Cover art for podcast Marketing on Tap

Marketing on Tap

35 EpisodesProduced by Sensei MarketingWebsite

In this popular digital marketing podcast, marketers, authors, and craft beer enthusiasts Sam Fiorella and Danny Brown enjoy a hoppy discussion about all things digital over a cheeky pint – or two.Topics on the menu include influence marketing, social media, brand advocacy, and a taste testing of re… read more

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Episode 35: Facebook Moderators - Zuckerberg's Dirty Secret?

June 20th, 2019

25:39

Facebook is in the news again, for all the wrong reasons. An article on The Verge shares the story of one of Facebook's content moderation sites, and how having to watch horrific videos all day is taking its …

Episode 34: LUSH & CrossFit Dump Facebook. Should You?

May 29th, 2019

27:02

With the news that CrossFit are deleting their accounts on Facebook and Instagram, the multi-national brand is just the latest in a growing …

Episode 33: Customer Lifecycle - Bending the Journey

April 11th, 2019

26:54

When it comes to the customer lifecycle, a lot of marketers and businesses are still only thinking in the linear - find an audience, look to attract them, sell a product/service, and done. But this misses a far …

Episode 32: Loyalty or Affinity? Get With the Program!

April 3rd, 2019

24:58

When it comes to loyalty and/or affinity programs, many businesses and brands are still missing the mark. Too many go for short-term thinking, and offer discount after discount to get customers into their …

Episode 31: Social Influencers - Strategy or Tragedy?

March 27th, 2019

24:01

Social influencers, and influencer marketing in general, are once again under the microscope as media publications share articles that are split into two trains of thought. The first is that social influence is …

Episode 30: Encrypted Messaging - Facebook No More?

March 21st, 2019

26:13

In a stunning about turn, Mark Zuckerberg published a privacy manifesto that essentially changes Facebook as we know it. By moving to end-to-end encrypted messaging, the public newsfeed that everyone has been …

Episode 29: Cause Marketing - Do Consumers Care?

March 13th, 2019

27:52

As both Nike and Gillette have shown in recent months, cause marketing is becoming an increasingly core part of a brand's marketing …

Episode 28: Streaming Wars - Netflix and Chill

March 7th, 2019

20:20

With Disney's streaming service about to launch, and other platforms either already in the streaming game or about to enter it, how much of a threat is this to Netflix, and what does it means for users of …

Episode 27: Boycott Marketing: Wendy's and Marvel/DC

February 27th, 2019

26:26

Fast food chain Wendy's is facing major backlash on social media at the moment, due to their refusal to join the Fair Food Program, that offers human rights and protection from abuse for farm workers in the …

Episode 26: Social Media Addiction - Marketing's Downfall?

February 21st, 2019

22:10

As research continues to show, social media addiction is a growing problem, and one that's causing serious problems when it comes to our mental and physical health.

But whose responsibility is it to find a …

Episode 25: The Gillette Ad - Good or Bad Idea?

January 24th, 2019

23:39

Unless you live on the moon, you can't have missed the new Gillette ad and the brand's accompanying campaign to rethink their "best a man can get" slogan. Picking up on the #MeToo movement, Gillette wants men …

Episode 24: Dark Social - The Marketing Trend for 2019?

January 16th, 2019

22:18

With the release of the Edelman 2018 Trust Barometer, it's clear to see a trend of dark social being utilized by social media users. With people's trust in social media dropping to only 41% globally, perhaps …

Episode 23: Mobile First? Digital OOH Disagrees

January 9th, 2019

19:11

In today's mobile first world, you might think outdoor ads and billboards are yesterday's news. But someone forgot to tell DOOH, or digital out of home advertising.

With the news that Netflix paid $150 million …

Episode 22: Loyalty Programs, Business Pivots, and Craft Beer Marketing

December 12th, 2018

21:52

When Lululemon announced they had launched a loyalty program, they became the latest brand to shift focus from their core business to take a …

Episode 21: Fashion Fails, Brand Apologies, and Marketing Gone Wrong

December 5th, 2018

23:51

When Dolce and Gabbana released a racist Chinese ad, it was just the latest in a long line of marketing gone wrong when it comes to the …

Episode 20: Ice Cream, Startup Disruptors, & Big Corporations Becoming Nimble

November 29th, 2018

21:16

When it comes to disrupting an industry with innovative products and marketing, the ice cream industry may not be high up on your list of usual suspects. Yet that's exactly what's happened as giants like …

Episode 19: Social Influencers or Media Buying - Has Influence Marketing Lost Its Way?

