Cover art for podcast Marketing Study Lab - Actionable Marketing Knowledge

Marketing Study Lab - Actionable Marketing Knowledge

166 EpisodesProduced by Peter SumptonWebsite

Giving you the actionable knowledge you need to succeed in Marketing.Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry.I try to bring … read more

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The Customer Journey - The LMS Lounge Live - Episode 154

May 4th, 2021

55:49

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B2B Marketing with Doug Marshall the MD of Achieve B2B Marketing – Episode 153

April 27th, 2021

41:06

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SOSTAC Recap with PR Smith - Episode 152

February 23rd, 2021

50:43

This is a recap episode with one of my first ever guests, but an important one - PR Smith, creator of the SOSTAC Marketing Planning System.

Why so important?

SOSTAC is one of the most important and fundamental …

Mastering The Sales Process with Richard Moore - Part 2 of 2 - Episode 151

February 16th, 2021

27:55

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Mastering The Sales Process with Richard Moore - Part 1 of 2 - Episode 150

February 9th, 2021

29:05

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Referrals through the Referral Ninja Master Framework with Stacey Brown Randall Chief Referral Ninja Master - Episode 149

February 2nd, 2021

43:18

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Master Your Mental Fitness with Marc Champagne - Episode 148

January 26th, 2021

46:49

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How to Create a Great Blog Michelle Gately from The Unfinished Bookshelf - Episode 147

January 19th, 2021

52:48

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Customer Persona Fact or Fiction Part 2 of 2 - Episode 146

January 12th, 2021

34:30

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Customer Persona Fact or Fiction Part 1 of 2 - Episode 145

January 5th, 2021

30:20

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A Look Back at Marketing Study Lab in 2020 - Christmas Special - Episode 144

December 29th, 2020

24:35

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Marketing Money Wasters with Estie Rand founder of Strand Consulting – Episode 143

December 22nd, 2020

1:01:36

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Marketing and Books – Live Episode 9

December 17th, 2020

40:50

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Content Marketing Method with Lucy Mowatt Content Marketing Consultant from Method Marketing - Episode 142

December 15th, 2020

42:04

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Communicating Effectively and Saying Things Better with Lila Smith founder of Say Things Better - Episode 141

December 8th, 2020

53:16

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Strategic Marketing Theories Explained – Balanced Scorecard (6 of 6) - Episode 140

December 1st, 2020

30:09

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Strategic Marketing Theories Explained – Ansoff's Matrix (5 of 6) - Episode 139

November 24th, 2020

26:20

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Marketing and Bad Practices (Social Media) – Live Episode 8

November 19th, 2020

43:03

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Strategic Marketing Theories Explained - STP and Personas (4 of 6) - Episode 138

November 17th, 2020

35:19

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Marketing and Social Media Events – Live Episode 7

November 12th, 2020

44:06

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Strategic Marketing Theories Explained – TOWS Analysis (3 of 6) - Episode 137

November 10th, 2020

31:21

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Marketing and Strategy - Live Episode 6

November 5th, 2020

23:55

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Strategic Marketing Theories Explained – Stakeholder Mapping (2 of 6) - Episode 136

November 3rd, 2020

31:35

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Marketing and BRICK Theory - Live Episode 5

October 29th, 2020

35:11

Marketing and BRICK Theory - Live Episode 5

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Strategic Marketing Theories Explained – Marketing Audit (1 of 6) - Episode 135

October 27th, 2020

38:37

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Marketing and History - Live Episode 4

October 22nd, 2020

54:25

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Marketing Strategy with Dr. Krista Fabrick - Episode 134

October 20th, 2020

50:00

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Marketing and Finance - Live Episode 3

October 15th, 2020

47:03

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Improving Time Management and Productivity with Kate Christie Director and Founder of Time Stylers - Episode 133

October 13th, 2020

45:36

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Marketing and Media Relations - Live Episode 2

October 8th, 2020

27:27

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Content Planning with Andy Lambert Director at ContentCal - Episode 132

October 6th, 2020

49:20

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Marketing and Education - Live Episode 1

October 1st, 2020

37:33

Marketing and Education - LIVE Episode 04.09.20

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Marketing to Mums with Katrina McCarter CEO of Marketing to Mums - Episode 131

