Cover art for podcast Marketing Results Club (B2B)

Marketing Results Club (B2B)

43 EpisodesProduced by Derek LittleWebsite

The Marketing Results Club is the Virtual Summit for B2B Digital Transformation. Subscribe and get tips, trends, and inspiration from those in the know. Visit MarketingResults.club for details.

43 Episodes | 2019 - 2020

CMO Wins Top Account Using Breakthrough ABM Strategy

May 5th, 2020

9:28

Edyta Kosnik is the Chief Marketing Officer of Fabriq, a software company that increases asset value and utilization of buildings by providing …

Fail Forward and Don’t Make the Same Mistake Twice, Advises Recruiter Paul Stefunek

April 15th, 2020

9:56

Paul Stefunek is Vice President and Practice Leader for Gatti HR. With offices in Boston, Chicago, Cleveland, Denver, Detroit, and Philadelphia, they …

What Digital Transformation Means for Content, Automation, Privacy and Trust

April 15th, 2020

16:04

Alex Sharpe is a Management Consultant who makes businesses stronger and people’s lives better by leveraging Technology, Strategy, Process and …

Digital Transformation Takes Digital Mastery Says CMO

April 3rd, 2020

6:08

Adam Bleibtreu is the Chief Marketing Officer at Creative Circle. In this interview he describes the challenges and opportunities of digital transformation that virtually all companies are now trying to adapt to.

CMO vs. CDO: Where Should You Focus Your Marketing Career?

April 3rd, 2020

11:23

Adam Bleibtreu is the Chief Marketing Officer at Creative Circle. In this interview he describes some of the challenges of the CMO role and offers …

Insider Career Tips on What's Hot in Digital Marketing

March 29th, 2020

3:50

David Honig is an Executive Recruiter specialized in digital marketing. In this interview he shares his tips on what’s hot in the digital job market and what top talent does to market themselves more effectively.

Artificial Intelligence Helps Data Driven Companies Gain a Competitive Advantage Says A.I. Expert

March 28th, 2020

4:31

Jerry Abiog is Co-Founder and Chief Marketing Officer of Standard Insights. His company uses artificial intelligence to drive repeat buyers for business. In this interview he shares tips on how companies can use A.I. to …

Building Emotional Bond with Customer Essential to Digital Transformation Says CMO

March 28th, 2020

10:07

Pankaj Srivastava is a Consultant, Advisor, Mentor and Chief Marketing Officer for privacy app developer, FigLeaf. In this interview he shares his …

Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth

March 26th, 2020

4:09

Laura Patterson is Co-founder and President of VisionEdge Marketing. She’s also the author of a new book on customer centricity called Fast-Track Your Business. In this interview she explains why she wrote the book and …

Career Questions? Advice from Marketing Executive Recruiters About COVID-19

March 23rd, 2020

9:49

Jerry Bernhart is an Executive Search Consultant specialized in marketing, and named by Linkedin as among the top 1% of US recruiters for social …

Experiential Marketing Challenged by Coronavirus Says Marketing Director

March 12th, 2020

5:11

Jean Cameron is a Senior Marketing Director for Movius Corporation. Movius is the leading global provider in cloud-based secure mobile communications software. In this interview she shares his point of view on the …

Personalized Marketing Is Needed in Era of Coronavirus says CMO

March 12th, 2020

5:39

Christopher Willis is the Chief Marketing Officer for Acrolinx. Acrolinx provides an advanced linguistic analytics engine that reads your content and …

Marketing Director Successfully Launches AWS Cloud Services Product with 2 Weeks Notice

March 8th, 2020

5:05

Jean Cameron is a Senior Director of Marketing for Movius Corporation. Movius is the leading global provider in cloud-based secure mobile …

Why Video is the Future of B2B Marketing

January 11th, 2020

4:47

Patrick Ward is the Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he shares his …

Enterprise Blockchain Firm Succeeds with Storytelling

December 30th, 2019

4:08

Software publishing is one of the least profitable industries when getting started due to the high upfront costs of R&D. Here’s a story about enterprise blockchain for supply chain firm Morpheus.Network that …

Marketing Director Generates 650k Worth of Linkedin Leads for B2B App Developer

December 29th, 2019

3:56

Patrick Ward is Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he describes how he …

Trailblazer Writing Brand Story: How to Make Your Software Marketing Results-Driven

December 24th, 2019

4:32

An effective brand story can level the playing for a small business. But some small businesses don’t have one. This podcast introduces a new way to …

How to Succeed as a B2B Influencer (with Tips from Mariah Obeidzinski)

December 19th, 2019

8:45

Mariah Obiedzinski is Sr. Director of Content Services for Stamats, a marketing agency specializing in healthcare, B2B and higher education. In this interview she explains how to succeed as a B2B influencer and how …

Your Business Story: 10 Stories Great Leaders Tell with Tips from Paul Smith

December 12th, 2019

26:05

Paul Smith is a leading expert on business storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. In this interview he shares …

Carlos Araujo's B2B Demand Generation Campaign Creates 300% Growth and Lands 2 Major Accounts

December 10th, 2019

7:31

Carlos Araujo is Director, Demand Generation for Softchoice, a technology solutions and services provider. In this interview he describes how he …

How Ardath Albee Helped a Client Create Buyer Personas to Sell $26MM Products 30% Faster

December 7th, 2019

6:21

Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing strategies that engage prospects across the entire buying …

Gil Eyal's Tips on Trends - Influencer Marketing is the Next Big Thing for Marketing B2B Says Gil Eyal

December 5th, 2019

3:43

Gil Eyal is Founder of Hypr, a leading influencer marketing automation platform. In this interview he shares his point of view on how B2B Marketers benefit from hiring B2B influencers. 

