1st, 2016


Brett leads a group of sales professionals and is responsible for the implementation and execution of sales strategies. A long-time coach, Brett works closely with marketing and operations management to improve lead …

Episode 77: Marketing Research Expert Rudy Nadilo

September 8th, 2016


Rudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry …

Episode 76: Kris Reid, the Coolest Guy in SEO

September 1st, 2016


Kris Reid was penned the Coolest Guy in SEO by a client and it's stuck! His firm Ardor SEO works with companies internationally to improve their …

Episode 75: Brett Evans on Cold Prospecting with Email

August 24th, 2016


Brett leads a group of internal sales professionals who have set out to improve independent medical practices. He's also responsible for leading a group of ten outside sales reps from all across the country. Brett is …

Episode 74: Kraig Swensrud, CMO of Campaign Monitor

August 17th, 2016


Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and …

Episode 73: Michael Reynolds on Using Facebook for Inbound Marketing

July 22nd, 2016


Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly …

Episode 72: Zain Raj, President & CEO of Shapiro+Raj

June 10th, 2016


Zain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life and Marketing For Tomorrow, Not Yesterday, both Amazon marketing …

Episode 71: Lee Odden on the Present and Future of Content Marketing

March 17th, 2016


Lee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran's …

Episode 70: Jay Baer, Author of Hug Your Haters

February 28th, 2016


Jay Baer's latest masterpiece, Hug Your Haters, is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has …

Episode 69: Dave Taylor Discusses the Latest in Technology from CES

February 22nd, 2016


Side note: We did not record this in our new studio, so there are some audio issues. My apologies for that and we'll make sure it never happens …

Episode 68: Liz Miller of the CMO Council - Multicultural Marketing Opportunities

February 18th, 2016


Liz Miller discusses mindblowing mutlicultural research published by the CMO Council and Geoscape, Activating the New American Mainstream. Liz Miller …

Episode 67: Thaddeus Rex on the Science of Charisma

January 13th, 2016


Every interaction is like a mini-performance, and your customers have front row seats. Injecting charisma into that performance doesn't take any more time, but it engages the audience at a higher, more effective level, …

Episode 66: Brad Seaman of Monster Connect on Sales Acceleration

December 28th, 2015


One area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be …

Episode 65: Brian Solis, Author of X: The Experience When Business Meets Design

December 10th, 2015


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive …

Episode 64: Jon Wuebben of ContentLaunch

November 25th, 2015


I'm pretty excited about this podcast, our first in our new podcast studio at DK New Media! Jon Wuebben has been a long-time friend, we seem to bump into each other at every conference and love hanging out together. …

Episode 63: Daniel Lemin, Author of ManipuRATED on Online Ratings and Reviews

November 23rd, 2015


Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when …

Episode 62: Jack Klemeyer of GYB Coaching on Mastermind Marketing Groups

October 23rd, 2015


Jack Klemeyer founded Grow Your Business™ Coaching based on the philosophy of providing business owners, corporations and their employees the …

Episode 61: Damon Waldron of Leadspace on Predictive Analytics and Marketing

October 14th, 2015


Damon Waldron is the Director of Marketing & Customer Strategy at Leadspace and a seasoned marketer. Damon walks us through the advancements in predictive analytics and marketing. Because of advancements in big …

Episode 60: Ben Ruedlinger of Wistia on Video Best Practices and Automation

September 25th, 2015


Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing …

Episode 59: Pete Kluge of Adobe on Programmatic Advertising

September 14th, 2015


If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best …

Episode 58: Brian Kelly of Kissmetrics - Conversions and the Launch of Engage

August 17th, 2015


If you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO …

Episode 57: Jess Stephens, CMO of SmartFocus on Real-Time Interaction Management

July 30th, 2015


We've had a great relationship with SmartFocus over the years. The Message Cloud by SmartFocus powers many of the world's largest ecommerce and retail providers' marketing - from personalized web experiences, to …

Episode 56: Johann Wrede of SAP on Personalization and Your Brand

July 23rd, 2015


The introduction of new technology and devices brought with it an abundance of information that allowed consumers to take control of their own buying …

Episode 55: Why Consumer Brands Are Paying Attention to Millennials

July 15th, 2015


Millennials will be spending $600 billion dollars in 2015 as more than one-third of Generation Y are now adult consumers. Millennials should be a key …

Episode 54: Interview: Mark Schaefer, Author of The Content Code

July 8th, 2015


If you're going to read one book this year on marketing strategies and content marketing, it's this one from Mark Schaefer. The Content Code discusses 6 essential strategies for igniting your content, your marketing and …