September 29th, 2020

34:48

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LinkedIn for Employees Masterclass with Heidi Medina a Business Coach and LinkedIn Trainer - Episode 130

September 22nd, 2020

45:35

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Media Relation with Justin Goldstein the Founder of Press Record Communications - Episode 129

September 15th, 2020

29:29

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Creating a Content Culture with Christoph Trappe the Owner of The Authentic Storytelling Project - Episode 128

September 8th, 2020

36:17

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Getting the Best Out of Data with Ola Degteva the Content & Research Director at Expatra - Episode 127

September 1st, 2020

37:19

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.uk
Get 50% off with discount code: studylab

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Inclusive Marketing with Martyn Sibley founder of Disability Horizons - Episode 126

August 25th, 2020

40:11

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.uk
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Maximising the Impact of Video Marketing with Kristian Altuve of Zero Degree Story - Episode 125

August 18th, 2020

31:58

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.uk
Get 50% off with discount code: studylab

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Brand Purpose Strategy with Carolyn Butler-Madden the Chief Purpose Activist at The Cause Effect - Episode 124

August 11th, 2020

51:56

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.uk

Get 50% off with discount code: studylab

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Making Your Marketing Authentic with Fifi Mason a Personal Brand Strategist - Episode 123

August 4th, 2020

39:17

Sign up for the Quietly Successful Summit here for FREE:
http://quietlysuccessfulsummit.com/

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The Benefits of Team Building with Mark Kingston Jones Co-Founder of Team Building with BITE - Episode 122

July 28th, 2020

42:08

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D.A.R.T Marketing Methodology™ with Troy Sandidge Marketing Strategist – Episode 121

July 21st, 2020

35:35

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Social Impact and Purpose with Karen Porter a Strategic Communication Specialist at Underground Communication - Episode 120

July 14th, 2020

35:25

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Online Marketing with Teresa Heath-Wareing Owner of the Marketing that Converts Academy – Episode 119

July 7th, 2020

56:44

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Become Camera Confident with Nick Diakanastasis the Public Speaking Coach – Episode 118

June 30th, 2020

47:00

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Creating Persuasive Content with Lee Rowley a Copywriter and Founder of Copy Brand University – Episode 117

June 23rd, 2020

40:08

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Video SEO with Casper Pedersen Video Marketing Strategist from TwentyThree – Episode 116

June 16th, 2020

49:08

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA   Review: Share the love and leave a 5* review From your phone: http://getpodcast.reviews/id/1375904962   (from anywhere else hit …

Selling Out a Live Event with May King Tsang Live Social Media Reporter and #FOMOCreator - Episode 115

June 9th, 2020

44:02

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA   Review: Share the love and leave a 5* review From your phone: http://getpodcast.reviews/id/1375904962   (from anywhere else hit …

The DRAGONS Formula for Social Success with Dot Lung - Episode 114

June 2nd, 2020

14:29

Instagram Strategy for Business Growth:
Dot Lung Online Course: https://bit.ly/3dOg5TK

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Finding Your Content DNA with John Espirian The Relentlessly Helpful Technical Copywriter - Episode 113

May 26th, 2020

47:15

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Transforming Threats into Opportunities with Joe Glover Found of The Marketing Meet-Up - Episode 112

May 19th, 2020

40:32

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Creating Great Customer Experiences with Dan Gingiss Expert in Customer Experience - Episode 111

May 12th, 2020

50:42

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Facebook Ads with Naira Perez Facebook Ad Expert from SpringHill Digital – Episode 110

May 5th, 2020

51:29

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Guest and Episode Links
Naira Perez

Financial Future with Winnie Sun of the Sun Group Wealth Partners - Episode 109

April 28th, 2020

30:00

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Guest and Episode Links
Winnie Sun

Not for Profit Marketing with Chris Strub the CEO of I Am Here – Episode 108

April 21st, 2020

34:24

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Guest and Episode Links
Chris Strub

Twitter Basics with Jim Fuhs of Fuhsion Marketing - Episode 107

April 14th, 2020

44:41

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Guest and Episode Links
Jim Fuhs

Marketing in 2020 with Kate Walling Growth Strategist - Episode 106

April 7th, 2020

45:24

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Guest and Episode Links
Kate Walling

