Cover art for podcast Marketing Study Lab - Actionable Marketing Knowledge

Marketing Study Lab - Actionable Marketing Knowledge

166 EpisodesProduced by Peter SumptonWebsite

Giving you the actionable knowledge you need to succeed in Marketing.Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry.I try to bring … read more

55:49

The Customer Journey - The LMS Lounge Live - Episode 154

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Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  LMS Collective Facebook Group: https://www.facebook.com/groups/LMSCollective Intro This week I had the honour of chatting to Louisa van Vessem in her LMS (Learn Motivate Succeed) Collective Facebook Group (link is in the show notes if you fancy joining) about the Customer Journey, one of my favourite topics. It’s so important as todays journey is sporadic and anything but linear as it has been in the past.

You may remember Louisa from episode 35 (https://marketingstudylab.co.uk/episode-35-the-time-terrorist-and-money-laundering-louisa-van-vessem-va-workflow-virtual-assistant/) where we chatted about how VA’s (Virtual Assistant) can help you run your business and claim back some of your most valuable asset… time!

In this episode we cover; - The customer journey - How to map your own customer journey - The importance of knowing your touch-points - And I’ll be hopping on my soapbox a few times (soz in advance)

Watch the episode video: https://youtu.be/-8DridnBtT8 

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

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