Cover art for podcast Marketing Smarts from MarketingProfs

Marketing Smarts from MarketingProfs

51 EpisodesProduced by MarketingProfsWebsite

Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.

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Farewell

February 22nd, 2024

0:39

An important message from RadioPublic

Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

March 28th, 2024

46:36

Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]

January 11th, 2024

31:39

Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do …

Understanding Your B2B Digital Doppelg�nger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]

January 4th, 2024

39:22

Explore the intriguing concept of using AI to create your very own Digital Doppelg�nger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.

Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]

December 21st, 2023

30:52

Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, …

CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]

December 14th, 2023

34:54

It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for …

Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]

December 7th, 2023

32:35

You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to …

Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]

November 30th, 2023

29:52

If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start.

The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]

November 15th, 2023

39:29

Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the …

Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]

November 9th, 2023

26:02

Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really …

Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast]

November 2nd, 2023

27:05

Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score …

Maximizing Your Reach--Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast]

October 26th, 2023

35:10

Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience …

Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast]

October 19th, 2023

33:54

In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful …

Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding: Joey Coleman on Marketing Smarts [Podcast]

October 12th, 2023

41:10

Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, …

How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast]

October 5th, 2023

33:14

Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. …

How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]

September 28th, 2023

25:42

Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating …

LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]

September 21st, 2023

34:31

Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists …

Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]

September 14th, 2023

34:43

Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of …

Empowering Sales Success--The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]

September 7th, 2023

26:01

The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.

Revolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast]

August 31st, 2023

24:33

Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track …

Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]

August 23rd, 2023

46:22

Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of …

A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]

August 17th, 2023

34:54

As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen …

Generative AI-Powered Conversations and the Conversation Automation Index: David Greenberg on Marketing Smarts [Podcast]

August 10th, 2023

27:33

Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David …

The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast]

August 3rd, 2023

28:26

Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why …

How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast]

July 27th, 2023

43:05

Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also …

How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast]

July 20th, 2023

38:21

Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.

B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]

July 13th, 2023

28:29

Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how …

A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]

July 6th, 2023

36:40

Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales …

A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]

June 29th, 2023

25:49

Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the …

Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast]

June 22nd, 2023

35:24

Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices …

Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]

June 15th, 2023

35:51

George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach …

B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast]

June 8th, 2023

41:00

Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.

ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]

June 1st, 2023

28:42

It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from …

World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast]

May 25th, 2023

36:28

Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and …

How to Build a Successful Go-to-Market Campaign Plan: Pam Didner on Marketing Smarts [Podcast]

May 18th, 2023

32:31

Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes.

The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]

May 11th, 2023

35:49

On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie …

The Three Pillars of Winning Communication--Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]

May 4th, 2023

46:35

Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to …

Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast]

April 27th, 2023

40:18

Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer …

How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast]

April 20th, 2023

30:19

Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.

Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]

April 13th, 2023

28:11

Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start.

How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast]

April 6th, 2023

30:49

In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.

The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]

March 30th, 2023

30:14

How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral …

The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]

March 23rd, 2023

39:27

Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is …

How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast]

March 16th, 2023

34:43

Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.

B2B Influencer Marketing--The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast]

March 9th, 2023

32:21

Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike …

Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast]

March 2nd, 2023

29:56

This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why …

The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast]

February 23rd, 2023

29:47

Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including …

A B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast]

February 16th, 2023

38:30

Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement …

Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast]

February 9th, 2023

42:05

What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this …

Maximizing Your B2B Marketing Budget--Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]

February 2nd, 2023

36:04

Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to …

How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]

January 26th, 2023

36:30

Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common …

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