Learning about Machine Learning and AI with John Wall co-host of Marketing Over Coffee Podcast - Episode 105

March 31st, 2020

42:40

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Guest and Episode Links
John Wall
Twitter: …

Reading Body Language with Mark Bowden the Body Language Expert - Episode 104

March 24th, 2020

49:03

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Guest and Episode Links
Mark Bowden

Writing Copy that Works with Helen Pollock the Book Coach and Ghostwriter – Episode 103

March 17th, 2020

35:50

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Helen’s Free e-Book ‘I Just Don't Know Where …

Video Marketing Tips with Gillian Whitney Marketing Consultant from Launch4Life - Episode 102

March 10th, 2020

50:45

Get involved in the 10 day video challenge. Giving you what you need to start producing the videos that work for you: https://launch4life.com/vlic

Creating a Brand with Phil Robinson the Creative Director and Head of Copy at Proctor and Stevenson - Episode 101

March 3rd, 2020

30:51

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA

Guest and Episode Links

Phil Robinson
https://www.linkedin.com/in/phil-robinson-4249678/

Proctor and Stevenson

Infographics with Brian Wallace of NowSourcing – Episode 100

February 25th, 2020

25:45

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Guest and Episode Links

Brain Wallace
https://nowsourcing.com
https://www.linkedin.com/in/nowsourcing/
Podcast:

Instagram Success with Dot Lung Mother of Social Dragons - Episode 99

February 18th, 2020

51:18

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Guest and Episode Links
Dot Lung
http://www.dotlung.com 

Pick your social channel of choice and add @dotlung:

Understanding Marketing with Douglas Burdett from the Marketing Book Podcast - Episode 98

February 11th, 2020

55:42

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Check out the Special Episode #251: 3 Big Ideas from 250 Books For Every Marketer: https://bit.ly/2TVd79j 

Here are …

Savage Marketing with Jeff J Hunter Personal Brand Builder - Episode 97

February 4th, 2020

54:08

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Guest and Episode Links
Jeff J Hunter

Optimising Your Page Speed with Lukas Haensch founder of Pathmonk.com - Episode 94

January 14th, 2020

26:56

Does your website need a page speed review? Book one now with Lukas: https://meetings.hubspot.com/pathmonk/web-review

If you want to check your page speed yourself use this: https://webpagetest.org

Guest and Episode …

A Look Back at 2019 - Christmas Special - Episode 92

December 31st, 2019

26:07

What Episode Snippets are in this look back of Marketing Study Lab 2019:

Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA - Episode 41
https://bit.ly/2sMfQq5

- We discover …

Simple and Consistent Marketing with Trisha Lewis Communications Coach - Episode 91

December 24th, 2019

37:25

Guest and Episode Links

Trisha Lewis (Host of this weeks episode)!

https://trishalewis.com
hello@trishalewis.com

Original Podcast Show Notes:
https://adobe.ly/36Xy1rH

Enjoy the Episode - Happy Marketing!

The Importance of SEO with Natalie Alleblas the SEO Sleuth – Episode 90

December 17th, 2019

37:21

Link to the YouTube Video on how to use Answer the Public within your SEO Strategy: https://youtu.be/uHEhrwW_Tm8

Guest and Episode Links

Natalie Alleblas
https://www.natalleblas.com

From Book Idea to Publishing with Laurie Wright a Publishing Strategist - Episode 86

November 19th, 2019

28:39

Laurie’s FREE online ‘good book ideas’ Course (takes less than an hour) – Sucky or Stupendous:
https://www.creativewrighter.com/p/suckyorstupendous

Find all Laurie’s books on Amazon:
https://amzn.to/2B0GXym

Guest and …

Achieving Career Happiness with Lucia Knight a Career Happiness Designer - Episode 74

August 27th, 2019

38:51

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
Spotify
Libsyn Podcast Page
TuneIN
Stitcher
iHeartRadio
Apple Podcasts 

Guest and Episode Links
Lucia Knight

Levels of Authenticity - Leonard Kim of InfluenceTree - Episode 61

May 28th, 2019

33:49

 

Ansoffs Matrix (created by Igor Ansoff in the 1960s) is a Marketing model that stands the test of time and we’ll see why later on. But first, we’re going to have a chat with Leonard Kim about all things Influence.

