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Tis the Seasonality: New Bid Adjustments are Coming to Google Ads


Episode description

Tis the season for Google Ads special occasion smart bidding, Yelp personalizes their user experience, LinkedIn launches top-secret insights hub, Tik Tok is all the rage, Facebook gets in front of the 2020 election, Twitter works on scheduling feature, Quora's in big trouble, Pinterest fights misinformation with facts, 5 million Google search results are analyzed, and this 2000's start-up company is secretly making a comeback.

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NoFollow No More? Google Announces Link Attribute Changes - Ep. 87

September 13th, 2019


This week Greg and Shep share their take on what a no-nofollow means for the internet ... hint - it will BREAK! we cover new Microsoft Advertising …

Weight No More: Google Organic Search Ranking Factor Survey Results Are In - Ep. 86

September 6th, 2019


Google Search Console automates domain verification, SEO experts weigh in on 2019 Google ranking factors, grab some popcorn for the Twitter showdown …

Google Ads (sort of) Standardizes Bidding Delivery - Ep. 84

August 23rd, 2019


Google Ads delivery for search and shopping decelerates, Twitter adds more video bidding options, Youtube may stop targeting kids with ads, Pinterest brings us behind the content classification scenes, Bing keeps being …

Clicks Half Empty - Less Than Half Of Google Searches End With a Click - Ep. 83

August 16th, 2019


Google Webmasters tweet third-party hosting advice, the Google monopoly continues to dominate, the secret is out for how to successfully rank …

Google Trips Has Departed. Google Maps For Travel Now Arriving. - Ep. 82

August 9th, 2019


Google Trips may be gone but their features live on through Google Maps, Pinterest’s shopping hub expands catalog capabilities, agencies speak out against Google going behind their backs, tracking competitors Facebook …

Google Ads Close Variants Roll Out To Phrase & Modified Broad Match Types - Ep. 81

August 2nd, 2019


Google Ads close variant matching sends the PPC community into a frenzy, Facebook allows advertising in its search results, Google Analytics can now …

Introducing Microsoft Advertising Experiments. More Testing Campaigns, Fewer Testy Advertisers - Ep. 80

July 26th, 2019


This week sees big news from Microsoft Advertising (the platform formerly known as Bing Ads), as well as new Facebook News Feed leaks, a GTM Library from the Maestro himself - Simo Ahava and more. Plus Greg and Shep …

Demographics & Audiences Make Their Way To Google Search Ads - Ep. 79

July 19th, 2019


Facebook rolls out its new Ads Manager platform, Twitter's desktop feed redesign goes live, Google search targeting gains the same capabilities as …

New Facebook Monetization Solutions Make Cents For Content Creators - Ep. 78

July 12th, 2019


Microsoft gives advertisers the ability to create hundreds of different ad variations, Pinterest adds new video capabilities, Facebook focuses on its …

'Bot Time: Robots Exclusion Protocol Becomes Official - Ep. 77

July 5th, 2019


Google robots dominate the news with unsupported rules, open sourcing and an exclusion protocol specification, reach estimates return to Facebook, …

Google Text Ads Take A Test Ride On The Carousel - Ep. 76

June 28th, 2019


Google text ads are trying out the carousel, Google My Business intensifies competition against Facebook pages, Linkedin pages introduce five new call-to-action buttons, the secret of converting Instagram ads is …

Pinterest’s ‘Complete The Look’ Pushes E-commerce Efforts Closer to Checkout - Ep. 75

June 21st, 2019


In this week's digital marketing news, Google's under fire for stealing content, Pinterest gets technical with their new Complete The Look system, we look into how much traffic Google is taking for themselves, Facebook …

What The 2019 Internet Trends Report Means For Marketers - Ep 74

June 14th, 2019


 This week's digital marketing news features a breakdown of Mark Meeker's 333 slide Internet Trends report (and what it means for marketers), cover …

News & Health Sites Targeted In Google’s June 2019 Core Update - Ep. 73

June 7th, 2019


This week's digital marketing news features a rare occurrence of a Google core update announcement, fighting keyword cannibalisation, new facebook ad …

Off The Clock: Alexandra Suazo

June 4th, 2019


On this episode of Off The Clock, Greg sits down with Senior Manager of Digital Marketing & Strategy at Mattel, Alexandra Suazo. Listen in as she takes us along her digital marketing journey, how she got her foot in …

Favicons Gone Wild - Ep. 72

May 31st, 2019


In this week’s digital marketing news, Google’s favicons are already causing trouble, Twitter allows up to four people on the same live video, North Face gets shut down after boasting about their brilliantly dumb …