November 23rd, 2018

24:13

In a recent Facebook discussion between marketers, the question was asked if social media influencers are just the equivalent of traditional media buying. The point being made was, with all the paid influencer …

Episode 18: Turning Social Media Haters into Brand Advocates

November 16th, 2018

22:55

How do you turn social media haters into brand advocates? KFC did exactly that when they took a customer's negative tweet about their fries and turned it into a win for the brand nationally. It's a great …

Episode 17: Uber Eats, Free COD, and Holding Your Pee

November 8th, 2018

22:00

Recently in the UK, fish and chip shop chain Harry Ramsden's partnered with Uber Eats to run a promotion around the new Call of Duty: Black Ops video game. Customers who bought a fish and chips meal from one of …

Episode 16: YouTube Influencers, Brand Responsibility, & Mental Health Burnout

November 1st, 2018

22:50

In recent weeks, there's been a spate of YouTube influencers taking to their channels to say they're feeling burned out, and that their mental health is suffering. Much of the criticism from these influencers …

Episode 15: Sears Bankruptcy, Online Shopping, and the Death of Traditional Retailers

October 18th, 2018

22:17

This week saw the news that retail giant Sears had filed for bankruptcy protection, amongst falling sales and rising debt. Their Canadian division closed in January of this year, and it always felt the parent …

Episode 14: Airlines from Hell, Customer Experience, and Employee Influencers

October 11th, 2018

21:57

Week after week, it seems we're bombarded with poor customer experience examples when it comes to airline companies. From dragging passengers off planes to charging to change the flight of a family whose 3 year …

Episode 13: Girl Beer, Body Shaming Tees, and Other Marketing Fails

October 4th, 2018

24:15

When brands want to stand apart from the competition, they often turn to edgy advertising to push the boundaries. This can work well, and the benefits can outweigh the risks. But when the message behind the …

Episode 12: Customer Experience, Brand Advocacy, and Being Human in Business

September 28th, 2018

28:12

Customer experience and brand advocacy go hand in hand. Get the customer experience right, and your brand advocates will grow, both internally and externally. Yet as the ways brands interact with customers …

Episode 11: Tim Hortons, BlackBerry, or Why National Brands Fail

September 21st, 2018

24:43

Long viewed as one of the most-loved stalwarts of the Canadian marketplace, coffee chain Tim Hortons has had a startling fall from grace when it comes to the trust they enjoy from consumers. Almost mirroring …

Episode 10: Lazy Marketing, Audience Awareness, and Stale Brand Messaging

September 13th, 2018

20:57

We've all seen them, and probably have a few favourites - evergreen marketing campaigns that seem to last across generations. But do they? Or do they eventually run out of steam? What happens when a message …

Episode 9: Colin Kaepernick, Nike, and Brands Taking a Stand

September 7th, 2018

21:46

Unless you've been living under a rock for the last two years, Colin Kaepernick and his stand against racial injustice in the U.S. has been …

Episode 8: Calvin Klein, The Kardashians, and Marketing Fails

August 29th, 2018

19:06

When you're a huge brand like Calvin Klein, you pretty much have your fingers on the pulse of your fans/customers. After all, you don't get …

Episode 7: Buck a Beer, Craft Beer Value, and Truth in Marketing

August 23rd, 2018

22:42

Sounds great, right? Pay just a buck a beer? After all, who wouldn’t want to enjoy a beer for less than it takes to buy a coffee? Well, …

Episode 6: Influencer Overkill, Brand Fatigue, and Social Influence Backlash

August 17th, 2018

21:40

In episode six of the Marketing on Tap podcast, we ask the question - have social media influencers wore out their welcome? With recent examples of luxury resorts throwing up their arms in frustration at …

Episode 5: Social Media, Angry Networks, and the End of the Web

August 9th, 2018

19:51

When a respected leader in the tech industry suggests maybe you should consider deleting your social media accounts - all of them - it's …

Episode 4: Cambridge Analytica, Social Networks, and the Future of Data Mining

August 2nd, 2018

19:28

In episode four of the Marketing on Tap podcast, we take a look at how the fallout from the Cambridge Analytica scandal has left an indelible mark on how social networks gather data about their users. While …

Episode 3: Heinz, Ketchup Wars, and Can Marketing Win in Politics?

July 27th, 2018

18:02

In episode three of the Marketing on Tap podcast, we take a look at how a giant of consumer packaged goods fell from grace when it left the …

Episode 2: Elon Musk, Corporate Citizenship, and Brand Cynicism

July 16th, 2018

17:24

In this week's episode of the Marketing on Tap podcast, Sam Fiorella and Danny Brown take a look at how backlashes can start quickly when brands looking to be socially responsible get it wrong.

Elon Musk, and …

Episode 1: Influence Marketing, and How Trends and Technology Are Impacting It

July 16th, 2018

18:31

In this first episode of the Marketing on Tap podcast, Sam Fiorella and Danny Brown take a look at how influence marketing has changed since their acclaimed book on the topic came out five years ago.

Is …

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