Tips on Passing Your Marketing Qualification with Accounting Exam Coach James Perry - Episode 59

May 14th, 2019

44:59

What can us Marketers learn from accountancy? Turns out, quite a lot when it comes to assignments and exams and we’re not talking numbers and figures here. We’re talking straight-up, invaluable tips for passing your …

Take the Leap into your Marketing Assignment - Sara Bliss a Writer, Digital Content Strategist & Brand Advisor - Episode 58

May 7th, 2019

38:25

Have you got the right mindset? Struggling to sit down and concentrate? I have a little tip for you that will help you here.

Before that, let’s chat with Sara Bliss, writer, digital content strategist and more …

Small Business, Big Marketing with Tim Reid - Episode 57

April 30th, 2019

38:08

What is Mendelows Matrix? It’s another Marketing framework that look at the internal, but more on that later, as now is the time to chat to our guest, who is one of the reasons you are listening to me right now.

Tim …

Gen-Z, Discuss with Kevin Tewis-Allen a Gen-Z Expert and CMO at Printt - Episode 56

April 23rd, 2019

36:35

In this weeks episode we take a look at McKinsey's 7S’s, find out more later. First we’re going to chat to Kevin Tewis-Allen, a chap with one of the most impressive if a little random resumes. Kevin has worked for …

Training Your Brain and Good Habits with Jacqui Jagger the Mindset and Business Coach of Beyond Boundaries - Episode 55

April 16th, 2019

33:41

What is the difference between a metric and a measurement? So easily interchangeable aren’t they, but they do have subtle differences that we need to discuss, which we will be doing later, but first it’s time to chat to …

Communicating Through Thought Leadership with Janine Wood of Armadillo Consulting Group - Episode 54

April 9th, 2019

36:02

Ever been influenced by something, or even someone. We’ll be covering what an influencer is later, but first we’re discussing all things content with …

The Basics of Digital Security with Suzanne Girdlestone of Smart Business IT - Episode 53

April 2nd, 2019

29:45

Remember blogging, remember actually writing content. That’s what we’ll be talking about later on, but first…

Personalised Communication with Ben Roberts of Talkative and Host of the Marketing Buzzword Podcast - Episode 52

March 26th, 2019

41:55

I thought we’d take a look at a model that is relatively overlooked in my opinion. The McKinsey's Consumer Decision Journey, but more about that later.

First, let’s meet Ben M Roberts (you can blame his parents for the …

The Importance of Brand Consistency with Evan Wyk an Entrepreneur and Brand Guardian - Episode 51

March 19th, 2019

1:05:51

We covered a topic very briefly on episode 44 with Mr Ryan Holtz, which was CRM (Customer Relationship Management). We skirted over the idea of what …

Building Brands with Love with Goldie Chan the Influencer and Digital Strategist - Episode 50

March 12th, 2019

37:14

Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode as I speak to, rather nervously I may add – Goldie …

Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social - Episode 49

March 5th, 2019

36:37

How do you cross-sell? How can be of benefit to a business? And what options do we have when implementing this type of strategy. If you don't know …

Engaging with Children Through Storytelling with Angela Ferrari the Owner of Story Spectacular - Episode 48

February 26th, 2019

24:57

Who’s in your tribe? What the hell is a tribe. We’ll find this out later, but first we’re going to have a chat with Angela Ferrari.

Angela is a children's book author/ illustrator but also the creator and host of Story …

What on Earth is Personal Branding with Dr. Natalia Wiechowski of Think Natalia - Episode 47

February 19th, 2019

37:33

AIDA – Awareness, Interest, Desire, Action. It's a simple tool but one very much worth remembering and we’ll do that later.

Before we get all …

Sports Marketing in a Sea of Red Content with Craig Hannan the Head of Brand and Marketing from The Anfield Wrap - Episode 46

February 12th, 2019

57:08

How important is copy within you Marketing Strategy, well it turns out very - and we’ll find out why later.