A Landscape Move for IGTV - Ep. 71

May 24th, 2019


In this week's digital marketing news, Instagram breaks away from vertical IGTV videos, Google welcomes icons into Google Search, Linkedin Ads tab added to pages, Google "forgets" to notify everyone about their new …

What You Need To Know From Google Marketing Live - Ep. 70

May 17th, 2019


If you didn't have the chance to grab a front row seat to Google's Marketing Live Conference this week, Greg and Jess have come to the rescue. On Episode 70, we dive into the biggest takeaways from Google including …

The New Facebook Video Algorithm - Ep. 69

May 10th, 2019


In this week’s digital marketing news, Greg and Jess cover the evergreen Googlebot, better Google search news coverage and podcast support, updated …

Off The Clock: Kirk Williams

May 7th, 2019


Kirk Williams is best known for his work in the paid search space. He's made the Top 25 influential PPC (3 years in a row) and Top 13 PPC Experts according to Search Engine Journal. From working maintenance on his …

Bing Ads Becomes Microsoft Advertising - Ep. 68

May 3rd, 2019


In this week's digital marketing news, Bing Ads evolve into Microsoft Advertising, Google My Business is on the hunt for money, Microsoft Advertising …

What Slowed Growth in Paid Search Spending Means For You - Ep. 67

April 26th, 2019


On this episode of Marketing O’Clock, Merkle reports on digital marketing trends for Q1 of 2019, ads may become inevitable for Netflix, we learn how Google Data Studio can be utilized for Facebook ads, Vimeo launches …

Facebook Ad Manager Gets A Facelift - Ep. 66

April 19th, 2019


In this week’s digital marketing news, Facebook Ads Manager announces updates including a new interface design, Google delivers on publishing real URLs for AMP, you can become teammates on Linkedin, and cell phones may …

A Major Google De-Indexing Bug And More Facebook Ad Controls - Ep. 65

April 12th, 2019


In this week's digital marketing news, Google’s search index is back to normal after some technical issues, brands have greater control over what …

Facebook's Ad Library Now Catalogs More Than Just Political Content - Ep. 64

April 5th, 2019


In this week's digital marketing news, Facebook users get a backstage pass to how ads are targeting them, call-to-action buttons are added to Bing ads, Snapchat turns into a Bitmoji gaming system, Greg orders 40,000 …

Off The Clock: Kyle Pucko

April 2nd, 2019


Kyle Pucko first got a taste for hard work at the age of 14 when he was hired to pick strawberries in his hometown. Those valuable lessons would stay …

Goodbye Google AdWords Editor, Hello Google Ads Editor - Ep 63

March 29th, 2019


This week the gang covers the deathknell of Google AdWords (thanks to a shiny new & bright Google Ads Editor), some new custom Audiences in Bing, a Google blunder with pagination and so much more digital marketing …

Deep Dive: Shoppable Ads on Google Images

March 26th, 2019


Google images has become the go-to for searching images on the internet. And for years it operated as an ad-free zone. At least, until last year. Google images now hosts sponsored shopping ads at the top of their image …

Insta Carte Blanche - Ep. 62

March 22nd, 2019


This week in digital marketing news, Instagram becomes an online shoppers paradise (designer litter boxes and all), Facebook takes action against  the negative side of targeting, and Google finally announces their …

Off The Clock: Eric Enge

March 19th, 2019


Beginning as an engineer, Eric Enge slowly found his way into the world of SEO. Learning from his family of university professors, Eric developed an edge in the engineering industry which eventually led to his future …

Actionable New Metrics For Facebook Ads - Ep. 61

March 15th, 2019


 Today, Greg and Jess broke down the granular new metrics that Facebook is releasing, talked about a new Google Core Update - aka the Core March 12th …

Deep Dive: Facebook’s Campaign Budget Optimization Migration

March 12th, 2019


We've got major news. Well, technically Facebook has major news. In a few short months, you will no longer be able to set budgets at the ad set level in Facebook Ads. Instead, Facebook's campaign budget optimization …

Picture This: Google Images Adds Ads - Ep 60

March 8th, 2019


On today's show we cover Ads in Google Images (!), new Pinterest Catalogs & Shopping functionality and an upgrade to offers in Google My Business. Other news includes a new Influencer ad targeting type in …

Off the Clock: Joe Martinez

March 5th, 2019


Joe Martinez’s digital marketing story began with him working his dream job as a professional radio DJ. Today, Joe is the Director of Client Strategy at Clix Marketing, a thought leader in the paid search space and a …

Video Plays Its Way Into Google Responsive Display Ads - Ep. 59

March 1st, 2019


Today, Greg and Jess covered (really) big news about video becoming available on the Google Display Network, as well as the impending death of Google’s Average Position Reporting (RIP). They also cover digital marketing …

Deep Dive: Pay for Conversions in Google Ads

February 26th, 2019


Listen in as Greg and Jess walk you through pay for conversions in Google Ads. Learn the 6 W's of PFC; who, what, where, when, why, and wow! And more importantly, if PFC is the right choice for your Google Ads campaign.