How B2B Marketing Strategies by Paul Kiesche Get S***T Done

December 3rd, 2019

8:29

Paul Kiesche is the President and Creative Director of Aviate Creative. In this interview he shares marketing challenges from two clients, his …

Kristie Holden and Team Helps their CRM Customers Shift to Cloud Based SaaS

December 3rd, 2019

7:17

Kristie Holden is VP of Marketing for Marketcircle, a CRM software provider. In this interview she shares her point of view on how B2B influencers …

Carlos Araujo's Tips on Trends - The Biggest B2B Digital Marketing Mistake to Avoid

December 2nd, 2019

6:16

Carlos Araujo is Director of Demand Generation for Softchoice Corporation, a technology solutions and services provider. In this interview he shares …

Steve Dawson Success Story - Turn Key B2B Marketing Campaign Generates Leads While Building Company's Brand

December 2nd, 2019

5:46

Steve Dawson is Co-Founder & CEO of Ratio Creative, a UK marketing agency connecting people with brands for SaaS and Healthcare technology firms. …

Pasha Irshad Success Story - Challenge Coin Awarded for Campaign That Helps Children of Fallen Heroes

December 2nd, 2019

4:05

Pasha Irshad is a Senior Director of Digital Marketing with The Merritt Group, a marketing agency that blends marketing, PR and creative. In this interview he describes a challenge one of his customers faced, the …

Jim Van Meer Success Story - Benefit-driven Headline Gears Up Results for Safety Leader

December 2nd, 2019

4:39

Jim Van Meer is Founder and Chief Creative Officer of Thinkpoint Creative, a marketing communications and design services firm. In this interview he …

Kristie Holden Tips on Trends - How to Win Customers with B2B Influencer Marketing

November 30th, 2019

2:51

Kristie Holden is VP of Marketing for Marketcircle, a CRM software provider. In this interview she shares her point of view on how B2B influencers …

Stephanie Inglis Tips on Trends - Using Big Data to Improve the B2B Buyer Journey

November 19th, 2019

3:33

Stephanie Inglis is a Marketing Director for Carson Dunlop, a home inspection services, training and software firm. In this interview she shares her point of view on how big data can be used to improve your B2B …

Steve Dawson Tips on Trends - B2B Marketing Effectiveness vs. Efficiency: Where Should You Focus?

November 18th, 2019

11:40

Steve Dawson is Co-Founder & CEO of Ratio Creative, a UK marketing agency connecting people with brands for SaaS and Healthcare technology firms. …

Gina Balarin Tips on Trends - 3 Critical Challenges B2B Marketers Face (2020 and Beyond)

November 2nd, 2019

5:12

Gina Balarin is Founder and CEO of Verballistics, a boutique marketing agency specializing in corporate storytelling for software firms. In this interview she reveals 3  Critical Challenges B2B Marketers Must Overcome …

Ian Truscott Tips on Trends – Going Beyond Buyer Personas to Understand Customer Motivations

November 1st, 2019

3:27

Ian Truscott is Founder and CEO of appropingo, a Digital Marketing Agency specializing in the software industry. In this interview he shares his point of view on the limitations of buyer personas and how to go beyond …

Nancy Deol Tips on Trends – How a Google Update May Be Limiting Your Online Visibility

November 1st, 2019

3:44

Nancy Deol is the Founder and CEO of New Hampshire Digital Marketing Agency, HeartBrain Marketing. In this interview she explains how a Google update …

Pasha Irshad Tips on Trends - Digital transformation, privacy and a better customer experience

October 28th, 2019

3:16

Pasha Irshad is a Senior Director of Digital Marketing with The Merritt Group, a marketing agency that blends marketing, PR and creative. In this interview he shares the B2B marketing trends he sees happening in 2020.

Laura Patterson Tips on Trends - How to avoid falling prey to shiny marketing objects

October 20th, 2019

6:16

Laura Patterson is Co-founder and President of VisionEdge Marketing, a professional services firm focused on up-stream marketing consulting. In this …

Ted Birkhahn Tips on Trends - The value of storytelling for B2B brands

October 17th, 2019

3:27

Ted Birkhahn is the President of integrated marketing services firm Hot Paper Lantern. They combine consulting, marketing and technology solutions …

Anthony Accetturo Tips on Trends - Advantages of a technology-driven customer journey

October 16th, 2019

2:52

Anthony Accetturo is CEO and Owner of Launch Titans, a full-service marketing firm for influencers and large brands. In this interview he says the …

Rebecca Gill Tips on Trends - How new Google changes have affected search marketing

October 15th, 2019

3:27

Rebecca Gill is Vice President of Digital Services for emagine, a digital marketing agency in the Boston area. Her agency helps companies of all sizes, from startups to large hospital systems. In this interview Gill …

Paul Kiesche Tips on Trends - The truth about influencers

October 13th, 2019

9:17

Paul Kiesche is the President and Creative Director of Aviate Creative, a branding and marketing agency with an edge in technology and manufacturing. …

Jim Van Meer Tips on Trends - On data analysis, interpretation and storytelling

October 11th, 2019

3:30

Jim Van Meer is Founder and Chief Creative Officer of Thinkpoint Creative, a marketing communications and design services firm. In this interview he explains the challenges B2B firms face when trying to enter new …

German Ramirez Tips on Trends - How to make your B2B marketing relevant

October 11th, 2019

6:10

German Ramirez is Co-Founder and Chief Relevance Officer of full-service blockchain marketing agency The Relevance House. This fast-growing firm …

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