Episode 53: The Social Enterprise: An Interview with Scott Monty

June 26th, 2015


Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. Scott recently …

Episode 52: Mobile App Acquisition: An Interview Dennis Mink of Liftoff

June 10th, 2015


With over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile app providers. Dennis discusses the failed CPA ("Cost Per …

Episode 51: A/B Testing and Personalization: An Interview with Adobe's Drew Burns

May 22nd, 2015


There’s been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren’t efficiently leveraging or even understanding what A/B …

Episode 50: Scott Brinker Discusses MarTech: The Marketing Tech Conference

March 18th, 2015


If there were another colleague in the world that matched my excitement for marketing technology, it's Scott Brinker. I'm ecstatic to do this …

Episode 49: The Marketing Technology Blog

October 14th, 2014


I wanted to take the time this week to share some great tools and information from our sponsors on the Marketing Technology Blog! It's just Doug …

Episode 48: Cast a Bigger.Net with Chris Reed and Chris Hoyt

March 8th, 2014


This episode didn't air on the radio, so excuse the political incorrectness... in fact, some of it is NSFW if you've got your speaker blaring. …

Episode 47: DK New Media and Douglas Karr

September 9th, 2013


Douglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years …

Episode 46: Dion Hinchcliffe of Dachis Group

November 30th, 2012


Dion Hinchcliffe is a well-known business strategist, enterprise architect, author, blogger, and is currently Chief Strategy Officer of Dachis Group. He  spends his time working with the leadership teams of Fortune 500 …

Episode 45: Erin Sparks and Jon Thompson of Site Strategics

November 16th, 2012


Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 that specializes in high-end Web services for small and mid-sized business owners in a format and language they can afford and …

Episode 44: Steve Kleber of Kleber & Associates

November 9th, 2012


Steve founded Kleber & Associates (K&A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building …

Episode 43: Mark Ingwer, Author of Empathetic Marketing

November 2nd, 2012


Dr. Mark Ingwer is a business psychologist, market researcher and the founder and managing partner of Insight Consulting Group, an international …

Episode 42: Paul Dunay of Maxymiser

October 19th, 2012


An award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years’ success in generating demand and creating buzz for leading …

Episode 41: The Authors of "Nothing New"

October 12th, 2012


  Muhammad Yasin is a public speaker, e-book author, and Director of Marketing for HCC Medical Insurance Services. In his role, Muhammad Yasin is …

Episode 40: Rob Fuggetta

October 5th, 2012


Rob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and …

Episode 39: Formstack on MTB Radio

September 28th, 2012


Two members of the Formstack team will be joining us: Chris Lucas, VP of Business Development, and Nicole Witt, Director of Customer Experiences …

Episode 38: Jay Baer of Convince and Convert

September 14th, 2012


Jay Baer is the President of social media and content accelerator Convince & Convert, providing strategic consulting to leading companies …

Episode 37: Tom Foremski of Silicon Valley Watcher

September 7th, 2012


  Tom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business and culture of …

Episode 36: Crystal Grave

August 31st, 2012


  Crystal Grave, President & CEO of Snappening, is a seasoned marketing and sales professional with over 15 years of branding, public relations, strategic development and sales experience. During this 15-year …

Episode 35: Susan Cain, Author of Quiet: Power of Introverts

August 24th, 2012


We are thrilled to announce that we had the opportunity to speak with the lovely Susan Cain,  the author of Quiet: The Power of Introverts this past …

Episode 34: Jonathan London of Improved Performance Group

August 17th, 2012


Jonathan founded Improved Performance Group (IPG) in 1994 to teach others the secrets of his sales success. Previously, he was the top sales and management performer for all companies that he had worked for, including …

Episode 33: Erik Deckers

July 27th, 2012


Erik is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He co-authored No Bullshit Social Media: The …

Episode 32: Shel Israel, Author and CEO of SI Associates

July 13th, 2012


Shel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year …

Episode 31: Shane Vaughan of Balihoo

June 29th, 2012


Shane Vaughan is Chief Marketing Officer for Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national …

Episode 30: Harold Jarche of Internet Time Alliance

June 22nd, 2012


Harold Jarche helps organizations learn, work, and innovate in the network era. He has been described as “a keen subversive of the last century’s …

Episode 29: Jody Thompson of CultureRx

June 15th, 2012


Jody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first …

Episode 28: Allison Aldridge-Saur of Chickasaw Nation

June 8th, 2012


Allison Aldridge-Saur has worked in high-tech and web for over ten years. She holds a Master’s degree in German Literature and Culture. As a member …

Episode 27: David Kay of DB Kay & Associates

June 1st, 2012


David Kay is principal of DB Kay & Associates, a consultancy that provides thought-leading advice in knowledge management, self-service, and …

Episode 26: Michael Brito of Edelman Digital

May 18th, 2012


Michael works for Edelman Digital as the Senior Vice President of Social Business Planning.  Basically, he helps clients transform their …