Even more Google My Business innovation - Ep. 58

February 22nd, 2019


In this week's Marketing O'Clock, Greg and Jess talked about even more Google My Business innovation, covered the shocking news that digital is here to stay, and talked about phonebooks and who needs them anymore.

Off The Clock: Rae Dolan

February 19th, 2019


Rae Dolan is the co-founder of PushFire, co-owner of AMI House Buying, co-owner of AMI Investments, and a real estate agent living out her passion.

Google Assistant Ad Delivery - Ep. 57

February 15th, 2019


Google Assistant plays with the idea of delivering ads in their results, Linkedin looks to the future of video, and Reddit Ads expand on their …

Deep Dive: Reddit Ads Updates

February 12th, 2019


The first Reddit Ads update of 2019 is here and Greg and Jess have a few thoughts about it. Reddit has expressed their interest in offering more options for marketers but did this update miss the mark? This week, we're …

Facebook Ad Targeting - Ep. 56

February 8th, 2019


Facebook ads introduces an updated house income targeting option, budget optimization moves to the campaign level, and a new ‘why am I seeing this’ …

Off The Clock: Jon Henshaw

February 5th, 2019


When the internet started to take off, Jon Henshaw was presented with an interesting opportunity. And, if he's learned one thing, it's to always take a great opportunity. Today, Jon works as a Senior SEO Analyst at CBS …

Facebook, Instagram, Whatsapp messengers integrated - Ep. 55

February 1st, 2019


Facebook, Instagram, Whatsapp messengers integrated together in Zuckerberg's big plans for the future, Search Console has some new updates, and …

Deep Dive: Google Responsive Display Ads

January 29th, 2019


Our second episode of Deep Dive is here. In this new Marketing O’Clock segment, Greg and Jess choose any topic from our weekly show to tell you everything you need to know.

Google Responsive Display Ads are the ripped …

Reddit Ads Updated - Ep. 54

January 25th, 2019


On this weeks episode, we obsess over the Reddit Ads update, we look into the data behind Google’s “Monopoly”, we see how Linkedin’s new interest …

Off The Clock: Akvile DeFazio

January 22nd, 2019


Our second episode for Off The Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital #marketing industry, is joined by Akvile DeFazio.

Akvile currently runs her own agency, AKvertise, …

Newspack by Google launched - Ep. 53

January 18th, 2019


Newspack by Google launched for local and small newsrooms, Amazon Sponsored Product Ads get new bidding, Twitter sees color-coded Tweets in a new …

Deep Dive: 2019 Digital Marketing Trends

January 15th, 2019


Responsive ads, video ads, Google custom intent audiences, and Facebook creative hub: these are just a few of what to watch out for in digital marketing in 2019. Greg and Jess go into detail on these topics in Marketing …

Repost Instagram On Multiple Accounts - Ep. 52

January 11th, 2019


 Instagram repost capability was added this week so users can now regram simultaneously on multiple accounts and Google search results were …

Off The Clock: Casie Gillette

January 8th, 2019


This is the first episode for Off the Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital marketing industry. 

Our first guest for Off the Clock is Casie Gillette, Director of …

Facebook CTA Stickers Added in Stories - Ep. 51

January 4th, 2019


Facebook CTA stickers are added to their stories feature, directing users to ‘shop now,’ ‘get directions.’ ‘book now,’ and ‘call now.’ Google featured snippets can now jump to section of content it’s sourcing, and Alexa …

Instagram Update Changes Scrolling Direction - Ep. 50

December 28th, 2018


An Instagram update momentarily changed the direction of scrolling in user’s feeds from up and down to side to side, Bing’s criteria for the close …

Pay For Conversions in Google Ads – Ep. 49

December 21st, 2018


Pay for conversions bidding is added in Google Display campaigns, Facebook partners had access to reading, writing, and deleting messages, and …

Facebook Search Ads Are Back - Ep. 48

December 14th, 2018


Microsoft announces Clarity - a new web analytics tool that provides insights into user behavior, Facebook is relaunching search ads (with very …

Tumblr’s New Policy & Marketing – Ep. 47

December 7th, 2018


What does Tumblr's new policy mean for digital marketing? This week's digital marketing news includes this as well as the Quora hack, Google's …