But before all that, I’d like to introduce Craig Hannan, the Head of Branding and Marketing at The Anfield …

Is Getting Better SERP Rankings Your Forte with Julia McCoy from Express Writers - Episode 45

February 5th, 2019

36:32

Do you think that robots will end civilisation as we know it? Quite a heavy question to start off with, so let's just discuss what Chat Bots are for …

Why Your CRM is Your Little Black Book with Ryan Holtz from Ryan Holtz Marketing - Episode 44

January 29th, 2019

42:41

Paid, Owned and Earned Media. What are the differences? We’ll talk about that later.

But before we do any of that I cant wait to have a chat with …

The International Marketing Algorithm with Maiten Panella a Digital Marketing Consultant - Episode 43

January 22nd, 2019

25:46

Ever wondered what SaaS is? No I don't mean to be a bit cheeky, I mean the acronym SaaS. I’ll explain more later.

But first, my guest, Maiten …

The Video Marketing Soapbox with Phil Nottingham of Wistia - Episode 42

January 15th, 2019

26:15

I want to introduce you to Post-It Marketing, which is posted on all the relevant social platforms, but mainly LinkedIn. These are 30 to 60 second videos about a Marketing topic to give you an insight into the industry …

Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA - Episode 41

January 8th, 2019

27:05

Well, well, well, you may have missed the last few episodes, that time of year, but we just cracked on, soz about that.  Anyway, for those who are …

It's 2019 Marketing New Years Resolution Time - Episode 40

January 1st, 2019

5:46

HAPPY NEW YEAR!

Wow, we're now into 2019, which is Marketing Study Lab's second year... so old.

The last episode was on Christmas day and this one is …

We Wish You A Merry Marketing Christmas and a Look Back of The Year - Episode 39

December 25th, 2018

29:14

As it's supposed to be a 'quite' time of the year, for friends and family, I thought I'd do what came naturally and publish a podcast on Christmas Day...... Nice one!

So what can I possible have to say. We'll quite a …

Social Media Pedagogy aka The Word I Can't Say with Ai Addyson-Zhang a Ph.D. Professor and Digital Learning Consultant - Episode 38

December 18th, 2018

42:12

I want to get right into introducing our guest who holds a Ph.D, is a Professor, Digital Learning Consultant, Educator Entrepreneurship consultant, …

Getting into the Meat of PPC Pay Per Click with Dan Charles Owner of Be Fair Marketing - Episode 37

December 11th, 2018

39:50

Let's meet Dan Charles, who is the Owner of Be Fair Marketing who doesn’t believe in trying to blind his clients with the ‘dark arts’ of SEO or charging a customer for what is essentially an automated PPC report. Dan is …

How Podcasting Can Help Organise Your Studies with Podcaster John Lim - Special Episode

December 6th, 2018

59:07

I don't like to over promise and under deliver and I don't think I have with yet another special episode. This wasn't supposed to be a special, but …

Yoast SEO and THE Internet with Jono Alderson a Special Ops and Digital Strategist at Yoast.com - Episode 36

December 4th, 2018

45:45

What is your bedtime ritual? Hopefully it’s not as bad as most peoples? How many hours sleep should you be getting? Do you get them? In this weeks …

The Time Terrorist and Money Laundering with Louisa Van Vessem a VA at Workflow Virtual Assistant - Episode 35

November 27th, 2018

28:36

Brain food, what food can help you with your studies. We’ll find out later, but first, lets find out what being a virtual assistant is all about as we chat to Louisa van Vessem, who is the owner and VA for Workflow …

The Dark Art of SEO Search Engine Optimisation with Hannah Thorpe the MD of White.net - Episode 34

November 20th, 2018

18:41

Let’s have a conversation with Hannah Thorpe, the MD of white.net, about all things SEO (Search Engine Optimisation) – and I must apologise as some …

A Look Into the Future and the Goat Theory with Korbinian Lehner a Senior Digital Native at Telekom Deutschland - Episode 33

November 13th, 2018

34:04

We’re talking to Korbinian Lehner, who is a Senior Digital Native for Telekom Deutschland (you may know them better as T-Mobile). Korbinian opens up the world of innovation in a way you may never have considered before …

How to Get to Great Ideas with Author Dave Birss Special Episode

November 7th, 2018

42:57

It's a Marketing Study Lab special! Regular programming will resume shortly but for today, enjoy as we talk all things creative!

