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Marketing Study Lab - Actionable Marketing Knowledge

166 EpisodesProduced by Peter SumptonWebsite

Giving you the actionable knowledge you need to succeed in Marketing.Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry.I try to bring … read more

36:22

You Can't Manage What You Can't Measure with Dr Zoe Dowling from FocusVision - Episode 14

If you’ve ever wondered how to put a great research project together then this episode is for you. This week we’re going to meet Dr. Zoe Dowling, the Lead Research Strategist for FocusVision, a research technology solutions provider. As part of her work Zoe is also a consultant on the power of the research applications Focus Vision provides. While thinking of an intro I looked at Zoe’s LinkedIn profile page (doing my own bit of research there) and realised that I couldn’t really summaries Zoe better than this page does so I quote:

An eclectic blend of researcher, technologist, sociologist and marketer with a rich background across functions, industries and countries, providing shape around the unstructured, delivering timely outcomes to meet business objectives. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksFocusVision: https://www.focusvision.com SMART Objectives: https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ Net Promoter Score: https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/using-net-promoter-score-to-assess-marketing-effectiveness/ Smart Insights: https://www.smartinsights.com SOSTAC: https://www.sostac.org Theory / Concept (Book) :The Presentation of Self in Everyday Life: https://amzn.to/2rlXLut App:Facebook: https://www.facebook.com Idol:Nelson Mandela: https://en.wikipedia.org/wiki/Nelson_Mandela

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