Join The Facebook Watch Party - Ep. 46

November 30th, 2018


Today on Marketing O’Clock we talked about Facebook Watch parties rolling out to everyone, how Facebook is allowing digital marketers and publishers …

Bing... Expanding Your Expanded Text Ads & Much More - Ep. 45

November 21st, 2018


Today on Marketing O'Clock we talked about the big Bing ad change, comments/reviews in Google Search, Snapchat's New eCommerce Channel & more! …

Your New Tool To Help Build a More Modern Website & Much More – Ep. 44

November 16th, 2018


Today on Marketing O'Clock we talked about LinkedIn Pages refresh, new shopping features on Instagram, the evolution of Google My Business & lots …

Advanced Analytics for Facebook & Insta - Marketing O'Clock Ep. 43

November 9th, 2018


More analytics coming to Facebook & IG along with with lots of Bing Ads changes. This week Greg & Jess cover this plus new Pinterest Ad units, double the structured snippets and they even perform some French.

Save Your Organic Traffic - Marketing O'Clock Ep. 42

November 2nd, 2018


Today we talk about no CTR google results, new Hotel Listings and why you may be next. We discovered more about Google Discover, talked about cheese …

New Audience Targeting On Bing, Facebook Attribution & Much More - Marketing O'Clock Ep. 41

October 26th, 2018


This week we cover Bing and LinkedIn's new audience targeting for Bing search ads, Facebook's attribution model and reporting and much more! Check …

New Product Pins On Pinterest, Facebook Portal Data Collection & Much More – Marketing O’Clock Ep. 4

October 19th, 2018


Must Read Marketing Article Of The Week:
• 2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More by Rand Fishkin

What we've got lined up for this week's main Marketing …

New Google Home Hub, Consumers Say 'Bye' To Google+ & Much More -Marketing O'Clock Ep39

October 12th, 2018


Must Read Marketing Article Of The Week:
• How To Audit & Validate Accelerated Mobile Pages (AMP) by ScreamingFrog

What we've got lined up for this week's main Marketing O'Clock news:
• Project Strobe: Protecting your …

50 Million Facebook Users Hacked, New YouTube Ad Capabilities & Much More - Marketing O'Clock Ep. 38

October 5th, 2018


Must Read Marketing Article Of The Week:
• Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread by Ash Read

What we've got lined up for this week's main Marketing O'Clock …

Google’s Big 20th Birthday Roadmap & Much More – Marketing O’Clock Ep. 37

September 28th, 2018


We celebrate Google’s 20th Birthday today by giving you the recap of their birthday Roadmap and even more news from the #digitalmarketing world this …

New Bing Machine Learned Insights, Instagram Tests No Hashtags & Much More - Marketing O'Clock 36

September 21st, 2018


What we've got lined up for this week's main Marketing O'Clock news:
• Google is giving up some control of the AMP format
• Introducing Bing AMP viewer …

Release Of LinkedIn Dynamic Ads, Google Responsive Display Ads & Much More - Marketing O'Clock 35

September 14th, 2018


On today's episode we cover:

Must Read Marketing Article Of The Week:⠀
• Exploring Google’s New Carousel Featured Snippet by The STAT Team⠀

What we've got lined up for this week's main Marketing O'Clock news:⠀

Google's Exact Match Expands Again, New Search Console Is Out Of BETA & More - Marketing O'Clock 34

September 7th, 2018


Must Read Marketing Article Of The Week:
• How to Create Category Pages That Rank + Convert 10x Higher by Cyrus Shepard

What we've got lined up for this week's main Marketing O'Clock news:
• Google’s Exact Match …

Introduction Of Ad Strength, Facebook's New Pixel For Groups & More - Marketing O'Clock Ep.33

August 31st, 2018


Jam packed episode this week, here's what we cover:

- Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
- Facebook adds pixel to Groups so marketers can track engaged audiences
- …

Google Ads 3rd Headline Added, Easier Search Console Access & More - Marketing O'Clock Ep.32

August 24th, 2018


Watch this episode of hashtag#MarketingOClock with Greg Finn and Jess Budde to get your weekly dose of the biggest news from the hashtag#digitalmarketing industry this week. From Google Ads adding the 3rd headline to …

“New” Search Console Features, Optimize For Conversions On Quora & Much More – Marketing O’Clock Ep. 31

August 17th, 2018


Join Greg Finn and Jess Budde to get your weekly dose of the biggest news from the #digitalmarketing industry this week. From “new” Search Console …

Google "Medic" Results + Major Google Ads Opportunities & More - Marketing O'Clock Ep.30

August 10th, 2018


Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about the new Medic! Google update, what you need to know about Google Ads changes, new Facebook layouts more #digitalmarketingnews!