Yes, the first …

Bitmojohn and Copywriting with Pineapples with John Espirian from Espirian.co.uk - Episode 32

November 6th, 2018

31:07

When entering an exam, did you know that if you can understand the time you have and how it is broken down it can help you maximise the potential to gain the most marks. If not, don’t worry, we’ll be covering it later.

Lasagna with a Slice of Digital with Darren Goldsby the Chief Digital Officer at The Jamie Oliver Group - Episode 31

October 30th, 2018

30:51

Let’s have a little natter with Darren Goldsby, the Chief Digital Officer for The Jamie Oliver Group. But what you think a Chief Digital Officer does …

Drinking Tea and Creating Avatars with Tracey Tait a Marketing Consultant from Transcend You - Episode 30

October 23rd, 2018

28:16

Let’s meet Tea drinking Tracey Tait, who is an Independent Marketing Consultant based in Newcastle, don’t let her accent deceive you, she is …

When Copywriting Always Ask So What with Louise Shanahan a Health Copywriter and Jargon-Buster from The Copy Prescription - Episode 29

October 16th, 2018

29:02

Let's talk to Louise Shanahan, a copywriter for The Copy Prescription, and I love that name as Louise writes within two niche marketplaces – yep - health and the Government.

Louise is also a fitness nerd and a former …

Take Pride in Your Work and Global Employer Branding with Andrea Scheerbaum from Siemens - Episode 28

October 9th, 2018

26:10

Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which may sound familiar as back in episode 23 we chatted to Kim Kunze from Siemens about Employer Branding. Siemens we …

Copywriting Don't Make Super Simple Tasks Difficult with Gill Andrews a Freelance Copywriter & Web Consultant Part 2 of 2 - Episode 27

October 2nd, 2018

26:46

We need to get back to our interview with Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all …

Copywriting Don't Make Super Simple Tasks Difficult with Gill Andrews a Freelance Copywriter & Web Consultant Part 1 of 2 - Episode 26

September 25th, 2018

23:56

I would like to introduce you to Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, …

Moonwalking to Success with Zoe Stainsby the Global Integrated Entertainment Marketing Specialist at Fuse - Episode 25

September 18th, 2018

25:33

Let's turn our attention to our next guest. Zoe Stainsby, the Head of Entertainment at Fuse – their basic principal is to create partnerships and experiences, which anyone can do, right? But these experience need to …

Customer Experience and Eating Dog Food with Kat Knocker the Head of Product and Customer Experience at tails.com - Episode 24

September 11th, 2018

25:07

Have you ever eaten dog food?

This week we have a shaggy dog story for you as we talk to Kat Knocker, Head of Product and Customer Experience for tails.com.

It is my pleasure to introduce Kat Knocker, who has worked for …

Santa and the Employer Value Proposition with Kim Kunze of Siemens - Episode 23

September 4th, 2018

22:19

Employer Branding is probably one of those Marketing topic that can be forgotten about as we focus on the external and turning prospects into clients and customers, but it is integral to an organisations success.

If not …

The Art of Presenting Planning Creation and Delivery aka The Heros Journey with Spencer Waldron of Prezi Part 2 of 2 - Episode 22

August 28th, 2018

32:42

This episode is part two of a great two parter, you lucky, lucky people, so if you haven’t listened to the first part, do us all a favour and hop back to episode 21 and listen to the first part you will not be …

The Art of Presenting Planning Creation and Delivery aka The Heros Journey with Spencer Waldron of Prezi Part 1 of 2 - Episode 21

August 21st, 2018

24:41

Ever thought of rewarding yourself for doing a great job at something – why not? If not, wait to hear our top tip about just that. Speaking of rewarding, this episode is a two parter, you lucky, lucky people – as our …

Conversational Data with Frances Ralston-Good the CEO of Hearts & Minds - Episode 20

August 14th, 2018

31:05

Lets say hello to our guest, CEO of Hearts and Science, Frances Ralston-Good. Helping clients find better ways to serve their customers and grow a business has been part of Frances DNA for over 20 years. As CEO, Frances …

Secured Financially But Not Mentally or Physically with Leah Steele the Founder of Searching for Serenity - Episode 19