Episode 25: Esteban Kolsky of ThinkJar

May 11th, 2012


  Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 25 years …

Episode 24: Brian Carter, Author of The Like Economy

May 4th, 2012


Brian Carter is a professional speaker, a freelance consultant, and has a background in stand-up comedy and improv. He's the best-selling author of …

Episode 23: Isaac Pellerin of TinderBox

April 20th, 2012


Isaac Pellerin is the Revenue Marketer at TinderBox, a Software as a Service the makes it easy to create, manage, and track interactive proposals. He loves a good story and enjoys working to enhance the way companies …

Episode 22: Troy Burk, Right On Interactive

April 13th, 2012


Right On Interactive is a marketing automation company that helps organizations win, keep and grow customers. ROI does this through their lifecycle …

Episode 21: Jon Gatrell of Pragmatic Marketing

April 6th, 2012


  Jon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development to Pragmatic Marketing as an Instructor. Prior to Pragmatic Marketing, Jon served in senior product …

Episode 20: Frank Dale of Compendium

March 30th, 2012


Frank Dale is currently CEO & President at Compendium, a content marketing software platform. He is a problem solver and a leader – consistently …

Episode 19: Chris Carfi of Ant's Eye View

March 23rd, 2012


Christopher Carfi is a Senior Strategist on the Silicon Valley anthill. He joined Ant’s Eye View from Edelman Digital, where he was a Vice President in Edelman’s Silicon Valley office. Prior to Edelman, he was a …

Episode 18: Mark Schaefer of Schaefer Marketing Solutions

March 16th, 2012


Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of …

Episode 17: Jody Thompson of CultureRx, Co-founder of ROWE

March 9th, 2012


Jody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first …

Episode 16: Jascha Kaykas-Wolff of Mindjet

March 2nd, 2012


  Jascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, …

Episode 15: Jason Cohen of WPEngine

February 24th, 2012


Jason Cohen is the Founder & CEO of WPEngine, a premium WordPress host provider. He's started four companies in the last 12 years, two as …

Episode 14: Darren Capik of Watch It Now Entertainment

February 10th, 2012


  Darren Capik is the founder and President of Watch It Now Entertainment.  His business philosophy and his personal philosophy are closely aligned …

Episode 13: Robby Slaughter of Slaughter Development

January 27th, 2012


  Robby Slaughter is a workflow and productivity expert. His focus is helping organizations and individuals to become more efficient, more effective …

Episode 12: Angie's List on MTB Radio

January 13th, 2012


Angie’s List has reviews you can trust on local contractors, doctors and service providers. More than 2 million members check Angie’s List before they hire for unbiased ratings and exclusive deals you can’t find …

Episode 11: Brian Goffman of Optify

January 6th, 2012


  Brian Goffman is CEO and co-founder at Optify. Brian brings more than a 15 years of experience as an Internet entrepreneur and venture capitalist to Optify. Along with Erez Barak, Brian co-founded Optify with the …

Episode 10: Best of 2011

December 16th, 2011


This week, we'll be talking about all the great shows and guests we've had on the show from the past. 

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Episode 9: Join the Delivra Team on MTB Radio

December 9th, 2011


Delivra is an email marketing software and services provider that helps a variety of organizations execute email marketing campaigns. Join us to hear insight from the team on the email marketing industry and what …

Episode 8: Starr Hall on MTB Radio

December 2nd, 2011


Starr is an international publicist and an “authority in social media marketing”. She has trained and worked with thousands of entrepreneurs and businesses around the planet including corporations, non-profit …

Episode 7: Mari Smith on MTB Radio

November 18th, 2011


Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour a Day and her next book The New Relationship Marketing is now …

Episode 6: Jim Kukral of Digital Book Launch

November 11th, 2011


Jim Kukral writes and markets books. His company, Digital Book Launch, helps aspiring authors reach best-seller status through creative Internet marketing. 

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Episode 5: Kimberly Nasief-Westergren of Measure CP

October 28th, 2011


Kimberly has been in the customer experience business since 2000, and is the president and co-founder of Measure Consumer Perspectives. Measure CP provides businesses with feedback through mystery shopping, brand …

Episode 4: Justin Kistner of Webtrends on MTB Radio

October 21st, 2011


As Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company.  He was the key component behind the development of Webtrends' …

Episode 3: Austin Craig & Jeffrey Harmon of Orabrush

October 14th, 2011


Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation.  In addition to being the first spokesman for Orabrush, Austin Craig has been part of the …

Episode 2: Joe Chernov of Eloqua

October 7th, 2011


Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua.  He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. …

Episode 1: New Sponsor Zoomerang - MTB Radio

September 30th, 2011


Zoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls. Millions of people and thousands of …

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