Google "Simplifies" Targeting Controls For Mobile, New Bing Bid Strategies & More -Marketing O'Clock

August 3rd, 2018


Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about Major updates this week from Google, Bing and more! Google announces no more for Display campaigns, …

Make Sure Your Site Is Secure, New Google Assistant Features & Much More! - Marketing O'Clock

July 27th, 2018


Do you know what time it is? It’s Marketing O’Clock with Greg Finn and Jess Budde. Watch this episode to get your weekly dose of the biggest news from the digital marketing industry this week. You don’t want to miss …

New Facebook Ads Manager Feature, Google Posts "Call Now" CTA & More! - Marketing O'Clock

July 20th, 2018


Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about updates on Facebook Ads Manager making ad creation easier on mobile, Google posts new "Call Now" button, Instagram's new DM …

Google Announces Machine Learning Initiatives, AR Facebook Ads & More! - Marketing O'Clock

July 13th, 2018


☆ ATTENTION ☆ Major #digitalmarketing industry news this week! Join Greg Finn and Jess Budde on #MarketingOClock as they talk about updates like news from the keynote at Google Marketing Live, Facebooks new AR ads and …

Facebook Platform Update, Major Snapchat Ads Manager Updates & more! - Marketing O'Clock

July 6th, 2018


Watch this week’s episode of Marketing O’Clock and join Greg Finn and Cole Soldwisch today July 6th, 2018, as they give you the rundown on some of …

AdWords gets a rebrand, a Search Console U'RL going to love & more! - Marketing O'Clock

June 29th, 2018


Do you want to know what’s new in the digital marketing industry this week? Join Greg Finn and Jess Budde while they talk about big changes to …

New Advertising Features On Google, Shop On Instagram Stories & More! -Marketing O'Clock

June 20th, 2018


Do you find yourself wishing there was a source where you could hear all the digital marketing news from the past week? Well, you’re in luck! On …

Apple Expands Advertising Business, Facebook Removes Trending & Much More! -Marketing O'Clock

June 20th, 2018


Join us on Marketing O'Clock, where Greg Finn and Jenn Kaite give you this week's digital marketing news rundown LIVE from Cypress North! With news from Apple looking to expand advertising business, Bing Merchant …

New Bing In-Market Audiences, Google Feed Ads & More! -Marketing O'Clock

June 20th, 2018


Our marketers Greg Finn and Cole Soldwisch are back again this week to update you on all the digital marketing news that has been announced! We have …

PayPal & Google Team Up, Facebook Adds Home Services & More! - Marketing O'Clock

June 20th, 2018


We have a ton of stories for you on this episode of Marketing O'Clock! We have our marketers Greg Finn and Cole Soldwisch giving you the rundown on …

The Length of Meta Descriptions, Amazon Remarketing & More - Marketing O'Clock

June 20th, 2018


On today's episode of Marketing O'Clock, Greg Finn and Jess Budde will cover all the major updates that happened this week in the Digital Marketing Industry. There was a big Google announcement, along with some …

NEW Responsive Ad Format For Search, Instagram Business Features & More! - Marketing O'Clock

June 20th, 2018


We have a lot to cover this week on Marketing O'Clock and our marketers Jess Budde and Jenn Kaite are going to give you the rundown on all of this week's digital marketing news. This week AdWords announces a new …

New YouTube Device Type, New Facebook Analytics & More! - Marketing O'Clock

June 20th, 2018


Are you looking for a recap of all the digital marketing news of the week? Well, you're in luck! Our marketers, Greg Finn and Cole Soldwisch are here …

Facebook Targeting Updates, GDPR, Google Algorithm Update & More! -Marketing O'Clock

June 20th, 2018


On this episode of Marketing O’Clock, Greg Finn and Jess Budde come at ya LIVE from The Cypress North Studios to give you the rundown on the digital marketing news of the week. From Facebook targeting updates to …

AdWords Released "Outstream" Video Ads, New Facebook Video Format & More! -Marketing O'Clock

June 20th, 2018


We have Greg Finn and Cole Soldwisch giving you this weeks rundown of all the digital marketing news. They share updates from Google’s new …

Facebook Makes Ads More Transparent, Bing Adds Price Extension & Much More! Marketing O'Clock

June 20th, 2018


This week on Marketing O’Clock we GO LIVE! We have Jess Budde & Greg Finn giving you the rundown of all the digital marketing news of the week! In this episode they talk about Facebook making ads more transparent, …

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