August 7th, 2018

33:45

Our guest this week is Leah Steele, Founder of Searching for Serenity, who has a compelling story to tell, her own story, away from Marketing! The reason I want you all to hear Leah’s story and the advices she brings in …

A Thriller of an Episode with Luke Southern the MD at Drum from the Omnicom Group - Episode 18

July 31st, 2018

32:06

Let's meet our guest. Luke Southern, the Managing Director of DRUM, Omnicom’s award winning content business that makes entertainment for brands, and honestly, you MUST listen to this, as it is a fascinating take on …

Frictionless Commerce a Retail Specialism with Fiona Ellis-Chadwick of Loughborough University - Episode 17

July 24th, 2018

26:54

Let's meet our guest – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact at the Institute for Research & …

Vomit Advertising with Naomi Sesay a Professional Speaker, Author, Presenter and Actor - Episode 16

July 17th, 2018

27:57

You’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, tribes, media …

Just Get INvolved with Ori Chandler the MD of INvolve - Episode 15

July 10th, 2018

32:45

We go deep into equality, openness, diversity, changing cultural bias, oh and swinging from stuff, with Ori Chandler, the Managing Director of …

You Can't Manage What You Can't Measure with Dr Zoe Dowling from FocusVision - Episode 14

July 3rd, 2018

36:22

If you’ve ever wondered how to put a great research project together then this episode is for you. This week we’re going to meet Dr. Zoe Dowling, the …

Emotional Creatures Occasionally Rational with Dr. Carl Marci of Nielsen Consumer Neuroscience - Episode 13

June 26th, 2018

40:18

We have a transatlantic feel to this episode as it features a conversation with Dr. Carl Marci, the Chief Neuroscientist at Nielsen Consumer Neuroscience who I met in the freezing city of Boston, Massachusetts, I’m …

You Can Sit on Your Bottom or Do Something With Your Life Your Choice with Leigh Riley from Cosatto - Episode 12

June 19th, 2018

45:50

Meet a Deputy Managing Director who discusses amongst other topics, product development, branding, customer service, digital communications and parachuting? Meet Leigh Riley, the Deputy Managing Director at Cosatto – a …

Running In More Ways Than One with Anahid Basmajian from AdRoll - Episode 11

June 12th, 2018

34:47

I’m so pleased that we finally have our first female guest! Our first, but definitely not our last I can assure you of that. And what a great guest it is. But before I get onto the guest intro.

If you do have any …

SOSTAC with its Creator PR Smith Paul Smith - Episode 10

June 5th, 2018

52:28

In this episode we will be talking with someone that has help thousands, if not millions of organisations reach their goal in a simple and structured …

Branded Content it's As Easy As ABCD with Andrew Canter BCMA Institute of Branded Content - Episode 9

May 29th, 2018

33:10

Andrew Canter is amongst the leading practitioners in branded content with over twenty five years experience.

Global CEO of the BCMA (Branded Content Marketing Association) promoting best practice, sharing knowledge …

The PRACE To Digital Success with Dave Chaffey Digital Marketing Guru - Episode 8

May 22nd, 2018

34:16

Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you.

But first lets meet Dr Dave Chaffey. In 1997 Dave provided …

The Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 2 of 2 - Episode 7

May 15th, 2018

28:38

Part 2 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, but his journey to this point in his career has taken …

The Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 1 of 2 - Episode 6

May 8th, 2018

30:45

Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to develop the mini MBA with Marketing Week and …

The Three Rule of Agency Club with Ian Finch of Mando Group Part 2 of 2 - Episode 5

May 1st, 2018

22:32

Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, …

The Three Rule of Agency Club with Ian Finch of Mando Group Part 1 of 2 - Episode 4

April 24th, 2018

22:30

Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, …

If You Build It, They Will Come with John Newcomb from the BMF (Builders Merchant Federation) - Episode 3

April 11th, 2018

23:29

In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who provides a wonderful insight into how the …

What Do Cows Drink? with Chris Dunkerley from moocreations - Episode 2

April 10th, 2018

25:37

In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, a creative agency based in the North West.

Chris describes the company as a business growth 'kitchen' …

Marketing Study Lab Introduction - Episode 1

April 9th, 2018

6:18

Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explain what Marketing Study Lab is all about, what to expect from future episodes and gives just a small snippet of whats to come.

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