Douglas Karr interviews sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. Douglas' guests discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, convers… read more
In this MarTech Interview, we speak to Bob Boehnline, CEO of Quickpivot, about the mass adoption of customer data platforms (CDP). For marketers, customer data platforms are providing a real-time, central view of every customer. This enables marketers to identify opportunities for improved targeting and personalization.
Platforms like QuickPivot enables businesses to connect and collect from unlimited sources, improve targeting and scoring of prospects, illustrate and act on customer journeys, interact with customers on a personal level, and - above all - measure the impact of your marketing efforts.
Special Guest: Bob Boehnlein.
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